AXIA Time
AXIA Time designs and sells Swiss Made commemorative timepieces for sports milestones, university championships, and major events, operating as a DTC brand serving individual fans, alumni, and collectors across 50+ university and FIFA World Cup licensed partnerships.
- Company typePrivate
- Founded2018
- HeadquartersWarren, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What AXIA Time does
AXIA Time is a Warren, New Jersey-based private company founded in 2018 by John Kanaras that designs and sells Swiss Made commemorative timepieces built around milestone moments in sports, academia, and military service. The core product architecture centers on three watch tiers: the flagship ARGOS mechanical ($1,495) using an ETA 2824 movement with 316L stainless steel and DLC coating; the ENOSI automatic ($795) using a Sellita SW200 movement with sapphire crystal; and the KOSMOS entry-level quartz ($225) using a Miyota GL22 movement with bioceramic case. All watches feature Swiss Made movements, premium materials (316L stainless steel, titanium, sapphire crystal), and ultra-custom design elements in which the honored organization or milestone is placed at the 12 o'clock position rather than the brand name. The product portfolio extends across licensed commemorative lines (FIFA World Cup 2026, College Football Playoff, Heisman Trophy, Naismith Awards, Tewaaraton Award), national championship university collections, military academy class editions, and bespoke custom projects.
The business operates on a direct-to-consumer e-commerce model through axiatime.com, supplemented by an Amazon storefront launched in 2026 and a retail location at American Dream in East Rutherford, New Jersey opening June 12, 2026. Revenue is generated through one-time watch sales (no subscription model), licensing royalties from official partnerships (notably FIFA, the first time timepieces have been included in FIFA's Official Licensed Products program), and custom project commissions. Pricing ranges from $225 to $3,095 across tiers and collector box sets, with limited production runs typically capped at 60-400 pieces per SKU to preserve exclusivity. The customer base spans individual fans, university alumni, athletes, military academy graduates, and collectors across 14 FIFA-designated countries and 50+ university partnerships. AXIA closed a seed funding round in April 2025 led by Culper Capital Partners and Amity Supply, with Culper's managing partner Adam S. Cook joining the board of directors.
AXIA Time firmographics
Firmographics- Name
- AXIA Time
- Legal name
- AXIA Time LLC
- Website
- https://axiatime.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AXIA Time designs and sells Swiss Made commemorative timepieces for sports milestones, university championships, and major events, operating as a DTC brand serving individual fans, alumni, and collectors across 50+ university and FIFA World Cup licensed partnerships.
- Ownership category
- akta.pro rank
AXIA Time industry classification
Industry- Product category
- Luxury Timepieces
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Luxury Mechanical Watches (CRAKADAA)
- akta.pro secondary industries
- Customized & Personalized Fan Gear Retail (CRAMAOAJ), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Autographed Memorabilia Retail (CRAMAOAB)
Keywords
Where AXIA Time is headquartered
LocationHeadquarters
- HQ city
- Warren
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AXIA Time business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Watch sales (one-time purchase): Primary revenue stream from direct sales of commemorative watches. Products include ARGOS ($1,495), ENOSI ($795), KOSMOS ($225), and Collector's Box Sets ($2,515). One-time purchase model with no recurring subscription.
- Licensing royalties (FIFA World Cup): Revenue from official licensed products for FIFA World Cup 2026. First time timepieces have been included in FIFA World Cup official licensed product program.
- Custom project commissions: Bespoke timepiece design services for organizations, teams, and individuals commemorating specific milestones, achievements, or events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | KOSMOS - Entry level quartz watch for FIFA World Cup |
| One time/ perpetual license | Pay-as-you-go | ENOSI - Mid-tier automatic watch for FIFA World Cup |
| One time/ perpetual license | Pay-as-you-go | ARGOS - Flagship mechanical watch for FIFA World Cup |
| One time/ perpetual license | Pay-as-you-go | Collector's Box Set - Complete FIFA World Cup collection |
| One time/ perpetual license | Pay-as-you-go | Fernando Mendoza Heisman DIASIMOS - Special edition |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
AXIA Time product offering
Product offeringCore offering
AXIA Time designs, sources, and sells Swiss Made commemorative timepieces built around meaningful personal, athletic, and institutional milestones. The product line spans three tiers — ARGOS (flagship mechanical), ENOSI (automatic), and KOSMOS (quartz) — which are deployed as official licensed collections for the FIFA World Cup 2026, College Football Playoff, Heisman Trophy, Naismith Awards, Tewaaraton Award, plus university-specific and bespoke custom timepieces.
