What Comviq does

Comviq is one of Sweden's largest mobile operators, operating as a value-tier consumer brand owned by Tele2 Sverige AB and headquartered in Kista, Stockholm. The company was founded in 1981 by Jan Stenbeck as Comvik to challenge Sweden's telecom monopoly, was renamed Comviq in 1991, and merged with Tele2 in 1997; Comviq reintroduced mobile subscriptions in 2012 after operating primarily as a prepaid-only provider. The brand sells mobile subscriptions (Mobilabonnemang), prepaid SIM cards (Kontantkort), mobile broadband on 5G, and fiber broadband, and offers device bundles with Apple, Samsung, Google, OnePlus, OPPO, and Doro handsets plus smartwatches, tablets, and accessories.

The underlying technology stack rides Tele2's 5G infrastructure, which covers 99.9% of Sweden's population and 90% of its land area and was ranked Sweden's fastest 5G network for downloads by Opensignal in December 2025. Comviq supports both physical nano-SIM and eSIM, offers the 5G Home CPE routers (Huawei 5G CPE 5, Huawei B535) and Wi-Fi 6 fiber hubs, and integrates Swish for payments and BankID for identity. Customer experience is delivered through the Comviq iOS/Android app, a 24/7 AI chatbot (Compis), phone, and email; commerce is conducted exclusively online with no physical stores, while prepaid distribution is handled by over 19,000 retailers including Pressbyrån, 7-Eleven, ICA, and Coop.

The business model is predominantly subscription recurring revenue across mobile plans priced from 59 SEK/month (promotional) to 349 SEK/month, plus mobile broadband at 259 SEK/month, hardware installment plans (24- or 36-month), travel-data packages (Resesurf 79 SEK/day; Surfpaket 195-345 SEK/7 days), and a device trade-in program yielding average 1,600 SEK customer savings. Customer segments span individual value-oriented consumers (primary), families (Familj and Duo plans), students, senior citizens, and home broadband users, with promotional pricing cycles tied to Black Friday, Cyber Monday, and Singles Day driving acquisition. Customer concentration is structurally low given the consumer long-tail base and prepaid mass-distribution footprint.

Name

Comviq

Legal name

Tele2 Sverige AB

Website

https://comviq.se

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Comviq is a Swedish consumer mobile and broadband operator (founded 1981, Kista) operating as a value brand under Tele2 Sverige AB, selling prepaid cards, mobile subscriptions, mobile broadband, fiber, and device bundles directly online and through 19,000+ retailers in Sweden.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile subscriptions
• Prepaid mobile services
• Mobile broadband
• 5G network services
• Fiber broadband

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Mobile Subscriptions: Monthly subscription fees for mobile telephony services. Subscriptions include various data tiers (10GB to unlimited), 5G access, free calls/SMS within Sweden, and EU/EES roaming. Pricing from 59-349 SEK/month with 12-month contract terms.
2. Mobile Device Sales: Phones sold bundled with subscriptions through installment plans (24 or 36 months). Also available as direct purchase. Includes premium devices (iPhone, Samsung Galaxy) and budget options.
3. Mobile Broadband: Monthly fees for mobile broadband services with 5G routers. Unlimited data from 259 SEK/month with router included.
4. Prepaid Cards (Kontantkort): Prepaid mobile services with top-up options. Customers purchase airtime credit (Amigos, Fastpris) for calls, SMS, and data usage. Distributed through 19,000+ retailers.
5. International Data Packages: Travel data packages (Surfpaket) for use outside EU/EES. 1GB for 195 SEK or 5GB for 345 SEK, valid for 7 days in various regions including Asia, North America, Europe, Africa, Oceania, and Central/South America.
6. Resesurf (Travel Surf): Daily travel data package providing 1GB per day at a fixed price of 79 SEK/day, auto-renewing when in the destination country. Currently available in the UK.
7. Mobile Phone Trade-in: Trade-in program where customers exchange old phones for discounts on new devices and monthly subscription costs. Average customer savings of 1600 SEK.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Comviq is a Swedish mobile operator brand under Tele2 Sverige AB that sells consumer mobile subscriptions, prepaid SIM cards, mobile broadband, and fiber broadband to individual Swedish consumers. Services are delivered over Tele2's 5G network (covering 99.9% of the population) and sold online and via 19,000+ retail partners without any physical Comviq-owned stores. Revenue comes primarily from recurring monthly subscription fees (59-349 SEK/month) and bundled device sales.

