Sound Moves
Sound Moves is an Australian entertainment freight specialist offering air, sea, and road freight forwarding plus customs brokerage for live events, music touring, film and television, theatrical productions, and sporting events across Australia and 80+ international markets.
- Company typePrivate
- Founded2000
- HeadquartersRosebery, Australia
- Headcount—
- GTM typeB2B
- OfferingServices
What Sound Moves does
Sound Moves Freight Pty Ltd is an Australian-based entertainment logistics specialist founded in October 2000 and headquartered in Rosebery, New South Wales. The company provides freight forwarding and customs brokerage services to the entertainment industry, with a portfolio spanning air freight (including urgent/AOG, express, dangerous goods, and charter), sea freight (FCL, LCL, open-top containers), domestic road freight, and dedicated customs clearance. Its core differentiator is vertical specialization in time-critical logistics for music touring, festivals, live arts, live broadcast, film and television productions, theatrical productions, sporting events, and artist merchandise.
The company's go-to-market is relationship-driven enterprise and mid-market field sales, supported by five regional Australian offices (Sydney, Adelaide, Brisbane, Melbourne, Perth) and a global operating footprint delivered through its partnership with the Global Motion international freight forwarding network, which extends the company's sea freight reach to over 80 countries. Revenue is earned on a per-shipment, transaction-fee basis for freight forwarding, supplemented by professional services fees for customs brokerage; all pricing is quote-based and not publicly disclosed. The company is privately held, founder-operated, with no disclosed institutional ownership, funding rounds, subsidiaries, or M&A activity, and no proprietary technology platform or AI capabilities are referenced in available source material.
Sound Moves firmographics
Firmographics- Name
- Sound Moves
- Legal name
- Sound Moves Freight Pty Ltd
- Website
- https://soundmoves.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- Sound Moves is an Australian entertainment freight specialist offering air, sea, and road freight forwarding plus customs brokerage for live events, music touring, film and television, theatrical productions, and sporting events across Australia and 80+ international markets.
- Ownership category
- akta.pro rank
Sound Moves industry classification
Industry- Product category
- Freight Forwarding & Logistics Services
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Touring & Event Logistics (Trucking, Freight, Backline, Crew) (MPAGAAAH)
- akta.pro secondary industries
- International Freight Forwarding (Air/Ocean) for Personal Effects (HSAKACAD), Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG)
Keywords
Where Sound Moves is headquartered
LocationHeadquarters
- HQ city
- Rosebery
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Sound Moves business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Freight Forwarding Services: Sound Moves generates revenue through freight forwarding fees charged for air, sea, and road freight services. They provide logistics services for live events, entertainment productions, and general merchandise. Revenue is earned on a per-shipment basis with charges deemed fully earned upon receipt of goods.
- Customs Brokerage Services: Customs clearance and brokerage services for imports and exports, ensuring goods pass smoothly through customs with correct classification, permits, and duty identification.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Sound Moves product offering
Product offeringCore offering
Sound Moves is an Australian freight forwarding company specializing in entertainment logistics. It provides air, sea, and road freight forwarding, customs brokerage, and dedicated event logistics services for music touring, festivals, live arts, TV, theatre, sporting events, and artist merchandise across Australia and internationally.
Product overview
Sound Moves is an Australian-based entertainment freight specialist company offering a unified logistics platform for the entertainment industry. The core product portfolio centers on Event Logistics as the flagship service, supported by three primary freight forwarding products: Air Freight (urgent/AOG, express, dangerous goods, charter), Sea Freight (FCL, LCL, Open Top containers across 80+ countries), and Road Freight (domestic trucking). These freight services are complemented by Customs Brokers for border clearance and specialized vertical services including Film & Television Logistics, Theatrical Production Freight, Sporting Events Logistics, and Merchandise Freight. The company also provides ancillary services such as Carnet & trade documents, site labour, and itinerary planning. Founded in October 2000, the company operates globally with overseas offices and partner network support.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Freight Time-critical freight services including urgent/AOG, express, dangerous goods, and charter flight options with 24/7 availability for national and international transport.
- Sea Freight Cost-effective shipping services covering Full Container Load (FCL), Less Than Container Load (LCL), and Open Top Containers across a network spanning over 80 countries.
- Road Freight Domestic trucking and general road freight services for transportation within Australia.
- Customs Brokers Customs clearance services assisting clients with correct customs declarations, goods classification, permits, and duty/tax identification for smooth border crossing.
- Event Logistics Specialized live event logistics services for music touring, festivals, live arts, TV, theatre, and live broadcast productions, including 24/7 support and global freight forwarding network.
- Film & Television Logistics Logistics services for film and television production companies, ensuring production equipment arrives safely and quickly on set.
