Nortravel

What Nortravel does

Nortravel Agência de Viagens e Turismo, SA is a Portuguese tour operator (Operador Turístico) founded in 1999 and headquartered in Lisbon, operating under RNAVT license number 2284. The company creates, programs, organizes, and executes individual and group travel packages sold exclusively through travel agencies in Portugal — direct consumer purchase is not available. Its product portfolio spans Circuitos Exclusivos Nortravel (premium guided group tours with Portuguese-speaking accompanying guides and guaranteed departures), Circuitos Regulares (standard group tours), Estadias e Combinados (city breaks and customized stays), Voos Especiais (charter flights to destinations including Albania, Cape Verde, Egypt, Sicily, and Porto Santo), Cruzeiros Nortravel (cruise packages with Costa Cruzeiros ships), Grandes Viagens (long-haul packages to Asia, Africa, and the Americas), and Praias (beach vacation packages). Ancillary offerings include tiered travel insurance (Seguros Nortravel) and the sub-brand 'Nortravel by Special Tours,' a partnership with Spanish operator Special Tours for flexible group circuits with Spanish-speaking guides.

The business operates a B2B2C model: packaged tours are sold at fixed PVP (public selling prices) ranging from approximately €1,068 for shorter circuits (e.g., Sicily Essentials, 6 days) to €2,601 for premium products (e.g., Greek Isles cruise on Costa Fortuna, 9 days). Travel agencies access Nortravel's inventory through a dedicated login portal to browse availability, obtain quotations, and process customer reservations. Distribution is omnichannel at the awareness level — active profiles on Facebook, Twitter, Instagram, YouTube, and LinkedIn, plus annual printed and digital brochures — but transactional distribution is single-channel via the Portuguese travel agency network. Since 2019, Nortravel has operated as a subsidiary of Ávoris, the travel division of the Barceló Group, giving it access to group-level supplier relationships and financial backing. The company employs 11-50 people and serves end consumers across more than 35 destination countries in Europe, Africa, the Americas, Asia, and the Middle East.

Name

Nortravel

Legal name

Nortravel Agência de Viagens e Turismo, SA

Website

https://nortravel.pt

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Nortravel is a Portuguese tour operator founded in 1999 that creates and distributes packaged tours, circuits, cruises, and beach holidays exclusively through travel agencies in Portugal. It operates as a subsidiary of Ávoris (Barceló Group) and serves Portuguese-speaking leisure travelers across 35+ destinations worldwide.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industry

Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)

Keywords

• Packaged tour services
• Guided group travel
• Cruise packages
• Travel insurance products
• Charter flight services

Headquarters

HQ city

Maia

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Others

Revenue model

1. Packaged Tour Sales: Nortravel generates revenue by creating, organizing, and selling complete travel packages that bundle multiple services including flights, accommodation, guided visits, meals, transfers, and travel insurance into all-inclusive priced itineraries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Nortravel is a Portuguese inbound tour operator that creates, programs, organizes, and sells all-inclusive travel packages—including circuits, cruises, beach holidays, city breaks, long-haul trips, and special flights—bundling flights, accommodation, guided visits, meals, transfers, and travel insurance. The company sells exclusively through travel agencies in Portugal and does not transact directly with end consumers.

Product overview

Nortravel is a Portuguese tour operator (Operador Turístico) and travel agency that offers a comprehensive portfolio of travel products organized into distinct brands and product lines. The core offerings include Circuitos Exclusivos (premium guided group tours with Portuguese-speaking guides), Circuitos Regulares (standard group tours), Estadias e Combinados (city breaks and customized stays), Voos Especiais (charter flights), Cruzeiros Nortravel (cruise packages via Costa Cruzeiros), Grandes Viagens (long-haul destinations), and Praias (beach vacation packages). The company also operates a sub-brand, Nortravel by Special Tours, in partnership with Spanish operator Special Tours. Add-on services include travel insurance products (Seguros Nortravel) with tiered coverage levels. The portfolio covers European destinations (Iberian Peninsula, Central Europe, Northern Europe, Mediterranean), Atlantic islands (Madeira, Azores), Africa (Egypt, Morocco, South Africa, Kenya, Cape Verde), Americas (Brazil, USA, Canada, Argentina, Peru), Asia (China, Japan, India, Sri Lanka), and Middle East (Jordan, UAE). The company is part of Ávoris, the travel division of the Barceló Group.

