Chantelle

What Chantelle does

Chantelle Group is a privately held, family-owned lingerie design studio headquartered in Paris and founded in 1876, operating a portfolio of six brands — Chantelle (the flagship), Chantelle X, Chantelle EasyFeel, Chantelle Pulp, Femilet, and Chantelle Lab — that collectively address women consumers across premium, comfort, innovation, and Nordic market segments. The group's core activity is the design of lingerie, intimate apparel, sleepwear, and loungewear, with manufacturing historically run in-house and partially divested in October 2025 when Hop Lun acquired parts of the Morocco manufacturing operations and approximately 800 employees.

The group monetizes primarily through direct-to-consumer e-commerce via country-specific owned e-shops (France, Germany, USA, Denmark, Netherlands, Italy, Spain, Belgium, Sweden, and international) supplemented by physical retail stores and wholesale distribution; pricing is not publicly disclosed. Post-divestiture headcount stands at 501-1,000 employees, supporting the design, brand, and DTC operations across the multi-brand portfolio. Brand marketing is executed through organic social channels (Instagram, Facebook, LinkedIn) with no disclosed AI/ML capabilities, integrations, or digital platform partnerships.

From a strategic standpoint, the 2025 Hop Lun transaction marks a shift from a vertically integrated production model toward a brand-and-design operating model, while continued investment in DTC storefronts and sub-brand creation (notably Chantelle Lab) signals ongoing effort to broaden the consumer surface. No external institutional investors, public listing, funding rounds, named management team, or financial disclosures are present in the available data, leaving ownership, governance, and financial trajectory substantially opaque.

Name

Chantelle

Legal name

Chantelle Group

Website

https://group.chantellelingerie.com

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Chantelle Group is a privately held, family-owned Parisian lingerie design house founded in 1876, operating six brands (Chantelle, Chantelle X, EasyFeel, Pulp, Femilet, Lab) and selling lingerie and loungewear direct-to-consumer across ten-plus country markets.

Ownership category

akta.pro rank

Product category

Women's Intimate Apparel

NAICS

Footwear Manufacturing (31621)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD), Loungewear (Home Comfort Basics) (CRAAAIAF)

Keywords

• Women's lingerie design
• Intimate apparel manufacturing
• French lingerie brands
• Sleepwear and loungewear
• Swimwear and hosiery

Headquarters

HQ city

Cachan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Apparel Sales: Revenue generated from designing, manufacturing, and selling lingerie, sleepwear, and loungewear products under multiple brand portfolios including Chantelle, Chantelle X, Chantelle EasyFeel, Chantelle Pulp, Femilet, and Chantelle Lab.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Chantelle Group is a Paris-based family-owned lingerie design studio that designs, manufactures, and sells intimate apparel — including lingerie, sleepwear, loungewear, and swimwear — under six owned brands (Chantelle, Chantelle X, Chantelle EasyFeel, Chantelle Pulp, Femilet, and Chantelle Lab). Products are sold directly to women consumers through country-specific e-commerce sites in Europe and the United States and through physical retail stores.

Product overview

Chantelle Group is a family business and lingerie design studio based in Paris since 1876, operating as a platform comprised of six distinct brands: Chantelle (the flagship brand), Chantelle X, Chantelle EasyFeel, Chantelle Pulp, Femilet, and Chantelle Lab. The brands are founded on principles of collaboration and innovation, collectively offering a comprehensive portfolio of intimate apparel and swimwear products across multiple market segments through e-commerce operations in France, Germany, USA, Denmark, Netherlands, Italy, Spain, Belgium, Sweden, and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Chantelle: Core lingerie brand
• Chantelle X
• Chantelle EasyFeel
• Chantelle Pulp
• Femilet
• Chantelle Lab

Products and services

• Chantelle Flagship lingerie brand of the Chantelle Group, designing and manufacturing French-designed intimate apparel since 1876 for women seeking premium heritage lingerie.
• Chantelle X

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hop LunmajorStrategic or Co-development Partner · 17 October 2025Hop Lun, a global manufacturer of intimate apparel and swimwear, signed agreements to acquire two manufacturing facilities in Morocco, including parts of the Chantelle Group. This acquisition expands Hop Lun's production capacity and market access in Europe, adding approximately 800 employees. The transaction represents a significant strategic shift for Chantelle Group's manufacturing operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Calvin Klein (PVH intimates): Calvin Klein, owned by PVH, is a major global intimates and underwear brand. Comparable as a broad incumbent with overlapping intimates product category and global retail/wholesale distribution, though positioned as a mass-premium mainstream brand.
• Victoria's Secret: Victoria's Secret is the largest global lingerie specialty retailer and brand. Comparable as a broad incumbent in the same intimates category with extensive multi-channel retail and DTC operations worldwide.

Direct peers

• Princesse tam.tam: Princesse tam.tam is a French lingerie and homewear brand with a multi-channel DTC and retail model. Highly comparable as a French-headquartered intimates and loungewear brand with similar product mix and customer base.
• Aubade: Aubade is a French heritage lingerie brand headquartered in France with a similar positioning in premium French-designed intimates. Most directly comparable peer given shared country of origin, premium positioning, and traditional specialty lingerie focus.
• Wolford: Wolford is an Austrian hosiery, bodywear, and lingerie brand with international DTC operations. Comparable on premium European heritage, multi-country e-commerce, and adjacent intimates/bodywear product mix.
• La Perla: La Perla is a global luxury lingerie and intimates brand with European heritage. Comparable on premium positioning, multi-country retail/DTC distribution, and category leadership in high-end intimates.
• Cosabella: Cosabella is an Italian-founded premium lingerie and intimates brand sold through DTC and wholesale channels. Comparable on premium positioning, European design heritage, and multi-channel distribution.

Emerging players

• Savage X Fenty: Savage X Fenty is a digitally-native intimates brand with inclusive sizing and a strong social media-led brand. Comparable as an emerging player competing for the same women's intimates customer, particularly younger demographics.
• ThirdLove: ThirdLove is a US-based DTC intimates brand known for half-cup sizing and digital-first positioning. Comparable as an emerging player reshaping consumer expectations in the same intimates category, particularly around fit and digital experience.
• Aerie (American Eagle Outfitters): Aerie is the intimates and loungewear sub-brand of American Eagle Outfitters with a digitally-led, body-positive positioning. Comparable as a younger, digitally native entrant reshaping the intimates and loungewear category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Chantelle.Paris.official
• LinkedInfr.linkedin.com/company/chantelle
• Instagraminstagram.com/chantelle_paris
• Xx.com/chantelleus

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chantelle