What Nação Digital does

Nação Digital Solutions Ltda. is a Brazilian full-service digital marketing agency founded in 2012 and headquartered in Maringá, Paraná. The company operates as a subsidiary of the FCamara group and serves B2B, B2C, and D2C clients with a focus on e-commerce digital transformation. Its service offering is organized around six solution pillars: Inteligência & Dados (strategic planning, customer analytics, performance analytics, and data infrastructure), Otimização de CAC, ROI e Lifetime Value (CRM, lead generation, inbound marketing, paid media performance), Posicionamento de Marca e Tráfego (brand positioning, content, SEO), Tecnologia e Inovação (platform implementation, cybersecurity, omnichannel and marketplace), Salesforce Solutions (CRM implementation and customization), and an In House Agency model embedding dedicated teams inside client operations.

The agency's technology stack integrates enterprise platforms (Salesforce, Microsoft Dynamics), marketing automation (RD Station), analytics (Google Analytics, SEMRush), and proprietary service modules including CRM Preditivo (predictive CRM using purchase history, browsing behavior, and intent signals), recommendation engines, dynamic pricing, and AI-generated content and virtual influencers. Operations span five cities across three countries: Maringá, São Paulo, and Santos in Brazil; Leiria in Portugal; and two London offices in the United Kingdom including a Head Office and Development Centre. Revenue is generated through professional services engagements with multi-year retainers and project-based contracts; no public pricing exists.

Named enterprise clients include Clarins, Track & Field, Surya Dental, Pado, Pague Menos, Santa Helena, Cocamar, and Divvino, with documented outcomes including 5x conversion rate increases (Surya Dental), 318% e-commerce revenue growth in six months (Pado), and ROAS of 19 on Google Ads (Pado). The company holds ISG Martech Leader recognition, has been named Best Digital Agency in Brazil in 2020, 2021, and 2023, and ranks 18th in the 2023 Great Place to Work Paraná list. The company maintains LGPD (Brazilian data protection law) compliance through a designated LGPD Committee.

Name

Nação Digital

Legal name

Nação Digital Solutions Ltda.

Website

https://nacao.digital

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Nação Digital is a Brazilian full-service digital marketing agency (founded 2012, subsidiary of FCamara) that provides e-commerce-focused strategy, performance media, CRM, SEO, and AI-powered analytics to B2B, B2C, and D2C enterprise clients across Brazil, Portugal, and the UK.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Digital marketing services
• E-commerce marketing
• Performance advertising
• CRM implementation
• Omnichannel integration

Headquarters

HQ city

Maringá

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing consulting, strategy, implementation, and performance marketing services for e-commerce companies across B2B, B2C, and D2C segments. Revenue generated through professional services engagements, retainer contracts, and performance-based arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Nação Digital is a full-service digital marketing agency specializing in e-commerce, delivering integrated solutions across intelligence and data analytics, CRM implementation (including Salesforce and predictive CRM), paid media and performance advertising, SEO, lead generation, brand positioning and content, omnichannel and marketplace integration, and live shopping. The agency serves B2B, B2C, and D2C clients through custom retainers, dedicated In House Agency teams, and project-based engagements focused on optimizing CAC, ROI, and customer Lifetime Value.

