Singani 63

What Singani 63 does

Singani 63 is a US-based single-SKU premium spirits company that markets Bolivian Singani — the 500-year-old national spirit of Bolivia distilled from Muscat of Alexandria grapes — to the American market. Founded by filmmaker Steven Soderbergh in 2009 after he discovered the spirit while filming "Che" in 2007, the company partners exclusively with Casa Real distillery, a family-owned Bolivian producer in the Santa Ana Valley near Tarija founded in 1925. Casa Real owns 200 hectares of estate vineyards at 1700–1900m elevation, supplemented by a cooperative of 30 grower associates and 150+ small growers, and double-distills the spirit in 5,000L and 2,500L Charentais copper pot stills from Cognac, France using native yeasts with skins and seeds intact to enhance aromatics. Casa Real's operations carry LEED warehouse certification and GIZ sustainable-viticulture certification, with a 96%+ efficient irrigation system and recycled distillery water.

Name

Singani 63

Legal name

Singani 63, Inc.

Website

https://singani63.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Singani 63 markets a premium Bolivian spirit distilled from Muscat of Alexandria grapes at Casa Real distillery. Founded by filmmaker Steven Soderbergh, the brand sells via DTC e-commerce, specialty retailers, and a 22-state US wholesale network serving high-end bars and spirit enthusiasts.

Ownership category

akta.pro rank

Product category

Premium Spirits

NAICS

Distilleries (312140), Distilleries (31214), Beer, Wine, and Liquor Retailers (445320), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Fine Wine & Luxury Spirits Retail (CRANABAE), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Bolivian spirit
• Muscat of Alexandria
• Premium distilled spirit
• High-altitude viticulture
• Bolivian national spirit

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Bottle Sales - Direct to Consumer: Direct online sales of Singani 63 bottles to consumers through their e-commerce website with shipping to US customers.
2. Retail Distribution: Sales through specialty wine and spirits retailers including Wine.com, Sherry-Lehmann, Park Avenue Liquor Shop, K&L Wine Merchants, and others. Also includes Amazon UK for international consumers.
3. Wholesale Distribution: Wholesale distribution through licensed distributors across multiple US states including CA, FL, GA, IL, MD, MN, NJ, NY, WA, WI, TN, NV, MA, ME, TX, ID, PA, LA, NC, OR, VA, VT.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Singani 63 is a premium Bolivian spirit distilled from Muscat of Alexandria grapes grown at high elevation (1700-1900m) at Casa Real distillery in the Santa Ana Valley near Tarija, Bolivia. The unaged spirit is produced through double distillation in traditional Charentais copper pot stills from Cognac, France. Founded by filmmaker Steven Soderbergh in 2009, the brand sells the spirit through direct e-commerce, specialty retailers, distributors, and premium on-premise accounts across the US.

Product overview

Singani 63 is a single-product brand focused on a premium Bolivian spirit made from Muscat of Alexandria grapes grown at Casa Real distillery in Tarija, Bolivia. The brand offers its core spirit product (Singani 63) and a portfolio of 16 signature cocktails available on their website, including the traditional Bolivian Chuflay, Vesper, Martini, Mojito, and others. Products are distributed through online retailers and physical bars/restaurants across the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Singani 63 Singani 63 is a premium unaged Bolivian spirit distilled from Muscat of Alexandria grapes grown at high altitude in the Santa Ana Valley near Tarija, Bolivia. It produces a crisp, clean flavor suitable for mixing in cocktails or drinking straight, and is the first Bolivian spirit to receive official TTB category designation in the US (2023).

