Horicon Bank

What Horicon Bank does

Horicon Bank is a privately held Wisconsin community bank founded in 1896, operating under holding company Sword Financial Corporation with the Schwertfeger family as principal shareholders and a 25% Employee Stock Ownership Plan (ESOP) covering bank employees. The bank holds nearly $1.5 billion in assets and operates 20+ branches across 15 Wisconsin communities, anchored in Horicon and extending into the Milwaukee metropolitan area through recent branch openings (New Berlin 2022, Mayfair Collection in Wauwatosa 2023) and the 2023 merger with Cornerstone Community Bank. It serves individual consumers, small and mid-sized businesses, agricultural borrowers, and nonprofit organizations, with product coverage spanning personal and business checking and savings, mortgages, consumer and commercial loans, agricultural lending, treasury and payment solutions, credit cards, and trust and wealth management services.

The bank's technology stack combines a core digital banking platform — mobile app on iOS and Android, online banking, Apple Pay and Google Pay digital wallet support, mobile deposit, and Interactive Teller Machines (ITMs) that provide video teller-assisted transactions with extended hours — with acquired fintech capability from the 2020 acquisition of Atlanta-based Monotto. It runs on a community-led go-to-market model anchored in local decision-making, relationship-based lending, and active community participation (sponsorships, the Small Business Owners Community Conference, Podcast Town Festival, local sports team partnerships). Its revenue model is a traditional community bank construct: net interest income from a diversified loan portfolio (mortgage, business, agricultural, consumer) supplemented by recurring deposit account fees, transactional service fees (wire, overdraft), and subscription-like revenue from trust and wealth management services. Pricing is not publicly disclosed; rates are surfaced through a rates page and individual product applications.

Name

Horicon Bank

Legal name

Horicon Bank

Website

https://horiconbank.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

101–250 employees

Short description

Horicon Bank is a privately held Wisconsin community bank, founded in 1896, operating 20+ branches across 15 communities with nearly $1.5 billion in assets, serving individuals, small businesses, agricultural borrowers, and nonprofits with deposit, lending, treasury, and trust services.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Offices of Bank Holding Companies (551111)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Wealth Lending & Credit Solutions (Lombard/Margin, Mortgages, Structured Credit) (FSAAABAG)

Keywords

• Community banking services
• Personal banking
• Commercial lending
• Wealth management
• Digital banking

Headquarters

HQ city

Horicon

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking revenue from interest earned on loans including mortgages, business loans, agricultural loans, personal loans, and credit cards
2. Deposit Account Fees: Fees from checking accounts, savings accounts, CDs, and money market accounts
3. Service Fees: Fees from services including wire transfers, overdraft protection, and other banking services
4. Trust and Wealth Management: Revenue from trust administration services, estate planning, and retirement account management

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Horicon Bank is a Wisconsin-based community bank that provides personal and business banking products and services, including checking, savings, CDs, money market accounts, mortgages, home equity loans, auto/boat/recreational loans, personal loans, credit cards, agricultural lending, commercial lending, treasury management, and trust/wealth management services. The bank distributes these offerings through 20+ physical branches across Wisconsin, Interactive Teller Machines (ITMs), a mobile banking app, and online banking.

Product overview

Horicon Bank is a digital community bank offering a comprehensive suite of personal and business banking products through both traditional branch locations and digital channels. The core offering includes checking, savings, lending (mortgages, personal loans, business loans), credit cards, and trust services. Digital banking capabilities are delivered through a mobile banking app (iOS/Android), digital wallet (Apple Pay/Google Pay), and Interactive Teller Machines (ITMs). The bank operates 20 locations across Wisconsin and has expanded through acquisitions (Monotto fintech technology in 2020) and mergers (Markesan State Bank 2019, Cornerstone Community Bank 2023). Recent innovations include the Horicon Bank Studio for B2B podcasters and a Banking on Business podcast series.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Personal checking accounts including Natural Choice Checking with overdraft protection options for individual consumers and families.
• Savings, CDs & Money Markets Savings accounts, certificates of deposit, and money market accounts for personal deposit accumulation with competitive published rates.
• Mortgages Home financing products including purchases, refinances, and new construction loans through the Mortgage Center for homebuyers and homeowners.
• Home Equity Loans Loans allowing homeowners to borrow against the equity in their homes for personal financial needs.
• Auto, Boat & Recreational Loans Financing for vehicles, boats, and recreational vehicles through the loan web center for personal borrowers.
• Personal Loans Custom loans for various personal financial needs.
• Credit Cards Three credit card options with various perks for personal and business use.
• Health Savings Accounts Tax-advantaged accounts for individuals with high-deductible health plans.
• Individual Retirement Accounts Retirement savings accounts including traditional and Roth IRA options.
• My Money Youth Checking

