Gastroenterology Specialties

What Gastroenterology Specialties does

Gastroenterology Specialties, P.C., operating alongside Lincoln Endoscopy Center, L.L.C., is a private, physician-owned gastroenterology practice headquartered at 4545 R Street in Lincoln, Nebraska, founded in 1988 and self-described as one of the Midwest's largest unaffiliated private GI practices. The practice employs 101-250 staff across roughly 15+ board-certified gastroenterologists, advanced practice providers (APRNs/PA-Cs), and registered dietitians, and serves adult patients in Nebraska and surrounding Midwest states through two co-located channels: an outpatient clinic and an accredited endoscopy center delivering diagnostic and therapeutic procedures including colonoscopy, upper endoscopy, capsule endoscopy, esophageal manometry, ERCP, endoscopic ultrasound (EUS), HALO ablation for Barrett's esophagus, hemorrhoid banding, breath testing, and Remicade infusions for inflammatory bowel disease. Patient acquisition is sales-led, relying on primary care referrals, insurance network participation, direct phone scheduling, online appointment requests, and a branded patient portal for ongoing communication, with revenue generated from professional services billed primarily through insurance across six primary disease segments (colon cancer screening, GERD/acid reflux, liver disease, celiac disease, IBD, and hemorrhoid conditions). The practice is a member of OneHealth Nebraska, an alliance aimed at preserving independent medical practice, and operates without venture capital, hospital system, or private equity ownership. Technology footprint is conventional clinical: endoscopic imaging platforms, capsule endoscopy hardware, radiofrequency ablation systems for Barrett's esophagus, and a standard patient portal; there is no disclosed AI/ML capability, proprietary software product, or external technology partnership. Strategic positioning rests on concentrated GI subspecialty talent, integrated clinic-and-ASC economics, and independent-practice identity within a regional market.

Name

Gastroenterology Specialties

Legal name

Gastroenterology Specialties, P.C.

Website

https://gidocs.net

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Gastroenterology Specialties, P.C. & Lincoln Endoscopy is a private, physician-owned gastroenterology practice in Lincoln, Nebraska, delivering diagnostic, therapeutic, and screening GI services through an integrated clinic and accredited endoscopy center to patients across the Midwest.

Ownership category

akta.pro rank

Product category

Gastroenterology Medical Practice

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Advanced Endoscopy (ERCP/EUS/Interventional) (HLAKAEAC), Colorectal Disease & Proctology (HLAKAEAJ), Endoscopy & GI Diagnostic Centers (HLAFAKAG)

Keywords

• Gastroenterology medical practice
• Endoscopy center services
• Digestive disease treatment
• Colon cancer screening
• Nutrition counseling services

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Medical Procedure Services: Revenue generated from diagnostic and therapeutic gastroenterology procedures including colonoscopy, upper endoscopy, capsule endoscopy, EUS, ERCP, and various treatment procedures performed at the clinic and Lincoln Endoscopy Center.
2. Office Consultation Visits: Revenue from outpatient clinical consultations with gastroenterologists and advanced practice providers for evaluation, diagnosis, and management of digestive health conditions.
3. Nutrition Counseling Services: Revenue from registered dietitian consultations for gastrointestinal issues including celiac disease, fructose and lactose intolerances, gastroparesis, and IBS.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gastroenterology Specialties, P.C. is a private gastroenterology medical practice that diagnoses and treats disorders of the esophagus, stomach, intestines, gall bladder, liver, and pancreas. It operates the Lincoln Endoscopy Center, an accredited outpatient facility offering colonoscopy, upper endoscopy, capsule endoscopy, EUS, ERCP, HALO ablation, hemorrhoid banding, Remicade infusions, and breath testing, along with registered dietitian nutrition counseling for digestive conditions.

