Agenda Show
Agenda Show is a privately held, Las Vegas-based streetwear and lifestyle fashion trade show operator founded in 2003 and owned by AZTQ Corporation, serving streetwear/skate brands and fashion retailers through biannual trade shows, pop-up markets, and limited merchandise.
- Company typePrivate
- Founded2003
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Agenda Show does
Agenda Show is a privately held trade show business founded in 2003 that operates the leading streetwear, skate, and lifestyle fashion trade show in the United States. The company hosts two flagship trade shows per year in Las Vegas, timed to the two key fashion buying seasons, connecting independent and emerging streetwear/skate brands with retail buyers. Since its November 2019 acquisition by Toronto-based AZTQ Corporation from Reed Exhibitions, Agenda has expanded its portfolio to include Agenda Market, a recurring pop-up retail format that connects brands directly with consumers; Agenda @ Kushstock, a partnership-based market at a California cannabis festival; and a Members portal with subscription-style access. The business also operates a small e-commerce store selling limited-edition collaborative merchandise (e.g., Yauds.co X Agenda hoodies and shirts). Revenue derives from three streams: exhibitor participation fees at trade shows and pop-ups, limited-edition merchandise sales, and membership fees. Distribution is event-driven (Las Vegas + select pop-up venues) supplemented by owned social channels on Facebook, Instagram, Twitter, TikTok, and YouTube. The company employs 11-50 people and operates from Las Vegas with a New York corporate entity and additional event venues in Adelanto, CA and New Jersey. Leadership consists of Tony Shellman (Agenda Show Director) and Laurent Huttinot (Agenda Brand Partnership Manager).
Agenda Show firmographics
Firmographics- Name
- Agenda Show
- Legal name
- AZTQ Corporation
- Website
- https://agendashow.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agenda Show is a privately held, Las Vegas-based streetwear and lifestyle fashion trade show operator founded in 2003 and owned by AZTQ Corporation, serving streetwear/skate brands and fashion retailers through biannual trade shows, pop-up markets, and limited merchandise.
- Ownership category
- akta.pro rank
Agenda Show industry classification
Industry- Product category
- Fashion Trade Shows
- NAICS
- Convention and Trade Show Organizers (56192), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)
- akta.pro secondary industries
- Consumer & Public Shows (B2C) Organizers (THAHABAC), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)
Keywords
Where Agenda Show is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Agenda Show business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others
Revenue model
- Trade Show Participation Fees: Brands pay to exhibit at Agenda trade shows, providing access to retailers and the streetwear/lifestyle fashion community.
- Merchandise Sales: The company sells exclusive branded merchandise through its online store, including collaborative apparel items with partner brands.
- Membership Fees: The company offers a members section on its website, suggesting a membership-based component for brands and attendees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Exclusive Edition Merchandise - Hoodies |
| Unit Pricing | Pay-as-you-go | Exclusive Edition Merchandise - Shirts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Agenda Show product offering
Product offeringCore offering
Agenda Show operates a twice-yearly streetwear, skate and lifestyle fashion trade show in Las Vegas that connects apparel and footwear brands with retail buyers, facilitating order writing during the two key fashion buying seasons. The core offering is supplemented by Agenda Market pop-up formats that extend brand-to-consumer engagement at festivals (e.g., Agenda @ Kushstock), and by an online store selling limited-edition collaborative merchandise from brand partnerships.
Product overview
Agenda Show is a lifestyle fashion trade show company operating as a multi-product platform. The core product is the Agenda Show trade show connecting streetwear/lifestyle brands with retailers in Las Vegas. This is complemented by Agenda Market - a pop-up retail format connecting brands directly with consumers at various locations. Agenda @ Kushstock extends the market concept into cannabis festival partnerships. Additionally, Agenda operates a merchandise store selling exclusive brand collaborations (Yauds.co X Agenda). Founded in 2003 and acquired by AZTQ Corporation in November 2019, the portfolio serves the fashion buying seasons through two main Las Vegas trade events.
Differentiator
Problem solved
Functional benefit
Brands
- Agenda Market: A new way for brands and consumers to connect through pop-up Market locations offering unique opportunities to connect with consumers, creators and collaborators.
Products and services
- Agenda Show (Trade Show) The flagship twice-yearly streetwear, skate and lifestyle fashion trade show held in Las Vegas, serving the two key fashion buying seasons. It connects independent apparel and footwear brands with specialty retail buyers, facilitating order writing and the process of getting concepts to market.
- Agenda Market Pop-up market format that extends the Agenda Show brand into consumer-facing experiences, allowing streetwear and lifestyle brands to connect directly with consumers, creators and collaborators at various event locations.
- Agenda @ Kushstock Specific Agenda Market activation at the Kushstock cannabis consumption festival in Adelanto, CA, providing brands with a unique opportunity to connect with consumers and collaborators through both the Agenda and Kushstock platforms at the world's largest free cannabis consumption festival.
- Yauds.co X Agenda Hoodie (Exclusive Edition) Limited-edition collaborative hoodie produced as part of Agenda's merchandise store, produced at 12 units and priced at US$141.00 per unit. Sold to streetwear consumers via the Agenda online store as a scarcity-driven brand collaboration drop.
- Yauds.co X Agenda Shirt (Exclusive Edition) Limited-edition collaborative shirt produced as part of Agenda's merchandise store, produced at 60 units and priced at US$101.00 per unit. Sold to streetwear consumers via the Agenda online store as part of the brand's exclusive collaboration merchandise line.