Product overview
AXIA Time is an American brand creating Swiss Made commemorative timepieces. The product portfolio centers on three main watch tiers: ARGOS (flagship mechanical, ETA 2824, 42mm), ENOSI (vintage automatic, Sellita SW200, 37mm), and KOSMOS (entry-level quartz, Miyota GL22, 36mm). These tiers are available across multiple licensed product lines including FIFA World Cup 2026 (14 country-specific designs in three tiers), College Football Playoff (official sponsor with team-specific designs), Heisman Trophy (DIASIMOS model for finalists), National Championships, and university commemorative watches. The company also offers Custom Projects for bespoke ultra-custom designs. All watches feature Swiss movements, sapphire crystal, and are designed to commemorate life's defining achievements with ultra-custom storytelling through design.
Differentiator
Problem solved
Functional benefit
Brands
- ARGOS: Flagship mechanical watch model featuring Swiss Made ETA 2824 movement, exhibition caseback, DLC coating on bracelet, sapphire bezel insert. Designed to be worn now and passed down over time.
- ENOSI
- KOSMOS
- DIASIMOS
- LYTHOS
Products and services
- ARGOS Flagship mechanical watch featuring a Swiss Made ETA 2824 movement with exhibition caseback, 42mm 316L stainless steel case with DLC coating, sapphire crystal, 30 ATM water resistance, and custom engraved rotor; designed for everyday wear and heirloom passing. Limited to 80 pieces per country in the FIFA collection, priced at $1,495.
- ENOSI Vintage-inspired unisex automatic watch with Swiss Made Sellita SW200 movement, 37mm 316L stainless steel case, sapphire crystal with 5x anti-reflective coating, Italian white Saffiano leather strap plus color-matched FKM rubber strap. Limited to 80 pieces per country in the FIFA collection, priced at $795.
- KOSMOS Entry-level quartz watch with Miyota GL22 Japanese quartz movement, 36mm bioceramic case, mineral crystal with anti-reflective coating, 10 ATM water resistance, and black FKM rubber strap; accessible fan-focused price point. Limited to 400 pieces per country in the FIFA collection, priced at $225.
- FIFA World Cup 2026 Collection Official Licensed Product line of FIFA World Cup 2026 commemorative timepieces featuring 14 distinct country-specific designs honoring previous World Cup winners, significant football nations, and the three host nations (Canada, Mexico, USA), plus a general tournament design. Each country is available in ARGOS, ENOSI, and KOSMOS tiers with Collector's Box Sets including hand-painted walnut boxes by Lili Cantero.
- College Football Playoff Collection Limited-edition Swiss Made commemorative timepieces for College Football Playoff teams. Ultra-custom designs for all 12 playoff teams featuring team logos, colorways, custom engravings, and easter eggs, with a National Championship upgrade opportunity for the winning team.
- Heisman Trophy Timepieces (DIASIMOS) Premium Heisman Trophy timepieces featuring the DIASIMOS model with Sellita SW300 Elabore movement, bronze-plated Titanium 5 case with DLC coating, 40.5mm case, sapphire crystal caseback, and American-made black square-scale alligator strap; created exclusively for Heisman Trophy finalists and honorees. Not available for general public sale.
- National Champions Collection Commemorative timepieces for college football national championship teams including Indiana (2025-26), Ohio State (2024-25), and Michigan (2023-24), featuring team-specific designs, championship details, and limited quantities.
- University Timepieces Custom commemorative watches for universities including LSU, Maryland, Michigan, Penn State, Rutgers, UConn, and US Naval Academy, featuring school-specific designs with logos, colorways, and custom engravings.
- Custom Projects Bespoke watch design service enabling customers to create ultra-custom commemorative timepieces for universities, championship teams, service organizations, military academy classes, and individuals marking defining moments, including custom engraving, dial textures, rotor engravings, and caseback motifs.
- Naismith Awards Timepieces Commemorative timepieces created as the Official Timepiece of the Naismith Awards, recognizing men's and women's Player of the Year and Coach of the Year honorees in collegiate basketball.
- Tewaaraton Award Timepieces Official Timepiece of the Tewaaraton Award for college lacrosse, creating exclusive timepieces for finalists and honorees of the prestigious lacrosse award.
Quantifiable outcome
- 4-year warranty (double the industry standard)
- +1 more outcomes
Companies that use AXIA Time
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
AXIA Time technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AXIA Time partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- FIFAcoreOfficial Licensed Product partnership for FIFA World Cup 2026. AXIA Time created the first official licensed timepieces for the FIFA World Cup, featuring 14 country-specific designs across ARGOS, ENOSI, and KOSMOS tiers. Limited production runs with World Champion Guarantee.
- Lili CanterominorSports artist hand-painting each of the 20 FIFA World Cup 2026 collector box sets. Artwork customized to reflect the identity and heritage of each country. Globally recognized for capturing emotion and identity of sport through art.
- College Football Playoff (CFP)coreSecond consecutive year as Official Timepiece of the College Football Playoff. Creates limited-edition watches for 12 playoff teams and national champions with team-specific designs, colorways, and easter eggs.
