All Recreation
All Recreation is a privately held commercial playground equipment distributor and turn-key installer, exclusively distributing BCI Burke products to parks, schools, HOAs, daycares, churches, and municipalities across Virginia, Maryland, and Washington D.C. from its Ashburn, Virginia headquarters.
- Company typePrivate
- Founded1994
- HeadquartersAshburn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What All Recreation does
All Recreation is a privately held commercial playground equipment distributor and turn-key installation services provider headquartered in Ashburn, Virginia. Founded in 1994 by John Lombardi, who has four decades of industry tenure, the company exclusively distributes BCI Burke playground equipment and related recreational products across Virginia, Maryland, and Washington D.C. It positions itself as the largest commercial playground distributor in this three-jurisdiction territory. The company sells and installs commercial playground structures (ages 2-5 and 5-12), inclusive play equipment, the ELEVATE outdoor fitness course, music play products (PlayEnsemble and Percussion Play), safety surfacing (engineered wood fiber and pour-in-place rubber), shade structures, site amenities (via partner DuMor), dog park equipment, and sports/recreation products. Named product lines include Level X and Level X Ally sculptural climbers, Brava Universal Swing, and gaga ball pits.
All Recreation operates a sales-led direct field motion employing dedicated recreation specialists (Eric White, Chance Coleman, Bert Weltens) who provide free site visits, develop proposals with 3D color design renderings, and manage projects through installation. The team includes Certified Playground Safety Inspectors (CPSI) and the firm only provides IPEMA-certified equipment. It carries $5 million in umbrella liability insurance on installations, exceeding typical industry coverage. Distribution is exclusively direct; the company does not sell through retail or e-commerce. Pricing is quote-based and project-specific, with multi-year cooperative purchasing contracts available through GOVMVMT, Equalis Group, Sourcewell, GSA, and OMNIA Partners for institutional and government buyers.
Revenue derives from one-time equipment sales and ongoing professional services across design/planning, installation, and recurring safety/maintenance inspections. Customer concentration is diversified across seven named verticals: parks and recreation departments, K-12 schools, HOAs and property managers, child development centers and preschools, churches and religious organizations, apartments and multi-family housing, and landscape architects and designers. Notable accounts include Loudoun County Parks, Thomson Elementary School, Kingstowne Community, Montessori of Westminster, Town of Chestertown (Maryland), New Bristow Village HOA, Bright Starts Daycare, Town of Luray, and Brainy Camps Association. The company is privately held with no external investors, parent company, or public capital signals identified, and is led by founder/President John Lombardi.
All Recreation firmographics
Firmographics- Name
- All Recreation
- Legal name
- All Recreation
- Website
- https://allrec.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All Recreation is a privately held commercial playground equipment distributor and turn-key installer, exclusively distributing BCI Burke products to parks, schools, HOAs, daycares, churches, and municipalities across Virginia, Maryland, and Washington D.C. from its Ashburn, Virginia headquarters.
- Ownership category
- akta.pro rank
All Recreation industry classification
Industry- Product category
- Commercial Playground Equipment Distribution
- NAICS
- All Other Amusement and Recreation Industries (713990)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)
- akta.pro secondary industry
- Outdoor Play & Sports Toys Distribution (CRAOAMAG)
Keywords
Where All Recreation is headquartered
LocationHeadquarters
- HQ city
- Ashburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All Recreation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commercial Playground Equipment Sales: Sale of commercial playground equipment including playground structures, swings, climbers, slides, and inclusive play equipment sourced from BCI Burke and other manufacturers.
- Safety Surfacing Installation: Installation of safety surfacing including unitary rubber surfacing, engineered wood fiber, and synthetic turf as part of playground projects.
- Design and Planning Services: Professional design services including 3D color design drawings, site planning, and project management for playground installations.
- Safety and Maintenance Services: Ongoing safety inspections, compliance verification, and maintenance services for existing playground installations. The company offers $5 million umbrella liability insurance on all installations.
- Site Amenities and Accessories: Sale and installation of site amenities including benches, tables, trash receptacles, shade structures, dog park equipment, and custom signage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom project-based pricing for playground equipment and installation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
All Recreation product offering
Product offeringCore offering
All Recreation is a commercial playground distributor that sources, designs, installs, and maintains commercial playground and recreation areas for parks, schools, daycare centers, churches, and community associations. The company exclusively distributes BCI Burke playground equipment and complementary recreational products, providing turn-key solutions from initial consultation and 3D design through installation and ongoing safety maintenance across Virginia, Maryland, and Washington D.C.