Product overview

Comviq is a Swedish telecommunications operator and brand of Tele2 Sverige AB offering a comprehensive mobile and broadband service portfolio. The core offerings include mobile subscriptions (Mobilabonnemang) with 5G connectivity in various tiers (10GB, 40GB, 200GB), prepaid SIM cards (Kontantkort) available at over 19,000 retail locations, and mobile broadband (Mobilt Bredband) with unlimited 5G data. The company also provides fiber broadband (Bredband via Fiber), mobile device sales (Mobiler) from brands including Apple iPhone, Samsung Galaxy, Google Pixel, OnePlus, OPPO, and Doro, and smartwatches (Smartwatches) with eSIM capability. Supplementary services include eSIM activation for digital SIM management, the Comviq App for subscription management and payments, travel data packages (Surfpaket, Resesurf), cost control tools (Maxpris), and router hardware (Huawei 5G CPE 5, Huawei B535, WiFi Hub L1/L2). The company operates exclusively through digital channels with no physical stores, supported by customer service via phone, chat, and email.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilabonnemang (Mobile Subscriptions) Mobile subscription service with 5G connectivity on Tele2's network, free calls/SMS/MMS within Sweden, and data roaming within EU/EES. Available in tiers of 10 GB, 40 GB, and 200 GB with promotional 50% discount for 6 months and double data included. Pricing from 59 SEK/month with a 12-month contract.
• Student Mobilabonnemang (Student Mobile Subscription) Discounted mobile subscription for students with 40 GB data usable within EU/EES at no extra cost, free calls and SMS, 5G access, starting from 59 SEK/month.
• Familj Mobilabonnemang (Family Mobile Subscription) Family mobile subscription plans offering shared or individual data packages with discounted pricing for multiple family members.
• Duo Mobilabonnemang (Duo Mobile Subscription) Dual-user mobile subscription with discounted pricing for two users sharing the plan.
• Kontantkort (Prepaid SIM Cards) Prepaid mobile service with SIM cards available at over 19,000 retailers (Pressbyr\xe5n, 7-Eleven, ICA, Coop, Netto, Circle K, OKQ8, ATG). Supports top-ups and prepaid plans including Amigos and Fastpris.
• Mobilt Bredband (Mobile Broadband) Mobile broadband service offering unlimited data on Tele2's 5G network, with a router (Huawei 5G CPE 5 or Huawei B535) included. Pricing starts at 259 SEK/month. Covers 90% of Sweden's land area and 99.9% of the population.
• Bredband via Fiber (Fiber Broadband) Fiber broadband service for the home with WiFi Hub L1 (Wi-Fi 5) or WiFi Hub L2 (Wi-Fi 6, up to 1 Gbit/s download/upload) routers.
• Mobiler (Mobile Phones) Mobile phone sales including Apple iPhone, Samsung Galaxy, Google Pixel, OnePlus, OPPO, and Doro devices. Phones available with or without subscription, including a trade-in program where customers exchange old devices for discounts on the new monthly cost.
• Smartwatches (with eSIM add-on) Apple Watch and Samsung Galaxy Watch offerings with eSIM connectivity add-on subscriptions enabling standalone calling, SMS, and music streaming.
• Surfplattor (Tablets) Tablet sales including Apple iPad and Samsung Galaxy Tab, with optional data plans.
• Resesurf (Travel Surf) Daily travel data package providing automatic 1 GB daily data allowance for 79 SEK/day in the destination country. Currently available for the United Kingdom; auto-renews and can be cancelled via SMS.
• Surfpaket (Travel Data Packages) Travel data packages for regions outside EU/EES providing fixed-price data: 1 GB for 195 SEK or 5 GB for 345 SEK, valid for 7 days. Available for Asia, Central America, North America, South America, non-EU Europe, Oceania, and Africa.
• Byt in mobil (Phone Trade-In) Trade-in program allowing customers to exchange old devices for discounts on the monthly cost of a new phone, with online valuation and environmental recycling. Average customer savings of 1600 SEK.
• Tillbeh\xf6r (Mobile Accessories) Mobile accessories including chargers, cases, screen protectors, Anker Soundcore wireless earbuds, and Samsung accessories available for purchase.
• eSIM Embedded digital SIM enabling activation without a physical card; compatible with iPhone, Samsung Galaxy, Google Pixel, OnePlus, and Motorola devices. Activated via the Comviq app or a QR code, with quick transfer between iPhones.
• Comviq App Mobile application for iOS and Android allowing customers to view invoices, top up data, add services, activate voicemail, manage subscriptions, and track usage, with Swish payment integration.

