Classic Collision
Classic Collision operates 318 collision repair facilities across the United States, offering body work, autoglass replacement, and ADAS calibration services. The Atlanta-based company serves individual vehicle owners and insurance partners, backed by New Mountain Capital.
- Company typePrivate
- Founded1983
- HeadquartersAtlanta, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Classic Collision does
Classic Collision operates a network of 318 collision repair facilities across the United States, headquartered in Atlanta, Georgia, and founded in 1983. The company is one of the five largest multi-shop operators (MSOs) in the U.S. collision repair industry — a still-fragmented services market where the top five consolidators collectively hold approximately 30% market share through 3,836 locations and $15.6 billion in combined annual revenue. Classic Collision serves primarily individual vehicle owners requiring post-accident body work, paint, and mechanical repair, with secondary channel coordination through an Agent Portal serving insurance agents and claims adjusters. The company is privately held and backed by New Mountain Capital.
The service portfolio centers on three core offerings: collision repair (body work, painting, and refinishing following a six-step process from drop-off through quality assurance), autoglass repair (both in-shop and mobile), and ADAS calibrations and electronic diagnostics — the last becoming increasingly important as modern vehicles incorporate more safety sensors and cameras. Classic Collision holds certifications from over 20 automotive OEMs including Tesla, BMW, Mercedes-Benz, Ford, GM, Honda, Audi, Jaguar Land Rover, Porsche, Volvo, and others, alongside I-CAR Gold Class designation. A "Drive Now, Pay Later" financing program extends price accessibility for consumers facing industry average repair costs approaching $5,000 per claim.
Growth is executed through a combination of greenfield build-to-suit locations and acquisitions of established regional operators. Recent activity includes the 2021 acquisition of ProCare Automotive from Kinderhook Industries, the February 2026 opening of a Denton, Texas facility marking entry into the Dallas-Fort Worth market, and the March 2026 acquisition of Platinum Collision Center and Pat Gray Collision Center establishing Permian Basin presence. Go-to-market combines corporate website, call center (833-425-2771), SMS (325 CLASSIC), live chat, and a national NASCAR sponsorship with Spire Motorsports and driver Carson Hocevar. The company also engages in industry AI adoption panels alongside CCC Intelligent Solutions, Tractable, and Claims Genius.
Classic Collision firmographics
Firmographics- Name
- Classic Collision
- Legal name
- Classic Collision
- Website
- https://classiccollision.net
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Classic Collision operates 318 collision repair facilities across the United States, offering body work, autoglass replacement, and ADAS calibration services. The Atlanta-based company serves individual vehicle owners and insurance partners, backed by New Mountain Capital.
- Ownership category
- akta.pro rank
Classic Collision industry classification
Industry- Product category
- Auto Body & Collision Repair Services
- NAICS
- Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Glass Replacement Shops (811122), Automotive Mechanical and Electrical Repair and Maintenance (81111)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)
- akta.pro secondary industries
- ADAS Sensor Calibration (Post-Collision) (TLAKAEAI), Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG), Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)
Keywords
Where Classic Collision is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Classic Collision business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Collision Repair Services: One-time transaction-based revenue from vehicle collision repair services including body work, painting, and mechanical repairs. Customers pay per repair job, with services ranging from minor bumper repairs to major body work after accidents.
- Auto Glass Repair: Revenue from glass repair and replacement services, offered both in-shop and mobile for customer convenience.
- ADAS Calibration Services: Revenue from advanced driver assistance system calibrations and electronic diagnostics, increasingly important as vehicle complexity rises with modern safety technology.
- Financing Services: Classic Collision offers 'Drive Now, Pay Later' financing options providing flexible payment plans for customers, enabling larger repair costs to be spread over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard collision repair services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Classic Collision product offering
Product offeringCore offering
Classic Collision operates a national chain of collision repair facilities providing vehicle body repair, autoglass repair and replacement (in-shop and mobile), and ADAS calibration/electronic diagnostic services. The company also offers a 'Drive Now, Pay Later' financing program and an Agent Portal that lets insurance agents and adjusters coordinate repair authorization. Repairs follow a six-step process from drop-off through quality assurance, with vehicle tracking available to customers.
Product overview
Classic Collision offers a unified suite of collision repair services centered around three core offerings: Collision Repair for vehicle body work, Autoglass Repair with mobile and in-shop capabilities, and ADAS Calibrations & Electronics for diagnostic and sensor calibration services. The company has expanded through acquisitions of regional brands including Platinum Collision Center and Pat Gray Collision Center in the Permian Basin region, as well as the ProCare business from Kinderhook. With 318 collision repair facilities across the United States, the company operates a network model providing these services to residential and commercial clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Collision Repair
Quantifiable outcome
- Approaching $5,000 average total repair costs in the industry, with parts prices accelerating
Companies that use Classic Collision
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Classic Collision technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Classic Collision partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CCC Intelligent SolutionscoreClassic Collision participates in MSO Symposium with CCC Intelligent Solutions, which reported industry data on average total repair costs ($5,000) and parts price acceleration. Classic Collision staff shared AI adoption implementation experiences alongside representatives from Tractable and Claims Genius.
