What LaRue Tactical does

LaRue Tactical is a privately held U.S. firearms manufacturer founded in 1981 by Mark LaRue and headquartered at 850 County Road 177 in Leander, Texas. The company designs, CNC-machines, finishes, and tests all rifles, components, and mounts in-house under a single roof, with a workforce of 51–100 employees and a product portfolio backed by a lifetime guarantee. Its offerings span four primary categories: complete rifles (BAR*NONE, Siete variants, LT-10, PDR), rifle components (barrels, triggers, uppers, lowers, handguards), optic mounts featuring the proprietary Speed Lever quick-detach system, and accessories including knockdown steel targets, bipod adapters, knives, and muzzle devices.

The core technical platform centers on CNC billet machining, proprietary quick-change barrel systems (Siete and PredatOBR), and the Speed Lever QD mount architecture that delivers return-to-zero optic retention. Strategic OEM partnerships extend the platform: Timney supplies triggers, KRG provides the Bravo chassis for the Siete Short Action Magnum, and Crow Saddlery produces the Hardened Silo sheath for the LaRue Battle Knife. The company sells primarily through its DTC e-commerce site (larue.com), supplemented by distribution through OpticsPlanet and Primary Arms; firearms are shipped via FFL dealers as legally required, with notable shipping restrictions to California, New York, New Jersey, Connecticut, Massachusetts, Maryland, Illinois, Washington D.C., and Hawaii.

Pricing ranges from $169.99 for accessory mounts (with bulk discounts to $109.99 at 500+ units) to $4,499.99 for the Briefcase Siete, with the TG Combo training system reaching $22,099.99. The customer base is primarily individual precision shooters, rifle builders, hunters, and tactical users, with emerging institutional reach via the TG target systems. The company has never raised external capital, has no parent company, and operates as a founder-owned enterprise with Mark LaRue maintaining direct involvement in product communications and pricing decisions.

Name

LaRue Tactical

Legal name

LaRue Tactical

Website

https://larue.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

LaRue Tactical is a privately held U.S. firearms manufacturer in Leander, Texas, producing CNC-machined precision rifles, optic mounts, and rifle components sold primarily direct-to-consumer to precision shooters, rifle builders, and tactical users.

Ownership category

akta.pro rank

Headquarters

HQ city

Leander

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Complete Rifles: Sale of complete rifles including BAR*NONE bolt-action, Siete line, LT-10, and PDR platforms. One-time purchase with lifetime guarantee.
2. Rifle Components: Sale of rifle components including barrels, bolts, triggers, uppers, lowers, and handguards. Consumable/upgradable components driving repeat purchases.
3. Optic Mounts: Sale of precision optic mounts including QD scope mounts, ACOG mounts, MRO mounts, and related accessories. High-margin accessory category.
4. Parts and Accessories: Sale of accessories including magazines, rifle parts, targets, knives, and related gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LaRue Tactical manufactures and sells precision-engineered bolt-action rifles (BAR*NONE, Siete family), rifle components (barrels, uppers, triggers, handguards), quick-detach optic mounts (Speed Lever platform), and shooting accessories (steel knockdown targets, bipod mounts, battle knife, muzzle devices). All products are CNC-machined in-house at the Leander, Texas facility from billet materials and backed by a lifetime guarantee.

