Pasadena Federal Credit Union

What Pasadena Federal Credit Union does

Pasadena Federal Credit Union is a not-for-profit, member-owned federal credit union founded in 1935 by City of Pasadena employees, headquartered in Pasadena, California, and regulated by the National Credit Union Administration. As of April 2026, the institution manages $380 million in assets, serves over 25,000 members, and operates four branch locations across Pasadena, Bell Gardens, and Monrovia — including a school-based branch at John Muir High School — supplemented by access to 5,600+ shared branches and 30,000+ surcharge-free ATMs through the CO-OP Network.

The credit union's core offering spans deposit products (savings, checking, money market, IRAs, certificates) and a full loan suite (auto loans starting at 4.99% APR, mortgages via Right Choice Mortgage, home equity products, signature loans, Mastercard credit cards, and ADU loans). Digital services are delivered through a renewed five-year partnership with Mahalo Banking's Thoughtful Banking Platform, integrated with the Corelation KeyStone core system for real-time data access and fraud mitigation, alongside mobile apps, Zelle, Glia remote support, and Bloom+ financial wellness tools. Distribution combines physical branches, digital channels, phone/contact center, and an extensive partner ecosystem.

Following the October 2023 conversion to a community charter and the March 2024 merger with Pasadena Service Federal Credit Union, Pasadena FCU generates revenue primarily through net interest income on its loan portfolio (interest rates ranging from 4.99% APR on auto loans to 10.99% APR on Mastercard Platinum) plus fee-based services (overdraft, ATM, wire, loan processing). The institution serves individual consumer members across the San Gabriel Valley — including general consumers, youth, Hispanic and immigrant communities (recognized via the Juntos Avanzamos designation), and first-time homebuyers — with community engagement, bilingual services, and financial education as primary differentiation.

Name

Pasadena Federal Credit Union

Legal name

Pasadena Federal Credit Union

Website

https://pfcu.org

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Pasadena Federal Credit Union is a not-for-profit, member-owned federal credit union founded in 1935, serving over 25,000 members across the San Gabriel Valley with deposits, loans, mortgages, credit cards, and digital banking.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Consumer lending
• Deposit accounts
• Mortgage lending
• Credit union services

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income: Primary revenue stream from interest earned on loans including auto loans, mortgages, home equity loans, credit cards, and signature loans. Interest rates vary by product type and member creditworthiness.
2. Fee Income: Various fee-based services including overdraft fees, ATM fees, wire transfer fees, loan processing fees, and account maintenance fees.
3. Deposit Services: Member deposits including savings accounts, checking accounts, money market accounts, IRAs, and certificates that fund lending operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Pasadena Federal Credit Union is a not-for-profit, member-owned financial cooperative that provides retail banking products and consumer lending services to residents of the San Gabriel Valley. Its core offerings include deposit accounts (checking, savings, money market, IRAs, certificates), consumer loans (auto, mortgage, home equity, signature, share-secured, ADU), Mastercard credit cards, insurance products through TruStage, and digital banking via online and mobile channels. The institution funds its lending through member deposits and earns revenue primarily from net interest income and fee-based services.

Product overview

Pasadena Federal Credit Union offers a comprehensive suite of financial products and services centered around its digital banking platform. The core offering consists of deposit accounts (checking, savings, money market, IRAs, certificates), loan products (auto, mortgage, home equity, personal, credit cards), and insurance services. Digital banking capabilities include Online Banking, Mobile App, and Bloom+ financial wellness tools. The institution operates as a community-chartered credit union serving the San Gabriel Valley area with $380 million in assets and over 25,000 members, providing both traditional banking services and modern digital financial tools through partnerships with technology providers like Mahalo Banking.

