Viström Webb AB

What Viström Webb AB does

Viström Webb AB (legal entity: Viström Digital Development AB, org.nr. 556914-1921) is a Swedish digital hybrid agency founded in 2013 in Skövde, Sweden, with a regional branch opened in Gothenburg in 2024. The firm operates with 12 employees spanning UI/UX design, frontend, backend, fullstack development, digital strategy, communications, project management, and operations/support, and has completed more than 300 projects for nearly 200 clients across Sweden and parts of the Nordic region.

The company's core product portfolio comprises four main pillars: (1) custom WordPress website development including React-based Gutenberg blocks, (2) WooCommerce-based e-commerce platforms with deep ERP and PIM integrations (Fortnox, FDT), (3) Hapio, a proprietary modular API-driven booking and scheduling system developed since 2017, and (4) Laravel/Vue.js custom web applications including calculation tools and IoT integrations. These are complemented by digital marketing services (SEO, SEM, social media, content), UI/UX design, and managed hosting with 24/7 support. Notable clients include The Swedish Club, XR Bolagen, Euromaint Rail, Dafgårds, Isodrän, DURI, SISAB, and Aqua Barn, spanning marine insurance, transport, prepared foods, B2B wholesale, and education.

Viström's business model combines project-based professional services (custom web development, e-commerce, booking systems, digital marketing) with recurring revenue from managed hosting/support retainers and licensing of its Hapio software. Pricing is fully quote-based with no public tiers. GTM is consultative and sales-led, executed through direct enterprise and mid-market engagements with named account managers, supported by a content marketing motion built on detailed customer case studies and the Läsvärd blog. The firm is privately held, founder-owned, and bootstrapped with no external funding disclosed.

Name

Viström Webb AB

Legal name

Viström Digital Development AB

Website

https://vistrom.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Viström Webb AB is a Swedish digital hybrid agency that builds custom WordPress websites, WooCommerce e-commerce platforms, Laravel web applications, and its proprietary Hapio booking system for enterprise and mid-market clients across Sweden and the Nordic region.

Ownership category

akta.pro rank

Headquarters

HQ city

Skövde

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Digital Development Services: Custom web development, e-commerce development, web application development, and booking system development. Revenue is project-based and recurring through ongoing maintenance and hosting agreements with clients. The company also develops and licenses its own Hapio booking software.
2. Managed Hosting and Support: Monthly managed hosting agreements with 24/7 monitoring, security patching, performance optimization, and SLA-backed support. Includes WordPress maintenance, managed hosting for web apps and platforms, and managed database, cache, and background job hosting.
3. Digital Marketing Services: SEO, SEM/Google Ads, social media advertising, content marketing, analytics, and strategy/consulting services. Typically sold as retainer agreements with monthly reporting and optimization cycles.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Viström is a Swedish digital hybrid agency that designs, develops, and maintains custom websites, e-commerce platforms, booking systems, and web applications for business clients across Sweden and the Nordics. Core services include WordPress and WooCommerce development, Laravel-based custom web applications, the proprietary Hapio modular booking system, UI/UX design, digital marketing (SEO/SEM/social), and managed hosting with 24/7 support. The agency delivers end-to-end digital projects with deep third-party integrations into ERP, search, payment, and shipping systems.

Product overview

Viström is a digital hybrid agency offering a comprehensive suite of digital services centered around website and e-commerce development using WordPress and WooCommerce platforms. The core product portfolio includes: (1) WordPress-based website development with custom Gutenberg blocks, (2) WooCommerce e-commerce solutions for B2B and B2C businesses, (3) Hapio - their proprietary modular booking and scheduling system built for complex enterprise booking needs, and (4) Laravel-based custom web application development. These are complemented by digital marketing services (SEO, SEM, social media, content), digital design (UI/UX), and managed hosting with 24/7 support. The company serves clients across Sweden and parts of Scandinavia with over 300 successful projects.

Differentiator

Problem solved

Functional benefit

Brands

• Hapio: A proprietary booking system developed by Viström, launched in 2017, offering flexible, modular, and API-driven booking and time management solutions.

Products and services

• WordPress Website Development Custom responsive website development using WordPress CMS, including custom Gutenberg blocks and themes, with focus on usability, SEO, and business goals. For Swedish and Nordic business clients.
• WooCommerce E-commerce Development E-commerce platform development using WooCommerce for B2B and B2C online stores, with custom product catalogs, pricing lists, and integrations to ERP and PIM systems. For mid-market and enterprise merchants.
• Hapio Booking System A proprietary, modular, API-driven booking and scheduling system built by Viström. Supports complex scenarios including multi-location facilities, multi-resource scheduling, instructor management, skill-level tracking, and dynamic workflow adjustments. For industries such as swimming schools, rail maintenance, and fire safety training.
• Laravel Web Application Development Custom web application development using the Laravel PHP framework, building tailored solutions such as e-commerce back-ends, production systems, booking systems, and material calculation tools. For enterprise and mid-market clients requiring scalable bespoke applications.
• Digital Marketing Services