Quantifiable outcome

• 5G network rated fastest in Sweden for downloads according to Opensignal December 2025
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Tele2 Sverige ABcoreStrategic or Co-development PartnerTele2 Sverige AB is the parent company of Comviq. Comviq operates as a brand under Tele2, using Tele2's mobile network infrastructure. Comviq is one of three brands (alongside Tele2 and Boxer) marketed by Tele2 Sverige AB. The company was founded by Jan Stenbeck in 1981 as Comvik, merged with Tele2 in 1997, and continues operating as a subsidiary brand.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hallon: Tele2-owned consumer MVNO brand focused on low-cost mobile subscriptions for price-sensitive Swedish consumers. Sister brand to Comviq within the Tele2 group, competing in the same value tier with similar digital-first positioning.
• Tre (Three / Hutchison): Major Swedish MNO offering consumer mobile subscriptions and broadband on its own network. Directly competes with Comviq on prepaid, postpaid, and mobile broadband pricing, and on 5G coverage claims.
• Fello: Swedish MVNO offering low-priced mobile subscriptions with unlimited national calls and data. Directly competes with Comviq's prepaid and budget postpaid offerings in the Swedish consumer market.
• Vimla: Tele2-owned Swedish MVNO offering low-cost mobile subscriptions targeted at light users. Comparable to Comviq as a value-tier competitor on the same Tele2 network with a similar no-frills subscription model.
• Halebop: Telia-owned MVNO in Sweden targeting younger and price-sensitive consumers with low-cost mobile subscriptions. Directly comparable to Comviq in target customer, value-tier pricing, and digital distribution model.
• Chili Mobil: Swedish MVNO selling flexible, low-cost mobile subscriptions online. Comparable to Comviq in digital-only distribution, value-tier pricing, and direct-to-consumer positioning within Sweden.

Regional players

• Lyca Mobile: Global MVNO with operations in Sweden focused on international calling and prepaid SIMs for migrant communities. Comparable to Comviq in prepaid offering and multi-country travel data, but targets a narrower international-calling segment.

Broad incumbents

• Tele2 Sverige: Parent company and sister brand to Comviq, operating on the same network infrastructure in Sweden. Tele2 targets a broader premium and B2B segment while Comviq focuses on value-conscious consumers; they are directly comparable in mobile subscription, broadband, and 5G service offerings.
• Telenor Sverige: One of the four major Swedish MNOs, providing consumer and business mobile, broadband, and TV. Comparable to Comviq in mobile subscription, broadband, and device-bundle offerings, with overlap in the value-conscious consumer segment.
• Telia Company: Swedish incumbent MNO with the largest network footprint and full-service mobile, broadband, and TV portfolio. Competes head-to-head with Comviq in mobile subscriptions and broadband while also serving enterprise and premium consumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/comviq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comviq