Differentiator

Problem solved

Functional benefit

Products and services

• Savings Accounts Deposit accounts for members including regular savings, money market accounts, IRAs, and certificates, with competitive dividend rates for individuals and families in the San Gabriel Valley.
• Checking Accounts Transaction accounts including Convenience Checking and Advantage Checking, featuring direct deposit, debit card access, and overdraft protection for individual members.
• Youth Accounts Savings and checking accounts designed for children and young members to help build financial literacy and establish good money habits from an early age.
• Auto & Motorcycle Loans Vehicle financing for new and used cars and motorcycles for credit union members, with rates as low as 4.99% APR, a 90-day payment deferral option, and flexible terms up to 84 months.
• Recreational Vehicle Loans Financing for RVs, boats, and other recreational vehicles with flexible terms and competitive rates for credit union members.
• Mastercard Platinum Credit Cards Mastercard Platinum credit cards in standard and rewards-earning variants with fixed APRs starting at 10.99% and 12.99% respectively, no annual fee, zero balance transfer fees, and zero cash advance fees.
• Signature Loans & Lines of Credit Personal loans and revolving lines of credit for debt consolidation, major purchases, or unexpected expenses, with rates as low as 10.49% APR.
• Share Secured Loans Credit-builder loans secured by savings deposits, designed to help members establish or rebuild credit history.
• Mortgage Loans Home purchase and refinancing mortgage products including 10/15/20/30-year fixed-rate and 5/7/10-year adjustable-rate mortgages, FHA, VA, Cal/Vet, and conventional options, delivered in partnership with Right Choice Mortgage.
• Home Equity Loans & Lines of Credit Home equity loans and HELOCs allowing members to borrow against home equity for renovations, debt consolidation, or major purchases, with promotional and standard rates.
• Accessory Dwelling Unit (ADU) Loans Specialized financing for ADU construction, conversion, or renovation, offered in partnership with San Gabriel Valley Habitat for Humanity, including free consultations, rebuilding assistance, and flexible payment plans.
• Online Banking Web-based digital banking platform providing members account management, bill pay, transfers, eStatements, and financial tools.
• Mobile Banking App Native mobile application for iOS and Android providing members account access, mobile check deposit, funds transfers, Zelle peer-to-peer payments, and account management.
• Bloom+ Financial Wellness Tool Financial wellness and educational tool integrated into Pasadena FCU's digital banking services to help members manage finances and improve financial literacy.
• TruStage Insurance Insurance products including auto, home, life (whole and term), and accidental death & dismemberment coverage offered to members through the TruStage partnership, backed by CMFG Life Insurance Company (A.M. Best 'A' Excellent).
• Trust & Estate Planning Services Estate planning services including living trusts, estate plans, and trust administration, delivered through partnership with Affinity Trusts at discounted rates with the Affinity Loan financing option.
• GreenPath Financial Wellness Free financial counseling, credit review, student loan counseling, debt calculators, housing guidance, worksheets, and online courses offered to members through the GreenPath Financial Wellness partnership, including joint fraud prevention education.

