Greyt
Greyt is a Rotterdam-based professional services firm providing fractional and interim CFOs and Controllers to Dutch scale-ups, mid-market companies and PE/VC investors via a partner-owned network of 75+ finance professionals.
- Company typePrivate
- Founded2012
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Greyt does
Greyt is a Dutch professional services firm that provides part-time, interim, and fractional Chief Financial Officers (CFOs) and Controllers to scale-ups, mid-market companies, and investment firms. Founded in 2012 in Rotterdam by Martijn Wassink as Greyt Nederland B.V., the firm operates a 'Finance as a Service' (FAAS) model built around a partner-owned network that, as of March 2026, comprises more than 75 experienced CFOs and Controllers deployed on a flexible basis with clients across the Netherlands. The platform differentiates on pooled expertise: clients gain access not to a single consultant but to the collective knowledge of the full bench.
The company's offering spans five core service lines: Fractional & Interim CFO, Fractional & Interim Controller, Finance Managed Services (full outsourced finance function), Expert Services (restructuring, M&A and funding advisory), and Due Diligence. Adjacent advisory topics cover Scaling-up Finance, Impact, Finance Tech, AI and ESG Reporting, supported by whitepapers and community events such as Finance Drinks, Impact Ready, Investor Quarterly and Boot & Blini Borrel. Greyt has supported over 700 organizations across sectors including technology, professional services, manufacturing & logistics, real estate, consumer products & retail, energy & renewables, and biotech/healthcare.
Greyt generates revenue through professional services fees on monthly fractional and interim engagements (Controller gross comp €3,500-€6,000/month, with car, pension, bonus, and 25 vacation days). The company is privately held with no disclosed institutional investor, operates exclusively in the Netherlands, and is governed by a 26-partner co-ownership model. Leadership has transitioned twice in 14 months: founder Martijn Wassink stepped aside in November 2024 in favour of Richard Veffer (Managing Partner), Rudolf Maas Geesteranus (CCO) and Ed van Viegen (COO), followed by Suzanne Meuwissen's appointment as CEO on 9 March 2026. A full corporate rebrand was completed in June 2025 around the positioning 'Empower your financial future'.
Greyt firmographics
Firmographics- Name
- Greyt
- Legal name
- Greyt Nederland B.V.
- Website
- https://greyt.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greyt is a Rotterdam-based professional services firm providing fractional and interim CFOs and Controllers to Dutch scale-ups, mid-market companies and PE/VC investors via a partner-owned network of 75+ finance professionals.
- Ownership category
- akta.pro rank
Greyt industry classification
Industry- Product category
- Fractional & Interim Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Multi-Manager / Multi-PM Platforms (FSAHAKAD)
Keywords
Where Greyt is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Greyt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fractional CFO Services: Part-time or interim CFO deployment for scale-ups and mid-market companies. Clients pay for access to experienced CFO expertise without the overhead of a full-time finance team.
- Fractional Controller Services: Part-time Controller deployment working alongside or under CFO guidance, serving multiple clients simultaneously with financial and business control expertise.
- Due Diligence Services: Financial due diligence services for M&A and investment decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Greyt Controller: Part-time scale-up controller position |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Greyt product offering
Product offeringCore offering
Greyt deploys part-time, interim, and fractional Chief Financial Officers (CFOs) and Controllers to scale-ups, mid-market companies, and investment firms (PE/VC) in the Netherlands. Services are delivered through a network of 60+ experienced finance professionals who work on flexible engagement models ranging from part-time to full-time interim or project-based deployments. The core portfolio covers Fractional & Interim CFO, Fractional & Interim Controller, Finance Managed Services, Expert Services (including M&A, restructuring, funding), and Financial Due Diligence.
Product overview
Greyt offers a portfolio of fractional and interim financial professional services designed for scale-ups, mid-market companies, and investment firms (VC/PE). The core offering consists of five service lines: Fractional & Interim CFO, Finance Managed Services, Fractional & Interim Controller, Expert Services, and Due Diligence. These services are delivered by a network of 60+ experienced CFO's and Controllers who work part-time or project-based with clients. The company also provides specialized advisory topics including Scaling-up Finance, Impact, Finance Tech, AI, and ESG Reporting. Whitepapers on scaling-up finance and the scale-up controller role serve as knowledge resources. The model enables organizations to access top-tier financial expertise without the cost of full-time hires, with services scaled to each client's growth phase.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional & Interim CFO Provides part-time or interim Chief Financial Officer services to scale-ups, mid-market companies, and investment firms, delivering strategic financial leadership without the overhead of a full-time CFO hire.
