Odds On Promotions
Odds On Promotions is a Reno-based prize insurance provider, founded 1991, enabling businesses and sports teams to offer prizes up to $10M through fixed-premium indemnification backed by A+ rated Everest Insurance.
- Company typePrivate
- Founded1991
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Odds On Promotions does
Odds On Promotions is a Reno, Nevada-based prize indemnification insurance and promotional services company founded in 1991. It enables businesses, sports franchises, casinos, retailers, and non-profits to offer large-value prizes — up to $10,000,000 per promotion — in exchange for a fixed insurance premium calculated on prize value, probability of the winning event, and number of contestants. All policies are underwritten by AM Best A+ Rated Everest Insurance, and the company operates as a purchasing group under the Liability Risk Retention Act of 1986, licensed in 49 states with international reach. It is a subsidiary of Prize Indemnity Holdings, LLC and a sister company to Hole In One International, with the two entities collectively insuring more than 15,000 events annually and having paid over $54,000,000 in claims since inception.
The company's product surface spans three layers: (1) insurance products including prize insurance, promotion insurance, contest insurance, and grand prize coverage; (2) customizable promotional game mechanics such as Zoom Ball, Lucky Envelopes, Dice Roll, Scratch Cards, Video Scratch & Win kiosks, SMS-based Text Match & Win, and football pool formats like Lucky Squares and Scoreboard Payoff Pull Tabs; and (3) physical contest supplies including registration kiosks, presentation checks, and game boards. The platform combines digital engagement (SMS short-code delivery, touchscreen kiosks) with physical event activations at sports venues and trade shows.
Go-to-market is sales-led, delivered through direct phone (888-827-2249), email, and website quote requests, supplemented by event-driven activation at sports venues under preferred-vendor partnerships such as Triple-A Baseball. Customers span automotive (Harley-Davidson, Mercedes-Benz, Ford Motor Credit), financial services (American Express, Bank of America, Merrill Lynch), professional sports (Chicago Bulls, Tampa Bay Buccaneers, Denver Broncos, Arizona Cardinals, San Francisco 49ers), gaming (MGM Grand, Caesar's Entertainment), retail (Costco, Wal-Mart, Macy's), media (ESPN, Fox), and non-profit (March of Dimes, American Cancer Society) verticals. Revenue is generated per-event through insurance premiums on a pay-as-you-go basis; the company does not publicly disclose financial figures.
Odds On Promotions firmographics
Firmographics- Name
- Odds On Promotions
- Legal name
- Odds On Promotions
- Website
- https://oddsonpromotions.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odds On Promotions is a Reno-based prize insurance provider, founded 1991, enabling businesses and sports teams to offer prizes up to $10M through fixed-premium indemnification backed by A+ rated Everest Insurance.
- Ownership category
- akta.pro rank
Odds On Promotions industry classification
Industry- Product category
- Promotional Insurance Services
- NAICS
- Other Gambling Industries (71329), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Trade Show Giveaways & Event Premiums (BPAFAMAG)
- akta.pro secondary industry
- Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI)
Keywords
Where Odds On Promotions is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Odds On Promotions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Prize Insurance Premiums: The company collects insurance premiums from clients who want to offer large prizes without financial risk. Premium is calculated based on the value of the prize, the likelihood of the winning event occurring, and the number of contestants given the chance to win. If a winner is determined, Odds On pays for the prize.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Insurance Premium |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Odds On Promotions product offering
Product offeringCore offering
Odds On Promotions provides prize insurance and promotional game mechanics that allow businesses to offer high-value prizes (up to $10,000,000) in contests and promotions without bearing the financial risk of payout. The company underwrites policies through A+ rated Everest Insurance and supplies customizable game formats, kiosks, and contest supplies, supported by risk analysis, compliance, and claims processing.