- Spire MotorsportsminorClassic Collision partnered with Spire Motorsports and driver Carson Hocevar for upcoming NASCAR Cup Series races at Las Vegas and Phoenix. The collaboration highlights Classic Collision's growth and national presence, with the company acting as a primary sponsor at Las Vegas and an associate sponsor at Phoenix races.
- Carson HocevarminorProfessional NASCAR driver partnering with Classic Collision as primary sponsor for Las Vegas race and associate sponsor for Phoenix race, representing the company's brand in motorsports.
- Automotive OEMs (20+ Manufacturers)coreClassic Collision holds certifications from over 20 automotive manufacturers including Tesla, BMW, Mercedes-Benz, Ford, GM, Honda, Audi, Jaguar Land Rover, VW, Subaru, Hyundai, Nissan, Kia, FCA, Porsche, Volvo, Infiniti, Alfa Romeo, and Toyota/Lexus. These OEM certifications involve training and standards compliance for collision repair on specific brand vehicles.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Classic Collision competitors and assessment
Company assessmentBroad incumbents
- Safelite Group: Largest U.S. autoglass repair and replacement company; comparable on the autoglass service line that Classic Collision offers, with a national mobile-and-in-shop model that competes for shared insurance glass referrals.
- CARSTAR: Franchised collision repair network under Boyd Group Services; comparable services and customer base but franchised delivery model differentiates it from Classic Collision's company-operated footprint.
- Maaco: Franchised auto body and paint network owned by Driven Brands; comparable services (body repair, paint) but delivered through a franchise model rather than company-operated shops, making it an incumbent rather than direct MSO peer.
Direct peers
- Service King Collision: Big 5 MSO collision repair consolidator with national footprint, overlapping customer segments, and similar reliance on insurance DRP channels and OEM certifications.
- Caliber Collision: Largest U.S. multi-shop collision repair operator, PE-owned (Hellman & Friedman), directly competing head-to-head with Classic Collision across the same product category, customer base, and DRP/insurance channel mix.
- Gerber Collision & Glass: Large U.S. and Canadian MSO offering collision repair and autoglass services, directly comparable on shop footprint, insurance channel relationships, and glass-as-adjacent-service bundling.
- Boyd Group Services: Public parent of CARSTAR and Assured Automotive; operates a comparable MSO model with collision and glass repair, providing one of the few publicly traded financial benchmarks for the multi-shop collision repair category.
- Crash Champions: Formed via the merger of ABRA and Crash Champions; one of the Big 5 MSO consolidators with national collision repair footprints, comparable customer mix, and similar acquisition-driven growth strategy.
Emerging players
- Joe Hudson's Collision Center: Fast-growing regional MSO focused on customer experience and operational excellence; smaller scale than Classic Collision but pursues a similar multi-shop consolidator strategy with comparable customer-centric positioning.
- Caliber Auto Glass: Mobile autoglass subsidiary of Caliber Collision; comparable to Classic Collision's mobile and in-shop autoglass offering as a focused sub-segment peer within the broader auto glass repair market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Classic Collision social profiles
Digital presenceClassic Collision compliance and trust
Trust signalCompliance1 record
Classic Collision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Classic Collision leadership team
Management profileNumber of profiles
Profiles2 records
Classic Collision subsidiaries and ownership
Company hierarchySubsidiaries3 records
Classic Collision funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Classic Collision M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Classic Collision
What does Classic Collision do?
Classic Collision operates a national chain of collision repair facilities providing vehicle body repair, autoglass repair and replacement (in-shop and mobile), and ADAS calibration/electronic diagnostic services. The company also offers a 'Drive Now, Pay Later' financing program and an Agent Portal that lets insurance agents and adjusters coordinate repair authorization. Repairs follow a six-step process from drop-off through quality assurance, with vehicle tracking available to customers.
Is Classic Collision a public or private company?
Classic Collision is a private company. It is classified as private equity controlled and is currently operating.
When was Classic Collision founded?
Classic Collision was founded in 1983. It employs 1,001 to 5,000 people.
Where is Classic Collision based?
Classic Collision is headquartered in Atlanta, United States, in the North America region.
How does Classic Collision make money?
Four revenue lines are on record. Collision Repair Services are the primary driver. The others are auto Glass Repair, ADAS Calibration Services and financing Services.
Who are Classic Collision's main competitors?
Broad incumbents on record are Safelite Group, CARSTAR and Maaco. Direct peers are Service King Collision, Caliber Collision, Gerber Collision & Glass, Boyd Group Services and Crash Champions. Emerging players are Joe Hudson's Collision Center and Caliber Auto Glass.
Does Classic Collision have an API?
No public API is recorded for Classic Collision.
What industry is Classic Collision in?
Classic Collision's product category is Auto Body & Collision Repair Services. Its primary akta.pro industry code is TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks), with a secondary code of TLAKAEAI, ADAS Sensor Calibration (Post-Collision). Its NAICS code is 811121 and its SIC code is 7500.