What ExcelVite does

ExcelVite is a Malaysia-based B2B manufacturer of clinically-substantiated nutraceutical ingredients derived from Malaysian crude palm oil, serving dietary supplement, functional food/beverage, personal care/nutricosmetic, and animal nutrition manufacturers globally. Founded in August 2013 (with brand heritage extending 23+ years for its EVTene™ mixed-carotene complex), the company operates a PIC/S cGMP-certified manufacturing facility in Chemor, Perak, and extracts and concentrates two principal phytonutrient families — palm tocotrienols (vitamin E isoforms) and mixed carotenoids — into branded ingredient complexes. Core technology comprises proprietary extraction and concentration processes, the SupraBio™ self-emulsifying delivery system that addresses the well-known bioavailability limitations of standard tocotrienol formulations, and the only non-soy, non-GMO, allergen-free full-spectrum vitamin E ingredient (containing all eight vitamin E isoforms). The company's product portfolio spans human nutrition (EVTene™, EVNol™, EVNol SupraBio™, EVNol-RP, EVNolMax-RP, EVSpectra™), functional food colorants, animal nutrition (EVMix™, EVFurryAid PRO, EVMarineGro), phytosterols (EVRol™), red palm oil (EVOlein™), and industrial derivatives (EVFuel™ methyl ester, GlyceRaw™ glycerol).

The business model is enterprise B2B ingredient supply: ExcelVite sells branded nutraceutical complexes in bulk to manufacturers, formulators, R&D teams, and procurement decision-makers through direct sales outreach, trade show presence (SupplySide West, FAVA Congress), and a science-driven content marketing strategy built on 50+ peer-reviewed clinical studies. Revenue is generated through negotiated bulk ingredient supply agreements, with no consumer-facing retail or e-commerce channel. Sustainability certification (RSPO Supply Chain Certification, MSPO SCCS) and a 2019 WWF-Malaysia partnership underpin the company's ESG positioning and supply-chain defensibility. The go-to-market is supplemented by a US sales and marketing presence (Edison, NJ) to serve North American customers, and named enterprise relationships include Shiseido (cosmetics), Jarrow Formulas (supplements), and Amway (clinical collaboration), with academic partnerships including Monash University Malaysia.

Name

ExcelVite

Legal name

ExcelVite

Website

https://excelvite.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

ExcelVite is a Malaysia-based B2B manufacturer of clinically-substantiated palm-derived nutraceutical ingredients — including tocotrienol complexes (EVNol™, EVNol SupraBio™) and mixed carotenoids (EVTene™) — sold globally to dietary supplement, functional food, cosmetic, and animal nutrition manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Chemor

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branded Ingredient Sales (B2B): ExcelVite manufactures and sells branded nutraceutical ingredient complexes (EVNol™, EVNol SupraBio™, EVTene™, etc.) directly to manufacturers, formulators, and brands of dietary supplements, functional foods, beverages, personal care, and animal nutrition products. Revenue is generated through bulk ingredient supply agreements with finished goods producers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ExcelVite extracts and concentrates health-beneficial palm phytonutrients — palm tocotrienols and mixed carotenoids — from Malaysian crude palm oil at its PIC/S cGMP-certified manufacturing facility in Chemor, Perak. It produces and sells branded ingredient complexes (EVNol™, EVNol SupraBio™, EVTene™, EVSpectra™, EVMix™, EVRol™, EVOlein™, EVFuel™, GlyceRaw™) as bulk ingredients to dietary supplement, functional food, beverage, cosmetic, and animal nutrition manufacturers. The company also markets downstream finished products for the pet (EVFurryAid PRO) and aquaculture (EVMarineGro) segments.

Product overview

ExcelVite is a nutraceutical ingredients manufacturer specializing in scientifically-substantiated phytonutrients extracted from Malaysian sustainable palm oil. The company's core product portfolio centers on two main ingredient families: (1) EVNol™/EVNol SupraBio™ palm tocotrienol complexes (vitamin E), and (2) EVTene™ natural mixed-carotene complex. These are complemented by related palm-derived ingredients including EVSpectra™ carotenoids, EVMix™ (animal nutrition), EVRol™ phytosterols, and EVOlein™ red palm oil. The company also offers downstream consumer products for pets (EVFurryAid PRO) and aquaculture (EVMarineGro). All ingredients are positioned for human nutrition, food colorant, personal care, and animal nutrition applications, with clinical research supporting health claims.