Product overview
All Recreation is a commercial playground distributor offering turn-key design, installation, and maintenance of recreation spaces. The portfolio includes commercial playground equipment from BCI Burke (structures, slides, swings, climbing elements), ELEVATE® and Activate outdoor fitness courses, Music Play products (PlayEnsemble and Percussion Play instruments), Safety Surfacing (Engineered Wood Fiber and pour-in-place rubber), Shade & Shelters, Site Amenities (benches, tables from DuMor and Novo Playful Furniture), Dog Park Equipment, and Sports and Recreation products. Named product lines include Level X® and Level X Ally® sculptural climbers, Brava Universal Swing, Serenity Spot, and various inclusive play products. Services include planning and design, installation, and safety maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Playground Equipment
Quantifiable outcome
- 30+ years of commercial playground installation experience with thousands of projects completed
- +1 more outcomes
Companies that use All Recreation
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles6 records
All Recreation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
All Recreation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BCI BurkecoreBCI Burke is the primary manufacturer and strategic partner for All Recreation's commercial playground equipment. The company exclusively distributes BCI Burke products including playground structures, fitness equipment, inclusive play products, and site amenities. This partnership provides access to IPEMA certified products with comprehensive warranties and ongoing product innovation in playground equipment.
- Percussion PlayminorPercussion Play is a manufacturer of outdoor musical instruments that All Recreation partners with to offer advanced musical instrument offerings for music parks and outdoor musical spaces in addition to their PlayEnsemble line.
- DuMorminorDuMor is a manufacturer of site furnishings including benches and accessories that All Recreation offers as part of their site amenity products, including customized options for Washington, D.C. projects.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
All Recreation competitors and assessment
Company assessmentBroad incumbents
- Kompan: Danish-origin global manufacturer of commercial playgrounds and outdoor fitness equipment with a U.S. distribution presence. Directly competitive on product range—playgrounds, fitness, inclusive play—and serves the same institutional buyer segments.
- Landscape Structures: Major commercial playground equipment manufacturer and direct competitor in the Mid-Atlantic and national markets. Overlaps directly with All Recreation on playground equipment, inclusive play, and outdoor fitness product categories serving schools, parks, and HOAs.
- GameTime (PlayCore): Commercial playground equipment manufacturer and distributor under the PlayCore recreation-products platform. Competes for the same municipal, school, and community playground RFPs as All Recreation, often with a broader product portfolio and national footprint.
Direct peers
- Benke Recreation Products: Commercial playground and recreation equipment distributor serving Mid-Atlantic and Northeast markets with turn-key installation, surfacing, and site amenities. Highly comparable business model, geography overlap, and customer base to All Recreation.
- Play & Park Structures: Commercial playground equipment manufacturer/distributor providing turn-key design and installation services to schools, parks, and HOAs. Comparable product offering (structures, inclusive play, fitness) and customer verticals.
- Cunningham Recreation: Regional commercial playground and recreation equipment distributor providing design, installation, and surfacing services. Operates with a similar turn-key sales-and-install model targeting parks, schools, and HOAs.
- Superior Recreational Products: Manufacturer and distributor of playground equipment, shade structures, and site amenities serving parks, schools, and communities. Competes across several of All Recreation's core product categories including playground structures and site furnishings.
- Miracle Recreation Equipment Company: Commercial playground equipment manufacturer offering design, supply, and installation services for parks, schools, and communities. Closely comparable to All Recreation's full-service model and customer mix.
Regional players
- Northwest Playground Equipment: Regional commercial playground distributor serving the Pacific Northwest with design, installation, and surfacing services. Comparable business model and institutional customer segments but operates in a different geography.
- Henderson Recreation Equipment: Regional playground and recreation equipment distributor serving the Mid-Atlantic and Southeast with installation and maintenance services. Comparable business model and customer base; competes in adjacent territory to All Recreation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
All Recreation social profiles
Digital presenceAll Recreation compliance and trust
Trust signalCompliance1 record
All Recreation financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Recreation leadership team
Management profileNumber of profiles
Profiles5 records
All Recreation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Recreation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Recreation
What does All Recreation do?
All Recreation is a commercial playground distributor that sources, designs, installs, and maintains commercial playground and recreation areas for parks, schools, daycare centers, churches, and community associations. The company exclusively distributes BCI Burke playground equipment and complementary recreational products, providing turn-key solutions from initial consultation and 3D design through installation and ongoing safety maintenance across Virginia, Maryland, and Washington D.C.
Is All Recreation a public or private company?
All Recreation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All Recreation founded?
All Recreation was founded in 1994. It employs 11 to 50 people.
Where is All Recreation based?
All Recreation is headquartered in Ashburn, United States, in the North America region.
How does All Recreation make money?
Five revenue lines are on record. Commercial Playground Equipment Sales are the primary driver. The others are safety Surfacing Installation, design and Planning Services, safety and Maintenance Services and site Amenities and Accessories.
Who are All Recreation's main competitors?
Broad incumbents on record are Kompan, Landscape Structures and GameTime (PlayCore). Direct peers are Benke Recreation Products, Play & Park Structures, Cunningham Recreation, Superior Recreational Products and Miracle Recreation Equipment Company. Regional players are Northwest Playground Equipment and Henderson Recreation Equipment.
Does All Recreation have an API?
No public API is recorded for All Recreation.
What industry is All Recreation in?
All Recreation's product category is Commercial Playground Equipment Distribution. Its primary akta.pro industry code is CRAOAJAB, Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing), with a secondary code of CRAOAMAG, Outdoor Play & Sports Toys Distribution. Its NAICS code is 713990 and its SIC code is 3949.