Universal Industrial Sales

What Universal Industrial Sales does

Universal Industrial Sales (UIS) is a Utah-based steel fabricator manufacturing highway safety infrastructure products, including overhead sign structures, W-Beam and Thrie Beam guardrail, steel bridge rail (including pedestrian and ornamental handrail), and tapered poles. The company serves all 50 state Departments of Transportation, city and local governments, federal highway projects, and private contractors across North America, with selective private-sector exposure to racetracks. All fabrication is performed in-house at a state-of-the-art facility in Lindon, Utah; the mailing address is in Pleasant Grove. UIS's website describes the firm as aiming to establish itself as the leading manufacturer of overhead sign structures, guardrail, bridge rail, and custom fabricated steel highway products in the United States.

The company's manufacturing technology centers on heavy steel processing — multiple lasers, plasma cutters, press brakes, and a cut table in excess of 70 feet, with pole-forming capability up to 55 feet that enables slip-fit pole nesting to heights above 80 feet. Product finishes span galvanized, weathering steel (Corten), acid-etched, painted, and powder-coated options. End terminals are sourced through a licensed distributor relationship with Road Systems, Inc. (RSI), covering the full RSI family: SKT, MSKT, FLEAT, FLEAT-MT, BEAT, BEAT-BP, BEAT-SSCC, and MGS. The BEAT-BP is highlighted as a lower-cost crash cushion for bridge piers with adjustable configurations.

Commercially, UIS runs a quote-based, direct sales model targeting DOT procurement, contractors, and private buyers, with order flexibility ranging from individual replacement pieces to full 48,000 lb semi-truck loads. Revenue is generated through one-time hardware sales of fabricated steel products rather than subscriptions, licensing, or recurring service contracts. The company is privately held with no disclosed funding rounds, no parent company, and no M&A activity in the input data; Martin Snow is referenced as an owner-operator in customer testimonials. Growth indicators include product-line expansion (tapered poles, BEAT-BP) and active hiring through a Paylocity recruiting portal.

Name

Universal Industrial Sales

Legal name

Universal Industrial Sales Inc.

Website

https://uisutah.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Universal Industrial Sales is a Utah-based steel fabricator manufacturing overhead sign structures, guardrail, bridge rail, tapered poles, and RSI-licensed end terminals for U.S. state DOTs, municipal, federal, and private highway infrastructure projects across North America.

Ownership category

akta.pro rank

Product category

Highway Safety Products Manufacturing

NAICS

Plate Work and Fabricated Structural Product Manufacturing (33231)

SIC

Fabricated Structural Metal Products (3440), Sheet Metal Work (3444)

akta.pro primary industry

Structural Steel Fabrication (IMADACAA)

akta.pro secondary industry

Steel Plate, Sections & Welded Assemblies (IMADACAD)

Keywords

• Highway safety products
• Steel fabrication
• Overhead sign structures
• Guardrail manufacturing
• Bridge rail systems

Headquarters

HQ city

Lindon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Steel Highway Product Sales: One-time sales of manufactured steel highway products including overhead sign structures, guardrail (W-Beam and Thrie Beam), bridge rail, tapered poles, and end terminals. The company sells both full truckloads (48,000 lb) and individual pieces. Products are sold to government entities, contractors, and private sector clients for infrastructure projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Universal Industrial Sales manufactures and sells fabricated steel highway safety products, including overhead sign structures, W-Beam and Thrie Beam guardrail, steel bridge rail, tapered poles (CCTV, High Mast, Telecommunication, Traffic Signal, and Transmission), and end terminals (distributed under license from Road Systems, Inc.). All fabrication is performed in-house at a Lindon, Utah facility using lasers, plasma cutters, and press brakes. Products are sold directly to state DOTs, city and federal agencies, and private construction contractors across North America.

Product overview

Universal Industrial Sales is a manufacturer of Overhead Sign Structures, Guardrail (W-Beam and Thrie Beam), Bridge Rail, and Custom Fabricated Steel Highway Products. The company operates as a single unified product portfolio focused on highway transportation infrastructure, with end terminals sourced as a licensed distributor for Road Systems, Inc. Products include overhead sign structures, various bridge rail types, tapered poles (CCTV, High Mast, Telecommunication, Traffic Signal, and Transmission poles), guardrail systems with multiple finish options, and a comprehensive range of end terminal products (BEAT, BEAT-BP, BEAT-SSCC, SKT, FLEAT, FLEAT-MT, MGS). The company emphasizes in-house manufacturing capabilities at their Lindon, Utah facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Overhead Sign Structures Industry-leading fabricated overhead sign structures supplied across North America for highway and transportation infrastructure projects.
• Steel Bridge Rail
• Tapered Poles
• W-Beam and Thrie Beam Guardrail
• End Terminals (RSI Family)

Quantifiable outcome

• Ships full 48,000 lb semi-truck loads or individual pieces for urgent replacement needs

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Road Systems, Inc. (RSI)coreChannel Partner/ Reseller/ DistributorUniversal is a licensed distributor for Road Systems, Inc., supplying the complete RSI Family of end terminals including SKT, MSKT, FLEAT, FLEAT-MT, and BEAT terminals. This partnership enables UIS to offer a comprehensive range of end terminal solutions for guardrail installations. The BEAT-BP terminal is highlighted as a revolutionary system that fills an application for which there are few other options.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Sabre Industries: Fabricator of structural steel poles, towers, and highway products including overhead sign structures and high-mast lighting. Competes with UIS on sign structures and tapered poles for DOT and utility customers.
• Valmont Industries: Global manufacturer of engineered metal poles, structures, and components serving highway, lighting, traffic, and utility markets. Directly comparable to UIS's tapered pole and overhead sign structure product lines, with overlapping state DOT customer base.
• Hill & Smith Holdings: International group supplying highway safety products (guardrail, barriers, lighting columns, sign structures) to transportation authorities. Comparable product portfolio to UIS with similar state DOT customer profile.
• Ameron (Valmont Pole Products): Now part of Valmont, Ameron historically manufactured steel transmission, lighting, and traffic poles—directly comparable to UIS's tapered pole product line including transmission and high-mast poles.
• Trinity Highway Products: Division of Trinity Industries and one of North America's largest manufacturers of highway guardrail, end terminals, and crash cushions. Directly comparable to UIS's guardrail and RSI end-terminal distribution business.
• Lindsay Corporation: Manufactures infrastructure products including road safety equipment, guardrail systems, and crash cushions through its Infrastructure Solutions segment. Directly competes with UIS in highway safety products sold to DOTs.

Broad incumbents

• Nucor Corporation: Largest U.S. steel producer with growing downstream fabrication capabilities including rebar, joists, and structural steel. Represents both a key raw-material supplier for UIS and an emerging competitive threat as it integrates into fabricated structural products.
• Steel Dynamics: Major U.S. steel producer with fabricated steel products businesses and increasing focus on downstream value-added products. Could compete with UIS in structural steel fabrication while serving as a raw-material source.

Others

• Road Systems, Inc. (RSI): Designer and patent holder of the BEAT, FLEAT, SKT, and MSKT crash-tested end terminals for which UIS is a licensed distributor. Partner-supplier relationship; not a direct fabricator competitor but the IP licensor in UIS's end-terminal product line.
• Galvstar / GalvPac: Hot-dip galvanizing service providers serving steel fabricators. Process supplier to UIS for its galvanized W-Beam/Thrie Beam guardrail finish options rather than a direct competitor in fabricated products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Universal-Industrial-Sales-115988088529643
• LinkedInlinkedin.com/company/universal-industrial-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Industrial Sales