- Naismith AwardscoreOfficial Timepiece of the Naismith Awards for college basketball. AXIA Time creates exclusive timepieces for 2025 Naismith Finalists and Honorees, continuing a partnership spanning multiple years.
- Heisman Trophy TrustcoreOfficial Timepiece of the Heisman Trophy. Created exclusive DIASIMOS timepiece for finalists and honorees. Special edition Fernando Mendoza Heisman Trophy watches commemorating Indiana's first Heisman winner.
- Kyle HarrisonminorBrand ambassador partnership with lacrosse legend and 9-time Major League Lacrosse all-star. Harrison promotes AXIA Time watches and shares his story as a watch enthusiast and brand advocate.
- Tewaaraton AwardcoreOfficial Timepiece of the Tewaaraton Award for college lacrosse. Partnership established for three consecutive years, creating personalized timepieces for honorees.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
AXIA Time competitors and assessment
Company assessmentDirect peers
- Nixon: California lifestyle and action sports watch brand with strong ties to surf, skate, and snow communities; comparable in limited-edition collaboration model and lifestyle positioning.
- Shinola: Detroit-based American watch and lifestyle brand selling premium-priced timepieces through DTC, retail, and storytelling-driven marketing — directly comparable to AXIA's positioning of narrative-rich, accessible-luxury American watches.
- Vincero: Direct-to-consumer watch brand built on influencer marketing and lifestyle branding at accessible price points; comparable to AXIA in its DTC-first, narrative-led positioning and price architecture.
- Luminox: Specialty watch brand with deep ties to US military, law enforcement, and outdoor communities — directly comparable to AXIA's US Naval Academy, USMA, and NGA commemorative programs.
- Jack Mason: Dallas-based direct-to-consumer watch brand with sports-licensed and collegiate collections, comparable in pricing tier and university/alumni commemorative product approach.
Broad incumbents
- Tissot: Swiss Made affordable luxury watchmaker and official NBA and MotoGP timekeeper — comparable on Swiss Made accessible-luxury positioning and major sports licensing, but at vastly greater scale and brand recognition.
- Bulova: Established American watchmaker offering commemorative and limited-edition timepieces, including military and patriotic collections; comparable as an incumbent in the commemorative watch category.
- Bremont: British luxury watchmaker with deep military and aviation heritage (e.g., military co-branded pieces); comparable in commemorative/military positioning and storytelling-led product design.
Emerging players
- Bamford Watch Department: London-based customization specialist producing limited-edition and personalized timepieces; comparable in ultra-custom, limited-run commemorative design philosophy.
- Wooter Apparel: Licensed sports apparel and custom team goods manufacturer with NCAA, NFL, and NBA deals; comparable as a competitor for sports licensing budgets, though apparel-focused rather than watches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AXIA Time social profiles
Digital presenceAXIA Time compliance and trust
Trust signalCompliance1 record
AXIA Time financial estimates
Financial estimateRevenue estimate
Valuation estimate
AXIA Time leadership team
Management profileNumber of profiles
Profiles2 records
AXIA Time funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AXIA Time M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AXIA Time
What does AXIA Time do?
AXIA Time designs, sources, and sells Swiss Made commemorative timepieces built around meaningful personal, athletic, and institutional milestones. The product line spans three tiers — ARGOS (flagship mechanical), ENOSI (automatic), and KOSMOS (quartz) — which are deployed as official licensed collections for the FIFA World Cup 2026, College Football Playoff, Heisman Trophy, Naismith Awards, Tewaaraton Award, plus university-specific and bespoke custom timepieces.
Is AXIA Time a public or private company?
AXIA Time is a private company. It is classified as venture growth investor backed and is currently operating.
When was AXIA Time founded?
AXIA Time was founded in 2018. It employs 1 to 10 people.
Where is AXIA Time based?
AXIA Time is headquartered in Warren, United States, in the North America region.
How does AXIA Time make money?
Three revenue lines are on record. Watch sales (one-time purchase) is the primary driver. The others are licensing royalties (FIFA World Cup) and custom project commissions.
Who are AXIA Time's main competitors?
Direct peers on record are Nixon, Shinola, Vincero, Luminox and Jack Mason. Broad incumbents are Tissot, Bulova and Bremont. Emerging players are Bamford Watch Department and Wooter Apparel.
Does AXIA Time have an API?
No public API is recorded for AXIA Time.
What industry is AXIA Time in?
AXIA Time's product category is Luxury Timepieces. Its primary akta.pro industry code is CRAKADAA, Luxury Mechanical Watches, with a secondary code of CRAMAOAJ, Customized & Personalized Fan Gear Retail. Its NAICS code is 45942 and its SIC code is 3911.