Differentiator

Problem solved

Functional benefit

Brands

• Nortravel by Special Tours: Circuits organized by Special Tours, their Spanish partner, for customers preferring more freedom in travel with Spanish-speaking guides
• Nortravel Viagens com Final Feliz

Products and services

• Circuitos Exclusivos Nortravel Premium guided group tours sold exclusively through travel agencies in Portugal, featuring Portuguese-speaking accompanying guides and guaranteed departures, covering destinations across Europe, Africa, Americas, Asia, and the Middle East.
• Circuitos Regulares Standard scheduled group tours offered through regular circuit programming, covering multiple international destinations with established departure dates.
• Estadias e Combinados Individual travel packages and multi-destination city breaks that allow travelers to choose destination, dates, and accommodation through travel agencies.
• Cruzeiros Nortravel All-inclusive cruise packages on Costa Cruzeiros ships (e.g., Costa Diadema Norwegian Fjords, Costa Fortuna Greek Isles) including flights, full-board accommodation, guided excursions, and travel insurance, sold through travel agencies.
• Grandes Viagens Long-haul travel packages to destinations including China, Japan, Sri Lanka, India, South Africa, Kenya, and Peru, marketed and sold via travel agency partners.
• Praias Beach vacation packages to Brazil, Cape Verde, Egypt, Sicily, Turkey, and Porto Santo, distributed through Portuguese travel agencies.
• Nortravel by Special Tours Partner-branded circuit product line offered in collaboration with Spanish operator Special Tours, providing flexible group travel with flights, transfers, accommodation, guided cultural visits, audio guides, and Spanish-speaking escorts; reservations processed by Nortravel through travel agencies.
• Seguros Nortravel Standalone tiered travel insurance product with MULTIVIAGENS ESSENCIAL (Iberia, Madeira/Azores, Europe), MULTIVIAGENS PLUS (Europe circuits, Jordan/Morocco, Cape Verde), and MULTIVIAGENS PLUS Cruzeiro (Grand Trips, Cruises, USA/China/Sri Lanka), sold with Nortravel packages via travel agencies.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Special TourscoreGTM or Marketing PartnerSpecial Tours is a Spanish tour operator partner whose circuits are sold through Nortravel under the 'Nortravel by Special Tours' brand. Reservations are processed by Nortravel while Special Tours organizes the circuit operations in Spain. These tours are designed for customers who prefer traveling with more freedom, including flights, transfers, accommodation, few meals in select destinations, guided cultural visits with local Spanish-speaking guides, basic travel insurance, and individual audio guides. A Spanish-speaking accompanying guide manages all services throughout the journey.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Joliday: Portuguese tour operator offering circuits, beach holidays, and special-flight packages to Portuguese consumers via travel agencies. Comparable inbound operator with overlapping destinations and similar agency-led GTM motion.
• Solférias: Portuguese Operador Turístico offering packaged tours, beach holidays, and circuits across Europe, Africa, and long-haul destinations, distributed through travel agencies. Direct competitor in the Portuguese inbound tour-operator segment.
• Special Tours: Spanish tour operator that is Nortravel's formal GTM partner for Spain circuits under the 'Nortravel by Special Tours' sub-brand. It designs and operates guided multi-day package tours with Spanish-speaking escorts for Iberia-based customers — directly comparable product, customer and operating model.
• Sonhando: Major Portuguese tour operator selling packaged holidays, circuits and cruises to Portuguese consumers through travel agencies. Comparable inbound tour operator with similar B2B channel and Iberian/Mediterranean destination focus.
• Lusanova Tours: Portuguese tour operator with a comparable catalog of multi-day circuits, cruises, and special-flight packages sold via Portuguese travel agencies. Closely overlaps with Nortravel in product type, customer base and distribution model.
• Geostar: Portuguese tour operator specializing in packaged tours and beach holidays to long-haul and Mediterranean destinations, distributed through travel agencies. Comparable inbound tour-operator business serving Portuguese consumers.

Broad incumbents

• Viajes El Corte Inglés: Large Spanish travel agency and tour operator part of El Corte Inglés group, selling packaged tours, cruises and corporate travel across Iberia. Overlaps with Nortravel on circuits and cruisetours but at significantly greater scale and geographic reach.
• Halcón Viajes: Spanish travel-agency chain that, like Nortravel, sits within the Ávoris division of Barceló Group. Sister brand within the same parent conglomerate selling packaged tours and holidays — directly comparable B2B2C distribution and product structure.
• Logitravel: Spanish OTA and tour-operator offering packaged holidays, cruises and circuits primarily to Spanish and Portuguese customers. Comparable packaged-tour product but distributed via digital direct-to-consumer channels rather than agency-only.

Others

• Costa Cruzeiros (Costa Cruises): Supplier partner whose ships (Costa Diadema, Costa Fortuna) Nortravel bundles into Cruzeiros Nortravel itineraries. Adjacent ecosystem participant — not a direct competitor, but a key dependency for Nortravel's cruise product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nortravelPT
• YouTubeyoutube.com/user/NortravelViagens
• Facebookfacebook.com/nortravelviagens
• LinkedInlinkedin.com/company/nortravel
• Instagraminstagram.com/nortravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nortravel