What Boxer TV-Access does

Boxer TV-Access is a Swedish consumer-facing digital TV, streaming, and fiber broadband provider, operating as a brand subsidiary of Tele2 Sverige AB within the publicly listed Tele2 Group (Nasdaq Stockholm: TELE2 B). Founded in 1999 with digital broadcasts and fully transitioning from analog to digital by 2007, Boxer today markets three primary TV subscription tiers (TV Bas at 199 kr/month, TV & Streaming Plus at 249 kr/month, TV & Streaming Premium at 299 kr/month, all 12-month promotional pricing) and fiber broadband, bundled with the TV Hub Mini Android TV device featuring 4K HDR, Bluetooth, Chromecast, and voice search.

The business model is a multi-stream subscription platform. Revenue comes from recurring monthly TV and broadband subscriptions, premium streaming add-ons (Disney+, HBO Max, Viaplay, SkyShowtime, TV4 Play with ad-free upgrades priced 40–500 kr/month), transactional movie rentals via SF Anytime (59 kr per rental), sibling TV Hub subscriptions for multi-room setups, and partner-delivered home installation services via Hemfixarna (499 kr after RUT deduction). Customers can self-serve through boxer.se and the Mina sidor portal, swap streaming services every 30 days, and are served by phone customer service.

Boxer serves Swedish residential consumers exclusively, with hundreds of thousands of customers served annually and Sweden-wide fiber coverage delivered through partnerships with 50+ municipal and regional fiber network operators including Telia Open Fiber, GlobalConnect, and iTUX. Since 2025, Boxer transmits all channels over WiFi rather than the terrestrial antenna network. Marketing spans TV, press, outdoor, direct mail, digital, Facebook, and electronics retailer co-promotion, with cross-promotion into Tele2 mobile and broadband services.

Name

Boxer TV-Access

Legal name

Tele2 Sverige AB

Website

https://boxer.se

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Boxer TV-Access is a Swedish digital TV, streaming, and fiber broadband provider operating as a consumer brand under Tele2 Sverige AB, serving Swedish residential households with bundled TV subscriptions, major streaming services, and fiber internet.

Ownership category

akta.pro rank

Product category

Pay Television and Fiber Broadband Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)

akta.pro secondary industries

Virtual MVPDs (Live TV Streaming Bundles) (MPABAGAD), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), TVOD/Transactional & PPV Streaming Channels (MPABAHAC)

Keywords

• Digital TV subscriptions
• Fiber broadband services
• Streaming service bundles
• TV set-top boxes
• Swedish pay television

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain

Revenue model

1. TV Subscriptions: Monthly recurring subscription fees for TV packages including various channel bundles. Customers choose between basic TV packages or premium streaming bundles with optional add-ons.
2. Broadband Services: Monthly recurring fees for fiber broadband internet services with various speed tiers.
3. Streaming Add-on Packages: Optional upgrades to ad-free streaming versions (40-100 kr/mån difference for standard services, 260-500 kr/mån for sports packages). Premium tiers for Disney+, HBO Max, Viaplay, SkyShowtime and TV4 Play.
4. Film Rental (SF Anytime): Movies rented at 59 kr each. Downloaded films can be watched unlimited times within 48 hours.
5. Sibling Subscription: Additional TV Hub subscription for watching digital TV channels in multiple TV sets.
6. Home Installation Services: Professional installation services through partner Hemfixarna. Flat rate 499 kr after RUT deduction (998 kr without) for home installation including equipment connection, WiFi setup and service demonstration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Boxer TV-Access sells monthly digital TV subscription packages (TV Bas, TV & Streaming Plus, TV & Streaming Premium) bundled with linear TV channels and selectable streaming services (Disney+, HBO Max, SkyShowtime, Viaplay, TV4 Play), delivered via Android TV-based TV Hub and TV Hub Mini set-top boxes. The company also offers fiber broadband (Bredband via fiber) across Sweden through partnerships with 50+ fiber network operators, supported by the Tele2 Play multi-device streaming platform, the Mina sidor self-service portal, and optional home installation services.

