GeoStar
- Company typePrivate
- Founded1997
- HeadquartersLisboa, Portugal
- Headcount251–500
- GTM typeB2C
- OfferingServices
What GeoStar does
GeoStar appears in firmographic records as a privately held Portugal-based travel and tourism services company headquartered in Lisboa, founded in 2009, with 251–500 employees. Underlying source data, however, centres on the operating brand NetViagens and its legal entity RASO, Viagens e Turismo S.A. (RNAVT license 1819, established 1997). NetViagens is a direct-to-consumer online travel agency serving Portuguese-speaking travellers and those departing from Portugal, with package and standalone offerings extending into Spain, the Caribbean (Mexico, Dominican Republic, Jamaica), and other international destinations.
The platform aggregates flight, hotel, flight+hotel, transfer, and travel insurance inventory from multiple suppliers (including TAP Air Portugal and a wide set of hotel programme operators) and surfaces curated 7-night package holidays, last-minute deals, Disneyland Paris packages, and holiday-specific packages via a self-service web interface backed by a Portuguese-language call centre. The company describes a proprietary "Intelligent Travel Package Technology" that performs daily search/map updates to identify best 7-night holiday packages in desired destinations; no deeper AI/ML methodology, models, or benchmarks are disclosed.
Commercially, NetViagens operates a transaction-based revenue model, earning commissions or transaction fees on flight bookings, hotel reservations, and package holidays. Pricing is dynamic and per-person, ranging from approximately €45 for short domestic breaks to over €1,800 for Caribbean all-inclusive packages. Distribution is exclusively first-party through netviagens.pt and the call centre, with demand generated via SEO, email newsletters, and promotional codes. The company is privately held with no disclosed institutional investors, no parent company, and was recognised as Portugal's Leading Online Travel Agency 2025 by the World Travel Awards.
GeoStar firmographics
Firmographics- Name
- GeoStar
- Legal name
- RASO, Viagens e Turismo S.A.
- Website
- https://geostar.pt
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
GeoStar industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where GeoStar is headquartered
LocationHeadquarters
- HQ city
- Lisboa
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
GeoStar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Travel Booking Commissions and Transaction Fees: NetViagens earns revenue by charging transaction fees or earning commissions on flight bookings, hotel reservations, and package holidays sold through its platform. Prices are displayed per person with total stay pricing, indicating a commission-based model on travel suppliers (airlines, hotels, tour operators).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dynamic per-person pricing across flight + hotel packages and standalone bookings |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
GeoStar product offering
Product offeringCore offering
GeoStar, operating as NetViagens, is a Portuguese online travel agency that sells flights, hotels, combined flight+hotel packages, and pre-packaged vacation programs through its own website (netviagens.pt) and a call centre. The company aggregates inventory from airlines and hotel programme operators, bundles it into curated 7-night holiday packages, and earns commissions/transaction fees on each booking. It also resells add-on services such as travel insurance and airport transfers alongside core bookings.
Product overview
NetViagens is an online travel agency offering a unified platform for booking flights, hotels, and package vacations. The core products include individual flight and hotel bookings (Voos and Hotéis), combined flight+hotel bundles (Voos + Hotel), and pre-packaged travel programs (Programas) featuring curated 7-night destinations. Additional offerings include last-minute deals (Oportunidades/Last Minute), travel insurance (Seguros Web NETVIAGENS), Disneyland® Paris packages, and holiday-specific packages. The platform aggregates pricing from multiple airlines and hotels, providing real-time availability, comparison tools, and promotional codes for budget-conscious travelers.
Differentiator
Problem solved
Functional benefit
Products and services
- Voos (Flights)
- Hotéis (Hotels) Hotel reservation platform enabling users to search, compare, and book accommodations by star rating, destination, check-in/out dates, and guest occupancy requirements.
- Voos + Hotel (Flight + Hotel Packages) Combined flight and hotel booking bundles offering discounted package deals for travellers seeking integrated travel arrangements.
- Programas (Pre-packaged Travel Programs) Pre-packaged travel programs featuring curated 7-night vacation packages to popular destinations including Spanish Islands, Caribbean resorts, and international locations with various meal plans and included services.
Companies that use GeoStar
Customer profileSegments1 record
Ideal customer profiles1 record
GeoStar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GeoStar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TAP Air PortugalcoreTAP Air Portugal is listed as a featured airline on the NetViagens platform. NetViagens acts as a distribution channel/reseller for TAP flights, offering them alongside other carriers in search results. Flights are displayed as a component of package holidays and standalone bookings.