Quantifiable outcome

• Nearly $1.5 billion in assets
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Little Switzerland Ski AreaminorGTM or Marketing Partner · 21 February 2026Horicon Bank is presenting sponsor of Big Air for Care annual charity event, contributing $10,000 directly to Boys & Girls Club of Washington County. The event features ski/snowboard competition, live music, and silent auction.
• General Baptist State Convention of WisconsinminorGTM or Marketing Partner · 19 January 2026Co-host of annual Dr. Martin Luther King Jr. Celebration Breakfast. Horicon Bank collects personal care items at multiple branches for donation to individuals experiencing homelessness and Milwaukee shelters.
• Small Business Owners Community (SBOC)coreGTM or Marketing Partner · 16 September 2025Horicon Bank is presenting sponsor of the 5th Annual Small Business Owners Community Conference. The conference features speakers like Jesse Cole (Founder of Savannah Bananas), Sahil Bloom (NYT bestselling author), and Carl Gould. The bank participates in live panel discussions as part of this partnership.
• Podcast TowncoreGTM or Marketing Partner · 4 October 2024Horicon Bank serves as title sponsor and brand partner for the Podcast Town Festival, held at Marcus Majestic Cinema. The bank also hosts their 'Banking on Business' podcast live at the event. This partnership includes the newly unveiled Horicon Bank Studio at the Wauwatosa branch for B2B podcasters.
• Fond du Lac Dock SpidersminorGTM or Marketing PartnerHoricon Bank is a founding partner of the Fond du Lac Dock Spiders baseball team (Northwoods League). Hosts Meet the Manager events at bank branch locations and provides VIP suite access to customers.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Nicolet National Bank: Wisconsin-headquartered community bank holding company operating branches across the state. Most directly comparable Wisconsin community bank peer, similar asset range and customer base of consumers and small/mid-sized businesses.
• First Business Financial Services: Wisconsin-based business banking specialist serving small-to-mid-sized businesses. Direct competitor for Horicon Bank's commercial banking, treasury management, and SMB lending relationships in Wisconsin.
• Commerce State Bank: Wisconsin community bank headquartered in Cedarburg. Comparable asset scale and local community banking model operating in eastern Wisconsin geographies overlapping with Horicon Bank.
• Bank First National Corporation: Wisconsin-based community bank serving consumers and businesses across eastern Wisconsin. Comparable asset size, branch model, and community-bank focus; competes in overlapping Wisconsin geographies.

Regional players

• Park National Corporation: Ohio-based community bank holding company operating multiple community bank charters. Similar independent community bank structure and relationship-based model, though based in Ohio and not directly competing in Wisconsin.
• First Merchants Corporation: Indiana-based community bank holding company with similar relationship-based commercial and consumer banking focus. Comparable M&A growth approach and community banking DNA, but operating in Indiana/Ohio/Illinois rather than Wisconsin.
• Old National Bancorp: Midwestern regional bank formed through community bank acquisitions. Comparable relationship-based community banking model and acquisition-driven growth strategy, though operating primarily in Indiana, Kentucky, and Midwest rather than Wisconsin.

Emerging players

• Glacier Bancorp: Community bank holding company with serial-acquisition growth strategy across multiple western and midwestern states. Comparable decentralized community-bank-with-acquisition-strategy model, though with substantially larger asset base.

Broad incumbents

• Associated Banc-Corp: Wisconsin-headquartered regional bank holding company with broader product set and significantly larger asset base. Operates branches across the same Wisconsin geographies as Horicon Bank but serves larger commercial clients and offers wider product portfolio.
• Wintrust Financial Corporation: Chicago-area community bank holding company built via M&A roll-up of local community banks. Comparable operating model — local decision-making and community presence combined with back-office scale — though operating in Illinois/Indiana/Wisconsin footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/horiconbank
• Facebookfacebook.com/horiconbank
• LinkedInlinkedin.com/company/horicon-bank
• Instagraminstagram.com/horiconbank

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horicon Bank