Diversified Body & Paint Shop

What Diversified Body & Paint Shop does

Diversified Body & Paint Shop is a privately-held, family-owned collision repair and refinishing facility headquartered in Henderson, Colorado. Founded in 1975 as a small garage operation painting commercial trucks, the company has grown into a 50,000 square foot full-service facility specializing in large vehicle repair, severe service, and refinish work for commercial trucks, buses, RVs, and emergency vehicles. Its customer base spans commercial fleet operators, insurance carriers (including Progressive), individual RV owners, and private vehicle owners across the Colorado region and surrounding states.

The company's technical capability rests on physical capital and trade expertise rather than software. Core technology includes computerized frame straightening systems, computerized paint mixing and color analysis systems, infra-red paint curing technology, and three full-size heavy equipment spray booths (including a 105-foot booth with bake cycle capability). The service menu has expanded beyond traditional bodywork to include ADAS calibration, diagnostic scanning, auto glass repair, paintless dent repair, hail damage repair, certified welding, fabrication, and DOT inspections. The Swing Hood Program, providing loaner hoods to keep fleet vehicles operational during repair, is a notable service differentiator.

The business operates on a sales-led, project-based revenue model. Services are quoted per job with free on-site estimates, and revenue is generated from one-time collision repair jobs plus ongoing fleet maintenance relationships. Distribution is direct via facility drop-off and pick-up/delivery services, with insurance carrier coordination for claim processing. Marketing relies on customer testimonials, a professional website, and 45+ years of regional reputation rather than paid acquisition. The company holds no disclosed funding, partnerships, patents, or institutional ownership.

Name

Diversified Body & Paint Shop

Legal name

Diversified Body & Paint Shop

Website

https://diversifiedbodyandpaint.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Diversified Body & Paint Shop is a privately-held, family-owned collision repair and refinishing facility in Henderson, Colorado, serving commercial fleet operators, insurance carriers, and RV and truck owners with large-vehicle bodywork, paint, frame, and ADAS calibration services.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Collision Repair and Refinishing

akta.pro primary industry

Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)

Keywords

• Commercial truck collision repair
• Automotive paint refinishing
• Large vehicle frame alignment
• Fleet body repair services
• RV collision repair

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Collision and Body Repair Services: One-time repair services for vehicles damaged in collisions, including frame repair, dent removal, and bodywork. Revenue generated on a per-job basis based on repair scope and complexity.
2. Paint and Refinishing Services: Complete vehicle refinishing, spot blends, custom paint work, and decal/graphics application services. Charged per vehicle or per service type.
3. Fleet Services: Ongoing maintenance and repair services for commercial fleet operators, providing regular collision repair and refinishing work for multiple vehicles.
4. Swing Hood Program: Program allowing customers to use a loaner hood while theirs is being repaired, enabling continued vehicle operation during service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Diversified Body & Paint Shop is a full-service collision repair and refinishing facility specializing in large vehicles such as commercial trucks, buses, RVs, and emergency vehicles. The company operates from a 50,000 square foot facility in Henderson, Colorado, providing frame straightening, alignment, paint refinishing, fiberglass and aluminum repair, welding, fabrication, ADAS calibration, and fleet maintenance services. It serves commercial fleet operators, insurance carriers, and individual vehicle owners through direct service delivery with pick-up/delivery and insurance coordination.

Product overview

Diversified Body & Paint Shop is a full-service collision repair and refinishing facility offering a comprehensive suite of automotive repair services. The company operates as a single-location service provider with integrated service modules rather than a platform-plus-modules architecture. Core offerings include Paint Services (with three spray booths including a 105-foot booth), Frame and Alignment Services (utilizing computerized technology), Truck Repair Services, Collision Repair, Fleet Services, Calibration Services (ADAS), Diagnostic Scanning, Auto Glass Repair, and specialty services such as the Swing Hood Program. Services are designed to work together cohesively at their 50,000 square foot Henderson, Colorado facility, allowing customers to receive comprehensive repair, paint, and fabrication work from a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint Services

Quantifiable outcome

• Free on-site estimates available for all customers
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Classic Collision: Regional collision repair chain in the U.S. Southeast offering paint, bodywork, and fleet services. Comparable business model and customer mix, though serving a different geography than Diversified.
• CARSTAR Auto Body Repair Experts: North American franchise network of independently owned collision repair facilities. Comparable service offering and franchise/independent ownership model; enables peer comparison of franchise-supported versus fully independent operations like Diversified.
• Maaco: National franchise specializing in auto painting and collision repair across more than 500 locations. Closely aligned service offering and target customer base (insurance-routed and individual vehicle owners), though Maaco's franchise model differs operationally.
• Fix Auto USA: National network of independently operated collision repair franchises serving insurance and retail customers. Comparable service offering and customer base to Diversified, with a similar independent-operator structure.

Broad incumbents

• Boyd Group Services Inc. Parent company of Gerber Collision & Glass and Glass America; publicly traded collision and glass services consolidator. Provides a useful valuation and operating benchmark for the broader collision repair industry in which Diversified operates.
• Crash Champions: Major U.S. collision repair chain (formed via ABRA and Service King combinations) providing paint, collision, and refinishing services. Same core offering as Diversified; broad incumbent operating at national scale.
• Caliber Collision: Largest U.S. collision repair chain with 1,800+ locations offering paint, bodywork, and ADAS calibration. Directly comparable service offering to Diversified, but at vastly greater scale and geographic reach; functions as a broad incumbent in the same niche.
• Gerber Collision & Glass: One of the largest North American collision repair and glass replacement operators (subsidiary of Boyd Group). Directly comparable service portfolio to Diversified, including commercial fleet work.
• Service King Collision: National collision repair chain offering paint, bodywork, and ADAS services. Directly overlapping service mix with Diversified; broad incumbent at significantly larger scale.

Others

• Hendrick Automotive Group: Largest privately held automotive dealership group in the U.S., with collision and reconditioning services supporting its dealerships. Adjacent in offering and customer type (commercial fleets) but primarily a dealer rather than an independent collision specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/diversifiedbody

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversified Body & Paint Shop