Product overview

Nação Digital is a digital marketing agency offering a comprehensive suite of services organized into six core solution pillars: (1) Inteligência & Dados for strategic planning, customer analytics, and data infrastructure; (2) Otimização de CAC, ROI e Lifetime Value for customer acquisition and retention; (3) Posicionamento de Marca e Tráfego for brand positioning, content, and SEO; (4) Tecnologia e Inovação for platform implementation and omnichannel; (5) Salesforce Solutions for CRM implementation; and (6) In House Agency for dedicated team services. Services are delivered across three business models: B2B, B2C, and D2C, with specialized modules including CRM (including predictive CRM), mídia e performance (paid media), lead generation, SEO, and omnichannel marketplace integration. The agency operates as a full-service Martech provider with digital innovation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Inteligência & Dados (Intelligence & Data) Strategic planning, consulting, and analytics services including customer analytics, performance analytics, and data technology infrastructure to drive data-informed business decisions for e-commerce companies.
• Otimização de CAC, ROI e Lifetime Value Customer acquisition cost optimization, ROI improvement, and lifetime value enhancement services including CRM implementation, lead generation, and performance media management for e-commerce and B2B companies.
• Posicionamento de Marca, Visibilidade e Tráfego Brand positioning, social media, branded content, and traffic generation services including content creation, e-commerce content, and SEO optimization for brands seeking digital visibility.
• Tecnologia e Inovação Technology and innovation services including platform implementation, cybersecurity and data protection, and omnichannel marketplace solutions to enable digital commerce infrastructure.
• Salesforce Solutions Salesforce CRM implementation, customization, and optimization services for sales management, marketing automation, customer analytics, and KPI dashboarding.
• In House Agency Dedicated full-service team model providing comprehensive digital marketing solutions fully integrated with a client's business operations, covering all solution pillars within a single embedded team.

Quantifiable outcome

• Surya Dental achieved 5x conversion rate increase, CAC below 4% of digital revenue, ROAS above 50
• +6 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• FCamaraparent_companyOthersFCamara is the parent company of Nação Digital. Nação Digital is described as 'Uma empresa FCamara' (A company of FCamara), indicating FCamara as the parent organization or group.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CI&T: Brazilian-headquartered digital transformation and product engineering firm with growing marketing and martech delivery capabilities. Comparable to Nação Digital as a large Brazilian digital services player serving enterprise retail and consumer clients with multi-region operations.
• Resultados Digitais (RD Station): Brazilian marketing automation platform and agency ecosystem (now under TOTVS) competing directly for SMB and mid-market digital marketing budgets. Comparable to Nação Digital because both serve Brazilian companies seeking lead generation, marketing automation, and inbound marketing outcomes.
• Rock Content: Brazilian content marketing agency and SaaS platform (mostly now Contentful-related) serving enterprise and mid-market clients across LatAm. Comparable overlap with Nação Digital's content, SEO, and inbound marketing offerings for B2B and B2C clients.

Broad incumbents

• Accenture Song: Global digital transformation and marketing services arm of Accenture with a strong Brazil presence. Competes with Nação Digital for enterprise digital marketing and martech transformation mandates, especially with multinational advertisers seeking global delivery.
• Deloitte Digital: Global consultancy's digital agency practice offering enterprise marketing transformation, CRM implementation (including Salesforce), and martech services. Direct overlap with Nação Digital's CRM and enterprise digital services across Brazilian enterprise accounts.
• WPP (VMLY&R): Global advertising holding company with significant Brazilian operations (VMLY&R, Ogilvy, Grey). Competes with Nação Digital for enterprise brand and performance marketing budgets, especially for multinational clients seeking integrated paid media + martech delivery.
• Publicis Groupe (Publicis Brazil): Global advertising holding group with major Brazilian agencies and strong martech/digital commerce capabilities. Comparable because Publicis and its agencies (Leo Burnett, Publicis, Sapient) compete for the same enterprise e-commerce and CRM transformation budgets Nação Digital targets.
• Huge Inc. Global digital agency specializing in customer experience, e-commerce, and digital transformation. Comparable to Nação Digital in the way both agencies focus on enterprise e-commerce growth, conversion optimization, and integrated CRM/martech delivery for retail and consumer brands.

Emerging players

• TOTVS: Largest Brazilian enterprise software company now owner of Resultados Digitais and a growing marketing services ecosystem. Adjacent comparable to Nação Digital because it bundles marketing automation software with services, competing for martech transformation budgets in Brazil.
• Locaweb: Major Brazilian hosting, e-commerce platform, and digital marketing services provider. Comparable in that Locaweb bundles e-commerce infrastructure with marketing services, competing for SMB and mid-market customers that Nação Digital also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/na%C3%A7%C3%A3o-digital
• Instagraminstagram.com/nacaodigital
• Facebookfacebook.com/inbound.commerce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nação Digital