- Theatrical Production Freight Domestic and international freight services for theatrical productions, handling lighting, sets, wardrobe and other production equipment.
- Sporting Events Logistics Comprehensive logistics for sporting events covering merchandise, production equipment, and other freight requirements with personalized service.
- Merchandise Freight Reliable and cost-effective merchandise logistics services for consignments of all sizes, including artist merchandise.
Companies that use Sound Moves
Customer profileSegments5 records
Ideal customer profiles2 records
Sound Moves technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sound Moves partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global MotioncoreSound Moves is a proud partner of Global Motion, an international freight forwarding network. This partnership expands Sound Moves' global reach and capabilities, enabling them to provide truly global freight forwarding services to their entertainment and logistics clients worldwide.
Scale indicators2 records
Recent moves5 records
Sound Moves competitors and assessment
Company assessmentBroad incumbents
- Mainfreight: New Zealand/Australian freight forwarder with global air, sea, and road freight operations. Overlaps with Sound Moves in ANZ freight forwarding but operates as a broad incumbent rather than entertainment specialist.
- DB Schenker: Global logistics provider offering air, ocean, land freight, and contract logistics with strong entertainment and event logistics capabilities. Comparable as broad incumbent with overlap into live events and entertainment freight forwarding.
- DHL Global Forwarding: Global freight forwarding arm of Deutsche Post DHL, providing air, ocean, road freight and customs services worldwide. Comparable as a broad incumbent with entertainment industry exposure (live events, music, film) through dedicated verticals.
- Toll Group: Asia-Pacific headquartered global logistics and freight forwarding company offering road, air, sea freight and contract logistics. Comparable as a broad incumbent Australian-based forwarder that overlaps with Sound Moves on domestic and international freight, but does not specialize in entertainment.
- Kuehne+Nagel: One of the world's largest global freight forwarders with air, sea, and road freight plus contract logistics. Comparable on freight forwarding capabilities and global reach; serves live events and entertainment as part of broader portfolio rather than as a niche focus.
Direct peers
- Rock-It Cargo: US-headquartered global entertainment and live events freight forwarder specializing in time-critical touring, music, film, TV, and event logistics. Direct peer to Sound Moves in the entertainment freight forwarding niche with overlapping verticals (tours, festivals, broadcast).
- Expo Freight: International freight forwarder specializing in exhibitions, events, and live performance logistics. Comparable to Sound Moves in serving event-driven freight with time-sensitive international transport requirements.
- Concert Logistics: Freight forwarder focused exclusively on concert, touring, and live event logistics. Direct peer to Sound Moves in the music touring freight vertical with similar time-critical, multi-leg tour support.
- Gallowglass: UK-based event crew and logistics provider serving concerts, theatre, corporate events, and live productions. Comparable to Sound Moves as an entertainment logistics specialist focused on live event support, though anchored in UK/Europe rather than APAC.
Regional players
- StarTrack (Australia Post): Australia Post's parcels and freight business providing domestic road freight, parcel delivery, and logistics services across Australia. Comparable as an Australian domestic freight provider but serves general B2B/B2C rather than entertainment specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sound Moves financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sound Moves leadership team
Management profileNumber of profiles
Sound Moves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sound Moves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sound Moves
What does Sound Moves do?
Sound Moves is an Australian freight forwarding company specializing in entertainment logistics. It provides air, sea, and road freight forwarding, customs brokerage, and dedicated event logistics services for music touring, festivals, live arts, TV, theatre, sporting events, and artist merchandise across Australia and internationally.
Is Sound Moves a public or private company?
Sound Moves is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sound Moves founded?
Sound Moves was founded in 2000.
Where is Sound Moves based?
Sound Moves is headquartered in Rosebery, Australia, in the Oceania region.
How does Sound Moves make money?
Two revenue lines are on record. Freight Forwarding Services are the primary driver. The others are customs Brokerage Services.
Who are Sound Moves's main competitors?
Broad incumbents on record are Mainfreight, DB Schenker, DHL Global Forwarding, Toll Group and Kuehne+Nagel. Direct peers are Rock-It Cargo, Expo Freight, Concert Logistics and Gallowglass. StarTrack (Australia Post) is listed as a regional player.
Does Sound Moves have an API?
No public API is recorded for Sound Moves.
What industry is Sound Moves in?
Sound Moves's product category is Freight Forwarding & Logistics Services. Its primary akta.pro industry code is MPAGAAAH, Touring & Event Logistics (Trucking, Freight, Backline, Crew), with a secondary code of HSAKACAD, International Freight Forwarding (Air/Ocean) for Personal Effects. Its NAICS code is 488510 and its SIC code is 4731.