Differentiator

Problem solved

Functional benefit

Brands

• EVTene™: Natural mixed-carotene complex extracted from palm fruit for human nutrition, food colorant, and dietary supplement applications.
• EVNol™
• EVNol SupraBio™
• EVSpectra™
• EVMix™
• EVRol™
• EVOlein™
• EVFuel™
• GlyceRaw™
• EVFurryAid PRO
• EVMarinePro

Products and services

• EVTene™ Natural Mixed Carotene Complex Natural mixed-carotene complex extracted from non-GMO Malaysian red palm fruit (Elaeis guineensis), containing approximately 33% alpha-carotene, 65% beta-carotene, and 2% other carotenes (gamma-carotene, lycopene). Sold as a bulk ingredient to manufacturers of dietary supplements, functional foods, and food colorants.
• EVNol™ Full Spectrum Palm Tocotrienol Complex Natural full spectrum palm tocotrienol complex (Super Vitamin E) extracted from Malaysian palm oil, containing all four tocotrienol isoforms plus tocopherols. Sold as a bulk ingredient to dietary supplement and functional food manufacturers targeting cardiovascular, brain, and skin health applications.
• EVNol SupraBio™ Bio-Enhanced Palm Tocotrienol Suspension Bio-enhanced palm tocotrienol suspension with proprietary self-emulsifying delivery technology designed to enhance bioavailability and absorption of tocotrienols. Sold as a bulk ingredient to dietary supplement manufacturers targeting diabetic complications, neuropathy, nephropathy, and cardiovascular health.
• EVSpectra™ Mixed Carotene Complex Palm-derived carotenoid complex variant used primarily in human nutrition applications and functional food formulations, sold as a bulk ingredient to manufacturers.
• EVMix™ Mixed Carotenoid Formulation for Animal Nutrition Mixed carotenoid formulation specifically developed and marketed for animal nutrition applications, sold as a bulk ingredient to pet supplement and feed manufacturers.
• EVRol™ Phytosterol Complex Phytosterol complex extracted from palm oil, sold as a bulk ingredient for use in dietary supplements and functional foods targeting cholesterol management and cardiovascular health support.
• EVOlein™ Red Palm Oil Red palm oil product derived from Malaysian palm fruit, rich in natural carotenoids and tocotrienols. Sold as a bulk ingredient for use as cooking oil with health benefits and as an ingredient in functional foods.
• EVFuel™ Methyl Ester Methyl ester product derived from palm oil processing, positioned in the bio-based chemicals/fuels category. Sold as a bulk industrial ingredient.
• GlyceRaw™ Glycerol Glycerol product derived from palm oil processing, sold as a bulk ingredient for use in various industrial and cosmetic applications.
• EVFurryAid PRO Pet Supplement Premium pet supplement product line featuring palm-derived nutraceutical ingredients for pet health and wellness.
• EVMarineGro Aquaculture Supplement Aquaculture supplement product line using palm-derived ingredients for fish and seafood health nutrition.
• EVNol-RP Full-Spectrum Vitamin E (Liquid) Full-spectrum vitamin E in liquid form, non-soy, non-GMO, and allergen-free. Contains all eight vitamin E isoforms (4 tocotrienols + 4 tocopherols). Sold as a bulk ingredient marketed as the only such product meeting clean label requirements.
• EVNolMax-RP Full-Spectrum Vitamin E (Powder) Full-spectrum vitamin E in solid powder form, non-soy, non-GMO, and allergen-free. Contains all eight vitamin E isoforms. Sold as a bulk ingredient designed for clean label and allergen-free formulations.

Quantifiable outcome

• Supplementation of 300 mg/day EVNol SupraBio™ for 6 months lowered serum total cholesterol and LDL cholesterol in hypercholesterolemic subjects (2011 study, Functional Foods in Health and Disease)
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and notable.

