Rock-it Global
Rock-it Global is a specialist freight logistics provider serving live events, offering bespoke carnets, customs, and on-site handling for music touring, sports and broadcast, film and TV, and exhibitions across 115 countries.
- Company typePrivate
- Founded1980
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Rock-it Global does
Rock-it Global, commercially branded Rock-it Cargo, is a specialist freight logistics provider serving the live events industry. The company handles time-sensitive, mission-critical shipping for music touring acts, major sporting events, film and television productions, and branded exhibitions and experiential activations. Service scope spans carnets, customs clearance, planning, insurance, crating, moving, unpacking, and storage, executed across 115 countries and approximately 3,200 city pairings, with roughly 10,000 projects completed per year over a 45+ year operating history.
The operating model is a horizontal use-case segmentation across four primary segments — Live Touring, Sports & Broadcast, Film & TV, and Exhibitions & Experiential — with bespoke, quote-based pricing per mission and an enterprise direct-sales motion routed through a website "Get a Quote" workflow and dedicated partnership development. Distribution is exclusively direct-to-enterprise; there is no software platform, marketplace presence, or self-serve tooling documented, with execution delivered by operations teams working in concert with local agents on six continents. No API, SDK, or third-party integrations are disclosed in the available material.
The company is privately held, was founded in 1978, and is headquartered in London, with the principal operating entity Rock-it Cargo USA LLC domiciled in the United States. Reported headcount is 251-500 employees. The most consequential recent commercial milestone is a multi-year designation as the Official Logistics Provider for the FIFA World Cup 2026, positioning the company at the center of one of the largest recurring global sporting events; supplementary commercial activity includes an Official Merchandise shop and a public corporate statement engaging with US trade-policy outcomes affecting cross-border event freight.
Rock-it Global firmographics
Firmographics- Name
- Rock-it Global
- Legal name
- Rock-it Cargo USA LLC
- Website
- https://rockit.global
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Rock-it Global is a specialist freight logistics provider serving live events, offering bespoke carnets, customs, and on-site handling for music touring, sports and broadcast, film and TV, and exhibitions across 115 countries.
- Ownership category
- akta.pro rank
Rock-it Global industry classification
Industry- Product category
- Event Logistics Services
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Touring & Event Logistics (Trucking, Freight, Backline, Crew) (MPAGAAAH)
- akta.pro secondary industry
- Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG)
Keywords
Where Rock-it Global is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Rock-it Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Logistics Services: Rock-it Cargo generates revenue through bespoke logistics services for extraordinary events. Revenue is derived from comprehensive end-to-end service offerings including carnets, customs, planning, insurance, crating, moving, unpacking, and storage. The model is project-based with bespoke pricing for each mission, reflecting the customized nature of event logistics.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Rock-it Global product offering
Product offeringCore offering
Rock-it Cargo designs and executes bespoke end-to-end logistics for extraordinary events, delivering freight and equipment for music tours, sports and broadcast productions, film and TV shoots, and exhibitions and experiential marketing activations. Each mission combines carnets, customs clearance, planning, insurance, crating, moving, unpacking, and storage, coordinated by internal operations teams and local agents across six continents and 115 countries.
Product overview
Rock-it Cargo offers a unified portfolio of bespoke event logistics services rather than a software platform. The company operates four core service lines: Live Touring (for music and performing arts), Sports & Broadcast (for sports and media productions), Film & TV (for production equipment), and Exhibitions & Experiential (for branded events). These services are supported by capabilities including carnets, customs clearance, planning, insurance, crating, moving, unpacking, and storage. The company also provides official merchandise logistics and maintains a FIFA World Cup 2026™ partnership.
Differentiator
Problem solved
Functional benefit
Brands
- Rock-it Cargo: The primary commercial brand providing global event logistics services including live touring, sports & broadcast, film & TV, and exhibitions & experiential logistics.
Products and services
- Live Touring End-to-end international logistics for music artists and performing arts productions, covering freight and equipment movement from country to country and door to door for concert tours and live performances.
- Sports & Broadcast Logistics services for major sports federations, sports events, and broadcasting operations, handling mission-critical freight delivery of sports equipment, broadcasting gear, and venue equipment.
- Film & TV International freight logistics for film and television productions, handling sets, props, cameras, lighting, and production equipment across borders with door-to-door execution.
- Exhibitions & Experiential Logistics services for exhibitions and branded experiential marketing, encompassing carnet management, customs clearance, planning, chartering, and door-to-door delivery of branded-experience equipment across countries.
