Feels Like

What Feels Like does

Feels Like is a privately held, Los Angeles–based design and innovation studio (Feels Like, Inc., a Delaware corporation) that creates new brands, software products, and digital experiences on a bespoke, project-by-project basis. The studio combines creative direction, brand identity, product design, real-time graphics, and full-stack engineering under one roof, enabling end-to-end delivery without handoffs. Its work spans mixed reality on Apple Vision Pro (built with RealityKit, ARKit, Optic ID, Crossmint V3, and Privy), interactive and generative wallpapers for Google Pixel, AI-powered consumer platforms (Suno, Arcade.ai), an AI biomechanics training tool for Team USA built with Google Cloud and DeepMind, and e-commerce and brand experiences for luxury and fashion houses including Valentino, Moncler, LVMH, Carolina Herrera, and KENZO x H&M.

The studio generates revenue through professional-services engagements — no public pricing, no self-serve product, and no channel partners. Pricing is bespoke per project; prospective clients reach the studio via [email protected]. The go-to-market is sales-led and portfolio-driven: the feelslike.studio website functions as the primary demand-generation channel, with client logos (Google, Valentino, Moncler, LVMH, Suno, Beats by Dre) and case studies as social proof, supplemented by a low-pressure newsletter signup and an experimental content platform called The Log. Customer segments are organized vertically, with primary concentrations in fashion and luxury brands and technology companies/startups, plus a dedicated business-unit relationship with Google that has lasted 6+ years.

Feels Like's competitive positioning rests on a talent moat (multidisciplinary creative-plus-engineering teams), an intangible-asset moat (a high-prestige client roster and recurring multi-year engagements), and early-mover expertise in emerging platforms such as Apple Vision Pro spatial computing and AI-native consumer interfaces. The company has not disclosed funding rounds, headcount, or revenue, and there is no evidence of external institutional investment, M&A activity, or leadership changes in the available data.

Name

Feels Like

Legal name

Feels Like, Inc

Website

https://feelslike.studio

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Feels Like is a privately held, Los Angeles–based design and innovation studio that creates bespoke brands, software products, and digital experiences for fashion/luxury houses (Valentino, Moncler, LVMH, Carolina Herrera) and technology companies (Google, Suno, Arcade.ai), spanning mixed reality, AI interfaces, and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design and Innovation Services: Feels Like generates revenue through bespoke design and engineering client engagements. Services include brand identity, software product development, e-commerce platform design, mixed reality experiences, and real-time graphics. Projects are customized per client, suggesting project-based fee structures rather than standardized product pricing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Feels Like is a Los Angeles-based design and innovation studio that creates brands, software products, e-commerce platforms, and digital/mixed reality experiences on a bespoke basis for fashion/luxury and technology clients. The studio operates end-to-end across creative direction, design, animation, content, and engineering, delivering spatial computing experiences for Apple Vision Pro alongside web, mobile, and AI-driven platforms.

Product overview

Feels Like is a design and innovation studio (Feels Like, Inc) that creates new brands, software products, and experiences. The studio operates across multiple project types including mixed reality applications (SYKY Apple Vision Pro showroom), AI-powered platforms (Suno music generation, Arcade.ai jewelry design, Team USA training tool), real-time graphics (Google Pixel Wallpapers), e-commerce experiences (Valentino, Carolina Herrera, KENZO x H&M, Moncler), and brand identity systems (Antihero, Suno). Feels Like does not sell a unified software product but rather provides services across design, engineering, and creative direction for client projects spanning fashion, luxury, technology, and gaming sectors. The studio's expertise includes spatial computing, generative AI, e-commerce platform design, and brand development.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand identity design Creation of new brand systems and identities for fashion, luxury, and technology clients, covering strategy, visual identity, and brand expression across digital and physical touchpoints.
• Software product design Design of consumer and enterprise software products, covering user experience, interface design, and design system development for technology clients.
• E-commerce experience design and engineering Design and engineering of e-commerce platforms and digital storefronts for fashion and luxury brands, combining custom storefront design with engineering on web platforms.
• Mixed reality and spatial computing experiences Design and development of mixed reality and spatial computing experiences for Apple Vision Pro and other platforms, combining immersive storytelling with spatial software engineering.
• Real-time graphics and 3D experience engineering Real-time graphics engineering and 3D experience production for gaming, brand, and platform clients, leveraging real-time rendering pipelines and immersive formats.
• AI platform design and integration Design and integration of generative AI and machine learning capabilities into consumer platforms and products, including AI music, image, and generative tools.

