What Lichtsinn RV does

Lichtsinn RV is a privately held, family-owned RV dealership founded in 1976 and headquartered in Forest City, Iowa, operating from a single physical location at 505 Highway 9 East located approximately one mile from the Winnebago Motorhome Factory. The company is an authorized dealer for Winnebago motorized motorhomes and Newmar (specifically the Freedom Aire Class C diesel), selling a full lineup of new Class A gas, Class A diesel, Class C, Class B camper vans, and adventure truck campers, alongside certified pre-owned RVs from various manufacturers. New unit prices range from approximately $102,225 (Winnebago Sunflyer) to $331,863 (Winnebago ARKA), while used units are priced between $54,900 and $159,900.

The dealership operates a vertically integrated platform spanning sales, parts, service, financing, insurance, and protection products. Its parts business is positioned as the largest Winnebago parts department in the country, with 1-3 day shipping to US and Canadian customers and 10% discounts for WIT Club and GoLife Perk members. The service department is staffed by RVTI-certified technicians offering routine maintenance, Seal-Tech leak detection, Multi Seal tire sealant, nitrogen tire fill, and lithium battery upgrades. Financing is facilitated through relationships with Bank of America, US Bank, and Bank of the West, with terms up to 20 years and bi-weekly payment options. Protection products (roadside assistance, service contracts, GAP coverage) are delivered via a partnership with Portfolio. The technology backbone runs on the InteractRV platform supporting online parts ordering, inventory management, and live video appointments for remote vehicle walkthroughs.

The customer base consists entirely of retail consumers (individual and family RV buyers) across North America, with customers documented from at least nine US states plus Canada. The business model is primarily transactional (one-time sales) supplemented by recurring parts and service revenue, with no subscription or enterprise revenue streams. The company has been named #1 Volume Winnebago Dealer in North America each year since 2015 and has held the #1 Motorhome Dealer in Iowa position for 24 consecutive years. The We Care Charitable Giving Foundation has donated over $294,000 since 2009, contributing over $20,000 annually to local schools and charitable organizations.

Name

Lichtsinn RV

Legal name

Lichtsinn RV

Website

https://lichtsinn.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Lichtsinn RV is a family-owned, authorized Winnebago and Newmar RV dealership in Forest City, Iowa, located one mile from the Winnebago factory, serving retail RV buyers across North America with new and used motorhomes, parts, service, financing, and protection products.

Ownership category

akta.pro rank

Headquarters

HQ city

Forest City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New RV Sales: Sale of new Winnebago motorized motorhomes and Newmar Freedom Aire Class C diesel RVs. Revenue from MSRP pricing with factory-discounted rates.
2. Used RV Sales: Sale of preowned RVs received on trade, including motorhomes from various manufacturers. Prices range from approximately $54,900 to $159,900.
3. RV Parts Sales: Sale of Winnebago, Itasca, and Newmar parts and accessories. Largest Winnebago Parts Department in the country with 1-3 day shipping nationwide and internationally. 10% discount for WIT Club and GoLife Perk members.
4. RV Service and Repairs: Service department with RVTI certified technicians providing routine maintenance, repairs, and specialized services including Seal-Tech leak detection, Multi Seal tire sealant, nitrogen tire fill, and lithium upgrades.
5. RV Financing: Finance and Insurance Manager services facilitating financing through national lenders including Bank of America, US Bank, Bank of the West. Bi-weekly payment options available with terms up to 20 years.
6. RV Protection Products: Partnership with Portfolio for RV protection including LRV Assist roadside assistance, vehicle service contracts, interior/exterior protection, Multi Seal tire protection, tire & wheel protection, and GAP coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Lichtsinn RV is an authorized Winnebago and Newmar dealership selling new and pre-owned motorized RVs (Class A, B, B+, C, Super C, and adventure truck campers) through a Forest City, Iowa showroom and online channels. The dealership complements RV sales with a large parts distribution operation (the largest Winnebago parts department in the country), RVTI-certified service and repair, RV financing facilitation through national lenders, motorhome insurance, and protection plans (roadside assistance, tire protection, GAP coverage).

Product overview

Lichtsinn RV is a Winnebago and Newmar authorized dealership offering a comprehensive portfolio of motorhomes and services. Their new RV lineup includes Winnebago Class A gas motorhomes (Vista, Sunstar, Adventurer), Class A diesel motorhomes (Forza), Class C motorhomes (EKKO, View, Navion, Sunflyer, Elora), Class B camper vans (Travato, Revel, Revel Sport, Solis, Solis Pocket), adventure truck campers (ARKA), and Newmar Freedom Aire Class C diesel motorhomes. They also sell certified pre-owned RVs from multiple manufacturers. The dealership provides complementary services including RV parts sales (Winnebago, Itasca, and Newmar) with nationwide shipping, RV service and repair by RVTI-certified technicians, RV financing through national lenders, RV insurance, protection plans (roadside assistance, GAP coverage, tire protection), and live video appointment capabilities for remote shopping. The company is positioned as America's closest RV dealer to Winnebago's factory, located just one mile from the manufacturing facility in Forest City, Iowa.

