Weather Up

Name

Weather Up

Legal name

Weather Up

Website

https://weatherupnyc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cocktail Bar & Lounge

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industries

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Craft cocktail bar
• Cocktail catering services
• Private event bar service
• Speakeasy bar venue
• Bar snacks and mocktails

Headquarters

HQ city

Brooklyn Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. On-site bar sales: Revenue from serving craft cocktails, spirits, and bar snacks at two physical locations in Brooklyn and Tribeca.
2. Cocktail catering and events: Bar service, curated cocktail menus, and rentals for private events, corporate events, and weddings across the 5 boroughs and Upstate New York.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Weather Up operates two craft cocktail bars in New York City—Prospect Heights, Brooklyn and Tribeca, Manhattan—serving classic and seasonal cocktails, mocktails, and curated bar snacks in a white-tiled, speakeasy-style atmosphere. The company additionally offers off-site cocktail catering and private event hosting (corporate events, weddings, large parties) across the five boroughs and Upstate New York.

Product overview

Weather Up is a cocktail bar/lounge business with two physical locations in New York City—Brooklyn (Prospect Heights) and Tribeca (Manhattan)—established in 2007/2008. The core offering is craft cocktails served in a speakeasy-style atmosphere with rigorous attention to ingredients and ice quality. Additional services include cocktail catering across the 5 boroughs and Upstate New York, and private event hosting for celebrations and corporate functions. The business does not offer software products, digital platforms, or API-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Weather Up Cocktail Bar - Brooklyn (Prospect Heights) The original Weather Up cocktail bar at 589 Vanderbilt Avenue in Prospect Heights, Brooklyn. Walk-in service on a first-come-first-serve basis, serving classic and seasonal craft cocktails (e.g., Fizzy Presbyterians, bourbon old-fashioneds), mocktails, and bar snacks in a white-tiled, speakeasy-style space with a copper-topped bar, leather banquettes, and an outdoor back garden patio.
• Weather Up Cocktail Bar - Tribeca The second Weather Up outpost at 159 Duane Street in Manhattan's Tribeca neighborhood. Walk-in service for small parties with reservations for large parties (15+). Features a semi-private back room with an optional personal bartender, an in-house Clinebell CB300X2 ice program, and a seasonal cocktail menu.
• Cocktail Catering Services Full-service cocktail catering for corporate events, weddings, and private celebrations. Includes bar service, unique curated cocktail menus, and equipment rentals. Available throughout the 5 boroughs and Upstate New York.
• Private Event Hosting

Quantifiable outcome

• Brooklyn's first true craft cocktail bar since 2008

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• SXSW AustinmajorGTM or Marketing Partner · 1 January 2011Hosted annual events at SXSW from 2011-2019, serving craft cocktails to festival attendees. Event clients included American Song Writer, Thrasher, Vans, Flood Magazine, Hot Luck Fest, Twitter, Sliver Cloud Events, and Billy Reid Shin Dig.
• Matthew MaddycoreStrategic or Co-development Partner · 1 December 2010Co-founder and business partner who built the interior of both locations. Remains close friends and business partners with Kathryn Weatherup despite their divorce.
• Richie Boccato (Dutch Kills)minorStrategic or Co-development Partner · 1 December 2010Collaboration partner for the Tribeca location, bringing expertise from Dutch Kills saloon in Long Island City.
• Tyler Kord (No. 7)minorStrategic or Co-development Partner · 1 December 2010Collaboration partner for Tribeca location, providing bar bites menu including artichoke gratin and truffled cheese toast.
• Sasha Petraske (Milk and Honey)coreStrategic or Co-development Partner · 1 January 2008Sasha Petraske helped develop the cocktail program and provided training at Weather Up's original location. He also jumped behind the bar when needed during early operations.
• St. George SpiritsminorGTM or Marketing PartnerSpirits partner featured on Instagram serving cocktails with Baller Whiskey, Spiced Pear Liqueur, and Absinthe Verte.
• SipsmithminorGTM or Marketing PartnerGin partner featured in cocktails like the Tom Tom Club with Blanc Vermouth, Manzanilla Sherry, Tomato Wine, and Pick.
• Campari GroupminorGTM or Marketing PartnerPartner for Negroni Week celebrations featuring @imbibe, @campariofficial, @campariusa, @campariamerica.
• Matiz FoodsminorGTM or Marketing PartnerProvides sardines for bar snacks at Tribeca location, paired with kettle potato chips and artichokes.
• Ritz CrackersminorGTM or Marketing PartnerPartner for bar snacks, served alongside housemade pimento cheese and cornichons.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• The NoMad Bar: Bar program of the NoMad Hotel, a broader hospitality and food-service incumbent. Comparable overlap in the NYC craft cocktail market with similar editorial positioning, but operates as part of a larger hotel/restaurant portfolio.

Direct peers

• Employees Only: West Village cocktail bar founded by Sasha Petraske alumni, sharing Weather Up's Milk and Honey training lineage. Directly comparable as a speakeasy-style craft cocktail venue with similar ambiance and clientele.
• Mace: Alphabet City cocktail bar with a spice-driven, technique-forward program. Comparable as a small-format NYC craft cocktail venue that competes for the same sophisticated cocktail enthusiast segment.
• The Dead Rabbit: Award-winning Financial District cocktail bar and taproom. Comparable as a high-credibility NYC cocktail destination with similar attention to classic formats and award-winning bar programs.
• Dutch Kills: Long Island City cocktail bar by Richie Boccato, who is a documented collaboration partner on Weather Up's Tribeca location. Same craft-cocktail ethos, training lineage, and ice-focused preparation standards.
• Flatiron Lounge: Flatiron District cocktail bar that has been a longstanding fixture of the NYC craft cocktail scene. Comparable as a classic-cocktail-focused destination serving a similar sophisticated clientele.
• Death & Co: Iconic NYC craft cocktail bar with multiple locations and a publishing arm. Highly comparable as a pioneering speakeasy-style cocktail destination in the same city, with similar classic-cocktail focus and editorial cachet.
• Attaboy: Lower East Side bespoke cocktail bar founded by former Milk and Honey bartenders. Same Milk and Honey training lineage and similar no-menu, conversation-focused speakeasy format as Weather Up.
• Please Don't Tell (PDT): Hidden-entry cocktail bar in the East Village. Comparable as a speakeasy-style craft cocktail destination in NYC with similar reservation dynamics and classic-cocktail focus.
• Clover Club: Cobble Hill, Brooklyn cocktail bar led by Julie Reiner. Comparable as a Brooklyn craft cocktail institution with a similar neighborhood-anchor positioning and classic-cocktail focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/weatherupnyc
• LinkedInlinkedin.com/company/weather-up

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weather Up