PROJECT

What PROJECT does

PROJECT by Informa operates a B2B trade show and marketplace for contemporary menswear, held twice annually at the Las Vegas Convention Center and co-located with MAGIC, SOURCING, and OFFPRICE under the Fashion by Informa umbrella. Founded in the early 2000s and now part of Informa Markets (a division of publicly listed Informa PLC), PROJECT serves as the primary gathering point where exhibiting fashion brands and verified retail buyers connect to write orders and source seasonal merchandise. The February 2026 event drew 8,800+ attendees with 67% retail buyers, and 85% of the show floor is described as buying power, with major enterprise retailers (Amazon Style, Nordstrom, Macy's, Dillard's, SSENSE, Dickies, Von Maur) among the recurring buyer base.

The platform's underlying technology centers on an Event Planner and mobile application (now.myfashionevents.com/LV-app) that supports exhibitor matchmaking, interactive floor maps, brand lookbooks, line sheet access, session scheduling, and personalized agendas. Supporting tools include the Exhibitor Resource Center (move-in logistics, booth furnishings, catering, contractor coordination), seasonal trend forecasting and buyer guides (SS27, FW27/28), and the Hey Social Good-powered Sustainability Assessment Program that ranks exhibitors using 300+ data points across 2,000+ sources against 850+ UN SDG metrics. Tiered loyalty programs (ELITE for top exhibitors, Premier Partner Platinum/Gold for top buyers, Brand Curation, Hosted Buyer, Incubator) layer on top of the core event to drive year-round engagement.

Revenue is generated through four streams: tiered exhibitor registration and booth fees ranging from $750 (brand/wholesaler) to $3,500 (factory manufacturer/supplier); sponsorship packages targeting the 8,800+ attendee base; non-retail attendee registration ($750-$3,500) with verified retailers attending free; and affiliate/referral revenue from hotel (OnPeak) and travel partnerships. The 51-100 employee operation is based in New York (605 3rd Ave) with primary event logistics in Las Vegas, and operating geographies span North America, Europe, Asia Pacific, and Africa to support international exhibitor recruitment.

Name

PROJECT

Legal name

Informa Markets

Website

https://projectfashionevents.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

PROJECT by Informa is a B2B trade show and marketplace for contemporary menswear, held twice annually in Las Vegas and co-located with MAGIC, SOURCING, and OFFPRICE. It connects exhibiting fashion brands with verified retail buyers, monetizing through exhibitor booth fees, sponsorships, and travel partnerships under Informa PLC.

Ownership category

akta.pro rank

Product category

Fashion Trade Shows & Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Fashion trade shows
• Menswear marketplace
• B2B trade events
• Exhibitor booth sales
• Retail buyer events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales

Revenue model

1. Exhibitor Registration & Booth Fees: Brands and companies pay to exhibit at PROJECT events. Fees vary by business type: Brand $750, Wholesaler $750, Service/Technology $1,000, Consultant/Agency $1,000, Financial Institution $1,000, Factory Manufacturer/Supplier $3,500. This is a primary revenue stream driving the trade show model.
2. Sponsorship Packages: Companies sponsor event experiences including networking spaces, education sessions, digital marketing, exhibit hall resources (bags, charging stations, signage), and bespoke collaborations. Sponsorship provides exposure to 8,800+ attendees and generates significant revenue from brands seeking visibility.
3. Attendee Registration Fees (Non-Retail): Non-retailing business categories pay registration fees ($750-$3,500) to attend. Verified retailers attend for free. Additional revenue from guest passes ($50 advance, $100 on-site) and ancillary services like coat/bag check ($10).
4. Hotel & Travel Partnerships: Partnership with OnPeak as official hotel provider generates referral/value from hotel bookings. Transportation partnerships with airlines (Air Canada, Delta, United, Southwest), car rental (Avis, Budget, Hertz), and Vegas Loop provide convenience fees or commissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

PROJECT by Informa organizes and operates B2B fashion trade shows and exhibitions, with its flagship being the bi-annual PROJECT Las Vegas event at the Las Vegas Convention Center. The platform connects contemporary menswear brands and exhibitors with verified retail buyers through booth sales, sponsorships, matchmaking programs, and supporting digital tools including a mobile app and event planner. Co-located with MAGIC, SOURCING, and OFFPRICE events, PROJECT also offers education sessions, trend forecasting content, and a sustainability assessment program for exhibitors.

Product overview

PROJECT is a B2B fashion trade show platform and comprehensive marketplace for contemporary menswear, operating primarily through its flagship Las Vegas Trade Show event held twice yearly (February and August). The platform connects fashion brands with retail buyers through various programs including the ELITE Program for top exhibitors, Premier Partner Program for buyers, Brand Curation Program for emerging brands, and Incubator Program for Black-owned brands. Supporting offerings include The Edit Desk monthly newsletter, trend forecasting resources and buyer guides, a digital mobile app and event planner, and the Business Solutions Center. A Sustainability Assessment Program evaluates exhibitor practices using UN SDG framework. The company operates as part of Fashion by Informa's portfolio of fashion trade events.

Differentiator

Problem solved

Functional benefit

Brands

• Fashion by Informa: The overarching brand umbrella under which PROJECT, MAGIC, COTERIE, SOURCING, and OFFPRICE fashion events operate.

