Action Security
- Company typePrivate
- Founded1963
- HeadquartersAnchorage, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Action Security firmographics
Firmographics- Name
- Action Security
- Legal name
- Action Security, Inc.
- Website
- https://actionsecurity.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Action Security industry classification
Industry- Product category
- Locksmith and Security Services
- NAICS
- Locksmiths (561622), Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Safe & Vault Moving Services (HSAKAEAD)
- akta.pro secondary industry
- Secure Storage, Vault Rental & Safe Custody (Non-Bank) (BPAKAIAJ)
Keywords
Where Action Security is headquartered
LocationHeadquarters
- HQ city
- Anchorage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Action Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Locksmith Services: Professional locksmith services including lock installation, repair, key duplication, and emergency lockout services for residential and commercial customers statewide.
- Safe and Vault Products and Services: Sales, installation, opening (safecracking), repair, and maintenance of safes and vaults. Includes new, used, and reconditioned safes. Custom safe design options available. Services include expert setup, bolt down, delivery, and proper use instruction.
- Safe Maintenance and Repair Services: Safe opening services, combination changes, lock upgrades, safe moving, and repairs for all brands. Charges by the job rather than by the hour with upfront quotes provided.
- Automotive Key and Transponder Services: Key replacement and programming services for automobiles offering up to 60% savings versus dealer prices. Same-day duplication and programming available.
- Security Systems: Alarm systems, CCTV video systems, and access control systems consultation, installation, and service for commercial and residential properties.
- Security Consultation Services: Complimentary security surveys and consultations provided to assess customer security needs and guide product selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Transponder/Automotive Keys - Up to 60% savings vs dealer prices |
| Other | Pay-as-you-go | Safe Services - Job-based pricing with upfront quotes |
| Unit Pricing | Pay-as-you-go | Safe Products - New, used, and custom options available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Action Security product offering
Product offeringCore offering
Action Security provides professional locksmith services, safe and vault sales, installation, opening, repair, and customization, plus transponder key programming, alarm system installation, CCTV/video surveillance, and access control solutions. The company serves both residential and commercial customers statewide in Alaska, employing the state's only Certified Professional Locksmith (CPL) and Certified Professional SafeTech (CPS). Founded in 1963, the company offers free security surveys, same-day on-site service, and quote-based pricing.
Product overview
Action Security is a locksmith and security services company operating since 1963, offering a unified suite of physical security services rather than a software platform. The core offerings center on Professional Locksmith Services (locks, keys, hardware installation and repair) and Certified Safe Tech services (safe sales, opening, repair, and custom design via Alaska's only CPS-certified technician). Additional service pillars include Transponder Keys & Automotive Key programming, Alarm Systems, Video (CCTV) Systems, and Access Control systems. The company also sells used and reconditioned safes and provides complimentary security surveys. All services are delivered statewide to commercial and residential customers in Alaska, with same-day, on-site service capabilities.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 60% savings on automotive keys and remotes compared to dealership prices
- +1 more outcomes
Companies that use Action Security
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Action Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Action Security partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Action Security competitors and assessment
Company assessmentBroad incumbents
- Vivint Smart Home: Smart-home security specialist offering professionally installed alarm, video, access control, and energy management on a contract basis. Comparable to Action's CCTV and access control lines, but with a much more technology-intensive, recurring-revenue model that Action lacks.
- Brinks Home Security: National home security provider delivering professionally installed alarm and smart-home systems with 24/7 monitoring. Comparable on the alarm-system portion of Action Security's portfolio, but Brinks operates a subscription-driven model at national scale versus Action's transactional Alaska-only service.
- ADT Inc. Largest US residential and commercial monitored security provider, offering alarm systems, video surveillance, and smart-home integration with national monitoring centers. Overlaps with Action Security's alarm and CCTV installation business but operates at vastly greater scale and with a recurring-monitoring revenue model Action does not offer.
- Securitas Technology: Commercial-focused security systems integrator (formerly Stanley Security) providing design, installation, and monitoring of access control, video, and intrusion systems for enterprise customers. Comparable on commercial alarm and access-control installation, though at enterprise scale rather than regional SMB focus.
Regional players
- CPI Security Systems: Regional security integrator serving the Carolinas with alarm, video, and smart-home solutions plus in-house monitoring. Comparable mid-size, vertically integrated security services firm, but geographically focused on the Southeast US rather than Alaska.
Direct peers
- The Flying Locksmiths: US franchise combining traditional locksmith services with commercial access control, door hardware, and security system installation. Closest direct competitor in scope: locksmith + access control + CCTV integration under one brand, mirroring Action Security's bundled service model.
- Mr. Locksmith: Independent locksmith and security services firm offering automotive key programming, residential and commercial locksmith, and security installations. Closest direct competitor to Action Security in product mix, though operating in different regional markets without Action's statewide Alaska monopoly or CPS certification.
- Pop-A-Lock: Largest locksmith franchise network in North America, offering residential and commercial locksmith, automotive key programming, and emergency lockout services. Directly comparable to Action Security's core locksmith and transponder-key offerings, though Pop-A-Lock operates nationally via franchisees rather than a single owner-operator model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Action Security social profiles
Digital presenceAction Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Security leadership team
Management profileNumber of profiles
Action Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Security
What does Action Security do?
Action Security provides professional locksmith services, safe and vault sales, installation, opening, repair, and customization, plus transponder key programming, alarm system installation, CCTV/video surveillance, and access control solutions. The company serves both residential and commercial customers statewide in Alaska, employing the state's only Certified Professional Locksmith (CPL) and Certified Professional SafeTech (CPS). Founded in 1963, the company offers free security surveys, same-day on-site service, and quote-based pricing.
Is Action Security a public or private company?
Action Security is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Action Security founded?
Action Security was founded in 1963. It employs 101 to 250 people.
Where is Action Security based?
Action Security is headquartered in Anchorage, United States, in the North America region.
How does Action Security make money?
Six revenue lines are on record. Locksmith Services are the primary driver. The others are safe and Vault Products and Services, safe Maintenance and Repair Services, automotive Key and Transponder Services, security Systems and security Consultation Services.
Who are Action Security's main competitors?
Broad incumbents on record are Vivint Smart Home, Brinks Home Security, ADT Inc. and Securitas Technology. CPI Security Systems is listed as a regional player. Direct peers are The Flying Locksmiths, Mr. Locksmith and Pop-A-Lock.
Does Action Security have an API?
No public API is recorded for Action Security.
What industry is Action Security in?
Action Security's product category is Locksmith and Security Services. Its primary akta.pro industry code is HSAKAEAD, Safe & Vault Moving Services, with a secondary code of BPAKAIAJ, Secure Storage, Vault Rental & Safe Custody (Non-Bank). Its NAICS code is 561622 and its SIC code is 7381.