What Stadri Emblems does

Stadri Emblems, Inc. is a privately held custom-patch and branded-accessories manufacturer incorporated in New York and operating from a single manufacturing facility in Woodstock, NY. Founded approximately 40+ years ago, the company specializes in custom embroidered patches built on computerized looms using cotton twills and colorfast threads, and has extended its product surface to a catalog of 20+ SKUs including woven, printed, PVC, chenille, leather, and bullion patches, plus enamel pins, acrylic and PVC charms, challenge coins, neckerchiefs, woven and printed clothing labels, decals, lanyards, and direct-embroidered apparel. The company is an Official Licensee of Scouting America, which underpins a significant share of its branded scouting merchandise business.

The business operates a direct-to-consumer e-commerce model through stadriemblems.com with a self-service product configurator and instant-quote system, supplemented by a toll-free inside-sales line for complex custom orders. Pricing is transactional and unit-based, with embroidered patches starting at $0.44 each and 6-piece minimums, woven patches from $0.68 with a 25-piece minimum, and printed labels from $0.07. Differentiators include a price-match guarantee against US competitors, free artwork design and pre-production sample photographs, no setup/art/mold fees, and the same price regardless of embroidery coverage up to 99%.

Customer segments are diversified across at least 10 verticals — Scouting organizations, motorcycle clubs, fire/EMS, police/military, corporations, sports clubs, uniform companies, churches, camps, fashion/apparel brands, and individual consumers — with no disclosed revenue concentration in a single account. Marketing relies on organic SEO, the "Patch 101" educational content platform, Shopper Approved and BBB trust signals, and 182 verified customer reviews. The company employs 11-50 people, has no disclosed external funding, no parent company, and is presumed to be founder- or closely-held.

Name

Stadri Emblems

Legal name

Stadri Emblems, Inc.

Website

https://stadriemblems.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadri Emblems is a privately held New York-based custom patch and branded-accessories manufacturer operating a 40+ year-old e-commerce and inside-sales business serving scouting organizations, motorcycle clubs, public safety, military, corporations, apparel brands, and individual consumers.

Ownership category

akta.pro rank

Product category

Custom Patches & Emblems

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Jewelry and Silverware Manufacturing (33991)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Custom embroidered patches
• Woven clothing labels
• Custom enamel pins
• Challenge coin manufacturing
• Custom apparel decoration

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Embroidered Patches: Primary revenue stream. Custom embroidered patches made to customer specifications with various backing options, borders, and sizes. Sold at unit pricing with volume discounts. One-time transaction model based on order quantity.
2. Woven Patches: Fine-detail patches using thinner woven threads instead of embroidery. Ideal for detailed designs and small text. Priced similarly to 100% embroidered patches.
3. Printed Patches: Photo-quality printed patches with unlimited colors and photographic realism. Fade-proof and washable.
4. PVC Patches: Durable rubber patches ideal for outdoor and rugged use. Waterproof and resistant to extreme cold.
5. Chenille Patches: Also known as Letterman patches, featuring furry terry-cloth appearance for varsity jackets and awards.
6. Leather Patches: Custom embossed or debossed leather patches in faux, suede, or genuine leather.
7. Bullion Crests: Premium handcrafted wire bead crests using gold, silver, silk, velvet, and felt materials for elite organizations.
8. Custom Enamel Pins: Hard and soft enamel pins with 25-piece minimum. Includes free artwork, 6 enamel colors, and no hard enamel upcharge.
9. Custom Acrylic Charms: Acrylic keychains and charms with various customizations including epoxy coating, glitter, and holographic effects.
10. Custom PVC Charms: Flexible rubber charms for shoes and bags, waterproof and durable.
11. Challenge Coins: Custom challenge coins using high-quality zinc alloy or stamped brass with no mold fee.
12. Custom T-Shirts & Apparel: Dye-sublimation printed shirts and direct embroidery on various apparel items.
13. Custom Hats with Patches: Caps and hats with custom patches attached via heat or sewing application.
14. Custom Decals: Vinyl decals and bumper stickers in various colors and shapes.
15. Custom Lanyards: Woven, printed, and dye-sublimation lanyards with various attachments.
16. Woven Clothing Labels: Custom woven fabric labels for apparel branding in damask, satin, or taffeta materials.
17. Printed Clothing Labels: Fade-resistant printed labels for washing instructions, logos, and size information.
18. Application Services: Services to apply patches, labels, and heat transfers to customer-provided garments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Stadri Emblems manufactures and sells custom-made embroidered patches, woven patches, printed patches, PVC patches, chenille patches, leather patches, and bullion crests, along with complementary products such as custom enamel pins, acrylic and PVC charms, challenge coins, neckerchiefs, decals, bumper stickers, lanyards, woven and printed clothing labels, and custom t-shirts and hats. Products are produced to customer-supplied artwork with free design services, pre-production sample approval, and low minimum order quantities starting at 6 pieces.

