Deep Steep
Deep Steep is a privately held US clean beauty and personal care brand based in Johns Island, SC, selling natural, cruelty-free bath, body, hand, hair, skincare, and wellness products direct-to-consumer via its e-commerce site and through independent retailers via the Faire wholesale marketplace.
- Company typePrivate
- Founded1998
- HeadquartersJohns Island, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Deep Steep does
Deep Steep is a privately held, US-based clean beauty and personal care brand operating from Johns Island, South Carolina. The company offers a broad personal care portfolio spanning bath products (bubble bath in regular, magnesium-infused, classic, and Epsom salt varieties), body care (body wash, body butter, body lotion, sugar scrub, bare oil, shave oil), hand care (liquid hand wash, foaming hand wash, hand cream, hand sanitizer, bar soap), haircare (seven shampoo and conditioner formulations), skincare (anti-aging face oil, vitamin C serum, hyaluronic acid serum, charcoal mask, and related SKUs), foot care, and remedy products (aloe vera gel, balms, essential oil mist). The company also maintains dedicated lines — a Magnesium Wellness Collection, a Charleston-inspired location line, and a seasonal Holiday Collection — and operates a CBD sub-brand at deepsteepcbd.com.
The brand's core technology is its clean formulation standard: products are positioned as free from silicones, SLS, parabens, phthalates, propylene glycol, mineral oil, petrolatum, dyes, and animal ingredients, and are built around natural ingredients including aloe vera, shea butter, coconut oil, argan oil, magnesium, and essential oils. The business model combines direct-to-consumer e-commerce sales via deepsteep.com (with free shipping over $25 and a Subscribe & Save program offering 15% recurring discounts) with a wholesale channel operated through the Faire marketplace, where retail partners receive onboarding incentives such as 50% off first orders and 60-day payment terms. Pricing spans from $2.99 mass-market items (hand sanitizer) to $64.95 premium skincare, with a wide catalog supporting horizontal segmentation across health-conscious individual consumers seeking cruelty-free personal care for daily routines.
Deep Steep firmographics
Firmographics- Name
- Deep Steep
- Legal name
- Deep Steep
- Website
- https://deepsteep.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deep Steep is a privately held US clean beauty and personal care brand based in Johns Island, SC, selling natural, cruelty-free bath, body, hand, hair, skincare, and wellness products direct-to-consumer via its e-commerce site and through independent retailers via the Faire wholesale marketplace.
- Ownership category
- akta.pro rank
Deep Steep industry classification
Industry- Product category
- Natural Personal Care
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industry
- Body Sprays & Mists (CRABADAC)
Keywords
Where Deep Steep is headquartered
LocationHeadquarters
- HQ city
- Johns Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deep Steep business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales: One-time purchases of bath, body, hair, and skincare products through e-commerce and wholesale channels.
- Subscription (Subscribe & Save): Customers can subscribe for recurring deliveries with 15% savings, with options for monthly or every-3-month delivery frequency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free shipping over $25 |
| Subscription | Monthly | Subscribe & Save subscription with 15% discount |
| Other | Pay-as-you-go | Wholesale pricing through Faire marketplace |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Deep Steep product offering
Product offeringCore offering
Deep Steep manufactures and sells clean beauty personal care products including bath, body, hair, skincare, foot care, and remedy items. Its products are formulated with natural ingredients and are free from parabens, sulfates, gluten, and other harsh chemicals, and are offered both direct-to-consumer online and through wholesale partners.
Product overview
Deep Steep is a clean beauty and personal care brand offering a comprehensive portfolio of self-care essentials. The product lineup centers on bath products (Bubble Bath in regular, magnesium, classic, and Epsom salt varieties), body care (Body Wash, Body Butter, Body Lotion, Sugar Scrub, Bare Oil, Shave Oil), hand care (Liquid Hand Wash, Foaming Hand Wash, Hand Cream, Hand Sanitizer), bar soap, and hair care (Shampoo & Conditioner in seven formulations). The brand also offers dedicated skincare, foot care, and remedies (Aloe Vera, balms) lines. Product collections include the Magnesium Wellness Collection for recovery, the Charleston Collection inspired by local SC landmarks, and seasonal Holiday Collections. The company sells direct-to-consumer online and through wholesale via Faire, with digital gift cards available. Deep Steep emphasizes natural ingredients, paraben-free and cruelty-free formulations, and free shipping on orders over $25.
