Arrow Emblems

What Arrow Emblems does

Arrow Emblems is a privately held custom manufacturer of promotional products, founded in 2006 and operating as ARROWEMBLEMS, LLC under Washington State jurisdiction with an office in Kent, Washington (Seattle metro) and two wholly-owned factories in China — a chenille factory in Rugao built in 2007 and a patch/embroidery factory in Suzhou acquired in 2013 along with HPI Emblem. The company sells direct-to-consumer through its own e-commerce site across roughly thirty product SKUs spanning embroidered, woven, chenille, sublimated, 3D puff, leather, soft rubber, flock, and DecoFlex patches; die-struck and printed pins; soft enamel, printed metal, embroidered, and acrylic magnets; beanies with custom patches; keychains; lanyards; die-cast medals and coins; and stickers. Production is orchestrated by a proprietary order processing system launched in 2016 that manages artwork approvals, factory coordination, and shipping logistics end-to-end, supported by a Seattle sales operations team of roughly 50 people.

The business model is B2C/B2B direct e-commerce: unit-based pricing with volume discounts, a 50-unit minimum order, 3-4 week production lead time, free shipping above $500, and add-on fees for setup, samples, and premium backings. Revenue streams come from a broad mix of customer segments including sports teams and leagues, organizations and associations (for recognition items, membership pins, and awards), and businesses buying brand merchandise and corporate gifts. Named customer signals include youth sports organizations, recreational clubs, small resellers, and government-affiliated nonprofits — a long-tail SMB book with several multi-year repeat relationships but no large enterprise anchor.

The company is founder-owned (Cory, with industry roots going back to 1997), receives no disclosed institutional capital, and operates as part of a sister-company network that includes Ignition Drawing (vector redraw and digitizing) and Emerald City Embroidery. Distribution is exclusively through the company's own website; marketing relies on-site testimonials, organic Facebook/Instagram presence, a blog, and the Design Lab configuration tool. No public revenue, ARR, or capacity figures are disclosed, and no AI/ML capabilities, patents, certifications, or regulatory actions are referenced in available sources.

Name

Arrow Emblems

Legal name

ARROWEMBLEMS, LLC

Website

https://arrowemblems.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Arrow Emblems is a privately held US-China custom manufacturer that designs and produces patches, pins, medals, beanies, magnets, keychains, and lanyards, selling direct to SMB customers including sports teams, associations, and businesses through its own e-commerce site with volume-based unit pricing.

Ownership category

akta.pro rank

Product category

Custom Promotional Products Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Apparel Accessories and Other Apparel Manufacturing (3159), Fastener, Button, Needle, and Pin Manufacturing (339993)

SIC

Jewelry, Silverware & Plated Ware (3910), Wholesale-Apparel, Piece Goods & Notions (5130), Costume Jewelry & Novelties (3960)

akta.pro industry

PRIMARYBPAFAMAL

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYCRAKABAM

Fashion Jewelry Components & Findings (Chains/Clasps/Charms/Beads)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fashion/Costume Jewelry

SECONDARYCRAAAJAK

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders)

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

SECONDARYIMAOAFAG

Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)

Keywords

• Custom embroidered patches
• Promotional products manufacturing
• Custom lapel pins
• Chenille patch factory
• Branded merchandise production

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Emblem and Promotional Products: Arrow Emblems generates revenue through the manufacture and sale of custom emblems, patches, pins, medals, beanies, magnets, keychains, lanyards, and related promotional products. Pricing is unit-based with volume discounts. The company operates on a one-time purchase model with typical order quantities starting at 50+ units. They offer various customization options including materials (embroidered, woven, chenille, leather, soft rubber), attachment types, backings, and packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Arrow Emblems manufactures and sells custom promotional products including patches (embroidered, woven, chenille, sublimated, leather, soft rubber, flock, 3D puff, DecoFlex), pins (die-struck soft and hard enamel, soft rubber, printed), beanies with custom patches, magnets, keychains, lanyards, medals/coins, and stickers. Orders are configured online through the Design Lab tool, priced on a unit basis with volume discounts (minimums typically 50 units), and fulfilled from its own factories in China with 3-4 week production lead times after artwork approval.

