Name

Fpay

Legal name

Digital Payments SpA

Website

https://fpay.cl

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fpay is a Falabella-owned digital payments platform serving sellers and consumers on falabella.com across Chile, Peru, and Colombia, offering payment management, instant advances, a virtual prepaid card, and Banco Falabella credit lines.

Ownership category

akta.pro rank

Product category

Digital Payments Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Credit Card Issuing (522210), Sales Financing (522220)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK)

akta.pro secondary industries

A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA)

Keywords

• Digital payments platform
• Marketplace seller payments
• Prepaid payment cards
• Payment advance services
• Seller financing solutions

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. No-commission platform usage: Fpay explicitly states it does not charge commissions, maintenance fees, or other charges to users for using the platform. This suggests the platform may be subsidized by Falabella as part of the seller ecosystem.
2. Payment advance fees (Adelanto): Sellers can advance their full liquidation balance instantly instead of waiting up to 10 days. A commission percentage is charged on the advanced amount, disclosed before the transaction is executed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fpay is a digital payments platform that enables sellers on falabella.com to manage sales proceeds, review balances, withdraw funds to bank accounts, and instantly advance pending liquidation payments (avoiding the standard up-to-10-day wait) for a percentage-based fee. The platform also provides a virtual prepaid card (Tarjeta Fpay) for individual consumers and pre-approved credit lines in partnership with Banco Falabella, with deep native integration into the Falabella Seller Center.

Product overview

Fpay is a financial technology platform operated by Digital Payments SpA and Digital Payments Prepago S.A. (subsidiaries of Falabella) that provides payment management services primarily for sellers on falabella.com. The core product is the Fpay Platform/Portal, a web-based system that enables sellers to review account balances, withdraw sales payments, and access early payment advances. The platform includes a virtual prepaid card (Tarjeta Fpay), credit line products in partnership with Banco Falabella, and integration with the CMR Puntos loyalty program. Sellers access the platform through web portal or mobile apps (iOS and Android), with features including payment calendars, bank account configuration, and 100% digital financing options.

Differentiator

Problem solved

Functional benefit

Brands

• Tarjeta Fpay: Virtual prepaid payment card offered to users of the Fpay platform.

Products and services

• Fpay Platform (Seller Portal) Web-based platform for sellers on falabella.com to manage sales proceeds, review account balances (in-process, to-be-liquidated, and available), withdraw funds to a configured bank account, advance pending payments, and access financing options. Available in Chile, Peru, and Colombia.
• Adelanto de Pagos (Payment Advance) Service allowing falabella.com sellers to advance their full pending liquidation balance to their Fpay account instantly instead of waiting up to 10 days, for a percentage-based fee disclosed before the transaction is executed. Maximum withdrawal of 7,000,000 CLP per transaction (no daily limit).
• Línea de Crédito (Credit Line) Pre-approved credit line associated with a Banco Falabella current account, available to falabella.com sellers who pass credit evaluation, and contracted online through Fpay Portal or Falabella Seller Center for business financing purposes.
• Tarjeta Fpay (Virtual Prepaid Card) Virtual prepaid payment card enabled by default for Fpay users, allowing storage of funds in a prepaid account (CPF) and use for transfers and payments within the Fpay platform. Tied to the CMR Puntos loyalty program.

Quantifiable outcome

• Daily payment frequency for sales proceeds after product delivery
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Falabella.comcoreStrategic or Co-development PartnerFpay is the exclusive payment management platform for sellers on falabella.com in Chile, Peru, and Colombia. Sellers are automatically onboarded to Fpay upon registering to sell on falabella.com. The platform provides payment processing, fund withdrawals, and advance payments for all falabella.com marketplace transactions.
• Banco FalabellacoreStrategic or Co-development PartnerFpay partners with Banco Falabella to offer sellers access to credit lines and current accounts. The Línea de Crédito is associated with a Banco Falabella current account that sellers can contract online through Fpay Portal or Falabella Seller Center. This enables sellers to access working capital financing integrated within the Fpay ecosystem.
• CMR Puntos Loyalty ProgramminorGTM or Marketing PartnerAll Fpay customers are automatically enrolled in the CMR Puntos loyalty program, Falabella's customer rewards program. Users earn CMR Puntos when making purchases through Fpay with CMR card or Banco Falabella debit card, which can be redeemed at Falabella Retail, Sodimac, Tottus, Linio, and other affiliated merchants.
• Falabella S.A. and Empresas FalabellacoreStrategic or Co-development PartnerFpay operates as part of the Falabella ecosystem (Digital Payments SpA and Digital Payments Prepago S.A.). The platform shares data with other Falabella group companies and leverages the broader Falabella retail network including Falabella Retail, Sodimac, Tottus, Linio, and others for loyalty rewards and customer engagement.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mercado Pago: Mercado Pago is Mercado Libre's fintech arm, offering marketplace seller payment management, digital wallets, prepaid cards, and credit/advance products across Latin America. It is the most directly comparable peer to Fpay given its marketplace seller focus, multi-country LatAm presence, and overlapping product suite (payments, advances, credit, wallet).

Regional players

• PagSeguro: PagSeguro is a major Brazilian digital payments company offering merchant acquiring, payment processing, POS solutions, and digital accounts. It is comparable to Fpay in the SMB merchant payments space, though primarily focused on Brazil rather than the Southern Cone markets Fpay serves.
• Clip: Clip is a Mexican SMB payments platform offering POS terminals, digital payment acceptance, and working capital products. It is comparable to Fpay in targeting small merchants with payments and financing, though concentrated in Mexico.
• Konfío: Konfío is a Mexican SMB lending and payments platform providing working capital and digital banking to small businesses. It is comparable to Fpay in offering credit/advance products tailored to LatAm SMB merchants, though focused solely on financing rather than broader payments.

Broad incumbents

• PayPal: PayPal is a global digital payments platform with marketplace seller tools, digital wallets, and credit products. It is comparable to Fpay in the digital payments and seller payout model, though with much broader geographic and product scope.
• Stripe: Stripe is a global digital payments infrastructure provider with Stripe Connect for marketplace and platform seller payouts. It is comparable to Fpay in the payment processing and seller disbursement model, though operating at vastly larger scale as infrastructure rather than a captive marketplace tool.
• Mercado Libre: Mercado Libre is the parent of Mercado Pago and the largest LatAm e-commerce marketplace. It is a broad incumbent comparable to Fpay's parent Falabella as a vertically integrated marketplace + fintech ecosystem, and the principal competitive benchmark for Fpay's captive seller payments model.

Others

• dLocal: dLocal is a LatAm-focused cross-border payment infrastructure provider enabling global merchants to accept local payment methods. It is comparable as a regional payments enabler, though focused on cross-border rather than marketplace seller payout flows.
• EBANX: EBANX is a LatAm payment processor enabling global merchants to accept local payment methods across the region. It is comparable as a regional payments infrastructure player serving similar markets to Fpay, though focused on cross-border rather than domestic marketplace flows.
• Banco Falabella: Banco Falabella is Fpay's strategic credit partner and a regulated Chilean bank within the Falabella group. It is a partner/competitor for Fpay's credit line product, and provides the regulated banking infrastructure that enables Fpay's lending offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fpay