Differentiator
Problem solved
Functional benefit
Products and services
- Bubble Bath A foaming bath product offered under Deep Steep's bath category, formulated with natural ingredients and free from parabens, sulfates, gluten, and harsh chemicals, intended for consumer personal care use during bathing.
- Body Wash A daily-use body cleansing wash formulated with natural ingredients and free from parabens, sulfates, gluten, and harsh chemicals, sold to consumers for routine personal hygiene.
- Liquid Hand Wash A liquid soap for hand washing, formulated with natural ingredients and free from harsh chemicals, intended for everyday consumer hand hygiene.
- Foaming Hand Wash A foaming-format hand soap offered alongside the liquid hand wash, formulated with natural ingredients and free from parabens, sulfates, gluten, and harsh chemicals, for consumer hand care use.
- Bar Soap A bar-format cleansing soap in Deep Steep's bath line, formulated with natural ingredients and free from harsh chemicals, sold to consumers for personal bathing and hand use.
- Body Butter A rich moisturizing body butter formulated with natural ingredients and free from parabens, sulfates, gluten, and harsh chemicals, intended for consumer skin moisturization.
- Body Lotion A daily moisturizing body lotion formulated with natural ingredients and free from harsh chemicals, marketed to consumers for routine body skin care.
- Hand Cream A targeted hand moisturizer formulated with natural ingredients and free from harsh chemicals, intended for consumer hand and cuticle care.
- Hand Sanitizer A hand sanitizing product in Deep Steep's hand care line, formulated with natural ingredients and free from harsh chemicals, intended for on-the-go consumer hand hygiene.
- Sugar Scrub An exfoliating sugar scrub formulated with natural ingredients and free from harsh chemicals, sold to consumers for body exfoliation and skin smoothing.
- Shave Oil A shaving oil formulated with natural ingredients and free from harsh chemicals, designed to support a smoother consumer shaving experience.
- Bare Oil A multi-purpose bare oil formulated with natural ingredients and free from harsh chemicals, sold to consumers for skin and body use.
- Hair Care (Shampoo & Conditioner) Hair care offerings covering shampoo and conditioner, formulated with natural ingredients and free from parabens, sulfates, gluten, and harsh chemicals, marketed to consumers for routine hair cleansing and conditioning.
- Skincare Deep Steep's skincare product line formulated with natural ingredients and free from parabens, sulfates, gluten, and harsh chemicals, sold to consumers for facial and skin care routines.
- Foot Care A foot care product line formulated with natural ingredients and free from harsh chemicals, intended for consumer foot moisturization and care.
- Remedies (Aloe & Balms) A remedies product line including aloe and balm products formulated with natural ingredients and free from harsh chemicals, intended for targeted consumer skin soothing and care.
- Magnesium Collection A wellness-focused sub-line of magnesium products including body/foot creams, sleep cream, oil spray, and therapy soak, formulated with natural ingredients and free from harsh chemicals, marketed to consumers for relaxation and muscle care.
- E-Gift Card A digital gift card available in selectable denominations, sold to consumers for gifting Deep Steep personal care products to other individuals.
- Wholesale Program A wholesale purchasing program offered to independent retailers and boutique resellers via the Faire marketplace, providing case-pack access to Deep Steep clean personal care products at wholesale pricing for resale.