Product overview

Stadri Emblems is a custom patch and pin manufacturing company offering a comprehensive portfolio of branded products. The core offering centers on custom embroidered patches (the primary product), complemented by woven patches, printed photo patches, PVC patches, chenille patches, leather patches, and bullion patches. Beyond patches, the company manufactures enamel pins, acrylic charms, PVC charms, challenge coins, and various apparel including dye-sublimation t-shirts, directly embroidered garments, and hats with patches attached. Supporting products include neckerchiefs, decals, bumper stickers, lanyards, woven labels, printed labels, and hang tags. Application services allow the company to both supply and apply products to customer garments. The company serves diverse markets including scouting organizations (as an official Scouting America licensee), military, law enforcement, fire departments, motorcycle clubs, sports teams, corporations, and individuals. With over 40 years of experience, the company emphasizes free artwork services, free pre-production samples, low minimum order quantities, and a price-match guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Embroidered Patches Custom embroidered patches made from cotton twills and colorfast threads with over-locked merrowed borders, available in various sizes with backing options including plastic, iron-on, pin back, hook, and hook & loop. Targeted at scouting organizations, public safety, military, motorcycle clubs, sports teams, corporations, and individuals.
• Woven Patches Patches produced with thinner woven threads that achieve finer detail than embroidery, ideal for complex designs, small text, photographic realism, and detailed faces or landscapes. 25-piece minimum, free 8 colors included.
• Printed Photo Patches High-quality printed patches with vibrant colors, unlimited colors and color gradations, photographic realism, and no embroidery coverage limitations. Fade-proof and washable.
• PVC Patches Durable, lightweight rubber PVC patches that are waterproof and resistant to extreme cold, suitable for military units, high-impact designs, and attachment to fabric or hard surfaces. 100-piece minimum.
• Chenille (Letterman) Patches Letterman-style patches featuring a bottom felt layer and furry terry-cloth appearance, used for awards on varsity jackets and sweaters in custom shapes, letters, numbers, or words. 50-piece minimum.
• Leather Patches Custom embossed or debossed leather patches available in faux leather, suede, and genuine leather with various color and shape options for a sophisticated look. 25-piece minimum.
• Bullion Crests Handcrafted bullion crests using gold and silver wire beads, silk, velvet, and felt materials for elite clubs, military uniforms, golf clubs, and fraternal groups. 6-piece minimum.
• Name Patches Custom embroidered name patches for uniforms, corporate shirts, lab coats, and motorcycle groups with various thread, border, background colors, shapes, sizes, and font options.
• Blank Patches Wholesale blank patches for embroidery or dye-sublimation, available with various border colors for both end uses.
• Stock Patches Pre-designed stock patches including biker patches, US flag patches, tactical gear, military morale patches, fire department patches, and law enforcement patches available for immediate purchase without custom design setup.
• Scouting America Licensed Patches Official Scouting America licensee patches and merchandise for Boy Scouts organizations, including custom patches, stock designs, neckerchiefs, Bolos, riveted identifiers, pins and metals, and specialty items.
• Custom Enamel Pins Custom hard and soft enamel pins with 25-piece minimum, 6 free enamel colors, no hard enamel upcharge, and various metal finishes including gold, silver, rose gold, and black nickel.
• Acrylic Charms Custom acrylic keychains and charms that are waterproof, shock-proof, and corrosion-proof, available as keychains, pins, magnets, phone grips, standees, clips, and shakers with various customization effects. 5-piece minimum.
• PVC Charms Custom soft flexible rubber PVC charms for shoes or bags, available in 2D and 3D options with up to 12 colors and special effects like glitter and glow-in-the-dark. 10-piece minimum.
• Challenge Coins Custom challenge coins made from high-quality zinc alloy or stamped brass, available with hard or soft enamel at the same price, no mold fee, and various metal finishes. 50-piece minimum.
• Dye-Sublimation T-Shirts Custom t-shirts printed using a dye-sublimation process that dyes inks directly into fabric, available in t-shirts, polo shirts, long sleeves, and sweatshirts in various sizes. 6-piece minimum.
• Direct Embroidery on Apparel Direct embroidery on t-shirts, polo shirts, sweatshirts, hoodies, and hats using computerized design techniques with no set-up or digitizing fees.
• Direct Embroidered Caps & Hats Custom embroidered caps with 12-piece minimum, choice of premium cap styles, 3-week turnaround, and free sample photo proof with various cap styles and design placements.
• Hats & Caps with Patches Attached Custom caps with patches already affixed, available in 5-panel and 6-panel styles with heat or sewing application options and iron-on backing included. 12-piece minimum.
• Neckerchiefs Direct embroidered neckerchiefs with custom designs stitched directly onto fabric, available in 75 fabric and piping colors with standard and oversized options.
• Custom Decals Custom vinyl decals and bumper stickers in white vinyl, yellow vinyl, or transparent stock for various surfaces with spot color or 4-color process printing. 125-piece minimum for the smallest size.
• Bumper Stickers Custom bumper stickers in standard sizes of 3\" x 11-1/2\" and 3-3/4\" x 15\" available in white or yellow vinyl with multiple color options.
• Custom Lanyards Custom lanyards with over 20 types available including woven, cord, printed, dye-sublimation, reflective, and glow-in-the-dark options with various attachments and color choices.
• Woven Clothing Labels Custom woven fabric labels in damask, soft satin, or taffeta materials with various fold options including straight cut, loop fold, center fold, end fold, and mitre fold. 25-piece minimum.
• Printed Clothing Labels Custom printed labels using fade-resistant inks on high-density damask, satin, or cotton materials for logos, washing instructions, size, and content information. 25-piece minimum.
• 3-Day Rush Printed Labels Rush production printed labels manufactured in the USA with 3-day production time, available in unlimited colors with photographic realism and soft luxurious feel.
• Application Services Services to both supply and apply accessories to customer-supplied garments, including ironing or sewing patches onto hats, applying heat transfers to t-shirts, and affixing hang tags.