Product overview

LaRue Tactical is a precision firearms and rifle components manufacturer offering a portfolio of bolt-action rifles, rifle components, optic mounts, and shooting accessories. The core product lines include the BAR*NONE bolt-action rifle family and the Siete rifle platform (Enhanced Siete, Briefcase Siete, Siete Pistol, Siete Short Action Magnum), which share a common CNC-machined billet action and aluminum chassis architecture with quick-change barrel systems. Rifle components include match-grade barrels in various calibers, complete upper receivers, and precision triggers. The mounts category features LaRue's proprietary Speed Lever quick-detach mounting systems for a range of optics including Trijicon ACOG, MRO, RMR, and Aimpoint Micro. Accessories include the LaRue Battle Knife, knockdown steel targets with automatic reset systems, bipod adapters, and muzzle devices. All products are designed and manufactured in Leander, Texas with a lifetime guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• BAR*NONE Bolt-Action Rifle A 50-state legal bolt-action rifle engineered and manufactured in Leander, Texas, featuring sub-MOA accuracy performance with an innovative manual bolt-action system. Available in Small Block (5.56 NATO, 300 BLK) and Big Block (.308, 6.5 Creedmoor) configurations.
• Enhanced Siete Bolt-Action Rifle Bolt-action rifle featuring a CNC-machined billet action in an aluminum chassis with a quick-change barrel system, M-Lok handguard, folding RAT stock, and Timney 2.5 lb trigger. Supports multiple calibers including 6.5 Creedmoor, .308 Winchester, .260 Remington, .243 Winchester, and .22-250 Remington.
• Briefcase Siete Portable Rifle Portable precision rifle system designed to fit inside a Pelican 1495 briefcase, featuring CNC-machined billet action, 17-inch match-grade barrel, and tool-less free-floating M-LOK handguard with folding RAT stock for compact transport.
• Siete Pistol (Limited Edition) Limited edition 100-unit bolt-action pistol chambered in .308 Win, featuring 10-inch match-grade barrel, gunmetal Cerakote finish, free-floating M-Lok handguard, and Gear Head Works folding brace.
• Siete Short Action Magnum Rifle Magnum-performance bolt-action rifle in short action format featuring a CNC-machined short-action magnum receiver in a KRG Bravo chassis, spiral-fluted match-grade barrel, available in 6.5 PRC and .300 WSM calibers.
• 6.5 Grendel Complete Match Grade Upper Complete upper receiver assembly featuring a match-grade barrel, direct impingement gas system, designed for LaRue-pattern lower receivers. 18-inch barrel with 1:7 twist rate and 5/8x24 thread pitch.
• Complete AR-15 Match Grade Upper Drop-in complete upper receiver for standard AR-15 lower receivers, featuring a 16.1-inch match-grade barrel engineered for sub-MOA performance at 100 yards. Compatible with 5.56 NATO.
• Siete Quick-Change Barrels Quick-change barrel system for Siete rifles allowing caliber changes in under one minute. Available in .260 Remington, .243 Winchester, .22-250, .308 Winchester, .338 Federal, and 6.5 Creedmoor with various barrel lengths and twist rates.
• 6.5 Creedmoor PredatOBR Barrel Cartridge Complete barrel cartridge for PredatOBR rifles featuring a fully assembled barrel with precision barrel extension, gas block, gas tube, and chambered with XTRAXN Technology. Available in 18 and 22-inch lengths with 1:8 twist rate.
• MLOK Handguard M-LOK pattern handguard for AR-platform rifles, sold as a standalone rifle component.
• Quad Rail Handguard Quad-rail pattern handguard for AR-platform rifles, sold as a standalone rifle component.
• ACOG Compact Mount Lightweight quick-detach mount for Trijicon compact ACOG optics (TA33, TA44, TA47) featuring a single LaRue Speed Lever, precision-machined bar-stock aluminum with matte black anodized finish.
• ACOG TA648 Mount Quick-detach mount specifically designed for the Trijicon TA648 ACOG featuring the LaRue Speed Lever retention system, MIL-STD 1913 Picatinny Rail interface, and guaranteed return-to-zero performance.
• QD MRO Mount Cantilevered quick-detach mount for Trijicon MRO with forward-offset geometry, featuring the LaRue Speed Lever QD system, lower 1/3 co-witness height, precision-machined aluminum with matte black anodizing.
• RMR Lower 1/3 Mount Quick-detach mount positioning the Trijicon RMR at lower 1/3 co-witness height on AR-15 flat-top receivers with slight forward cantilever, featuring the LaRue Speed Lever QD system and guaranteed return-to-zero.
• LT845 QD Scope Mount Battle-proven quick-detach scope mount featuring the LaRue Speed Lever system, compatible with MIL-STD-1913 Picatinny rails, 1.535 inch height for night vision device alignment, available in 34mm rings.
• Aimpoint Micro Scope Ring Mount Ring-mounted solution attaching an Aimpoint Micro T-1 or T-2 to a riflescope tube as a secondary backup red dot. Clamps to 34mm scope tubes with 30mm step-down inserts, featuring a QD Speed Lever and adjustable mounting angle.
• RMR Adapter Ring Half Replaces one ring half on LaRue 30mm vertical ring riflescope mounts for seamless Trijicon RMR integration. Features precision-machined canted angle positioning dot near primary optic height over bore.
• HARRIS Bipod Adapter Mount Quick-detach bipod adapter mounting Harris-style bipods to MIL-STD-1913 Picatinny rails featuring the LaRue adjustable QD lever system for rapid tool-free installation and removal.
• ATLAS/MAGPUL Bipod Mount QD mounting adapter providing Picatinny rail compatibility and QD functionality for ATLAS bipods and MAGPUL bipods featuring the LaRue adjustable QD lever system.
• Harris 6-9" Bipod w/Integrated Mount Low-profile quick-detach bipod with integrated LaRue QD mount for Harris swivel bipods, featuring a rear-mounted tension knob for controlled cant adjustment and direct rail mounting.
• LaRue Battle Knife Purpose-built combat knife with a 6.25-inch blade, precision-machined from CPM S30V or high-performance steel, featuring a contoured forward finger groove, skull-crusher pommel, and included Hardened Silo sheath. Available in LT300 natural finish and LT300-BLK black protective finish.
• OBR/PredatOBR Sling Adapter Precision-machined sling adapter interfacing with threaded inserts on 7.62 and 5.56 OBR handguards and PredatAR series, featuring a hardened steel insert with integrated inside-radius stops preventing sling rotation.
• TG1 Sniper Target Self-contained knockdown steel target system featuring a 28 by 32 inch AR500 hardened steel silhouette, approximately 1,800 automatic reset cycles per charge, weatherproof construction, and battery-powered operation.
• .50 Cal Sniper Target (TG50) Heavy-duty knockdown target rated for .50 caliber ball ammunition featuring a 1-inch thick steel plate with additional front armor, approximately 1,800 reset cycles per charge, weatherproof outdoor construction.
• TG Combo (8 TG1 Targets, Rack and Chargers) Complete training system including eight TG1 targets, dedicated charging rack, and chargers for deploying a professional-grade steel target array in field and range environments.
• A2 Flash Hider with Crush Washer Military-inspired A2 birdcage flash hider reducing visible muzzle flash, available in .308/7.62 with 5/8-24 thread and .223/5.56 with 1/2-28 thread, featuring durable steel construction with corrosion-resistant finish.