Product overview

Boxer TV-Access is a Swedish digital TV, streaming, and fiber broadband provider operating as part of the Tele2 Group. The product portfolio centers on TV-abonnemang (TV subscription packages) that combine linear TV channels with optional streaming services. Core offerings include TV Bas, TV & Streaming Plus (249 kr/month), and TV & Streaming Premium (299 kr/month) tiers, each including a TV Hub Mini or TV Hub device. Streaming integrations include Disney+, HBO Max, SkyShowtime, Viaplay, and TV4 Play selectable as add-ons. The service also encompasses fiber broadband (Bredband via fiber), the Tele2 Play platform for mobile/tablet viewing, the Filmbutiken (SF Anytime) movie rental shop, F-Secure SAFE security software, and Hemfixarna home installation services. Customers can manage services via Mina sidor (My Pages) and swap streaming services every 30 days on flexible packages.

Differentiator

Problem solved

Functional benefit

Brands

• TV Hub Mini: A compact digital TV box that supports 4K HDR, comes with streaming apps integrated, and serves as the primary TV equipment for Boxer subscribers.
• Boxer TV Hub
• Tele2 Play

Products and services

• TV Subscription Packages Monthly digital TV subscription tiers for Swedish households: TV Bas (basic 20-channel package from 199 kr/month), TV & Streaming Plus (19 channels plus choice of 2 streaming services from 249 kr/month), and TV & Streaming Premium (20 channels plus choice of 4 streaming services from 299 kr/month). Bundled TV Hub device included.
• Bredband via fiber (Fiber Broadband) Fiber-based home broadband service delivered through partner fiber networks across Sweden. Includes Bredband 100 tier, available with or without binding period commitment and optional waiver of start fee.
• TV Hub Mini Compact Android TV digital set-top box measuring 77 x 53 x 15.5 mm and weighing under 100g. Supports 4K HDR, Bluetooth 5.0, built-in Chromecast, voice search, Google Play Store access, and pre-installed apps including Netflix, SVT Play, YouTube, and TV4 Play. Included with TV subscriptions.
• TV Hub Full-size Android TV set-top box providing 4K HDR video output, Bluetooth connectivity, voice search, pre-installed streaming apps (TV4 Play, SVT Play, Netflix), and built-in Chromecast. Used as the main TV equipment for Boxer subscriptions.
• Tele2 Play Multi-device streaming platform provided to all Boxer TV subscribers, enabling access to TV channels, on-demand movies and series, and rented films from mobile, tablet, or computer.
• Filmbutiken (SF Anytime Movie Rental) Pay-as-you-go movie rental service operated via the SF Anytime platform and the Tele2 Play film shop. Movies cost 59 kr per rental, downloadable with a 48-hour viewing window.
• F-Secure SAFE (Security Add-on) Optional security software subscription covering up to 3 devices (expandable), including virus protection, family rules, device location, and data wiping capabilities, sold as an add-on to Boxer subscriptions.
• Hemfixarna Home Installation Service Professional on-site installation and technical support delivered by partner Hemfixarna Nordic AB. Covers broadband, TV and landline equipment connection, WiFi setup for up to 5 devices, service testing, and demonstration. Priced at 499 kr after RUT deduction (998 kr without).