Product overview

Arrow Emblems is a manufacturing and logistics company specializing in custom promotional products. The product portfolio is organized as a unified platform offering multiple product categories: patches (including Embroidered, Woven, Chenille, Sublimated, 3D Puff, Photo-Over, Tackle Twill, Leather, Soft Rubber, Flock, and DecoFlex patches), pins (Die Struck Soft Enamel, Die Struck Hard Enamel, Soft Rubber, and Printed), beanies with custom patches, stickers, soft rubber products (keychains, magnets, patches, pins, shoe charms), magnets (Soft Enamel, Thin/Thick Printed Metal, Embroidered, Soft Rubber, Acrylic), lanyards (Screen Printed, Sublimated, Woven), medals/coins (Die Cast, Die Cast Photo), and various packaging and attachment options. The company operates factories in China and serves customers globally through its Seattle office.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Beanies with Patches Handcrafted custom beanies in ribbed or classic cuffless styles with attached embroidered patch (or direct embroidery), available in 18 color options and priced by quantity tier starting at 50 units.
• Embroidered Patches Custom embroidered patches available in simple shapes with merrowed borders or complicated cuts with satin stitched borders, with coverage-based tier pricing starting at 50 units.
• Woven Patches Custom woven patches suited to detailed designs using thinner thread, with backing and choice of merrowed, satin stitched, or laser cut borders, priced per size and quantity tier starting at 50 units.
• Woven Labels Custom woven labels designed for application on T-shirts, beanies, and other apparel, with various fold options for different item types.
• Chenille Patches Classic chenille patches with stock letter insert options for athletic crests and letterman-style designs, manufactured in the company's Rugao, China factory.
• Sublimated Patches Four-color process patches printed on twill fabric, suited to designs requiring multiple colors or gradients.
• 3D Puff Patches Patches using foam underneath embroidery to create a tactile 3D effect, suited to making simple logos stand out.
• Photo-Over Embroidery Patches Patches combining detailed printed designs with embroidery texture, featuring full embroidery with full print and embroidered details.
• Tackle Twill Patches Traditional tackle twill lettering and designs sewn onto garments, commonly used for team uniforms and athletic apparel.
• Leather Patches Genuine or faux leather patches with debossed logos and natural or custom PMS color fill, available with sew-on or permanent heat seal backing.
• Soft Rubber Patches Bright, durable, and waterproof soft plastic patches offered in 2D or 3D with PMS color matching.
• Flock Patches 3D flock patches offering an embroidery alternative with a velvety finish; lightweight and durable with high detail capability.
• DecoFlex Patches Heat-seal or sticker-backed patches offered in four styles (Beveled, Flat, Domed, Textured) with matte or glossy finish options.
• Die Struck Soft Enamel Pins Iron-base pins hand-filled with soft enamel, with optional epoxy dome for scratch protection, priced by size and quantity tier.
• Die Struck Hard Enamel Pins Top-quality pins struck from iron base with hard enamel paste, hand filled, baked, ground flat, and polished for a smooth scratch-resistant surface similar to cloisonne.
• Soft Rubber Pins Custom soft rubber pins produced via mould process with metal or rubber clutch attachment, available in 2D and 3D options.
• Printed Pins Custom pins using offset printing directly onto metal with die-cut shape at no additional cost, with epoxy dome included for protection.
• Custom Stickers Custom stickers offered in various styles and finishes as a standalone product category.
• Soft Rubber Keychains 2D and 3D soft rubber keychains supplied with gold or nickel split ring and chain, with PMS color matching.
• Soft Rubber Magnets Soft rubber magnets with magnet back included, offering up to three flat levels for dimension in 2D or 3D.
• Soft Rubber Shoe Charms Colorful soft rubber charms for shoes and clogs with plug attachment, available in 2D and 3D options.
• Soft Enamel Magnets Thick metal magnets using the soft enamel process with four colors included in pricing, priced by size and quantity tier.
• Thin Printed Metal Magnets Full-color photo magnets printed on thin metal, suitable for detailed artwork with gradients.
• Thick Printed Metal Magnets Full-color photo insert placed inside a thick metal mould with various plating color options for the magnet edge.
• Embroidered Magnets Embroidered patches converted into magnets with up to seven thread colors included.
• Acrylic Magnets Clear acrylic resin magnets with a sleek transparent base; lightweight and durable with resistance to breakage and scratches.
• Screen Printed Lanyards Smooth shiny nylon or soft matte polyester lanyards with single-color screen printing.
• Sublimated Lanyards Printed lanyards with multiple colors, available as one- or two-sided prints.
• Woven Lanyards One-sided woven polyester lanyards with standard attachments included.
• Die Cast Medals/Coins One- or two-sided die-cast medals with mould and up to four enamel colors included.
• Die Cast Photo Medals/Coins Full-color image medals with protective epoxy dome included, with photo inlay and up to four total enamel colors.
• Custom Ornaments Custom ornaments offered as a standalone product category on the Arrow Emblems website.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Ignition DrawingcoreStrategic or Co-development PartnerSister company providing vector redraw and embroidery digitizing services. Delivers in 24 hours or less. Founded in 2002 by Cory, Arrow Emblems originated from Ignition Drawing's digitizing operations. Both companies share founders and operate as sister entities.
• Emerald City EmbroideryminorStrategic or Co-development PartnerSister company providing world-class embroidery, direct-to-garment printing, and awards. Located in the Pacific Northwest. Recommended as a related service for customers needing embroidery beyond emblems.
• HPI EmblemcoreOthersPurchased in 2013, bringing 30 years of patch knowledge and additional scale with millions in annual patch volume. This acquisition expanded Arrow Emblems' manufacturing capabilities and expertise.

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• 4imprint: Major direct-to-buyer promotional products company with broad product catalog. Overlaps with Arrow Emblems on patches, pins, lanyards, and keychains but serves a much wider range of products and customers.
• Crestline: Established promotional products manufacturer and distributor offering custom apparel, patches, and accessories. Broader incumbent with overlapping product categories and B2B distribution.
• HALO Branded Solutions: Large established promotional products distributor serving enterprise accounts. Competes broadly with Arrow Emblems on the corporate/association segment but at a much larger scale and through a distributor network.

Direct peers

• Bullet Line: Promotional products distributor and manufacturer offering custom patches, pins, and decoration services. Direct overlap in custom emblem and embroidery product lines.
• PinMart: Custom lapel pin, coin, and medal manufacturer selling direct to businesses and organizations. Direct overlap with Arrow Emblems' pin, medal, and coin product lines.
• PureButtons: Custom button, pin, and magnet manufacturer with online ordering and B2B focus. Competes directly on the pin and magnet categories with similar volume-based pricing.
• Stadri Emblems: Direct competitor offering custom embroidered patches, pins, and chenille crests with similar vertical integration and online ordering. Closest direct peer in the custom emblem niche.
• Quality Emblems & Caps: Custom patches, caps, and embroidered accessories sold direct to schools, teams, and organizations. Highly comparable product mix and customer base to Arrow Emblems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/arrowemblems
• Instagraminstagram.com/arrowemblems

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrow Emblems