- Finance Managed Services Comprehensive managed finance services that handle the full financial function for organizations, providing complete Finance as a Service (FaaS) solutions.
- Fractional & Interim Controller Part-time or interim Controller services that support financial operations, reporting, and business control for growing companies.
- Expert Services Specialized financial expertise addressing specific complex challenges such as restructuring, M&A, funding, and strategic advisory.
- Due Diligence Financial due diligence services for investment decisions, helping investors assess the financial health, risks, and opportunities of target companies.
Quantifiable outcome
- More than 700 organizations successfully supported since founding
- +1 more outcomes
Companies that use Greyt
Customer profileNamed customers5 records
Segments13 records
Ideal customer profiles5 records
Greyt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Greyt partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights5 records
Greyt competitors and assessment
Company assessmentDirect peers
- The CFO Centre: Global fractional CFO franchise operating in the Netherlands and other countries; offers part-time CFOs to SMEs and scale-ups on a similar engagement model to Greyt, making it the closest direct competitor.
- Paragon Interim Management: Dutch interim management provider placing senior finance, HR, and operations professionals on a contract basis; directly overlaps with Greyt's interim CFO/Controller offering and Dutch market focus.
- HeadFirst Group: Leading Dutch interim management and professional staffing platform; competes with Greyt for senior finance professional placements and shared client base among Dutch corporates.
- Boardroom Advisors: International fractional executive firm providing part-time MDs, CFOs, and NEDs to growth companies; comparable model to Greyt but with broader executive scope and UK-centric footprint.
- B2B CFO Partners: US-based partnership of fractional CFOs serving private companies; mirrors Greyt's partner network model though operating in a different geography with primarily owner-led business clientele.
- Acuity CFO: Fractional and interim CFO firm providing outsourced finance leadership to growth-stage companies; serves a similar mid-market/scale-up segment with comparable service model.
Broad incumbents
- Tatum (Randstad): Randstad-owned interim management brand focused on finance, HR, and change professionals; offers a much broader portfolio than Greyt but directly competes for the same interim CFO/Controller mandates in the Netherlands.
- Alvarez & Marsal: Global professional services firm with a large performance improvement and interim management practice; overlaps with Greyt's expert services, due diligence, and restructuring offerings but as part of a much broader portfolio.
- KPMG Advisory (Netherlands): Big Four advisory practice serving Dutch scale-ups, mid-market, and large corporates with finance transformation, deal advisory, and managed services; competes for the same finance-as-a-service and due diligence mandates though at different price points.
Regional players
- Strijbosch & Co: Dutch boutique finance consultancy offering interim CFO and finance transformation services to scale-ups and mid-market; overlaps with Greyt's Dutch scale-up focus but smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Greyt social profiles
Digital presenceGreyt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greyt leadership team
Management profileNumber of profiles
Profiles18 records
Greyt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greyt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greyt
What does Greyt do?
Greyt deploys part-time, interim, and fractional Chief Financial Officers (CFOs) and Controllers to scale-ups, mid-market companies, and investment firms (PE/VC) in the Netherlands. Services are delivered through a network of 60+ experienced finance professionals who work on flexible engagement models ranging from part-time to full-time interim or project-based deployments. The core portfolio covers Fractional & Interim CFO, Fractional & Interim Controller, Finance Managed Services, Expert Services (including M&A, restructuring, funding), and Financial Due Diligence.
Is Greyt a public or private company?
Greyt is a private company. It is classified as management employee owned and is currently operating.
When was Greyt founded?
Greyt was founded in 2012. It employs 11 to 50 people.
Where is Greyt based?
Greyt is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Greyt make money?
Three revenue lines are on record. Fractional CFO Services are the primary driver. The others are fractional Controller Services and due Diligence Services.
Who are Greyt's main competitors?
Direct peers on record are The CFO Centre, Paragon Interim Management, HeadFirst Group, Boardroom Advisors, B2B CFO Partners and Acuity CFO. Broad incumbents are Tatum (Randstad), Alvarez & Marsal and KPMG Advisory (Netherlands). Strijbosch & Co is listed as a regional player.
Does Greyt have an API?
No public API is recorded for Greyt.
What industry is Greyt in?
Greyt's product category is Fractional & Interim Financial Advisory Services. Its primary akta.pro industry code is FSAHAKAD, Multi-Manager / Multi-PM Platforms. Its NAICS code is 523940 and its SIC code is 8742.