Quantifiable outcome

• 35% follower increase and 400% vote increase for LVMH Prize digital showroom compared to first year
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability14 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Next.js / VercelcoreTechnology or IntegrationFeels Like uses Next.js and Vercel as the development and deployment platform for client projects, including the Suno.ai landing page. Vercel is also used for web analytics on the Feels Like website. This represents a core technology dependency for the studio's web development practice.
• Dato (DatoCMS)coreTechnology or IntegrationFeels Like uses Dato CMS as its preferred content management system for client projects, enabling easy content updates. Used on Suno.ai and likely other client projects.
• Crossmint (V3)coreTechnology or IntegrationUsed for spatial-first checkout in the SYKY Apple Vision Pro showroom, enabling NFT/mint-based commerce within the mixed reality experience.
• Apple (RealityKit, ARKit, Optic ID)coreTechnology or IntegrationFeels Like built the SYKY showroom using Apple-native tools from the ground up, following best practices for RealityKit, ARKit, and spatial input responsiveness. Uses Optic ID for password-free account creation and purchase. Also uses Apple Sign-In and Apple Pay.
• PrivycoreTechnology or IntegrationUsed in the SYKY Apple Vision Pro showroom for onboarding with Apple Sign-In and embedded wallets, enabling frictionless user account creation in a spatial computing context.
• Google Cloud and DeepMindflagshipStrategic or Co-development PartnerFeels Like partnered with Google Cloud and DeepMind to design and build a first-of-its-kind AI training tool for Team USA's US Ski & Snowboard freestyle and snowboard teams ahead of the Olympic Winter Games. Google Cloud and DeepMind built custom AI models trained to understand athlete motion and snow sport demands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ueno: Boutique San Francisco-based creative studio that combines design, engineering, and brand work for tech-forward clients such as Stripe, Notion, and Coinbase. Closely comparable to Feels Like in size, cross-disciplinary model, and enterprise tech client base.
• Active Theory: Los Angeles-based digital experience studio known for immersive web, real-time graphics, and brand experiences for entertainment, fashion, and tech clients. Comparable to Feels Like in LA location, spatial/immersive expertise, and luxury/tech client roster.
• Buck: Los Angeles-based creative studio specializing in motion design, brand identity, and digital experiences for clients including Apple, Nike, and Google. Closely comparable in LA base, motion/design craft, and enterprise client caliber.
• Instrument: Portland-based design and engineering studio that builds digital products and brand experiences for brands like Google, Nike, and Patagonia. Comparable in operating model (design + engineering under one roof) and enterprise client base.
• Wild: Paris-based creative studio focused on brand identity and digital experiences for luxury and tech clients. Comparable in craft-led boutique positioning and luxury fashion client base.
• Resn: New Zealand-based creative technology studio that builds immersive digital experiences for entertainment and lifestyle brands. Comparable in experimental, craft-driven approach to interactive digital experiences.
• Locomotive: Montreal-based creative agency that designs and builds websites and brand experiences for premium brands. Comparable in boutique scale, design-and-engineering model, and emphasis on memorable digital experiences.

Broad incumbents

• R/GA: Global digital agency offering brand, design, technology, and consulting services to enterprise clients across luxury, tech, and consumer. Comparable in luxury and tech client overlap but broader scope and significantly larger scale.
• Huge: Global digital agency building products, brand experiences, and marketing platforms for enterprise clients. Overlaps with Feels Like in design and engineering capabilities for enterprise, but operates at much larger scale across a broader portfolio.
• Pentagram: Iconic independently-owned design firm with partners across brand identity, digital, and editorial design. Comparable in luxury fashion client work and high-end positioning, but operates as a multi-partner partnership rather than a single integrated studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/feelslikestudio
• LinkedInlinkedin.com/company/feelslikestudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feels Like