Companies that use Rock-it Global
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Rock-it Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rock-it Global partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FIFAflagshipRock-it Cargo was selected by FIFA as the Official Logistics Provider for the FIFA World Cup 2026. This is a multi-year agreement for one of the world's largest sporting events, representing the company's flagship partnership and highest-profile client engagement. Rock-it Cargo handles all logistics, freight, and supply chain operations for the tournament.
Scale indicators4 records
Recent moves3 records
Expansion highlights4 records
Rock-it Global competitors and assessment
Company assessmentDirect peers
- SEKO Logistics: SEKO Logistics operates a dedicated Entertainment & Events division providing freight forwarding, customs, and on-site logistics for tours, film productions, sports, and exhibitions. It is the closest direct competitor to Rock-it Cargo in specialist event logistics.
- Sound Moves: Sound Moves specializes in freight logistics for music touring and live entertainment, trucking instruments, backline, and production gear across international tours. It directly overlaps with Rock-it's Live Touring vertical.
- SOS Global Express: SOS Global provides specialized freight forwarding and customs services for entertainment, sports, and event industries, including carnets and time-sensitive shipping. It competes directly with Rock-it across live touring, sports, and film verticals.
Broad incumbents
- Kuehne+Nagel: Kuehne+Nagel is one of the world's largest freight forwarders with an established Events & Sports Logistics offering, providing air, ocean, and customs services for major global events. It competes with Rock-it on flagship event mandates through sheer scale.
- DHL Global Forwarding: DHL Global Forwarding is a market-leading freight forwarder with dedicated entertainment and media logistics capabilities serving sports, film, and live events. As a broad incumbent, it competes with Rock-it on large, integrated cross-border event shipments.
- DB Schenker: DB Schenker is a major global logistics provider offering event and exhibition logistics, fair transport, and project forwarding services. It is a broad incumbent that overlaps with Rock-it in exhibitions and project cargo for events.
- DSV: DSV is one of the largest global freight forwarders providing air, sea, and road forwarding across multiple verticals. Its growing forwarding platform and entertainment-targeted services make it a broad incumbent competitor to Rock-it Cargo.
- C.H. Robinson: C.H. Robinson is a leading North American freight forwarder and 3PL with global reach across air, ocean, and customs. As a broad incumbent, it competes with Rock-it in cross-border freight arrangement for high-value event cargo.
- XPO Logistics: XPO Logistics is a large North American freight and logistics provider with cross-border forwarding capabilities serving multiple end markets. It is a broad incumbent alternative for clients evaluating event logistics providers.
- GEODIS: GEODIS is a global logistics provider offering freight forwarding, contract logistics, and distribution with a presence in sporting and event logistics. As a broad incumbent, it overlaps with Rock-it on cross-border event freight movement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rock-it Global social profiles
Digital presenceRock-it Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock-it Global leadership team
Management profileNumber of profiles
Rock-it Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock-it Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock-it Global
What does Rock-it Global do?
Rock-it Cargo designs and executes bespoke end-to-end logistics for extraordinary events, delivering freight and equipment for music tours, sports and broadcast productions, film and TV shoots, and exhibitions and experiential marketing activations. Each mission combines carnets, customs clearance, planning, insurance, crating, moving, unpacking, and storage, coordinated by internal operations teams and local agents across six continents and 115 countries.
Is Rock-it Global a public or private company?
Rock-it Global is a private company. It is classified as unknown and is currently operating.
When was Rock-it Global founded?
Rock-it Global was founded in 1980. It employs 251 to 500 people.
Where is Rock-it Global based?
Rock-it Global is headquartered in London, United Kingdom, in the Europe region.
How does Rock-it Global make money?
One revenue line is on record: event Logistics Services.
Who are Rock-it Global's main competitors?
Direct peers on record are SEKO Logistics, Sound Moves and SOS Global Express. Broad incumbents are Kuehne+Nagel, DHL Global Forwarding, DB Schenker, DSV, C.H. Robinson, XPO Logistics and GEODIS.
Does Rock-it Global have an API?
No public API is recorded for Rock-it Global.
What industry is Rock-it Global in?
Rock-it Global's product category is Event Logistics Services. Its primary akta.pro industry code is MPAGAAAH, Touring & Event Logistics (Trucking, Freight, Backline, Crew), with a secondary code of MPAIAFAG, Touring Logistics & Crew Services (Backline, Transport, Staffing). Its NAICS code is 488510 and its SIC code is 4731.