Companies that use Agenda Show
Customer profileSegments3 records
Ideal customer profiles3 records
Agenda Show technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agenda Show partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AZTQ CorporationcoreAZTQ Corporation acquired Agenda Show from Reed Exhibitions in November 2019. AZTQ, based in Toronto, operates Agenda as a standalone show under the leadership of Tony Shellman (Agenda Show Director) and Laurent Huttinot (Agenda Brand Partnership Manager). AZTQ provides exhibition management, live event design, and production capabilities with over 20+ years of experience in live events.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Agenda Show competitors and assessment
Company assessmentBroad incumbents
- Comdex / Informa Markets Fashion portfolio: Informa Markets is the world's largest trade show operator and the parent of MAGIC and several other fashion and lifestyle events. It is a broad incumbent against which Agenda competes for fashion exhibitors and from which it spun out (Agenda was sold by Reed Exhibitions, now RX/Informa, to AZTQ).
- MAGIC Trade Show (MAGIC Fashion Group): MAGIC is one of the largest US fashion trade show platforms, run by Informa Markets and historically the venue from which Agenda launched as a satellite show. It is a broad incumbent that overlaps with Agenda on apparel buyers and exhibitors but operates across many categories and price points.
Others
- Hypebeast (media/brand platform): Hypebeast is a leading streetwear/sneaker media and e-commerce platform covering the same cultural community that Agenda serves. It is a peer not as a competitor but as an adjacent media and commerce layer that Agenda leverages for press coverage and brand discovery.
- Outdoor Retailer (Informa Markets): Outdoor Retailer is a major trade show for the outdoor and action-sports industry. It is a peer in trade show format and audience overlap (action sports/athleisure brands and retailers) but is broader in vertical and audience than Agenda's core streetwear focus.
Direct peers
- ComplexCon: ComplexCon is a flagship streetwear, sneaker, and pop-culture convention founded by Complex. It is a direct peer because it competes for the same streetwear/sneaker brand exhibitor dollars and the same consumer attention that Agenda Show targets at its Las Vegas and other physical events.
- FN Platform (fashion footwear trade show): FN Platform is a footwear-focused fashion trade show historically co-located with MAGIC, serving footwear brands and buyers. It is a direct peer because Agenda footwear exhibitors frequently weigh Agenda Las Vegas against FN Platform for their wholesale calendar.
- Capsule Trade Show: Capsule is a curated fashion trade show for contemporary and advanced contemporary men's and women's brands, formerly part of the Agenda/PROJECT/Capsule ecosystem. It is a direct peer for the same exhibitor and buyer base of emerging fashion labels.
- Liberty Fairs: Liberty Fairs is a contemporary and streetwear trade show platform that runs multiple B2B fashion trade shows in cities like Las Vegas and New York. It competes directly with Agenda for streetwear and contemporary exhibitors and buyers attending fashion-market weeks.
- PROJECT (fashion trade show): PROJECT is a contemporary men's and women's fashion trade show that runs alongside fashion-market weeks in Las Vegas and New York. It is a direct peer because it competes for the same contemporary and emerging brand exhibitors that Agenda courts, and is often co-located with Agenda-adjacent events.
- POOL Tradeshow: POOL is a swimwear and resort-wear focused trade show historically co-located with MAGIC and Agenda at fashion-market weeks. It is a direct peer for the same fashion buyer audience and overlapping brand exhibitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Agenda Show social profiles
Digital presenceAgenda Show financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agenda Show leadership team
Management profileNumber of profiles
Profiles2 records
Agenda Show funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agenda Show M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agenda Show
What does Agenda Show do?
Agenda Show operates a twice-yearly streetwear, skate and lifestyle fashion trade show in Las Vegas that connects apparel and footwear brands with retail buyers, facilitating order writing during the two key fashion buying seasons. The core offering is supplemented by Agenda Market pop-up formats that extend brand-to-consumer engagement at festivals (e.g., Agenda @ Kushstock), and by an online store selling limited-edition collaborative merchandise from brand partnerships.
Is Agenda Show a public or private company?
Agenda Show is a private company. It is classified as corporate owned and is currently operating.
When was Agenda Show founded?
Agenda Show was founded in 2003. It employs 11 to 50 people.
Where is Agenda Show based?
Agenda Show is headquartered in Las Vegas, United States, in the North America region.
How does Agenda Show make money?
Three revenue lines are on record. Trade Show Participation Fees are the primary driver. The others are merchandise Sales and membership Fees.
Who are Agenda Show's main competitors?
Broad incumbents on record are Comdex / Informa Markets Fashion portfolio and MAGIC Trade Show (MAGIC Fashion Group). Others are Hypebeast (media/brand platform) and Outdoor Retailer (Informa Markets). Direct peers are ComplexCon, FN Platform (fashion footwear trade show), Capsule Trade Show, Liberty Fairs, PROJECT (fashion trade show) and POOL Tradeshow.
Does Agenda Show have an API?
No public API is recorded for Agenda Show.
What industry is Agenda Show in?
Agenda Show's product category is Fashion Trade Shows. Its primary akta.pro industry code is THAHABAJ, Retail, Consumer Goods & Lifestyle Shows Organizers, with a secondary code of THAHABAC, Consumer & Public Shows (B2C) Organizers. Its NAICS code is 56192 and its SIC code is 5600.