San Gabriel Valley Habitat for Humanity

What San Gabriel Valley Habitat for Humanity does

San Gabriel Valley Habitat for Humanity (SGV Habitat) is an IRS 501(c)(3) nonprofit organization founded in 1990 and headquartered at 800 W. Chestnut Ave., Suite 210 in Monrovia, California. As an autonomous affiliate of the global Habitat for Humanity network, the organization provides affordable homeownership, home preservation (critical repairs), and Accessory Dwelling Unit (ADU) construction for low-income families across the San Gabriel Valley, Los Angeles County, and specifically in El Sereno, Altadena, Pasadena, Monrovia, and Baldwin Park. Its core technical methodology combines volunteer labor, in-kind donations, and affordable financing — including zero- or low-interest mortgages and a sweat-equity requirement of 200–500+ hours per partner family — to deliver homes at below-market prices. Since founding, 362 families have achieved homeownership with a 100% success rate (zero foreclosures or defaults), and the organization reports that 96% of all donations go directly to build and repair homes, earning a Charity Navigator top 1% non-profit rating.

The organization monetizes its mission through a diversified revenue stack: individual donations (with matching-gift campaigns and legacy giving), ReStore retail operations selling donated furniture and building materials (Pasadena location), vehicle donations via Cars for Homes, the annual Raise the Roof Gala, the Women Build event, corporate and foundation partnerships (East West Bank, Fender, LA Clippers coalition, DPR Construction, Wells Fargo, Bank of America, James Hardie, C.W. Driver, Grifols, and others), and limited-time sweepstakes campaigns such as the Fender Custom Shop Altadena Stratocaster. Following the January 2025 Eaton Fire that destroyed more than 6,000 homes in Altadena, SGV Habitat launched the Eaton Fire Recovery Rebuild Program and the Breathing Room Initiative (offering up to $100,000 in 0% advance financing for temporary housing during rebuilding), broke ground on its 15th Altadena rebuild by July 2026, and partnered with GER³, Green Fenix, Civic Soul, and DSW contractor for end-to-end disaster recovery. The organization is led by CEO Bryan Wong and Board Chair Debbie Slavin, with a diversified board including Vice Chair Paul Nelson, Treasurer Judd Nelson, and Immediate Past Chair Tyler Roberts.

Name

San Gabriel Valley Habitat for Humanity

Legal name

San Gabriel Valley Habitat for Humanity

Website

https://sgvhabitat.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

San Gabriel Valley Habitat for Humanity is a Monrovia-based 501(c)(3) nonprofit affiliate, founded in 1990, that provides affordable homeownership, home repair, ADU construction, and Eaton Fire disaster recovery for low-income families across the San Gabriel Valley and Los Angeles County.

Ownership category

akta.pro rank

Headquarters

HQ city

Monrovia, California

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute to the organization's mission through one-time and recurring donations. The organization runs dollar-for-dollar matching gift campaigns and accepts various forms of giving including online donations, download donation forms, and legacy gifts.
2. ReStore Retail Operations: The ReStore sells donated home decor, furniture, and building materials at low costs. Revenue from retail sales supports the organization's homebuilding mission. Multiple ReStore locations operate in the region.
3. Vehicle Donations (Cars for Homes): Accepts donated vehicles as another in-kind giving option for donors, with proceeds supporting the organization's operations.
4. Fundraising Events: Annual Raise the Roof Gala and other events serve as major fundraising opportunities while also building community awareness and engagement.
5. Corporate and Foundation Partnerships: Corporate sponsorships, foundation grants, and in-kind construction donations from partners support both general operations and specific programs like Women Build and disaster recovery.
6. Sweepstakes and Special Campaigns: Limited-time sweepstakes campaigns such as the Fender Custom Shop Altadena Stratocaster sweepstakes, where donations support rebuilding efforts with tiered entry options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

San Gabriel Valley Habitat for Humanity is an IRS 501c3 nonprofit that builds and rehabilitates affordable homes for low-income families in the San Gabriel Valley through a sweat-equity and zero-interest mortgage model. The organization also operates ReStore discount retail stores selling donated furniture and building materials, and runs a disaster recovery program rebuilding homes for Eaton Fire survivors in Altadena.