Product overview
Odds On Promotions is a prize insurance and promotional services provider offering a comprehensive suite of products organized into three core categories: (1) Insurance Products including Prize Insurance, Promotion Insurance, Contest Insurance, and Grand Prize Coverage—underwritten by AM Best A-rated Everest Insurance, allowing businesses to offer prizes up to $10,000,000 for a fixed premium; (2) Promotional Game Mechanics including Zoom Ball, Lucky Envelopes, Dice Roll, Scratch Cards, Video Scratch & Win, Text Match & Win, Lucky Squares, Scoreboard Payoff Pull Tabs, Pigskin Spin, and Conditional Rebate Promotions—ready-to-deploy game formats that can be customized with themes, prizes, and branding; and (3) Contest Supplies including registration kiosks, presentation materials, game boards, and target templates. The company also offers specialized insurance for performance bonuses and hole-in-one coverage through its sister company Hole In One International. Services span risk analysis, policy placement, promotion structuring, rules and compliance support, and claims management.
Differentiator
Problem solved
Functional benefit
Products and services
- Prize Insurance Core insurance product that allows businesses to offer large prizes worth millions of dollars; if a winner occurs, Odds On pays for the prize. Underwritten by AM Best A-rated insurance companies.
- Promotion Insurance Insurance coverage for sales promotions, contests, and fundraisers that allows businesses to offer large prizes without the financial risk of paying out when there is a winner.
- Zoom Ball Interactive ball-blower game where patrons press a button to activate colored balls filling the Zoom Zone to win prizes. Prize insurance covers up to $1,000,000 across multiple levels with customizable game themes.
- Lucky Envelopes Versatile envelope-based game system with multiple variants (Pick X of X, Pick 'Til You Win, 50/50 Game, Prize Pyramid, Match & Win, 3-Card Monte, Cash Is King, Party Pick, Poker Pick, Monday Night Match-Up) with grand prizes up to $1,000,000.
- Dice Roll Customizable dice games with various sizes (1", 4", 8", or 16") featuring symbols like letters spelling out prizes (H-A-R-L-E-Y, N-E-W-C-A-R, M-I-L-L-I-O-N). Includes Rollin' Up Riches with 11 levels.
- Scratch Cards Customizable scratch card promotions including Sunny Money Scratch Cards and Match & Win cards. Customers scratch to reveal symbols and matching combinations win prizes up to $1,000,000. Cards include contact forms and bounce-back offers on the reverse.
- Text, Match & Win SMS-based contest system where spectators text keywords to a short code to receive lucky numbers. Winning numbers are revealed on customized video playback (e.g., scoreboards); matching numbers win prizes with multi-tiered prize structure.
- Video Scratch & Win Touchscreen-based instant win game where customers unveil spots on a grid to find grand prize symbols. Available as countertop or freestanding kiosk with built-in prize coupon printer.
- Lucky Squares Football Pool Custom football pool grid with a mystery square worth up to $50,000 or more. If the final score falls on the preselected square, the owner wins the prize paid by Odds On.
- Conditional Rebate Promotions
Quantifiable outcome
- $64,000,000 in cash and prizes awarded since 1991
- +3 more outcomes
Companies that use Odds On Promotions
Customer profileNamed customers33 records
Segments9 records
Ideal customer profiles8 records
Odds On Promotions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Odds On Promotions partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Triple-A BaseballcorePreferred vendor relationship for providing coverage for insured promotions in Triple-A ballparks throughout the baseball season. Relationship extended multiple times. Provides exposure to professional baseball venues and fans.
- Hole In One InternationalcoreSister company providing hole-in-one insurance and related golf promotion services. Together with Hole In One International, Odds On Promotions insures over 15,000 events annually. Both companies are part of the Prize Indemnity Holdings, LLC family of companies.
- Prize Indemnity Holdings, LLC (PIH)coreParent company and purchasing group operating pursuant to the Liability Risk Retention Act of 1986. PIH encompasses Odds On Promotions, Hole In One International, and other subsidiary companies providing prize indemnification coverage.
- Everest InsurancecorePrimary underwriter for Odds On Promotions' prize indemnification policies. AM Best A+ Rated insurance company providing the financial backing for all prize payouts. Policies are admitted in all 50 states.
- Prize Indemnity Association RPG, Inc. (PIA)minorRisk purchasing group operating pursuant to the Liability Risk Retention Act of 1986. Provides access to group purchasing benefits for prize indemnification coverage.
