What 87seconds does

87seconds is a France-headquartered, full-service creative and production agency that operates a 100% in-house model covering strategy, creation, production, post-production, and international deployment of brand campaigns. The firm serves enterprise consumer brands—spanning beauty (Maybelline New York, Vichy, Shiseido, Revlon, Carol's Daughter), food and beverage (Candia Baby, Tabasco, DOP, Grand Frais), retail (DARTY), insurance (MACIF), and public institutions (European Parliament, EFSA)—with a strong emphasis on multicultural adaptation across European, North American, and Asian markets.

Its technology layer centers on an AI-powered asset-scaling platform and a proprietary Content Converter tool (app.87seconds.com) that uses AI to convert and repurpose video assets on demand. Production is consolidated in dedicated in-house studios for film, photo, sound, 3D, and motion design, with modular content architecture designed to adapt one core asset into many platform-, culture-, and format-specific outputs. Multicultural adaptation and AI-enabled voice-overs form a specific capability stack for centralized post-production across multinational deployments.

The business model is professional services revenue: project-based pricing on multi-year contracts, supplemented by retainer-style engagements with anchor enterprise clients such as Henkel Europe (12,000+ assets and 30+ campaigns delivered since 2024 across 40+ markets). Distribution is sales-led and direct, with eight offices spanning France, Belgium, Spain, the Netherlands, the United States, Hong Kong, Tokyo, and Manila, and the firm operates as a subsidiary of Datawords Group—leveraging the parent's multicultural expert network to extend reach across geographies and languages.

Name

87seconds

Legal name

87 Secondes

Website

https://87seconds.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

87seconds is a France-headquartered, 100% in-house creative and production agency serving enterprise consumer brands with 360° campaigns, content production, and multicultural adaptation across Europe, North America, and Asia-Pacific, leveraging AI-assisted asset scaling and a proprietary Content Converter tool.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Versioning & Mastering (IMF, Mezzanine, Textless, Deliverables) (MPAHAFAF)

Keywords

• Creative production agency
• Multicultural content adaptation
• Brand campaign services
• Video post-production
• Localization and transcreation

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. 360° Creative Campaign Services: Full-service creative agency providing strategy, creation, production, post-production and international deployment of 360-degree campaigns. Revenue generated through project-based creative services for enterprise clients.
2. Content Creation & Production: Ongoing content creation for brands including social media content, influencer campaigns, motion design, and corporate videos. May involve retainer or recurring project arrangements with major brands.
3. Multicultural Adaptation & Localization: Localization and adaptation services for multinational brands — managing large volumes of content across multiple markets, formats, and languages (per Henkel case study: over 12,000 assets produced).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

87seconds is a 100% in-house creative and production agency that designs and delivers end-to-end 360° brand campaigns, covering creative strategy, content creation, in-house production (film, photo, sound, 3D, motion), and international deployment through multicultural adaptation and localization. The agency complements its services with an AI-assisted Content Converter tool that converts video assets on demand, enabling scalable, modular content production for enterprise consumer brands across multiple markets, formats, and platforms.

Product overview

87seconds is a 100% in-house creative agency offering three core service pillars: Creation (campaign concept and strategy), Production (film, photo, sound, 3D, motion in dedicated studios), and Adaptation (localization and cultural adaptation). The agency differentiates through AI-powered asset scaling and offers a proprietary Content Converter tool accessible via app.87seconds.com. The company delivers modular content designed to adapt across all platforms, cultures, and objectives, with thousands of assets produced annually. They are built for seamless, scalable creative production and amplification, operating from offices in Paris, Brussels, Barcelona, Amsterdam, New York, Hong Kong, and Tokyo, and are part of the Datawords Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Creation Services Creative strategy and 360° campaign concept development from brief to execution, including brand campaign conception, social media content ideation, and influencer campaign planning. Targeted at enterprise consumer brand marketing teams requiring end-to-end creative direction across markets and platforms.
• Production Services In-house production capabilities across film, photo, sound, 3D, and motion design, executed in dedicated studios without outsourcing. Targeted at enterprise brands needing high-volume, brand-consistent production of campaign assets.
• Adaptation Services Localization and cultural adaptation of marketing assets across multiple markets, formats, languages, and platforms. AI-powered voice-overs and multicultural expertise via the Datawords Group enable adaptation at scale for multinational clients (e.g., 12,000+ assets for Henkel Europe since 2024).
• Content Converter Self-service AI-assisted web application (app.87seconds.com) that converts existing video assets on demand across formats and platforms, enabling rapid repurposing and reformatting of marketing video content.

Quantifiable outcome

• Over 12,000 assets produced for a single client (Henkel Europe) in centralized post-production since 2024
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Datawords GroupcoreStrategic or Co-development Partner87seconds is part of the Datawords Group. The group creates international digital marketing and communications, leveraging a network of multicultural experts from acquired agencies. 87seconds serves as the creative production arm within this global network, enabling access to multilingual and multicultural expertise across European, North American, and Asian markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• VML: Merged WPP creative agency (VMLY&R + Wunderman Thompson) offering global brand experience, content production and commerce; broad portfolio incumbent competing in the same 360° creative space.
• Accenture Song: Accenture's creative and content production unit (including former Droga5) serving global enterprise clients with integrated creative, content and tech — comparable multinational ATAWADAC-style delivery model.
• Dentsu Creative: Global creative network within Dentsu offering 360° campaign creation, production and adaptation across markets; competes for the same multinational consumer-brand budgets as 87seconds.
• Publicis Production: Production arm of Publicis Groupe providing global content, studio and adaptation services at scale; broader holding-company footprint but overlaps directly with 87seconds in creative production and localization.

Direct peers

• Mother London: Independently held creative agency producing integrated 360° campaigns for global brands; comparable in scale, in-house creative model and enterprise client orientation.
• MediaMonks (Monks): Global digital content production company within S4 Capital / MediaMonks offering creative, content and adaptive production at massive scale with AI tooling — head-to-head competitor for high-volume enterprise adaptation work.
• Hogarth Worldwide: WPP-owned global content production network delivering creative adaptation, transcreation and AI-enabled versioning across markets — directly comparable to 87seconds' 360° Creation/Production/Adaptation model.
• Tag Worldwide: PPH-owned global production and brand experience agency with localization, transcreation and content adaptation capabilities — closest functional analog to 87seconds' multicultural adaptation pillar.
• We Are Social: Globally distributed social media and creative content agency operating in multiple markets — comparable target customer (large consumer brands) and overlapping capability in social-first campaign production.

Emerging players

• Catalyst Creative Solutions: Independent content production and creative agency offering multimedia content adaptation and AI-enabled versioning for global brands; emerging direct competitor in the localization-and-at-scale niche 87seconds occupies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/87seconds
• Xx.com/87seconds
• Facebookfacebook.com/87Seconds
• LinkedInlinkedin.com/company/87-seconds

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 87seconds