Quantifiable outcome

• Sub-MOA accuracy guaranteed with LaRue match-grade barrels
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OpticsPlanetcoreChannel Partner/ Reseller/ DistributorOpticsPlanet is a major online retailer specializing in firearms and optics. LaRue Tactical products including Complete AR-15 Match Grade Uppers, ACOG mounts, and other accessories are available through this channel.
• Primary ArmscoreChannel Partner/ Reseller/ DistributorPrimary Arms is an online firearms and optics retailer. LaRue Tactical products including Harris Bipod Adapter and other mounts/accessories are available through this channel.
• Crow SaddleryminorStrategic or Co-development PartnerCrow Saddlery partners with LaRue Tactical to manufacture the Hardened Silo sheath for the LaRue Battle Knife, combining Delrin, steel, and leather construction.
• KRG (Kover Customs)coreStrategic or Co-development PartnerKRG (Kover Customs) manufactures the Bravo chassis used in LaRue Siete Short Action Magnum rifles. This is a strategic OEM relationship where KRG's chassis is rebranded for LaRue's precision rifle platform.
• Timney TriggerscoreTechnology or IntegrationTimney provides the 2.5 lb trigger mechanism installed in LaRue Siete rifles and variants, offering crisp, consistent trigger pull for precision shooting.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Accuracy International: UK-origin manufacturer of precision bolt-action sniper rifles (AXMC, AWM) serving military, law enforcement, and civilian precision shooters. Directly comparable to LaRue's Siete and PredatOBR rifle platforms in customer base, accuracy positioning, and price point.
• JP Enterprises: U.S. precision AR-platform rifle and component maker (LR-308, PSC-11, LRP-07, tuned bolts/barrels). Comparable to LaRue on precision-engineered AR components and complete rifles targeting accuracy-focused shooters.
• Christensen Arms: U.S.-based precision bolt-action rifle maker (Ridgeline, Modern Precision Rifle, MPR) with carbon-fiber-barrel technology. Comparable to LaRue in targeting PRS, hunting, and tactical precision shooters with feature-rich modular rifles.
• Geissele Automatics: Premium AR-15 triggers, rails, and complete rifles plus accessories, with deep military/law enforcement adoption. Comparable to LaRue as a high-margin, precision-focused U.S. firearms components brand selling to the same professional and enthusiast buyer.
• Proof Research: Manufacturer of carbon-fiber-wrapped precision barrels and complete bolt-action rifles for long-range and PRS competition. Comparable to LaRue's Siete and PredatOBR barrel cartridges on sub-MOA accuracy positioning and precision shooting focus.
• American Defense Manufacturing (ADM): Manufacturer of quick-detach scope mounts and optics accessories for AR-platform and precision rifles. The closest direct head-to-head competitor to LaRue's Speed Lever QD mount line, competing on the same Trijicon/Aimpoint/MRO/ACOG optic fitments.
• Barrett Firearms Manufacturing: U.S. manufacturer of large-caliber and long-range precision rifles (M82, MRAD, M99) with strong military/law enforcement adoption. Comparable to LaRue as a premium American precision rifle brand competing for the same tactical and long-range shooting customer.
• Bergara (Bergara USA): Manufacturer of precision bolt-action rifles and barrels targeting the hunting and long-range shooting segments in a similar price band to LaRue's Siete and BAR*NONE platforms. Direct competitor for precision rifle buyers shopping on accuracy and value.

Broad incumbents

• Daniel Defense: Larger, well-capitalized U.S. manufacturer of AR-15 rifles, uppers, lowers, and accessories with significant military contract exposure. Overlaps with LaRue in the precision AR-component and complete-upper categories but operates at much greater scale.
• Magpul Industries: Major firearms accessories brand (PMAGs, stocks, grips, mounts, optics) with a much broader product portfolio than LaRue. Competes with LaRue in the AR-accessory and mount/accessory category but at significantly larger scale and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LaRueTactical
• Facebookfacebook.com/LaRueAccuracy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaRue Tactical