Differentiator

Problem solved

Functional benefit

Products and services

• New Winnebago Motorized RVs Sale of new Winnebago motorized RVs including Class A gas, Class A diesel, Class C, Class B camper vans, and adventure truck campers. Pricing ranges from approximately $102,225 (Sunflyer 22RS) to $331,863 (ARKA 20Z). Customers benefit from zero delivery miles due to factory proximity and complimentary half-day orientation included with every purchase.
• Newmar Freedom Aire Class C Diesel Motorhomes Sale of Newmar's first luxury diesel Class C motorhomes available in two floorplans. Sold as an authorized Newmar dealer partner with full-line Newmar parts support.
• Used / Certified Pre-Owned RVs Sale of pre-owned RVs received on trade from multiple manufacturers. Prices range from approximately $54,900 to $159,900 depending on year, model, and condition. Certified Pre-Owned units qualify for a 60-day service plan covering major operating systems and accepted throughout US and Canada.
• RV Parts Sales (Winnebago, Itasca, Newmar) Sale of Winnebago, Itasca, and Newmar replacement parts and accessories through online catalog lookup and phone ordering. Described as the largest Winnebago parts department in the country, with 1-3 day shipping nationwide and internationally. WIT Club and GoLife Perk members receive a 10% discount.
• RV Service and Repair Routine maintenance, major repairs, and specialized services performed by RVTI certified technicians. Specialized offerings include Seal-Tech leak detection, Multi Seal tire sealant, nitrogen tire fill, and lithium battery upgrades. Service department recently expanded to handle a broader range of customer needs.
• RV Financing Facilitation Facilitation of RV loans through relationships with national lenders including Bank of America, US Bank, and Bank of the West. Offers competitive rates, bi-weekly payment options, and terms up to 20 years. Online financing application available.
• RV Insurance Motorhome RV insurance policies offering full/total loss replacement, agreed value, and actual cash value coverage options. Includes vacation liability, pet injury coverage, and personal effects coverage. Handles insurance claims for customers nationwide.
• RV Protection Plans RV protection products delivered through partnership with Portfolio, including LRV Assist all-inclusive roadside assistance, vehicle service contracts, interior/exterior protection packages, MULTI SEAL tire protection, tire and wheel protection, and GAP coverage.
• Live Video Appointments Virtual appointment service using video streaming technology that allows remote customers to view RVs live from home or office with a sales consultant during a scheduled appointment. Accessible on computer, tablet, smart TV, or phone.

Quantifiable outcome

• 32 consecutive years Flying W Customer Service Satisfaction Award Dealer
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Portfolio (LRV Assist)coreStrategic or Co-development PartnerPartnership with Portfolio to deliver RV protection products including LRV Assist all-inclusive roadside assistance, vehicle service contracts, interior/exterior protection, Multi Seal tire protection, tire & wheel protection, and GAP coverage.
• Winnebago IndustriesflagshipChannel Partner/ Reseller/ DistributorPrimary brand partner - #1 Volume Winnebago Dealer in North America since 2015. Sells complete lineup of Winnebago motorized motorhomes. Located just 1 mile from Winnebago Motorhome Factory enabling factory-direct purchasing with no delivery miles. Factory-trained sales consultants and technicians.
• Newmar (Dealer Partner)coreChannel Partner/ Reseller/ DistributorNewmar Dealer Partner selling Freedom Aire Class C diesel motorhomes. Full-line Newmar parts dealer. RVs delivered on flatbed trucks. Sales consultants receive Newmar product training.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Fretz RV: Pennsylvania-based Winnebago and motorized RV dealer with a long-standing Winnebago partnership and similar full-service (sales/parts/service) model. Comparable due to overlapping Winnebago brand focus and integrated ownership-lifecycle offering.
• Blue Compass RV: Large RV dealer group with 100+ locations across the US, offering new and used motorized and towable RVs plus service and parts. Comparable as a high-volume, multi-location RV retailer competing in similar product categories.
• General RV Center: One of the largest family-owned RV dealership groups in the US, operating multiple supercenters across the Midwest and Eastern US. Comparable in family-owned heritage, multi-brand motorized RV mix, and parts/service scale.
• National Indoor RV Centers: RV dealer group featuring distinctive indoor showroom facilities and a strong motorized-RV focus. Comparable to Lichtsinn in product mix (luxury Class A diesel and Class C), service intensity, and premium customer experience orientation.
• PleasureLand RV: Upper Midwest RV dealership group with multiple Minnesota locations selling motorized and towable RVs. Comparable given regional Midwest presence, motorized-RV focus, and proximity to similar customer demographics.
• Camping World Holdings: The largest publicly traded RV dealership chain in the US, offering new and used RV sales, parts, service, and financing across more than 200 locations. Highly comparable to Lichtsinn as a multi-brand, multi-revenue-stream RV retailer with overlapping customer base and operating model.
• Kunes RV: Family-owned RV and automotive dealer group with growing RV footprint across the Midwest. Comparable as a regional family-owned multi-brand RV retailer with integrated parts/service.
• McClain's RV: Large family-owned RV dealership with multiple Oklahoma and Texas supercenters carrying Winnebago and other major brands. Comparable as a regional family-owned, motorized-RV-focused dealer with full parts/service operations.
• Apache Camper Center: Long-established Winnebago-only dealer in Colorado offering new/used motorized RV sales, parts, and service. Comparable as a long-tenured, brand-aligned Winnebago specialist dealership with similar parts/service moat.
• Lazydays RV: Publicly traded RV dealership group specializing in motorized RVs with flagship 'Resort' style locations, full-service operations, and parts/service departments. Direct comparable given motorized-RV focus and integrated ownership-lifecycle offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lichtsinnrv
• YouTubeyoutube.com/c/LichtsinnRV
• Facebookfacebook.com/LichtsinnRV
• LinkedInlinkedin.com/company/lichtsinn-motors
• Instagraminstagram.com/lichtsinnrv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lichtsinn RV