Quantifiable outcome

• Change streaming services every 30 days for flexibility
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tele2coreStrategic or Co-development PartnerBoxer is a brand owned by Tele2 Sverige AB. Since 2018, Boxer has been part of Tele2 Group, which acquired Com Hem Group (where Boxer was integrated in 2016). Tele2 provides the corporate umbrella and cross-promotional opportunities with mobile and other telecom services.
• 50+ Swedish Fiber Network OperatorscoreChannel Partner/ Reseller/ DistributorPartnerships with municipal and regional fiber networks across Sweden including: Telia Open Fiber, GlobalConnect, iTUX, ServaNet, Lunet, Affärsverken, Arvika Kommunnät, Bjäre Kraft, and 40+ others. These networks enable Boxer to deliver broadband services nationwide.
• Disney+coreTechnology or IntegrationDisney+ available as optional streaming service in TV & Streaming Plus and Premium packages. Customers can select Disney+ as one of their streaming choices with base subscription (with ads) included.
• HBO MaxcoreTechnology or IntegrationHBO Max available as optional streaming service. Various tiers offered: Basic with ads, Standard (no ads), Premium (4K, 100 downloads), and Sport add-on.
• ViaplaycoreTechnology or IntegrationViaplay streaming service available with or without sports. Packages include V Series & Film, V Sport (Premier League, UEFA Champions League, NHL, Formel 1), V Premium, and Viaplay Total.
• SkyShowtimecoreTechnology or IntegrationSkyShowtime available as optional streaming service with unique catalog including Universal Pictures, Paramount Pictures, DreamWorks content. Available with or without ads.
• TV4 PlaycoreTechnology or IntegrationTV4 Play streaming service included in packages. Options include TV4 Play Plus (films, series, reality, Hayu, BritBox), TV4 Play Sport, TV4 Sport Max, TV4 Play Sport Hockey, and TV4 Play Sport Football.
• HemfixarnaminorImplementation/ SI/ Consulting PartnerHemfixarna Nordic AB provides home installation and technical support services for Boxer customers. Services include equipment connection, WiFi setup, service demonstration, and technical troubleshooting. Prices include RUT deduction for Swedish residents.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Allente: Allente is the Nordic pay-TV operator formed by the JV between Telenor and Telia, offering bundled TV channels, streaming services, and broadband across Sweden and the Nordics. It is Boxer's most direct head-to-head competitor in the Swedish vMVPD/pay-TV bundle market.
• Telia Company: Telia is a major Swedish telecom operator offering mobile, broadband, and TV services in direct competition with Boxer's bundled offering. As the owner of Allente and a major fiber provider, Telia competes with Boxer across both TV content and broadband distribution.
• Tele2 Sverige: Tele2 is Boxer's parent company and offers mobile, broadband, and TV services directly under its own brand in Sweden. It is both Boxer's parent and a direct competitor in the Swedish telecom/pay-TV market, with overlapping broadband and TV product lines.
• Viaplay Group: Viaplay Group is the leading Nordic streaming service offering films, series, and premium sports (Premier League, Champions League). It is both a content partner embedded in Boxer's bundles and a direct competitor offering streaming-only subscriptions to the same Swedish households.
• Sappa: Sappa is a Swedish pay-TV and broadband provider offering bundled TV channels, streaming, and fiber services. It competes directly with Boxer in the Swedish residential pay-TV and broadband market, particularly among price-sensitive households.
• Telenor Sverige: Telenor is a major Swedish mobile, broadband, and TV provider and parent of Allente. It competes with Boxer across Swedish telecom and pay-TV bundles, and its fiber/wholesale infrastructure is part of the partner ecosystem Boxer relies on for broadband distribution.
• Comviq: Comviq is a sibling brand under Tele2 Sverige AB offering mobile and broadband services in Sweden. While focused on mobile, Comviq competes for the same residential Swedish household budgets and can serve as an alternative for customers cross-shopping Boxer.

Broad incumbents

• Netflix: Netflix is a global streaming giant distributed through Boxer's bundles (pre-installed on TV Hub Mini) and competes as a direct-to-consumer alternative to Boxer's aggregated offering. It represents the secular shift away from traditional pay-TV bundles that pressures Boxer's core model.
• HBO Max: HBO Max is a major streaming service available as a selectable add-on in Boxer's bundles. As both a content partner and direct subscription alternative, it shapes Boxer's bundle value proposition and represents a competitive threat if it withdraws or raises wholesale prices.
• Disney+: Disney+ is a global streaming service bundled into Boxer's TV & Streaming tiers. It is both an embedded content partner and a direct-to-consumer alternative, with content strength (Disney, Marvel, Star Wars) that influences subscriber willingness to pay for Boxer's aggregate bundles.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boxersverige
• LinkedInlinkedin.com/company/boxer-tv-access-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boxer TV-Access