Product overview

San Gabriel Valley Habitat for Humanity operates as a nonprofit affordable housing organization offering a portfolio of programs centered on homeownership, home repair, and disaster recovery. The core offerings include the Homeownership Program for first-time buyers, Home Preservation for critical repairs, and an Accessory Dwelling Units (ADU) program. The organization runs ReStore, a discount retail operation selling donated building materials and furniture. Following the 2025 Eaton Fire, the organization launched a major Eaton Fire Recovery Rebuild Program for Altadena families. Volunteer engagement is supported through programs like the Youth Volunteer Program, Volunteer Stamp Card Program, Women Build events, and the annual Raise the Roof Gala fundraising event. Together, these programs and retail/social enterprise operations form an integrated approach to building affordable housing and community resilience.

Differentiator

Problem solved

Functional benefit

Brands

• ReStore: Discount home improvement stores selling new and gently used furniture, building materials, and home goods. Proceeds support Habitat's mission.
• ReBuild Altadena
• Women Build
• Raise the Roof Gala

Products and services

• Homeownership Program Affordable homeownership program that helps low-income families achieve homeownership through affordable financing, sweat-equity volunteer labor (200-500+ hours), and zero-interest or low-interest mortgages priced based on ability to pay.
• Home Preservation (Critical Home Repair)

Quantifiable outcome

• 100% of partner families have successfully completed the homeownership program with zero foreclosures or defaults since 1990
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

32 partnerships are on record, tiered minor and core.

• BluebeamminorOthersTechnology partner providing software solutions that may support construction planning and documentation processes.
• Southern California Edison (SCE)minorOthersUtility company partnership supporting energy-related aspects of affordable housing construction and rebuilding efforts.
• GrifolsminorOthersCorporate sponsor supporting SGV Habitat's mission and programs.
• Wells Fargo BankminorOthersFinancial institution partner supporting affordable homeownership programs.
• Travelers InsuranceminorOthersInsurance partner supporting Women Build events and construction projects.
• James HardieminorOthersBuilding materials partner providing fiber cement products for home construction and renovation.
• City of HopeminorOthersHealthcare institution partner supporting community wellness alongside housing stability.
• East West BankcoreOthersLead sponsor for Women Build events; financial institution providing banking services and event sponsorship for multiple years.
• Altadena Builds Back Foundation (Pasadena Community Foundation)coreStrategic or Co-development PartnerCommunity foundation specifically focused on Altadena fire recovery, co-funding rebuilding efforts with SGV Habitat.
• C.W. Driver CompaniescoreStrategic or Co-development PartnerConstruction and development firm partner sponsoring Women Build events and providing construction expertise.
• Cornerstone Building BrandsminorOthersBuilding materials manufacturer providing products for affordable housing construction.
• Totten TubesminorOthersConstruction materials supplier providing steel tubes and structural products for building projects.
• Holliday RockminorOthersConstruction aggregate supplier providing materials for building projects.
• DPR ConstructioncoreStrategic or Co-development PartnerConstruction firm partner supporting Women Build 2025 and rebuilding efforts following the Eaton Fire.
• Albertsons/VonsminorOthersGrocery retailer providing food donations and support for volunteer events and community programs.
• GER³ (Global Emergency Relief, Recovery & Reconstruction)coreStrategic or Co-development PartnerDisaster response organization partnered with SGV Habitat to support Altadena families impacted by the Eaton Fire. Provided licensed expertise including testing, smoke remediation, and debris removal while SGV Habitat led the rebuilding phase.
• Fender Musical Instruments CorporationcoreStrategic or Co-development PartnerCreated one-of-a-kind Fender Custom Shop Altadena Stratocaster from wood salvaged from an iconic Altadena Deodar Cedar tree lost in the Eaton Fire. Partnership includes sweepstakes campaign to raise funds for rebuilding efforts.
• PLUS1minorStrategic or Co-development PartnerPartner supporting the Fender partnership initiative for Altadena fire recovery through music and community engagement.
• Green FenixcoreStrategic or Co-development PartnerPartner focused on helping restore the tree canopy that was lost in the Eaton Fire, addressing the community's loss of greenery and canopy that defined Altadena's character.
• LA ClipperscoreStrategic or Co-development PartnerNBA team partnered with SGV Habitat, Comcast NBCUniversal, Pechanga Resort Casino, and Habitat for Humanity of Greater Los Angeles for a transformative community initiative to rebuild neighborhoods across Los Angeles and the San Gabriel Valley.
• Habitat for Humanity of Greater Los AngelescoreStrategic or Co-development PartnerAffiliated Habitat for Humanity chapter collaborating on broader LA region rebuilding efforts following the Eaton Fire.
• Civic SoulcoreStrategic or Co-development PartnerOrganization led by Caitlin McHugh Stamos, an Altadena native, focused on helping her hometown recover. Provided critical support to survivors including housing needs, transportation, home goods, and everyday essentials.
• California State Senator Sasha Renée PérezcoreStrategic or Co-development PartnerPartnership with Senator's office on the 'Closing the Recovery Gap' initiative, hosting free community rebuilding information sessions for Eaton Fire survivors.
• DSW (contractor partner)coreImplementation/ SI/ Consulting PartnerTrusted contractor partner building homes as part of SGV Habitat's Eaton Fire Recovery Rebuild Program, allowing more families to rebuild and return home sooner.
• Presbytery of San GabrielcoreStrategic or Co-development PartnerRegional body of the Presbyterian Church bringing together congregations across the San Gabriel Valley to serve God through faith, justice, compassion, and community transformation.
• Northrop GrummancoreStrategic or Co-development PartnerDefense contractor sponsor supporting the 'Hammer for Heroes' build event honoring veterans in the community for their contributions to the country.
• Foothill TransitminorOthersPublic transit agency partner supporting community transportation initiatives.
• California Fire FoundationminorOthersState fire foundation supporting fire-related recovery and preparedness efforts.
• RMPFminorOthersRegional foundation partner supporting housing and community development initiatives.
• TCS Education SystemminorOthersEducational system partner supporting student involvement and educational initiatives.
• Comcast NBCUniversalminorOthersMedia partner in the LA Clippers community rebuilding initiative for fire recovery.
• Pechanga Resort CasinominorOthersGaming hospitality partner in the LA Clippers community rebuilding initiative for fire recovery.