Quantifiable outcome

• First Bolivian spirit to receive official TTB category designation in the US
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Nitehawk CinemaflagshipStrategic or Co-development Partner · 18 February 2026Flagship partnership for '63 Days of Steven's Selects' - a 9-week film and cocktail series at Nitehawk Prospect Park and Williamsburg locations. Features Singani 63 cocktails created by rotating NYC bars at pre-show happy hours. Series runs February 18 - April 15, 2026.
• Weather Up NYCcoreGTM or Marketing Partner · 18 February 2026Featured bar partner for Nitehawk Prospect Park events during the '63 Days' film series, creating Singani 63 cocktails inspired by the evening's films.
• Maison PremierecoreGTM or Marketing Partner · 18 February 2026Featured bar partner for Nitehawk Williamsburg events during the '63 Days' film series, creating Singani 63 cocktails.
• WinebowcoreChannel Partner/ Reseller/ DistributorPrimary distributor for Singani 63 across major US markets including CA, FL, GA, IL, MD, MN, NJ, NY, WA, WI. Winebow is a major wine and spirits distributor enabling broad retail availability.
• MS WalkercoreChannel Partner/ Reseller/ DistributorDistributor covering Massachusetts and Maine markets for Singani 63 distribution.
• Navarro BrotherscoreChannel Partner/ Reseller/ DistributorTexas-based distributor for Singani 63 in the Texas market.
• Breakthru BeveragecoreChannel Partner/ Reseller/ DistributorDistributor for Singani 63 in Nevada market.
• Control State Specialty OrderminorChannel Partner/ Reseller/ DistributorDistribution partners for control states NC, OR, VA, VT requiring special ordering arrangements.
• Wine.comcoreChannel Partner/ Reseller/ DistributorLeading online wine and spirits retailer carrying Singani 63 for direct consumer purchase.
• Sherry-Lehmann Wine & SpiritscoreChannel Partner/ Reseller/ DistributorIconic NYC wine and spirits retailer known for premium and rare spirits, carrying Singani 63.
• K&L Wine MerchantscoreChannel Partner/ Reseller/ DistributorSpecialty wine and spirits retailer with locations in Hollywood, San Francisco, and Portland, carrying Singani 63.
• What We're Drinking with Dan DunnminorGTM or Marketing PartnerPodcast featuring '3-Minute Bartender Chuflay' segment promoting Singani 63 cocktail education.
• LA Food Tour / David Kaplan of Death & Co.minorGTM or Marketing PartnerYouTube video series featuring David Kaplan exploring Singani 63 as a unique Bolivian spirit.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casamigos: Celebrity-founded (George Clooney) premium tequila brand that scaled from niche to mass premium via founder cachet and on-premise seeding — directly comparable business model to Singani 63's celebrity-founder-led premium spirits play, only in a different base spirit.
• 818 Tequila: Celebrity-founded (Kendall Jenner) premium tequila leveraging founder brand equity to drive on-premise and retail adoption. Mirrors Singani 63's playbook of building a premium spirits brand around a single distinctive founder story and high-end mixology positioning.
• Del Maguey: Single-village mezcal brand that built a category narrative around regional provenance and small-batch production. Closely comparable to Singani 63's emphasis on a specific terroir (Santa Ana Valley), native yeasts, and traditional distillation as the brand's differentiation engine.
• Casa Dragones: Ultra-premium, single-origin Mexican sipping spirit (tequila/mezcal) emphasizing provenance, craftsmanship, and luxury positioning. Shares Singani 63's positioning around a defined region, handcrafted production, and top-shelf price point.
• Clase Azul: Ultra-premium Mexican spirit (tequila/mezcal) positioned as a luxury, giftable, and craft-rooted brand. Comparable to Singani 63 in targeting fine-wine-and-spirits retail, premium on-premise accounts, and storytelling-driven premium pricing.
• Aviation Gin: Craft gin brand famously championed by celebrity owner Ryan Reynolds. Comparable to Singani 63 as another celebrity-amplified premium craft spirit that scaled via personality-driven marketing, mixology, and on-premise seeding.

Emerging players

• Casa Lumbre: Independent Mexican spirits house producing elevated agave and other agave-adjacent spirits with strong mixology focus. Comparable to Singani 63 as a founder-led, mixology-first premium spirits platform with a clear cross-category portfolio ambition.
• Montelobos Mezcal: Single-origin craft mezcal positioned on provenance and traditional production, with strong on-premise presence. Comparable in category-creation dynamics, on-premise-led go-to-market, and the same risk/reward of educating consumers on a non-mainstream spirit.

Broad incumbents

• Hendrick's Gin: Established premium gin built on a distinctive, unusual production story (apothecary-style botanicals). A useful reference for how a category-narrative premium spirit can build a durable on-premise footprint and premium price point.
• Patrón Tequila: Large, established premium tequila brand that defined the premium agave category globally. Represents the scale ceiling for category-defining premium spirits, and a relevant incumbent benchmark for what Singani 63's category could become.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@singani63
• Facebookfacebook.com/Singani63
• Instagraminstagram.com/singani63
• Xx.com/singani63
• LinkedInlinkedin.com/company/singani-63

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singani 63