YMCA Cheltenham
YMCA Cheltenham is a 170-year-old UK community charity delivering supported housing, health and wellbeing programmes, early years education, and family services across Gloucestershire, serving homeless individuals, at-risk families, and local residents.
- Company typePrivate
- Founded1855
- HeadquartersCheltenham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What YMCA Cheltenham does
YMCA Cheltenham is an independent Christian charity (Registered Charity No. 1079951, Company No. 3930834) founded in 1855, delivering supported housing, health and wellbeing services, early years education, and family support across Gloucestershire, England. Its core operations span three service lines: Housing & Supported Accommodation (200+ individuals nightly across sites including Williams House, St Michael's House, Ermin Hall, and affordable housing at Dulverton Court and James Smith Row) delivered via the PATHWAY HOME model; Communities, Health & Wellbeing (the Sports Centre at College Drive offering gym, fitness classes, and sports programmes with 33,500 annual visits, plus Feed Cheltenham food support and chaplaincy); and Children & Families (Cherry Blossom Pre-School, Family Space, Contact Centre).
The organisation generates revenue through a hybrid not-for-profit model combining government grants (notably £4.8M from Homes England for the Ermin Hall development), recurring individual donations (RoomSponsor at £12/month and Space to Thrive at £50/month via JustGiving), Sports Centre memberships and class fees (e.g., gym drop-in £7, badminton coaching £7.50), corporate sponsorships, fundraising events (Sleep Easy raised £6,000+ in 2025), and trading income from charity shops. Its 2024 merger with Cinderford YMCA expanded geographic reach, and the £30M Gloucestershire Homes and Communities Partnership it joined in 2025 signals deeper integration into regional affordable housing strategy.
YMCA Cheltenham employs 11-50 staff under a Senior Leadership Team led by CEO Joseph Main, with dedicated Heads of Housing, Finance, HR, Health & Wellbeing, and Property & Maintenance. It is affiliated with YMCA England & Wales and the global YMCA Movement. The technology stack is intentionally non-technological in nature — service delivery relies on physical locations and in-person programmes rather than proprietary software products. Revenue figures are not publicly disclosed.
YMCA Cheltenham firmographics
Firmographics- Name
- YMCA Cheltenham
- Legal name
- YMCA Cheltenham
- Website
- https://ymcacheltenham.com
- Company type
- Private
- Founded year
- 1855
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YMCA Cheltenham is a 170-year-old UK community charity delivering supported housing, health and wellbeing programmes, early years education, and family services across Gloucestershire, serving homeless individuals, at-risk families, and local residents.
- Ownership category
- akta.pro rank
YMCA Cheltenham industry classification
Industry- Product category
- Charitable Housing and Community Services
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
Keywords
Where YMCA Cheltenham is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
YMCA Cheltenham business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Individual donations through JustGiving platform and direct contributions. Corporate donations and fundraising events including sleep-outs, marathons, and community events.
- Membership Fees: Sports Centre membership fees where 100% of membership fees go directly back into supporting the charity's work. Annual membership with categories for young people, concessions, and adults.
- Government Grants: Funding from Homes England (£4.8M for Ermin Hall development) and other government sources for supported housing schemes.
- Room Sponsorship: Monthly sponsorship programmes: RoomSponsor at £12/month and Space to Thrive at £50/month providing ongoing supporter revenue.
- Sports Centre Revenue: Fees from hall hire, gym access, fitness classes, and sports coaching sessions.
- Corporate Partnerships: Corporate sponsors (e.g., Theory, Uplift Chiropractic, Evolve Integrated Systems for Sleep Easy 2025) providing event sponsorship and Charity of the Year relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Room Sponsor programme at £12 per month |
| Subscription | Monthly | Space to Thrive programme at £50 per month |
| Subscription | Annual | Sports Centre membership |
| Unit Pricing | Pay-as-you-go | Gym drop-in fee |
| Unit Pricing | Pay-as-you-go | Badminton coaching |
| Unit Pricing | Pay-as-you-go | Table Tennis sessions |
| Unit Pricing | Pay-as-you-go | Yoga classes |
| Unit Pricing | Pay-as-you-go | Energyse aerobics classes |
| Unit Pricing | Pay-as-you-go | Judo classes |
| Unit Pricing | Pay-as-you-go | Basketball sessions |
| Unit Pricing | Pay-as-you-go | Walking Football |
| Unit Pricing | Pay-as-you-go | Homeschool Multisports |
| Unit Pricing | Pay-as-you-go | Hall hire |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
YMCA Cheltenham product offering
Product offeringCore offering
YMCA Cheltenham is an independent Christian charity providing supported housing for homeless individuals and families, a multi-sport Sports Centre with gym and fitness classes, early years education through Cherry Blossom Pre-School, family support via Family Space and Contact Centre, food security through Feed Cheltenham, and pastoral care via its Chaplaincy team. It operates across Cheltenham, Gloucester, and Cinderford, funded by donations, government grants, memberships, and corporate partnerships.
Product overview
YMCA Cheltenham operates as a multi-service community charity offering housing, health & wellbeing, children & families, and chaplaincy services across Gloucestershire. The organization provides supported accommodation for homeless individuals and families, a Sports Centre with gym and fitness classes (badminton, basketball, judo, yoga, table tennis, short tennis, walking football, EnergYse aerobics), early years education through Cherry Blossom Pre-School, family support via the Family Space and Contact Centre, food security through Feed Cheltenham, spiritual support through Chaplaincy Services, and employability/mental health support resources. Donation programmes include RoomSponsor and Space to Thrive, while fundraising events such as Sleep Easy and the Under the Tree Christmas campaign engage the community. The organization is part of YMCA England & Wales and has been serving the community since 1855.
