Retailunion Partners

What Retailunion Partners does

Retailunion Partners is a Dallas, Texas-based retail real estate consulting firm founded in 2012 by Nick Koeijmans and Brett, operating as a privately held boutique with approximately 10 professionals. The firm provides tenant representation and retail advisory services to brands ranging from early-stage startups (Rowan, Little Words Project, Chubbies, GEM Studio) to mid-market (Todd Snyder, Brilliant Earth, Travis Mathew, Palmetto Moon) and Fortune 100/enterprise retailers (Kendra Scott, Purple, Tradehome Shoes), with an active portfolio of 18 named brands. Its core offering centers on data-driven site selection and expansion strategy, delivered through a proprietary data analytics stack that combines client omnichannel customer and sales data with vetted third-party data and GIS analytics to produce custom dashboards, market and location rankings, deal tracking, and lease negotiation support. The firm's competitive positioning rests on over a century of combined team experience drawn from Open Realty, O'Connor Group, CBRE, WeWork, H&M, and L'Occitane track records, with the average client relationship spanning 7+ years. Revenue is generated through professional services consulting fees on a quote-based, custom-engagement model with no publicly disclosed pricing tiers, and distribution is exclusively direct B2B enterprise field sales to retail brand executives, real estate teams, and founders. The firm holds a Texas Real Estate Commission brokerage license, maintains a Toronto-based presence for Canadian market coverage, and reports a strategic affiliate relationship with XTeam Retail.

Name

Retailunion Partners

Legal name

RetailUnion

Website

https://retailunion.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Retailunion Partners is a Dallas-based retail real estate consulting firm founded in 2012 that provides data-driven tenant representation, site selection, and expansion strategy to 18 retail brands ranging from startups to Fortune 100 companies across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Real Estate Consulting Services: Professional consulting fees for data-driven retail real estate strategy development and execution, including site selection, market analysis, lease negotiations, and ongoing growth support for expanding brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Retailunion Partners is a B2B retail real estate consulting firm that helps retail brands develop, execute, and manage physical store expansion strategies. Services include data-driven site selection, market analysis and ranking, lease negotiations, deal execution, GIS analytics, and ongoing portfolio management, supported by proprietary systems that integrate client omnichannel customer data with third-party data to rank optimal markets and locations.

Product overview

RetailUnion is a retail real estate consulting firm offering a unified platform of services centered on data-driven strategy development and execution for physical store expansion. The core offering combines proprietary data analysis systems, customer and third-party data integration, GIS analytics and mapping, market ranking tools, and deal execution capabilities. The company represents and supports various retail brands in their expansion strategies, with services including site selection, market analysis, lease negotiation, and ongoing portfolio management. The company works with brands ranging from small startups to Fortune 100 companies, utilizing over a century of combined team experience alongside data-driven methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Site Selection and Location Strategy Data-driven site selection service combining client omnichannel customer and sales data with vetted third-party data to identify patterns and rank optimal retail locations for expanding brands.
• Market Ranking and Location Evaluation Service that identifies data points correlating with brand in-store performance and uses combined quantitative analysis and qualitative expertise to rank future markets and locations for retail expansion.
• Data Dashboard and Analytics Custom data dashboards combining client omnichannel customer and sales data with vetted third-party data to provide marketing and real estate teams with up-to-date customer insights that shape real estate strategy.
• Lease Negotiation and Deal Execution Real estate brokerage service covering deal tracking, pro formas, REC packages, and lease negotiations to execute retail expansion deals efficiently under RetailUnion's Texas Real Estate Commission licensed brokerage.
• GIS Analytics and Mapping Geographic data collection, analysis, and visualization service using geographic information systems to support site selection strategies for retail brands.
• Client Portfolio Management and Growth Support Ongoing growth support service providing ad-hoc data analysis, deal tracking, strategic consultation, and portfolio management for retail brands throughout their expansion lifecycle.

Quantifiable outcome

• Little Words Project grew from zero to six physical store locations in less than twelve months
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• XTeam RetailminorOthersXTeam Retail is referenced as a partner/affiliate organization visible in the website footer navigation. Nature of relationship appears to be strategic alliance or referral network in the retail industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CBRE: The world's largest commercial real estate services firm, offering tenant representation and retail advisory as part of a broad global platform. RetailUnion competes for retail tenant mandates against CBRE, and several team members (Michelle Freyder, Erin Lopez) are former CBRE employees.
• JLL: Global commercial real estate services firm with a substantial retail tenant representation practice. JLL competes with RetailUnion for mid-market and enterprise retail expansion mandates and has invested heavily in retail location analytics.
• Cushman & Wakefield: Global commercial real estate firm with retail services including tenant representation, site selection, and lease negotiations. A direct competitor for retail brand expansion mandates with broader geographic coverage and institutional resources.
• Newmark: Commercial real estate advisory firm with a growing retail tenant representation practice. Newmark competes for similar mid-market and emerging retail brand expansion mandates and offers integrated capital markets services.

Direct peers

• Open Realty Advisors: Retail real estate advisory firm where founders Nick Koeijmans and Bennett Bark previously worked and led rollouts for Apple, J.Crew, RH, and Lululemon. Direct peer in retail tenant representation with comparable client base and methodology.
• Retail Connection: Retail real estate brokerage and advisory firm where Bennett Bark previously served as Senior Vice President. Direct peer providing tenant representation and site selection to retail brands across the US.
• XTeam Retail: Retail-focused real estate advisory firm listed as a strategic partner/affiliate in RetailUnion's website footer. Direct peer in retail tenant representation with potential collaboration on client engagements.
• The Shopping Center Group: Retail-focused commercial real estate brokerage providing tenant representation, landlord leasing, and site selection services. Direct peer competing for similar retail brand expansion mandates across US markets.
• SRS Real Estate Partners: National commercial real estate firm specializing in retail tenant representation and shopping center services. Direct peer serving emerging and established retail brands with expansion strategies similar to RetailUnion's offerings.

Others

• Phillips Edison & Company: REIT focused on grocery-anchored shopping centers. While not a direct competitor, the firm engages with retail brands seeking physical expansion and represents an adjacent participant in the retail real estate ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/retailunion
• Xx.com/RetailUnion
• Facebookfacebook.com/RetailUnion

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retailunion Partners