Scale indicators11 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Habitat for Humanity International: Global parent network of all Habitat affiliates. SGV Habitat is a local chapter within this federation, sharing brand, methodology, and tithe obligations with the parent organization.
• Enterprise Community Partners: National nonprofit focused on affordable housing finance, development, and policy. Comparable as an established, multi-state nonprofit with deep funder relationships in affordable housing.
• Mercy Housing: National nonprofit affordable housing developer operating across multiple states. Comparable as a larger-scale nonprofit providing affordable rental and homeownership opportunities for low-income families.

Direct peers

• Self-Help Enterprises: California-based nonprofit affordable housing developer and service provider operating in the San Joaquin Valley. Comparable mission-driven model providing affordable homeownership, rehab, and community development services.
• Habitat for Humanity of Greater Los Angeles: Affiliated Habitat for Humanity chapter serving the broader Los Angeles region. Directly comparable as a sister affiliate executing the same sweat-equity homeownership and ReStore model, currently collaborating with SGV Habitat on the Eaton Fire rebuild.
• PATH (People Assisting the Homeless): Los Angeles-based nonprofit addressing homelessness and housing insecurity through supportive housing development and services. Comparable as a regional affordable-housing nonprofit serving Southern California low-income populations.

Regional players

• Skid Row Housing Trust: Los Angeles-based nonprofit developing and operating supportive housing for chronically homeless individuals. Comparable as a regional affordable-housing nonprofit within the same LA-area ecosystem.
• LA Family Housing: Los Angeles-based nonprofit providing housing and supportive services to families experiencing homelessness. Comparable as a Southern California affordable-housing nonprofit with a focus on family stability outcomes.
• Abode Services: Bay Area-based nonprofit providing supportive and affordable housing services. Comparable as a California-focused affordable-housing nonprofit, though serving a different geography from SGV Habitat.

Emerging players

• GRID Alternatives: Nonprofit installing solar electric systems for low-income families, with a volunteer-driven home-building-adjacent model. Comparable as a volunteer-led nonprofit leveraging sweat-equity-style community engagement in California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SGVHabitat
• YouTubeyoutube.com/channel/UCuPsz20A7Z5nK_vfih41MBg
• Facebookfacebook.com/sgvHabitat
• LinkedInlinkedin.com/company/san-gabriel-valley-habitat-for-humanity
• Instagraminstagram.com/sgvhabitat

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Gabriel Valley Habitat for Humanity