Products and services

• PROJECT Las Vegas Trade Show The flagship B2B fashion trade show held bi-annually (February and August) at the Las Vegas Convention Center, connecting contemporary menswear brands and exhibitors with verified retail buyers through booth sales and on-site engagement. Co-located with MAGIC, SOURCING, and OFFPRICE events, with verified retailer badges granting access to all four events.
• Sponsorship Packages

Quantifiable outcome

• 8,800+ attendees at February 2026 event with 67% retail buyers on floor
• +4 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hey Social Good (HSG)coreStrategic or Co-development Partner · 1 January 2021Hey Social Good (HSG), led by Dr. Cindy J Lin (former EPA), provides third-party sustainability assessment for PROJECT exhibitors. HSG analyzes 300+ data points across 2000+ sources against the 17 UN Sustainable Development Goals to rank exhibitors Level 1-3 or Level 1-3 Advanced. The partnership established the Sustainability Assessment Program in 2021 to recognize sustainable and socially conscious practices among exhibiting companies at MAGIC, PROJECT, COTERIE, and SOURCING events.
• OnPeakcoreChannel Partner/ Reseller/ DistributorOnPeak is the official and exclusive hotel booking partner for PROJECT Las Vegas events. Provides discounted hotel rates at select properties including Resorts World, Encore, Vdara, and more. First-come, first-served booking with flexible change and cancellation policies. No other third-party hotel assistance is endorsed by the event.
• Las Vegas Convention & Visitors Authority (LVCVA)minorGTM or Marketing PartnerLVCVA partners with PROJECT to offer Vegas Unlocked program, providing exclusive discounts on shows, restaurants, attractions, tours, and shopping for PROJECT attendees and exhibitors. Enhances attendee experience and drives tourism to Las Vegas venues.
• Delta Air LinesminorGTM or Marketing PartnerDelta offers special meeting discounts for PROJECT attendees (2-25% pending booking class). Attendees access discounts via delta.com or Delta Meeting Network phone line with meeting code NM4RY.
• United AirlinesminorGTM or Marketing Partner
• Southwest AirlinesminorGTM or Marketing PartnerSouthwest offers 1-3% discounted fares plus bonus Rapid Rewards for PROJECT attendees booking via SWABIZ with code 99287031. Valid for travel 8/7/2026 to 8/15/2026.
• Air CanadaminorGTM or Marketing PartnerAir Canada offers 5% standard fares and 10% flex fares for North America travel, 10% discounts on international routes for PROJECT attendees.
• Avis, Budget, Hertz Car RentalminorGTM or Marketing PartnerCar rental partners offering discounted rates for PROJECT attendees: Avis (AWD J157623), Budget (BCD S274076), Hertz (CDP 2188961).
• MMGNETcoreStrategic or Co-development PartnerMMGNET (PROJECT's parent brand within Informa) provides consumer research, trend analysis, and buyer guides including the annual US Fashion Consumer Outlook report. Presents education sessions at PROJECT events sharing key consumer insights with attendees.
• Fashion Publications (Highsnobiety, Vibe, Complex, WWD, etc.)minorGTM or Marketing PartnerMajor fashion and lifestyle publications provide press coverage of PROJECT events, generating 32+ million press impressions. Featured in Highsnobiety, Vibe, Complex, Men's Journal, WWD, Sourcing Journal, Rolling Stone, and Forbes.
• Vegas Loop (Las Vegas Convention Center)minorOthersThe Vegas Loop at LVCC provides fast transportation across the 200-acre campus. PROJECT sponsors fees between Resorts World and LVCC; small fee between Westgate and LVCC.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Première Vision: Global B2B trade show organizer for fashion textiles, yarns, and accessories. Operates a larger international portfolio (Paris, NYC, Shanghai) covering upstream fashion industry needs; comparable as a broad incumbent in fashion B2B events.

Direct peers

• MAGIC: Sister Informa Markets fashion trade show, co-located with PROJECT in Las Vegas. Targets broader women's and men's apparel categories; same exhibitor/buyer model and shared badge access, making it the most directly comparable peer.
• POOL Tradeshow: Menswear-focused B2B trade show now part of the Informa portfolio. Direct competitor in contemporary menswear marketplace with similar buyer audience and brand curation approach.
• SOURCING at MAGIC: Informa Markets apparel and footwear sourcing trade show co-located with PROJECT. Targets manufacturers and suppliers, sharing the same Las Vegas venue, badge access, and go-to-market motion.
• OFFPRICE: Informa Markets off-price fashion trade show co-located with PROJECT in Las Vegas. Directly comparable B2B sourcing marketplace model with the same exhibitor/buyer audience mechanics.
• COTERIE: Informa Markets premium women's contemporary and footwear trade show. Operates with the same Informa infrastructure, sponsorship playbook, and Incubator/Sustainability programs as PROJECT, serving as a directly analogous peer in the women's category.
• Pitti Uomo: Italy's flagship menswear B2B trade show held bi-annually in Florence. Closest global menswear-only peer to PROJECT with comparable premium brand curation, though focused on European luxury/tailored menswear.

Emerging players

• Capsule Show: B2B menswear and women's contemporary trade show with showroom-style format. Competes for the same contemporary menswear brands and specialty buyers as PROJECT, though at smaller scale and with a more curated aesthetic.
• Texworld NYC: B2B textile and sourcing trade show in New York, comparable to SOURCING at MAGIC. Overlaps with PROJECT's supplier/exhibitor ecosystem on the sourcing side but with a narrower, more upstream focus.

Regional players

• Pure London: UK-based B2B fashion trade show for contemporary womenswear, menswear, and accessories. Operates a similar marketplace model but primarily in the UK and European market, with comparable buyer/exhibitor mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PROJECTShow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROJECT