What Flags USA does

Flags USA is a private, women-owned e-commerce manufacturer and distributor of American-made flags, flagpoles, and related accessories, founded in 1987 by Judi Sklarz. The company operates from a 4,000 square foot warehouse in Carol Stream, Illinois, with 1-10 employees across a multi-generational, family-run organization now in its third generation of involvement. Co-ownership expanded in 2022 when Lynè Urban joined founder Judi Sklarz and second-generation manager Kim. The business sells exclusively through direct-to-consumer channels: a Shopify-powered website (flagsusa.com) and a phone ordering line (866-879-1776), with no physical retail storefronts.

The product catalog spans more than 1,200 SKUs across American flags, all 50 U.S. state flags, world flags, military branch flags (Army, Navy, Marine Corps, Air Force, Space Force, Coast Guard, POW/MIA), government agency flags (DHS, TSA, FEMA, CISA), first responder flags, specialty flags (advertising, awareness, decorative, historical, ISO, religious, seasonal), custom printed and embroidered flags, America250 commemorative flags, grave marker flags, flagpoles and flag sets, and accessories. All products are manufactured and assembled in the United States and offered in nylon, polyester, and cotton materials with lock-stitched seams and embroidered or appliqued stars. The company has expanded its portfolio with the 2025 launch of Ellevie, a custom product sub-brand, and a USO donation partnership that links purchases to support for service members.

Revenue is generated through one-time product sales with per-unit pricing ranging from approximately $22 (entry-level nylon flags) to $2,949 (premium government-embroidered indoor flags), with wholesale/bulk SKUs available for grave markers. The customer base is diversified across individual consumers, businesses, federal government agencies, military and veteran organizations, and first responder communities. Customer retention is supported by a rewards loyalty program, an email newsletter offering 15% off first orders, multi-channel social media presence, and educational content on flag etiquette and care; customer satisfaction is reflected in a 4.8/5 star Shopper Approved rating across 328 verified reviews. No external investment, acquisitions, or subsidiary relationships are disclosed.

Name

Flags USA

Legal name

Flags USA

Website

https://flagsusa.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Flags USA is a women-owned, family-run e-commerce manufacturer of 100% American-made flags, flagpoles, and accessories serving individual consumers, businesses, government agencies, and military and veteran organizations since 1987.

Ownership category

akta.pro rank

Product category

Flags and Flag Accessories Manufacturing

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

akta.pro secondary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• American-made flags
• Flagpole manufacturing
• Patriotic accessories
• Custom flag printing
• Military flags retail

Headquarters

HQ city

Bartlett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flag and Flagpole Sales: One-time product sales of flags, flagpoles, and accessories to consumers and organizations. Products include American flags, state flags, world flags, military flags, government flags, specialty flags, custom flags, flagpoles, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Flags USA manufactures and distributes 100% American-made flags, flagpoles, and accessories through a direct-to-consumer e-commerce store (flagsusa.com). The catalog spans American flags, state flags, world flags, military and first responder flags, government agency flags, specialty and commemorative (America250) flags, custom printed/embroidered flags, flagpoles, and mounting hardware. Products are sold at retail unit prices with bulk/wholesale options for items such as grave marker flags.

Product overview

Flags USA is a women-owned, family-run e-commerce retailer specializing in 100% American-made flags, flagpoles, and accessories since 1987. The company's product portfolio centers on its core flag offerings across multiple categories: American Flags (available in nylon, polyester, and cotton materials with various finishes), State Flags for all 50 US states, World Flags from international countries, Military Flags for all US armed forces branches, First Responder Flags honoring police/firefighters/EMS, Government Flags for agencies like DHS/CISA/FEMA/TSA, and Specialty Flags including commemorative America250 flags, grave marker flags, and custom/printed options. The product line extends to Flagpoles & Flag Sets (commercial and residential), Accessories (hardware, brackets, stands), and the Ellevie custom product sub-brand. Flags USA also operates a Rewards Program for customer loyalty and partners with the USO for charitable donations. The company positions itself as a quality manufacturer with a focus on domestic production and multi-generational family ownership.

Differentiator

Problem solved

Functional benefit

Brands

• Ellevie: Custom product brand introduced as a new offering.

Products and services

• American Flags 100% USA-made American flags available in multiple materials (nylon, polyester, cotton), finishes (grommets, pole sleeve, fringed), and sizes for both indoor and outdoor display. Targeted at homeowners, businesses, and patriotic consumers.
• State Flags High-quality state flags for all 50 US states, offered in outdoor (nylon/polyester with grommets) and indoor (fringed, pole sleeve) options, USA-made.
• World Flags International flags from countries around the world, all manufactured and assembled in the USA, available in outdoor, fringed indoor, and pole sleeve styles.
• Military Flags Flags representing US military branches including Army, Navy, Marine Corps, Air Force, Space Force, Coast Guard, POW/MIA, and National Guard units. Made in the USA.
• US Territory Flags Flags for US territories including American Samoa, District of Columbia, Guam, Northern Marianas, Puerto Rico, and US Virgin Islands.
• First Responder Flags Flags honoring first responders including police, firefighters, EMS, and thin line variations representing law enforcement, fire, and medical services.
• Government Flags Official government agency flags including Department of Homeland Security (DHS), Cybersecurity & Infrastructure Security Agency (CISA), FEMA, and TSA, for federal facility and ceremonial display.
• America250 Commemorative Flags

Quantifiable outcome

• 328 verified reviews with 4.8/5 star rating on Shopper Approved

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• USOnotableGTM or Marketing PartnerFlags USA became an official partner of the USO (United Service Organizations). The company offers USO donation options on their website, allowing customers to contribute to the USO when making purchases. This partnership aligns with Flags USA's military-focused customer base and patriotic values.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Valley Forge Flag: Major American flag manufacturer and distributor based in South Carolina, serving government, military, and consumer markets. Direct competitor to Flags USA in the American flag, military, and government flag categories, with comparable B2B and B2C distribution.
• Gettysburg Flag Works: Family-owned American flag manufacturer and retailer offering U.S., state, military, and custom flags via direct-to-consumer e-commerce. Closely comparable to Flags USA in scale, ownership structure, and product mix, with similar patriotic and historical positioning.
• Allegheny Flag & Banner: American flag and banner retailer offering U.S., state, military, and custom flags to consumers and institutions. Direct competitor to Flags USA in the patriotic flag category, with similar B2B and DTC go-to-market approach.
• Annin Flagmakers: The largest U.S. flag manufacturer, founded in 1847, producing American flags and flag accessories. Direct competitor to Flags USA in the American flag category, with overlapping product lines (American flags, state flags, military flags) and similar Made-in-USA positioning, though significantly larger in scale.
• Carrot-Top Industries: Direct-to-consumer retailer of American flags, flagpoles, and patriotic accessories, including military and government flags. Overlaps with Flags USA across virtually all product categories and customer segments (consumers, government, military, businesses).
• US Flag Supply: Online retailer specializing in American flags and accessories for residential, commercial, and government buyers. Direct competitor to Flags USA in DTC e-commerce flag sales, with similar product breadth and customer base.
• Flag & Banner: Long-standing American flag and banner retailer serving individual, military, and government customers. Direct competitor with overlapping product categories (American flags, military flags, custom banners) and similar Made-in-USA premium positioning.

Emerging players

• Liberty Flagpoles: Specialty retailer focused on residential and commercial flagpoles, with a more limited flag assortment than Flags USA. Comparable in target customer (patriotic homeowners, commercial buyers) and Made-in-USA positioning, but narrower in product breadth.
• Titan Telescopic Flagpoles: Specialty retailer of telescoping and residential flagpoles with a smaller flag assortment. Comparable to Flags USA's flagpole category and customer base, though narrower in overall product breadth.
• EZ-Flag: Online specialty retailer offering American flags, state flags, and patriotic accessories at competitive price points. Comparable e-commerce-first model to Flags USA, with overlapping product lines but typically positioned at lower price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/flagsusa
• YouTubeyoutube.com/user/FlagsUSA
• Facebookfacebook.com/flagsusa
• LinkedInlinkedin.com/company/flagsusa
• Instagraminstagram.com/flags_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flags USA