- RVNA Event InsuranceminorPartnered to offer affordable, easy-to-purchase event liability insurance for golf tournaments and other special events. Referrals provided through Odds On's website for customers needing liability coverage in addition to prize insurance.
Scale indicators8 records
Recent moves7 records
Expansion highlights4 records
Odds On Promotions competitors and assessment
Company assessmentDirect peers
- Hole In One International: Sister company under Prize Indemnity Holdings, LLC; both originated from the same founder and operate the same prize-indemnification model. Hole In One International focuses on golf/hole-in-one coverage while Odds On covers all other promotional/game-mechanic categories, putting them in adjacent rather than head-to-head product territories but with shared infrastructure.
- National Hole-In-One Association: Long-standing operator of hole-in-one and putting promotions with integrated prize insurance at golf tournaments nationwide. Directly comparable to Odds On's golf adjacent and broader prize-indemnification offering, competing for the same corporate golf-outing and tournament marketing budgets.
- K&K Insurance Group: Specialty insurance provider for sports, events and leisure programs, with event cancellation, participant liability and prize-related coverages. Competes with Odds On for the same sports and event-promotion insurance budgets, particularly at tournaments and corporate events.
Broad incumbents
- ITA Group: Large promotional marketing and incentive solutions agency running sweepstakes, games, contests and engagement campaigns for Fortune 500 clients. While not a specialty insurer, ITA Group competes for the same promotional-services budgets Odds On targets and offers turnkey alternatives to insured prize-driven mechanics.
- 4imprint: Large publicly listed promotional products distributor offering branded merchandise and incentive programs to enterprises. Competes for the same trade-show, automotive and retail promotional budgets where Odds On's game-mechanic and prize insurance offerings are sold, though without the insurance-led risk transfer.
- George P. Johnson Experience Marketing: Long-tenured experiential and brand activation agency building live events and sponsorships for major enterprise brands. Targets the same sports, automotive and consumer-endemic sponsorship activation budgets that Odds On serves with halftime and in-venue insured promotions.
Emerging players
- Worldwide Trophy Management: Boutique provider of hole-in-one insurance, putting contests and tournament prize coverage for golf events and corporate outings. Closely comparable to Odds On's Hole In One cousin product with overlapping go-to-market into golf sponsorships.
- Promo Only: Promotional products and incentives distributor focused on sales incentives, sweepstakes fulfillment and branded merchandise. Adjacent to Odds On's prize mechanics on the fulfillment side of promotions without the core insurance product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Odds On Promotions social profiles
Digital presenceOdds On Promotions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odds On Promotions leadership team
Management profileNumber of profiles
Profiles1 record
Odds On Promotions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Odds On Promotions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odds On Promotions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odds On Promotions
What does Odds On Promotions do?
Odds On Promotions provides prize insurance and promotional game mechanics that allow businesses to offer high-value prizes (up to $10,000,000) in contests and promotions without bearing the financial risk of payout. The company underwrites policies through A+ rated Everest Insurance and supplies customizable game formats, kiosks, and contest supplies, supported by risk analysis, compliance, and claims processing.
Is Odds On Promotions a public or private company?
Odds On Promotions is a private company. It is classified as corporate owned and is currently operating.
When was Odds On Promotions founded?
Odds On Promotions was founded in 1991. It employs 11 to 50 people.
Where is Odds On Promotions based?
Odds On Promotions is headquartered in Reno, United States, in the North America region.
How does Odds On Promotions make money?
One revenue line is on record: prize Insurance Premiums.
Who are Odds On Promotions's main competitors?
Direct peers on record are Hole In One International, National Hole-In-One Association and K&K Insurance Group. Broad incumbents are ITA Group, 4imprint and George P. Johnson Experience Marketing. Emerging players are Worldwide Trophy Management and Promo Only.
Does Odds On Promotions have an API?
No public API is recorded for Odds On Promotions.
What industry is Odds On Promotions in?
Odds On Promotions's product category is Promotional Insurance Services. Its primary akta.pro industry code is BPAFAMAG, Trade Show Giveaways & Event Premiums, with a secondary code of MPAKALAI, Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals). Its NAICS code is 71329 and its SIC code is 7900.