• WWF-Malaysia (World Wide Fund for Nature Malaysia)coreStrategic or Co-development Partner · 20 June 2019ExcelVite signed a Memorandum of Understanding (MOU) with WWF-Malaysia to form a strategic partnership aimed at assisting oil palm smallholders within Perak state in obtaining certified sustainable palm oil (CSPO) certification, beginning with MSPO (Malaysian Sustainable Palm Oil) certification. The partnership is part of ExcelVite's commitment to promote the adoption of certified sustainable palm oil across its entire supply chain, addressing the challenge that ~650,000 smallholders in Malaysia face in obtaining MSPO certification due to cost, lack of skills, education, and manpower.
• SIRIM (Standard and Industrial Research Institute of Malaysia)coreOthers · 14 June 2019SIRIM conducted the audit that certified ExcelVite as compliant with the MSPO Supply Chain Certification Standard, resulting in ExcelVite's official receipt of the MSPO Supply Chain Certification. SIRIM serves as the national audit authority for MSPO certification in Malaysia.
• RSPO (Roundtable on Sustainable Palm Oil)coreStrategic or Co-development PartnerExcelVite is a member of the RSPO and has committed since 2017 to promoting the production and adoption of certified sustainable palm oil (CSPO) and sustainable standards within the company and palm oil supply chain. ExcelVite obtained the RSPO Supply Chain Certificate (RSPO-SC) after successful audit, demonstrating compliance with RSPO's sustainability standards for palm oil sourcing.
• Jarrow FormulasnotableChannel Partner/ Reseller/ DistributorJarrow Formulas, a US-based dietary supplement company, incorporates ExcelVite's EVTene™ palm mixed-carotene into its CarotenALL supplement. EVTene™ is used at 500 µg alpha-carotene per capsule serving in the CarotenALL product, which was used in a clinical trial on 20 obese children.
• Amway CorporationnotableStrategic or Co-development PartnerAmway Corporation collaborated with Leibniz Research Institute for Environmental Medicine (Germany) and ExcelVite in a randomized double-blind placebo-controlled clinical trial published in Photodermatology, Photoimmunology & Photomedicine (2020), studying the photoprotective effects of mixed carotenoids (containing EVTene™) against UVA and UVB radiation in 60 healthy volunteers.
• Monash University Malaysia (Jeffrey Cheah School of Medicine and Health Sciences)notableStrategic or Co-development PartnerResearchers from Monash University Malaysia conducted the Phase IIa clinical trial demonstrating EVNol SupraBio™'s effectiveness in improving diabetic nephropathy, published in Therapeutic Advances in Endocrinology and Metabolism. Previous 2018 study also published in Nutrients journal was conducted by Monash Malaysia researchers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• dsm-firmenich: One of the world's largest producers of vitamin E (including tocopherols and mixed tocopherols/tocotrienols) and beta-carotene for human and animal nutrition. Competes with ExcelVite across overlapping carotenoid and vitamin E ingredient categories, with vastly greater scale and a global commercial footprint.
• Divi's Laboratories: India-based manufacturer of carotenoids (beta-carotene, astaxanthin, lycopene, lutein) and other nutraceutical APIs, with substantial scale and global B2B ingredient distribution. Comparable as a large-scale natural carotenoid producer competing for similar supplement and food customers.
• BASF Nutrition & Health: Major global manufacturer of vitamin E (synthetic and natural tocopherols), beta-carotene, and other nutraceutical ingredients serving the same B2B supplement and food customers as ExcelVite. A scale incumbent that could readily expand into palm-derived tocotrienols.
• Naturex (Givaudan): Global natural ingredients platform (now part of Givaudan) with a broad portfolio of botanical extracts, carotenoids, and nutraceutical ingredients serving food, supplement, and cosmetics manufacturers. Comparable in B2B natural-ingredient supply model and customer overlap, but at much greater scale and product breadth.
• KLK Oleo (Kuala Lumpur Kepong Berhad): Major Malaysian palm oleo chemicals producer with downstream capabilities in tocotrienols, phytosterols, and other palm-derived specialty ingredients. Comparable as a Malaysian palm-based specialty ingredient supplier, though much larger in scale and broader in product range.

Direct peers

• Davos Life Science: Singapore-based producer of palm-derived tocotrienols and other palm phytonutrients for nutraceutical and cosmeceutical applications. The most direct peer to ExcelVite, operating in the same narrow category of palm-sourced vitamin E and competing for the same B2B ingredient customers globally.
• Fuji Chemical Industries (AstaReal): Japanese manufacturer of natural astaxanthin and other carotenoid-based nutraceutical ingredients with a strong clinical research base. Comparable as a science-substantiated, branded natural-ingredient supplier targeting the same supplement and functional food formulators.
• Kemin Industries: Global ingredient manufacturer with a broad portfolio of natural mixed-carotenoids, vitamin E, and specialty nutraceutical ingredients serving dietary supplement, food, and animal nutrition manufacturers. Highly comparable as a science-driven, B2B specialty ingredient supplier.
• Allied Biotech: Taiwan-based manufacturer of natural beta-carotene and other carotenoid ingredients derived from natural sources including palm, serving nutraceutical, food colorant, and animal feed markets. Closely comparable in product portfolio, sourcing model, and B2B customer base.

Regional players

• Carotino Sdn Bhd: Malaysia-based producer of red palm oil and palm-based carotenoid products for food, nutraceutical, and cooking oil applications. Operates in the same Malaysian palm ecosystem and competes for overlapping natural-palm-ingredient buyers, but with a focus on red palm cooking oil rather than concentrated phytonutrients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/excelvite

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExcelVite