Hole in One International

What Hole in One International does

Hole In One International, Inc. is a private, Reno, Nevada-based prize indemnity insurance provider founded in 1991 that transfers the financial risk of hole-in-one and putting contest prize payouts from golf tournament organizers to an A-rated carrier. The company's core technology is a digital insurance contract platform featuring an instant online quote portal that allows event organizers to price, customize, and purchase coverage without human intervention, supplemented by a toll-free phone sales line and an affiliate/reseller channel (Insurefast). Its product portfolio centers on Hole In One Insurance, Putting Contest Insurance, the Million Dollar Golf Shoot-Out, and complementary offerings including Weather Insurance, Contest Insurance, and customized sponsor signs.

The company generates revenue through one-time contract fees tied to variables such as number of golfers, prize value, and contest hole distance, with example pricing of $385 for a base hole-in-one contract and $190-$7,821 for putting contests, plus unit-priced sponsor signage ($20-$25 per sign). Ownership is private and held by golf enthusiasts, with Champions Tour professional Kirk Triplett serving as a founding shareholder and board member, and the business operates as a purchasing group under the Liability Risk Retention Act of 1986 with underwriting backed by Everest National (AM Best A+ Superior). The customer base spans corporate sponsors, non-profit/charity organizers, and golf courses, with named clients including Microsoft, IBM, Toyota, American Express, Walmart, the PGA Tour, and ESPN. The company and its sister entity Odds On Promotions collectively cover over 15,000 events annually and have paid out more than $60 million in prizes to winners.

Name

Hole in One International

Legal name

Hole In One International, Inc.

Website

https://holeinoneinternational.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Hole In One International is a private, Reno-based prize indemnity insurance provider founded in 1991 that helps golf tournament organizers offer hole-in-one, putting contest, and million-dollar shoot-out prizes by transferring payout risk to an A-rated carrier. It serves corporate sponsors, charities, and golf courses across 15,000+ events annually.

Ownership category

akta.pro rank

Product category

Prize Indemnity Insurance for Golf Events

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Event Cancellation & Contingency (FSAJAGAN)

Keywords

• Prize indemnity insurance
• Hole in one insurance
• Putting contest insurance
• Golf tournament insurance
• Million dollar shootout

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Hole In One Insurance Contracts: One-time contract fees based on number of golfers, prize value, and hole distance. Organizers pay a nominal fee to transfer the financial risk of a hole-in-one payout.
2. Putting Contest Insurance: Insurance coverage for putting contests starting at $190, priced based on contest type, participant count, putt distance, and prize value
3. Sponsor Signs: Sale of customized golf tournament sponsor signs at $25 each or $20 each for 18+ signs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Hole In One International sells prize indemnity insurance contracts that allow golf tournament organizers to offer large hole-in-one, putting contest, and million-dollar shoot-out prizes without bearing the financial risk of payout. Coverage is priced based on number of golfers, prize value, and hole or putt distance, and is purchased online via an instant-quote portal or by phone. The company also sells customized golf tournament sponsor signs, weather insurance, and general contest insurance as complementary offerings.

Product overview

Hole In One International operates as a full-service promotions company offering a portfolio of prize indemnity insurance products centered on golf tournament coverage. The core offering consists of Hole In One Insurance, which protects event organizers offering prizes for hole-in-one achievements, supplemented by Putting Contest Insurance and the Million Dollar Golf Shoot-Out program for higher-stakes prizes. The company also offers complementary services including Contest & Sponsor Signs, Weather Insurance, and Free Tee Prizes as part of its insurance packages. All products are backed by AM Best A-rated underwriting and can be purchased through a digital-first online portal. The company has served the market since 1991 and has paid over $64 million in prizes to winners.

Differentiator

Problem solved

Functional benefit

Products and services

• Hole In One Insurance A 100% insured contract for golf tournament organizers that allows them to offer valuable hole-in-one prizes such as cars, vacations, or up to $1,000,000 cash without bearing the financial risk of a payout. Priced based on number of golfers, prize value, and contest hole distance; example fee is $385 for a 100-golfer, 150-yard contest with a new-car prize. Includes contest signs for all par 3 holes, ancillary prizes, and a free tee prize for every player.
• Putting Contest Insurance

Quantifiable outcome

• Over $60 million in prizes paid to hole-in-one insurance and putting contest winners
• +1 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Kirk TriplettcoreStrategic or Co-development Partner · 1 January 1991Kirk Triplett is a founding shareholder and board member of Hole In One International. As a professional golfer competing on the Champions Tour, he represents the company both on the course and in the board room, bringing golf industry credibility and connections.
• Odds On PromotionscoreStrategic or Co-development PartnerSister company of Hole In One International, together providing hole in one insurance, putting contest insurance, and contest prize insurance to over 15,000 events annually.
• Everest National (AM Best A+ Rated)coreOthersAM Best A+ Superior rated insurance underwriter backing Hole In One International's coverage, providing the financial security and A-rated insurance protection referenced in their marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Odds On Promotions: Sister company of Hole In One International, jointly providing prize indemnity insurance to over 15,000 events annually. Operates in the same niche (prize indemnity and contest insurance) and shares customers, ownership, and operational footprint.
• National Hole-In-One Association: Long-standing competitor offering hole-in-one prize insurance and putting contest coverage to golf tournaments nationwide. Competes head-to-head with HIOI for the same charity, corporate, and golf course event customers with substantially similar product offerings.
• International Hole-In-One Association: Provides hole-in-one insurance and golf tournament prize coverage; HIOI's own login portal is hosted at hioi.internationalholeinoneassociation.com, indicating a closely related affiliation or shared operating relationship in the same niche.

Broad incumbents

• Certainty National (formerly K&K Insurance): Specialty insurer offering event cancellation, prize, and contingency coverage as part of a broader sports and entertainment portfolio. Overlaps with HIOI in event prize indemnity but serves a wider range of risks including traditional sports and entertainment events.
• Markel Corporation: Large specialty insurer with a dedicated sports and entertainment division that writes prize indemnity, event cancellation, and contingency coverage for tournaments and promotional contests. Competes in the same specialty insurance category but as part of a much broader portfolio.
• Hiscox: Specialty insurer offering event and contingency coverage among its broader small-business and specialty lines. A potential competitor for higher-value prize indemnity contracts given its larger underwriting capacity relative to HIOI's purchasing group structure.

Others

• RPS (Risk Placement Services): Specialty insurance wholesaler and MGA that places event, sports, and contingency coverage with retail brokers. Functions as a distribution intermediary that could partner with or compete against HIOI for placing prize indemnity risk.

Emerging players

• Game Face Rewards: Smaller prize promotion and contest fulfillment provider offering hole-in-one and putting contest programs to golf tournament organizers. Competes in the same niche but with narrower scale and brand presence relative to HIOI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/holeinoneintl
• YouTubeyoutube.com/user/GolfPromotions
• Facebookfacebook.com/HoleInOneInternational
• LinkedInlinkedin.com/company/hole-in-one-international
• Instagraminstagram.com/holeinoneinternational
• Pinterestpinterest.com/holeinoneintl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hole in One International