What DHX Advertising does

DHX Advertising is an independent, full-service advertising agency founded in 1998 by Dave DeMots and headquartered at 217 NE 8th Avenue in Portland, Oregon. The firm offers six integrated service lines — Brand & Marketing Strategy, Creative & Design, Media Planning & Buying, Interactive & Development, Social Media, and Public Relations — delivered through a small in-house team (approximately six named professionals per the About page) without any proprietary technology platform.

The agency's client roster spans enterprise and mid-market accounts across diverse verticals including insurance (SAIF, a 12+ year partnership), manufacturing (DeWils Fine Cabinetry, 20-year relationship), education (Willamette University, 10+ years), government/nonprofit (Keep Oregon Green, 6+ years), outdoor/sporting goods (GCI Outdoor, Softspikes, ORCA), supplements (Rainbow Light), industrial technology (Teledyne FLIR), and safety equipment (Studson). Campaign work spans emotional brand storytelling, paid social, OTT/streaming video, YouTube, print, tradeshow activations, and Amazon Premium Content.

Commercially, DHX generates revenue through professional services fees on a project or retainer basis; pricing is not publicly disclosed. Go-to-market is relationship-driven, with new client acquisition occurring via the website's "Let's Connect" form, referrals, and demonstrated industry presence. The firm has no external institutional investment, no subsidiaries, and no disclosed parent company, operating as a privately held agency under founder control.

Name

DHX Advertising

Legal name

DHX Advertising

Website

https://dhxadv.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

DHX Advertising is an independent, full-service advertising agency in Portland, Oregon, founded in 1998 that delivers brand strategy, creative, media planning and buying, and digital services to enterprise and mid-market clients across insurance, manufacturing, education, and consumer verticals.

Ownership category

akta.pro rank

Product category

Advertising services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Paid Social Advertising (BPAFACAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Full-service advertising agency
• Creative design services
• Media planning buying
• Brand marketing strategy
• Social media marketing

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Marketing Services: DHX generates revenue through professional services fees for advertising campaigns, creative development, media planning and buying, brand strategy, and digital marketing services. Revenue is likely project-based or retainer-based given the agency model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

DHX Advertising operates as a full-service creative advertising agency delivering integrated campaigns across brand strategy, creative and design, media planning and buying, interactive/web development, social media, and public relations. The firm combines creative storytelling with strategic media planning to develop tailored campaigns for enterprise, mid-market, government, and nonprofit clients across digital, social, streaming, and traditional channels.

Product overview

DHX Advertising is a full-service advertising agency offering integrated marketing services. The agency operates as a single unified service offering that combines creative storytelling with strategic media planning across six core service areas: Brand + Marketing Strategy, Creative + Design, Media Planning + Buying, Interactive + Development, Social Media, and Public Relations. The agency has nearly 30 years of experience helping brands grow through tailored advertising solutions that deliver measurable results. DHX works with diverse clients across industries including outdoor gear, insurance, healthcare, education, and industrial products, developing campaigns across digital, social, streaming, and traditional media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand + Marketing Strategy Services Strategic consulting services defining brand positioning, messaging, and marketing approaches to solve client business problems, delivered to enterprise, mid-market, nonprofit, and government clients.
• Creative + Design Services Visual design, advertising creative, brand identity, and multi-channel campaign asset development for client brands across print, broadcast, digital, and environmental formats.
• Media Planning + Buying Services Strategic media planning and purchasing across digital, broadcast, print, and streaming channels to reach target audiences for client campaigns.
• Interactive + Development Services Web development, interactive experiences, and digital platform creation including e-commerce optimization for client digital properties.
• Social Media Services Social media strategy, content creation, paid social campaigns, and community management for brand clients.
• Public Relations Services PR strategy, media relations, and communications support to build brand reputation and visibility for client accounts.

Quantifiable outcome

• 300% year-over-year revenue growth for STUDSON

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Instrument: Portland-headquartered branding and digital creative agency of comparable mid-market size, offering brand strategy, design, and interactive work. Highly comparable in terms of geography, scale, and service mix to DHX.
• CMD Agency: Portland-based creative and digital agency serving enterprise clients with branding, advertising, and integrated campaigns. CMD is a closely comparable mid-sized full-service agency operating in DHX's home market.
• North: Portland-based creative agency providing brand, digital, and integrated advertising services to enterprise clients. North overlaps DHX directly in Pacific Northwest mid-market enterprise creative engagements.
• Eleven, Inc. Portland creative agency with a comparable full-service offering spanning brand strategy, design, and digital production. Eleven competes with DHX for similar enterprise and consumer brand accounts in the Pacific Northwest.

Broad incumbents

• Wieden+Kennedy: Iconic Portland-based creative agency and DHX's largest Pacific Northwest peer. Wieden+Kennedy operates at vastly greater scale but shares DHX's craft-driven creative heritage, full-service offering, and Oregon-based service delivery to enterprise brands.
• Droga5: Acclaimed global creative agency producing brand storytelling and integrated campaigns for enterprise clients. Droga5 competes for the same enterprise creative mandates DHX pursues, particularly product launches and brand work.
• 72andSunny: Global creative agency known for brand campaigns and integrated advertising for consumer-facing enterprise brands. Comparable to DHX on creative storytelling and brand-led engagements, though operating at far larger scale.
• Publicis: Global advertising holding company with full-service creative, media, and digital capabilities. Publicis and its agencies compete with DHX on enterprise RFPs, typically offering scaled resources and proprietary tooling that DHX cannot match.
• R/GA: Global digital creative and innovation agency offering strategy, design, and technology-enabled campaigns. R/GA represents the tech-forward agency archetype DHX competes against on enterprise pitches requiring proprietary platforms.
• AKQA: Global digital agency delivering brand strategy, creative, media, and technology services to enterprise clients. AKQA competes with DHX on integrated, multi-channel campaigns for enterprise brands, with stronger technology credentials.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user56147294
• Facebookfacebook.com/dhxadvertising
• LinkedInlinkedin.com/company/dhx-advertising
• Instagraminstagram.com/dhxadv
• Xx.com/DHXadv

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DHX Advertising