TECHEXPO Top Secret

What TECHEXPO Top Secret does

CyberRisk Alliance (CRA) is a private cybersecurity media, intelligence, and events company headquartered at 400 Madison Ave., New York, that operates a two-sided ecosystem serving two distinct customer cohorts: cybersecurity practitioners and senior leaders (CISOs, security executives, practitioners) who consume trusted editorial, community, and event content; and solution providers (cybersecurity vendor CMOs, demand-gen, brand, and marketing-operations teams) who pay for audience access, demand-generation programs, and event sponsorships. CRA is the parent of a portfolio of owned media brands (SC Media, Security Weekly, MSSP Alert, ChannelE2E, ChannelPro, Execweb, LaunchTech), the CyberRisk Collaborative (CRC) executive community, and flagship event properties including Identiverse, InfoSec World, The Official Cybersecurity Summit, and MSSP Alert Live, alongside an integrated PR agency (LaunchTech).

The underlying technical asset is CRA Connect, a first-party audience-intelligence platform that unifies behavioral, demographic, and firmographic data across 1.2M+ known cybersecurity professionals and integrates with client MarTech stacks (Salesforce, HubSpot, Marketo, 6sense) to deliver intent-based targeting, TAL/ICP matching, multi-touch ABM programs, and HQL (high-quality lead) campaigns. CRA cites 10.5M annual unique visitors across its media properties, 3,000+ members in CRC, and representation from 90% of Fortune 100 companies in its audience.

The business model is a recurring B2B media-and-marketing-services revenue engine with six revenue streams: sponsorship and advertising across owned brands; integrated marketing and ABM campaigns; event sponsorship and exhibition (300+ events/year); research and intelligence products; CRC membership and community programs; and HQL lead programs. Pricing is not publicly disclosed; all programs are customized and quote-based via direct sales. CRA was founded in 2021, acquired ChannelPro in December 2025, and is led by Bradford Rand as President, CEO, and Founder.

Name

TECHEXPO Top Secret

Legal name

CyberRisk Alliance

Website

https://techexpousa.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

CyberRisk Alliance is a private cybersecurity media, intelligence, and events platform serving two audiences — practitioners and senior security leaders who consume editorial, community, and event content, and solution providers who buy ABM, sponsorship, and lead-generation programs. It owns brands including SC Media, Security Weekly, MSSP Alert, Identiverse, and the CyberRisk Collaborative, anchored by a 1.2M+ first-party audience dataset.

Ownership category

akta.pro rank

Product category

Security-Cleared Recruitment Events

NAICS

Computer Training (61142), Professional Organizations (81392)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Physical Security & Clean Desk / Badge & Visitor Security Training (EDABAGAH)

Keywords

• Security-cleared recruiting events
• Defense industry job fairs
• Cleared professional hiring
• Government contractor recruiting
• Security clearance career fairs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sponsorship & Advertising Programs: Solution providers sponsor events, campaigns, and branded content placements across CRA's portfolio of media brands (SC Media, MSSP Alert, Security Weekly, ChannelE2E, etc.) to build awareness and generate pipeline.
2. Integrated Marketing Campaigns & ABM Programs: Custom marketing programs including ABM campaigns, content syndication, omni-channel nurture, and full-funnel surround-sound programs sold as recurring engagements to solution provider clients.
3. Event Sponsorships & Exhibition: Revenue from branded experiences, speaking slots, and exhibitor packages at owned events including Identiverse, InfoSec World, The Official Cybersecurity Summit, and MSSP Alert Live.
4. Research & Intelligence Products: Industry benchmark reports, CISO trend studies, buyer insight surveys, and analyst-style research sold or licensed to solution providers and practitioners seeking market clarity.
5. Membership & Community Programs: CyberRisk Collaborative (CRC) member briefings, community access, and executive forums generating membership-based recurring revenue from practitioner and leader segments.
6. High-Quality Lead Programs: HQL (High-Quality Lead) and multi-touch lead generation programs delivered to solution providers, with leads matched to TAL/ICP and validated before sales handoff.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels14 records

Core offering

TECHEXPO Top Secret produces professional hiring events that connect security-cleared professionals with defense contractors, government agencies, and private-sector employers recruiting within the cleared workforce community. The company organizes in-person career fairs and online recruiting events tailored to candidates holding active U.S. government security clearances and to the employers seeking to hire them.

Differentiator

Problem solved

Functional benefit

Brands

• CRA Connect: Intent engine and ABM platform that identifies high-value accounts, engages buying committees, and delivers targeted content.
• CyberRisk TV
• MSSP Alert Live

Products and services

• Security-Cleared Professional Hiring Events Career fairs and recruiting events that bring security-cleared job seekers together with defense contractors, government agencies, federal civilian employers, and private-sector cleared-services firms looking to recruit cleared talent.

Quantifiable outcome

• 90% Fortune 100 representation within the CRA audience
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• PeerSpot: PeerSpot (formerly IT Central Station) is a cybersecurity-focused B2B review and intent platform monetized through vendor sponsorship and ABM programs. Closely parallels CRA's audience intelligence and demand-gen offering within cybersecurity.
• G2: G2 is a leading B2B software review and intent platform monetized through vendor sponsorships, ABM, and lead-gen. Operates in adjacent software categories and overlaps with CRA's audience intelligence and vendor marketing programs.
• DHI Group (Dice): DHI Group operates Dice, a leading tech and cybersecurity job board and recruitment media platform, monetizing through employers seeking IT/security talent. Comparable in its specialized tech vertical audience and B2B monetization model.
• TechTarget: TechTarget operates a B2B technology media network combined with a leading intent data platform (Priority Engine), monetized through ABM and lead-gen programs to enterprise technology vendors — directly comparable to CRA's media-plus-intent-data model.
• Foundry (formerly IDG Communications): Foundry operates CIO, CSO, and PCWorld brands alongside a B2B intent and demand-generation platform serving enterprise technology vendors. The media-plus-vendor-marketing mix closely mirrors CRA's structure.
• The Channel Company (CRN): The Channel Company publishes CRN and runs channel-focused events serving IT vendors and solution providers. CRA's ChannelE2E and ChannelPro Network brands target the same IT channel audience with comparable media and event offerings.
• Informa Tech: Informa Tech owns flagship cybersecurity events including RSA Conference, Black Hat, and ISC, plus media brands like Dark Reading. It is the most direct competitor to CRA's combination of cybersecurity events, media, and audience intelligence.
• BrightTALK (a Cisco company): BrightTALK operates a B2B webinar and virtual events platform for technology vendors, monetized through sponsored content and lead-gen programs. Directly overlaps with CRA's webinar, webcast, and integrated marketing program offerings.

Others

• 6sense: 6sense is a B2B intent data and ABM platform that CRA's solutions integrate with via MarTech connectors. While not a direct competitor, it shares the buyer-intent data and ABM activation category relevant to CRA's CRA Connect platform.

Broad incumbents

• Gartner: Gartner provides enterprise IT and cybersecurity research, advisory, and conferences at significantly larger scale. While serving overlapping vendor and practitioner buyers, Gartner operates a much broader portfolio well beyond cybersecurity media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TechExpoJobFair
• LinkedInlinkedin.com/company/38773
• Facebookfacebook.com/techexpotopsecret

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TECHEXPO Top Secret