Quantifiable outcome

• Patches outlast most garments
• +1 more outcomes

Named customers3 records

Segments11 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Scouting AmericacoreOEM/ Whitelabel/ Licensing PartnerStadri Emblems is an Official Licensee of Scouting America (formerly Boy Scouts of America). This licensing relationship enables the company to manufacture and sell officially licensed scouting merchandise including patches, neckerchiefs, and specialty items. All licensed patches feature official backing to prevent unauthorized reproductions.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• The/Studio: The/Studio (formerly GS-JJ) is one of the largest online custom patch and pin manufacturers globally, offering embroidered, woven, PVC, leather, and printed patches plus pins and coins. Directly comparable in product mix and e-commerce-led GTM, but operates at significantly greater scale and with broader international reach.

Broad incumbents

• Custom Ink: Custom Ink is a large custom apparel platform that offers embroidery and patch application services alongside screen printing and direct-to-garment printing. Overlaps with Stadri's direct embroidery and custom apparel categories, but its primary focus is screen-printed apparel for groups and teams.
• Vistaprint (Cimpress): Vistaprint is the consumer-facing brand of Cimpress, a large custom printing platform offering apparel, signage, and promotional products including embroidered patches and name labels. Comparable as a broad custom goods incumbent but not specialized in patches or insignia.
• Zazzle: Zazzle operates an online marketplace for custom products including patches, apparel, labels, pins, and accessories made by independent designers. Overlaps with Stadri's catalog breadth but is fundamentally a marketplace/platform rather than a manufacturer.
• Spreadshirt (Spread Group): Spreadshirt is a custom apparel and accessories platform offering printed and embroidered apparel plus accessories like bags and caps. Compares to Stadri's apparel and custom decoration services, though patches are not its primary focus.
• CafePress: CafePress is a marketplace for custom-printed products including apparel, mugs, patches, and accessories. Comparable as a broad custom-goods destination but relies on a marketplace model rather than integrated manufacturing.

Emerging players

• Sticker Mule: Sticker Mule started with custom stickers and expanded into custom patches, magnets, and labels with a heavily digitized buying experience. Competes with Stadri in patches and labels but is differentiated by faster online UX, AI-assisted design, and stronger venture funding.
• Printful: Printful is a print-on-demand fulfillment provider offering embroidery, screen printing, and cut-and-sew across apparel and accessories. Compares on the apparel decoration and direct-to-consumer fulfillment side, though its patch-specific capabilities are narrower than Stadri's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/stadriemblems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadri Emblems