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mahalo BankingcoreTechnology or Integration · 7 April 2026Five-year partnership renewal for digital banking services. Mahalo's Thoughtful Banking platform provides deep integration with Pasadena FCU's Corelation KeyStone core system, enabling real-time data access, fraud mitigation tools, and omnichannel member experiences. The partnership provides security features, card controls, and Spanish language accessibility.
• NFEC Western Region CoalitionminorStrategic or Co-development Partner · 26 March 2026Regional coalition with NFEC state chapters in California, Oregon, and Washington advancing financial literacy and economic empowerment initiatives. Coalition aims to institutionalize financial education through graduation mandates, teacher certification, K-12 pathways, and measurable benchmarks.
• San Gabriel Valley Habitat for HumanitycoreStrategic or Co-development PartnerPartnership to offer ADU (Accessory Dwelling Unit) loans to members. The collaboration helps members transform properties by building ADUs for extended family, aging parents, or rental income. Benefits include free consultations, rebuilding assistance from plans to permitting, and flexible payment plans.
• Right Choice MortgagecoreChannel Partner/ Reseller/ DistributorPartnership to expand mortgage products for members. Right Choice Mortgage helps provide a full suite of mortgage options including first-time homebuyer programs, refinancing, and various loan products to meet diverse member needs.
• GreenPath Financial WellnesscoreStrategic or Co-development PartnerPartnership with national nonprofit since 1961 providing financial counseling and education. Members receive free financial counseling session plus access to credit review, student loan counseling, debt calculators, housing guidance, worksheets, and online courses. Joint fraud prevention education programs.
• TruStage InsuranceminorChannel Partner/ Reseller/ DistributorTruStage provides insurance products including auto & home insurance, life insurance (whole and term), and accidental death & dismemberment coverage. Products backed by 80+ years of credit union experience with CMFG Life Insurance Company rated 'A' (Excellent) by A.M. Best.
• Affinity TrustsminorImplementation/ SI/ Consulting PartnerPartnership providing estate planning services including living trusts, estate plans, and trust administration. Offers free estate planning consultations and discounted living trusts for members. Affinity Loan available to finance trust setup costs.
• CO-OP NetworkcoreChannel Partner/ Reseller/ DistributorShared branch and ATM network providing access to 5,600+ shared branches and 30,000+ surcharge-free ATMs nationwide for Pasadena FCU members.
• John Muir High SchoolminorStrategic or Co-development PartnerSchool-based branch location at John Muir High School providing on-campus financial services for students and faculty. Financial education workshops conducted at the school.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• California Credit Union: Glendale, California-based community credit union serving the greater LA area, including Glendale—one of PFCU's expanded community-charter cities. Comparable community-focused mission, similar product mix, and direct geographic overlap with overlapping member acquisition zones.
• First Entertainment Credit Union: Hollywood, California-headquartered credit union serving entertainment industry employees and the broader LA community. Comparable deposit and loan product set with similar digital transformation focus and community engagement model.
• Wescom Central Credit Union: Anaheim-based credit union serving Southern California with a community-focused, member-owned model. Comparable deposit, loan, and mortgage products targeting similar LA-area consumer base, with greater scale and multi-county reach.
• Kinecta Federal Credit Union: Manhattan Beach, California-based credit union serving Los Angeles County and beyond. Similar community-oriented cooperative model with full-service deposits, lending, mortgage, and digital banking offerings to overlapping Southern California consumers.
• SchoolsFirst Federal Credit Union: Santa Ana, California-based credit union serving school employees and their families. Relevant as a California education-segment credit union, given PFCU's school-based branch at John Muir High School and K-12 financial-literacy focus.
• Logix Federal Credit Union: Burbank, California-based credit union serving the greater Los Angeles area. Offers comparable deposit, lending, and mortgage products to a similar Southern California consumer base, with materially larger scale and branch density.

Broad incumbents

• Alliant Credit Union: Chicago-headquartered digital-first credit union serving members nationwide with competitive rates, low fees, and online account opening. Represents the digital-incumbent threat that all community credit unions face in member acquisition and deposit competition.
• Boeing Employees Credit Union (BECU): Washington-state based large credit union with broad community eligibility. Relevant as a scaled credit-union benchmark for digital capabilities, product breadth, and member-experience investments, even though not geographically competitive with PFCU.

Regional players

• Valley Strong Credit Union: Visalia, California-based credit union serving Central California communities. Comparable community-charter model and product breadth, but operates in a different region than PFCU's LA County footprint.
• Patelco Credit Union: Pleasanton, California-based credit union serving Northern California primarily. Comparable cooperative, member-owned model with full-service deposits, lending, and digital offerings—a regional peer rather than direct geographic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pasadenafcu
• LinkedInlinkedin.com/company/pasadena-federal-credit-union
• Instagraminstagram.com/pasadena.fcu
• Xx.com/pasadenafcu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasadena Federal Credit Union