Companies that use Deep Steep
Customer profileSegments1 record
Ideal customer profiles2 records
Deep Steep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Deep Steep partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FairecoreDeep Steep partners with Faire as their wholesale marketplace platform, allowing retail partners to purchase Deep Steep products for resale. The partnership provides retailers with benefits including free returns on first order, 60-day payment terms for eligible retailers, and access to wholesale pricing across the entire Deep Steep catalog.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Deep Steep competitors and assessment
Company assessmentDirect peers
- Dr. Bronner's: Dr. Bronner's is a clean, natural personal care brand best known for castile soaps but expanding into body care, hand soap, and lip balms. Directly comparable to Deep Steep on clean ingredient positioning, multi-category personal care portfolio, and natural formulation philosophy.
- EO Products: EO Products makes hand soaps, body washes, lotions, and bath products with natural essential oils. Closely comparable to Deep Steep on product categories (hand soap, body wash, lotion), clean ingredient positioning, and DTC + wholesale distribution model.
- Mrs. Meyer's: Mrs. Meyer's is a clean household and personal care brand offering hand soaps, body washes, lotions, and aromatherapy products. Directly comparable on clean ingredient formulations, garden-inspired scents, and multi-channel retail distribution.
- Method Products: Method produces stylish, eco-friendly personal care and cleaning products including hand soaps, body washes, and lotions. Comparable to Deep Steep on clean ingredient positioning, design-forward packaging, and broad personal care category coverage.
- The Honest Company: Honest Company offers clean personal care, beauty, and household products including bath, body, hair, and skincare lines. Directly comparable to Deep Steep on clean ingredient standards, multi-category personal care portfolio, and DTC + retail distribution.
- Native: Native is a clean personal care brand offering deodorants, body washes, bar soaps, and hair care with natural ingredients. Comparable to Deep Steep on clean formulation philosophy, broad personal care category coverage, and DTC-driven brand building.
- 100% Pure: 100% Pure produces natural and organic cosmetics, skincare, and body care products free from synthetic ingredients. Directly comparable to Deep Steep on natural ingredient positioning, multi-category personal care (bath, body, skin, hair), and DTC distribution.
- Drunk Elephant: Drunk Elephant is a clean skincare brand focused on biocompatible formulations free from 'Suspicious 6' ingredients. Comparable to Deep Steep on clean ingredient positioning, premium pricing on skincare, and ingredient-conscious brand storytelling.
- Everyone (EO Everyone): Everyone is a clean personal care brand from EO Products offering hand soaps, body washes, and lotions with essential oils. Closely comparable to Deep Steep on clean ingredient philosophy, hand and body care categories, and accessible price points.
Broad incumbents
- Bath & Body Works: Bath & Body Works is a major specialty retailer of personal care products including body washes, lotions, fragrances, and soaps. Comparable to Deep Steep on personal care category focus, fragrance-led product positioning, and seasonal collection strategy, though significantly larger and broader.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Deep Steep social profiles
Digital presenceDeep Steep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deep Steep leadership team
Management profileNumber of profiles
Deep Steep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deep Steep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deep Steep
What does Deep Steep do?
Deep Steep manufactures and sells clean beauty personal care products including bath, body, hair, skincare, foot care, and remedy items. Its products are formulated with natural ingredients and are free from parabens, sulfates, gluten, and other harsh chemicals, and are offered both direct-to-consumer online and through wholesale partners.
Is Deep Steep a public or private company?
Deep Steep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deep Steep founded?
Deep Steep was founded in 1998. It employs 11 to 50 people.
Where is Deep Steep based?
Deep Steep is headquartered in Johns Island, United States, in the North America region.
How does Deep Steep make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Subscribe & Save).
Who are Deep Steep's main competitors?
Direct peers on record are Dr. Bronner's, EO Products, Mrs. Meyer's, Method Products, The Honest Company, Native, 100% Pure, Drunk Elephant and Everyone (EO Everyone). Bath & Body Works is listed as a broad incumbent.
Does Deep Steep have an API?
No public API is recorded for Deep Steep.
What industry is Deep Steep in?
Deep Steep's product category is Natural Personal Care. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRABADAC, Body Sprays & Mists. Its NAICS code is 3256 and its SIC code is 2844.