Vista Real Estate

What Vista Real Estate does

Vista Real Estate is a family-owned, private real estate brokerage headquartered at 7446 Honeysuckle Drive in Temple, Texas, founded in 2013 by Jimmy Torres and Emilio Perales. The firm operates under the trade name 'Vista Real Estate Group – Powered by Compass' and serves Central Texas markets including Temple, Belton, Salado, Harker Heights, Killeen, and Lampasas, with community content extending to Lindale in East Texas. Emilio Perales, a retired U.S. Army veteran licensed in Texas since October 2001, serves as the principal broker and co-owner, providing the firm's primary public-facing identity.

The company's core offerings span the full real estate transaction lifecycle: residential listings and sales, new construction and builder representation, farm/ranch/land properties, and commercial and investment real estate. A distinct adjacent service is in-house real estate development, where the firm builds single-family subdivisions, commercial pads, and rural ranchettes across Central Texas. Supporting tools include a free home valuation report and community guides. The technology stack is built on BoomTown (CRM, lead generation, and website hosting) and integrates with five Texas MLS systems (Austin Board of REALTORS, ACTRIS, Greater Tyler Association of REALTORS, NTREIS, LERA MLS) for listing distribution, with the Compass affiliation extending platform reach.

The business model is commission-based (transaction fee) on residential and commercial sales, supplemented by development economics from in-house projects. The go-to-market is sales-led, relying on personal relationships, community involvement (Vista Real Estate Givebacks), chambers of commerce participation, and organic social media including a Linktree hub. Customer segments are primarily individual residential buyers and sellers, with secondary segments in new construction buyers, farm/ranch investors, and commercial clients. The firm reports no institutional investment or external ownership beyond the Compass brokerage platform relationship.

Name

Vista Real Estate

Legal name

Vista Real Estate

Website

https://emilio.viewvistashomes.com/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vista Real Estate is a family-owned Central Texas brokerage serving residential buyers, sellers, and investors. Operating as Vista Real Estate Group – Powered by Compass, the firm handles residential sales, new construction, farm/ranch, and commercial transactions across Temple, Belton, and Salado.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), New Housing For-Sale Builders (236117)

SIC

Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

New Construction & Builder Sales (BPAJAAAB), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate
• New construction representation
• Farm and ranch brokerage
• Commercial real estate
• Real estate development

Headquarters

HQ city

Temple

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on residential and commercial property sales, purchases, and listings in Central Texas

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Vista Real Estate is a Central Texas real estate brokerage that buys, lists, and sells residential homes, new construction, farms/ranches/land, and commercial and investment properties on behalf of clients. It also develops new residential and commercial communities and operates under the Compass brokerage platform. Services are delivered through licensed agents led by Broker/Co-Owner Emilio Perales.

Product overview

Vista Real Estate is a Central Texas real estate brokerage offering a comprehensive suite of residential and commercial real estate services. The company operates as a family-owned brokerage powered by Compass, providing traditional residential listings and sales, new construction and builder representation, farm and ranch property specialization, commercial and investment real estate services, and real estate development through building new communities. The core offerings include residential property transactions, new home construction representation, rural land and ranch properties, commercial real estate, and community information resources. The company also offers property valuation tools and development services for new communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Listings & Sales Traditional residential real estate brokerage services helping individual buyers and sellers navigate the Central Texas housing market, including listing, marketing, showings, negotiation, and closing of existing homes.
• New Construction & Builder Representation Specialized brokerage for buyers of newly constructed homes, including representation with home builders, builder selection assistance, lot purchase guidance, and oversight of construction quality and timelines across Central Texas.
• Farm, Ranch, and Land Properties Specialized brokerage for rural and agricultural real estate, including farms, ranches, and undeveloped land parcels throughout Central Texas, providing valuation, marketing, and transaction management for acreage properties.
• Commercial & Investment Real Estate Commercial real estate brokerage services including acquisition, sale, and investment advisory for commercial properties and investment opportunities in the Central Texas market, including commercial pads and investment properties.
• Real Estate Development Property development services building new communities across Central Texas, including single-family subdivisions, commercial pads, and rural ranchettes designed for families and investors.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• CompasscoreChannel Partner/ Reseller/ DistributorVista Real Estate operates as 'Vista Real Estate Group - Powered by Compass,' indicating a franchise/brokerage affiliation with Compass, a major real estate technology and brokerage platform. This provides access to Compass technology, marketing resources, and brand recognition.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• HomeSmart: Large national residential brokerage with a tech-enabled, low-overhead agent model. Direct competitor in residential brokerage, particularly relevant given its rapid agent growth in Texas and similar commission-based economics.
• RE/MAX: Global residential real estate franchise with deep agent network across Texas. Direct competitor for agent recruitment and consumer listings in the Central Texas region with a similar commission-based business model.
• eXp Realty: Cloud-based, tech-enabled residential brokerage with a low-overhead agent model. Comparable to Vista as a residential brokerage leveraging technology platforms to support distributed agents, with a similar commission-based revenue model.
• Better Homes and Gardens Real Estate: Residential real estate franchise with a lifestyle-branded approach. Direct competitor in residential brokerage, with comparable service offerings for home buyers, sellers, and new construction representation.
• CENTURY 21: Global residential real estate franchise with extensive Texas footprint. Direct competitor for buyer/seller representation and agent recruitment, with comparable service offerings across residential, new construction, and land categories.
• Berkshire Hathaway HomeServices: National residential real estate franchise associated with the Berkshire Hathaway brand. Direct competitor in residential and luxury brokerage services, particularly relevant given Vista's luxury home offerings in Central Texas.
• Coldwell Banker: Established residential real estate franchise with strong brand recognition. Direct competitor in residential brokerage serving similar home buyer and seller segments, with overlap in Texas market presence.

Broad incumbents

• Redfin: Tech-enabled residential brokerage and portal with operations in major Texas metros. Comparable as a technology-driven residential brokerage that pressures traditional commission structures; represents a key competitive threat in Vista's served markets.
• Compass: National real estate technology and brokerage platform that Vista is affiliated with as 'Vista Real Estate Group - Powered by Compass.' Directly comparable as a tech-enabled residential brokerage with agent-centric economics and broad service coverage.
• Keller Williams Realty: The largest residential real estate franchise in the U.S. and dominant player in Texas markets. Directly comparable as a traditional agent-based residential brokerage competing in the same Central Texas metros for agent recruitment and consumer mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/realtorvista

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vista Real Estate