Differentiator
Problem solved
Functional benefit
Brands
- Cherry Blossom Pre School: High-quality early years care and education preschool for children and families.
- Feed Cheltenham
- Space to Thrive
- Under The Tree
- Room Sponsor
- Family Space
- PATHWAY HOME
- YMCA Connect
Products and services
- YMCA Cheltenham Sports Centre Multi-sport facility offering gym access, fitness classes, court sports (badminton, basketball, table tennis, short tennis), martial arts (judo, taekwondo), and group exercise programmes for all ages including specialised over-50s sessions. Annual membership and pay-as-you-go options available.
- Housing and Supported Accommodation Emergency and supported housing for homeless individuals and families, including PATHWAY HOME delivery. Provides safe accommodation plus personalised support to help residents achieve independence across properties in Cheltenham and Gloucester including Williams House, St Michael's House, Vittoria Walk, Jubilee House, Dulverton Court, and James Smith Row.
- Family Space and Contact Centre Family support services including parent and child play sessions, holiday activities, and a Contact Centre enabling separated families to maintain relationships. Provides holistic support to meet child and family needs.
- Cherry Blossom Pre-School Early years education and childcare setting providing high-quality care for preschool children, with inclusion champion status from the Delivering Better Value Scheme. Part of YMCA's commitment to supporting families from the earliest stage.
- Feed Cheltenham Food support initiative coordinating community pantries and distributing supermarket vouchers to households facing food insecurity across Cheltenham. Coordinates six community pantries in partnership with local charities, schools, and churches.
- Chaplaincy Services Christian chaplaincy team providing pastoral and spiritual support to residents, service-users, staff, and volunteers. Offers a listening ear, prayer support, Bible exploration, and partnership with local churches.
- RoomSponsor Programme Monthly sponsorship programme at £12 per month enabling donors to help provide safe accommodation for young people at risk of homelessness.
- Space to Thrive Monthly sponsorship programme at £50 per month providing shelter, dignity, hope and wellbeing support for someone at risk of homelessness, including welcome hampers and ongoing support.
- Hall Hire Sports hall and venue hire services for community groups, clubs, and private events. Includes four-court badminton hall, changing rooms, kitchen facilities, and parking, available for birthday parties, sports events, and corporate bookings.
- Corporate Partnership Programme Corporate sponsorship programme offering staff engagement, volunteering opportunities, brand visibility, PR and marketing benefits across four giving categories: money, time, items, and opportunities.
Quantifiable outcome
- 84% positive move-on rate for PATHWAY HOME participants
- +5 more outcomes
Companies that use YMCA Cheltenham
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
YMCA Cheltenham technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YMCA Cheltenham partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- The Cheltenham TrustcorePartnership for the 'Under the Tree' Christmas campaign with trees at Town Hall, Pittville Pump Room, Wilson Art Gallery, Leisure At Cheltenham, and Sports Centre. Venue provision including Cheltenham Town Hall for gala dinner.
- TescosupportingProvided food for Sleep Easy Soup Kitchen at 2025 event. Food donations supporting community events.
- The Big Yellow Self Storage CompanysupportingSupplied cardboard boxes for shelters at Sleep Easy events.
- Feed Cheltenham NetworkcorePartnership of local charities, schools, and churches working with Cheltenham food support network. Coordinates six community pantries across Cheltenham.
- Gloucestershire Homes and Communities Partnership (GHCP)coreYMCA Cheltenham joined GHCP, a pioneering group of affordable housing providers. Over £30M will be invested over 3 years in making 35,000+ homes more environmentally friendly and cost-effective.
- BBC Radio GloucestershiresupportingMedia partner providing live coverage of Sleep Easy events, helping spread awareness to thousands of listeners.
- Local ChurchescoreChaplaincy partnerships with churches across Cheltenham, Gloucester, and Cinderford. Churches provide volunteers, befriending, mentoring, activities, and support for staff.
- YMCA England & WalescoreNational affiliation connecting YMCA Cheltenham to 700 communities and millions of people. Provides framework, standards, and collective impact.
- Cheltenham Borough HomessupportingJoint investment in sustainability improvements as part of GHCP partnership.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
YMCA Cheltenham competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Customer concentration
YMCA Cheltenham social profiles
Digital presenceYMCA Cheltenham financial estimates
Financial estimateRevenue estimate
Valuation estimate
YMCA Cheltenham leadership team
Management profileNumber of profiles
Profiles17 records
YMCA Cheltenham subsidiaries and ownership
Company hierarchySubsidiaries1 record
YMCA Cheltenham funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YMCA Cheltenham M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YMCA Cheltenham
What does YMCA Cheltenham do?
YMCA Cheltenham is an independent Christian charity providing supported housing for homeless individuals and families, a multi-sport Sports Centre with gym and fitness classes, early years education through Cherry Blossom Pre-School, family support via Family Space and Contact Centre, food security through Feed Cheltenham, and pastoral care via its Chaplaincy team. It operates across Cheltenham, Gloucester, and Cinderford, funded by donations, government grants, memberships, and corporate partnerships.
Is YMCA Cheltenham a public or private company?
YMCA Cheltenham is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was YMCA Cheltenham founded?
YMCA Cheltenham was founded in 1855. It employs 11 to 50 people.
Where is YMCA Cheltenham based?
YMCA Cheltenham is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does YMCA Cheltenham make money?
Six revenue lines are on record. Donations and Fundraising is the primary driver. The others are membership Fees, government Grants, room Sponsorship, sports Centre Revenue and corporate Partnerships.
Does YMCA Cheltenham have an API?
No public API is recorded for YMCA Cheltenham.
What industry is YMCA Cheltenham in?
YMCA Cheltenham's product category is Charitable Housing and Community Services. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits. Its SIC code is 7997.