Product overview

Gastroenterology Specialties, P.C. is a gastroenterology medical practice operating the Lincoln Endoscopy Center as its primary facility. The practice offers a comprehensive range of digestive health services including colon cancer screening, diagnostic procedures (colonoscopy, upper endoscopy, capsule endoscopy, breath testing), and therapeutic interventions (ERCP, EUS, HALO ablation, hemorrhoid banding). The portfolio includes both clinic-based services and an accredited endoscopy center, along with support services such as nutrition counseling and a patient portal for online access to medical records and scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Lincoln Endoscopy Center Accredited outpatient endoscopy facility providing diagnostic and therapeutic gastrointestinal procedures including colonoscopy, upper endoscopy, and advanced interventional procedures.
• Colonoscopy Visual examination of the colon using a flexible tube with camera to detect polyps, cancer, and other abnormalities. Used for routine colon cancer screening and diagnostic evaluation.
• ERCP (Endoscopic Retrograde Cholangiopancreatography) Advanced procedure combining endoscopy and X-rays to diagnose and treat conditions of the bile and pancreatic ducts.
• EUS (Endoscopic Ultrasound) Combines ultrasound imaging with endoscopy to evaluate digestive and lung diseases, allowing for detailed imaging of organ walls and surrounding structures.
• HALO Ablation Technology Radiofrequency ablation technology for treating Barrett's esophagus and other conditions requiring precise tissue removal.
• Capsule Endoscopy Minimally invasive procedure using a swallowable capsule with a tiny camera to visualize the small intestine.
• Breath Testing Non-invasive diagnostic testing for conditions such as lactose intolerance, fructose intolerance, and bacterial overgrowth.
• Remicade Infusions Infusion therapy for inflammatory bowel diseases including Crohn's disease and ulcerative colitis.
• Hemorrhoid Banding Office-based procedure for treating hemorrhoids using rubber band ligation technique.
• Nutrition Counseling Registered dietitian consultations assisting patients with gastrointestinal dietary needs including celiac disease, IBS, fructose and lactose intolerances, and gastroparesis.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• OneHealth NebraskacoreStrategic or Co-development PartnerGastroenterology Specialties, P.C. is a proud member of OneHealth Nebraska, an organization with the mission to preserve the independent practice of medicine by supporting healthcare providers dedicated to delivering the highest quality patient-focused care. This affiliation connects the practice with a network of independent healthcare providers in Nebraska.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MNGI Digestive Health: Large independent gastroenterology practice based in Minneapolis with integrated clinic and endoscopy center serving the Upper Midwest. Closest geographic and structural peer—an independent, multi-physician group with comprehensive GI services.
• Peak Gastroenterology Associates: Independent gastroenterology group in the Front Range/Rocky Mountain region operating clinic and endoscopy services. Comparable specialty practice profile and case mix (screening, GERD, IBD, liver).
• Austin Gastroenterology: Large independent single-specialty GI group offering comprehensive services including advanced endoscopy and infusion therapy. Comparable physician-owned, multi-location independent practice archetype.
• Illinois Gastroenterology Group: Multi-physician independent GI practice in the Midwest offering colonoscopy, advanced endoscopy, infusion, and hepatology. Similar unaffiliated, physician-owned model serving a regional Midwest patient base.

Broad incumbents

• GI Alliance: Largest US gastroenterology practice management platform, PE-backed and actively acquiring independent GI groups. Direct overlap in service line (colonoscopy, advanced endoscopy, IBD management) makes it the most relevant comparator for scale, payer leverage, and exit dynamics.
• United Digestive: PE-backed GI platform operating across the Southeast with full clinic + endoscopy center model. Highly comparable operating model (integrated clinic, accredited ASC, advanced endoscopy) and a relevant consolidator/peer for an independent Midwest group.
• Gastro Health: Large multi-state gastroenterology platform offering clinic, infusion, and endoscopy services. Comparable in scope (advanced procedures, nutrition, IBD biologics) and represents the consolidator archetype that could target a Nebraska platform asset.

Regional players

• Bryan Health: Regional health system headquartered in Lincoln, Nebraska, that operates endoscopy services and competes for GI patients in the same primary market. Direct local competitor for screening and procedural referrals.
• Nebraska Medicine Gastroenterology: Academic health system-based GI service in Omaha competing for Nebraska-area referrals. Represents the dominant hospital-affiliated competitor in the immediate geography and a potential employer of local gastroenterology talent.

Others

• CRH Medical (now Welltower-affiliated GI/ASC platform): Public GI and anesthesia platform historically focused on acquiring and operating endoscopy centers. Relevant ecosystem participant given Gastroenterology Specialties' ownership of Lincoln Endoscopy Center and potential ASC strategic interest.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GastroenterologySpecialties
• LinkedInlinkedin.com/company/gastroenterology-specialties-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gastroenterology Specialties