Quantifiable outcome

• Freed 1,200 hours of administrative work per year for Aqua Barn through booking system optimization
• +2 more outcomes

Named customers15 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AlgoliacoreTechnology or IntegrationAlgolia provides the search functionality for Viström's enterprise clients including The Swedish Club and SISAB. Viström integrates Algolia's search API into client websites to enable fast, indexed search across large content databases. Multiple clients benefit from Algolia-powered search with custom configurations.
• FDTcoreTechnology or IntegrationFDT is an ERP system integrated with Viström's e-commerce builds. For SISAB, Viström connected the e-commerce platform to FDT so that invoices and orders created in the ERP are synchronized with the web platform via server communication.
• FortnoxcoreTechnology or IntegrationFortnox is a business management/ERP system integrated via API with Viström's booking system builds. For Brandfast, booking data automatically generates invoices in Fortnox and certificate information is sent to Brandskyddsföreningen.
• Customer's CanvascoreTechnology or IntegrationCustomer's Canvas is a product design editor used by Viström for the DesignDirekt.nu e-commerce project for Carpmans. The editor enables customers to design personalized products (water bottles) online, with designs then sent to production. Viström integrated the editor with their custom e-commerce system.
• KlarnacoreTechnology or IntegrationKlarna Checkout integrated as payment method within the DesignDirekt.nu e-commerce system for Carpmans. Enables customers to pay using Klarna's payment options, with payment data flowing to the Unifaun TA shipping system.
• Unifaun TAcoreTechnology or IntegrationUnifaun TA shipping system integrated with the DesignDirekt.nu e-commerce platform, connecting the order/payment flow to logistics and shipping operations for Carpmans' custom-printed products.
• FlowpapercoreTechnology or IntegrationFlowpaper is used to present catalogs, customer magazines, and brochures in a digital, scrollable format on DURI's B2B product website. Viström created the integration between Flowpaper and the custom product web platform.
• RedTivoliminorStrategic or Co-development PartnerDesign agency collaboration for DURI project. RedTivoli provided the design and graphic profile while Viström contributed technical implementation and development insights. Represents a creative-development partnership model.
• Morot Kommunikation & DesignminorStrategic or Co-development PartnerCreative agency partner for the Dafgårds 'Billys vs Gorbys' campaign. Morot handled the creative/form design while Viström delivered the technical implementation including WordPress Multisite, voting functionality, and spam protection.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Iteam: Iteam is a Stockholm-based digital product agency building custom web platforms and digital services for Nordic enterprises. It is a direct peer to Viström in custom digital development, in-house multidisciplinary teams, and Nordic mid-to-enterprise client focus.
• Great Works: Great Works is a Stockholm digital agency combining strategy, design, and technology to build websites and digital experiences for Scandinavian clients. Comparable to Viström as a Swedish hybrid creative-tech agency targeting mid-market and enterprise.
• Antura: Antura is a Swedish IT consultancy delivering bespoke web applications, integrations, and digital development for Swedish enterprise and SME clients. Directly comparable to Viström as a Sweden-based custom development firm with similar ERP/integration-driven project profiles.
• Oddity: Oddity is a Gothenburg-based digital agency building platforms, e-commerce, and brand experiences across the Nordics. Highly comparable to Viström in hybrid development+marketing positioning, WordPress/e-commerce stack, and Nordic mid-enterprise client base.

Regional players

• North Kingdom: North Kingdom is a Skellefteå-based Swedish experience design and digital production agency working with global brands. Comparable to Viström as a Northern Sweden-rooted digital hybrid agency, though larger and more experience-design oriented.
• Bouvet ASA: Bouvet is a Norwegian IT and digital consultancy operating across the Nordic region with significant web and integration practices. Comparable to Viström in core services (web, e-commerce, integrations) but at materially larger scale and geographic scope.
• Webstep ASA: Webstep is a Norwegian-listed consultancy providing custom development, integration, and application management services across the Nordics. Comparable to Viström in custom software focus and client mix, though much larger and geographically complementary.

Broad incumbents

• Knowit: Knowit is a large Nordic IT and digital consultancy offering web, e-commerce, and design services across the Nordics. Comparable to Viström in offering custom web/digital development for Nordic enterprises, but at far greater scale and breadth.
• Sigma IT & Software: Sigma IT is a large Swedish IT consultancy delivering custom development, integration, and digital services to Nordic enterprises. Broader incumbent comparable to Viström in serving Swedish enterprise with bespoke digital and e-commerce projects.

Emerging players

• Hypergene: Hypergene is a Swedish product-and-services firm building custom data and digital platforms for Nordic organizations. Partial overlap with Viström in custom platform delivery for Nordic mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vistromdigital
• LinkedInlinkedin.com/company/3349767
• Instagraminstagram.com/vistromdigitaldevelopment

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viström Webb AB