- Various Hotel Programme OperatorscoreNetViagens distributes hotel inventory from programme operators such as AHOI! Urban Beach, Vista Blanes Apartamentos, Caybeach Princess, CayBeach Sun, BlueBay Grand Esmeralda, Sunscape Coco Punta Cana, Flamingo Cancun Resort, Hotel Riu Negril, and many others, bundling them into package holidays and standalone hotel bookings.
- WizinkminorWizink (a Portuguese financial services company) appears as a promotional partner/advertiser on the NetViagens platform, displaying credit card financing offers for travel bookings.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
GeoStar competitors and assessment
Company assessmentBroad incumbents
- eDreams ODIGEO: One of Europe's largest OTAs, operating brands including eDreams, Opodo, GO Voyages, and Travellink. Comparable to NetViagens as a European OTA serving leisure travelers with flights, hotels, and dynamic packages, but operating at substantially greater scale across multiple European markets.
- Booking.com: Global OTA leader within Booking Holdings, dominating accommodation booking and increasingly packaging flights and attractions. Competes with NetViagens for Portuguese consumer travel bookings but operates at vastly greater scale with global supplier inventory.
- Expedia Group: Global OTA group operating Expedia, Hotels.com, Vrbo, and other brands with full flight, hotel, and package offerings. Competes with NetViagens in the Portuguese leisure market as a broad-based incumbent with superior brand recognition and supplier scale.
- Opodo: Pan-European OTA owned by eDreams ODIGEO, offering flights, hotels, and packages across multiple European markets. Comparable to NetViagens as a European OTA serving leisure travelers, though Opodo operates across many more countries.
- Skyscanner: Global travel metasearch and OTA platform owned by Trip.com Group, comparing flight, hotel, and car rental prices. Comparable to NetViagens as a price-comparison-driven consumer travel brand competing for Portuguese flight and hotel bookings.
Direct peers
- Logitravel: Iberia-focused OTA headquartered in Mallorca, offering packages, cruises, flights, and hotels to Spanish and Portuguese-speaking leisure markets. Highly comparable to NetViagens in product mix (flight+hotel bundles, beach/resort packages) and geographic focus on outbound leisure travel from Iberia and Latin America.
- Lastminute.com Group: European OTA specializing in last-minute and dynamic leisure packages, flights, and hotels across multiple European countries. Comparable to NetViagens as a package-led leisure OTA with similar product emphasis on discounted holidays and time-sensitive deals.
- Viajes El Corte Inglés: Spanish travel agency and tour operator owned by El Corte Inglés, selling leisure and corporate travel packages across Iberia. Comparable to NetViagens as a traditional-meets-online travel agency serving Spanish/Portuguese-speaking outbound leisure travelers with bundled holiday packages.
Emerging players
- Kiwi.com: Czech-based online travel platform specializing in flight discovery and interlining of unconventional carrier combinations. Comparable to NetViagens as a digital-first OTA serving European consumers, but with a differentiated technology focus on virtual interlining rather than package holidays.
Others
- Travelport: Global travel technology company providing GDS distribution, merchandising, and commerce platforms to travel agencies and suppliers. Comparable as an ecosystem participant whose distribution infrastructure underlies much of NetViagens' supplier connectivity, though not a direct consumer-side competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GeoStar social profiles
Digital presenceGeoStar financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoStar leadership team
Management profileNumber of profiles
GeoStar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoStar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoStar
What does GeoStar do?
GeoStar, operating as NetViagens, is a Portuguese online travel agency that sells flights, hotels, combined flight+hotel packages, and pre-packaged vacation programs through its own website (netviagens.pt) and a call centre. The company aggregates inventory from airlines and hotel programme operators, bundles it into curated 7-night holiday packages, and earns commissions/transaction fees on each booking. It also resells add-on services such as travel insurance and airport transfers alongside core bookings.
Is GeoStar a public or private company?
GeoStar is a private company. It is classified as unknown and is currently operating.
When was GeoStar founded?
GeoStar was founded in 1997. It employs 251 to 500 people.
Where is GeoStar based?
GeoStar is headquartered in Lisboa, Portugal, in the Europe region.
How does GeoStar make money?
One revenue line is on record: travel Booking Commissions and Transaction Fees.
Who are GeoStar's main competitors?
Broad incumbents on record are eDreams ODIGEO, Booking.com, Expedia Group, Opodo and Skyscanner. Direct peers are Logitravel, Lastminute.com Group and Viajes El Corte Inglés. Kiwi.com is listed as an emerging player. Travelport is listed as an others.
Does GeoStar have an API?
No public API is recorded for GeoStar.
What industry is GeoStar in?
GeoStar's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies. Its NAICS code is 561510.