Retina Associates of Western NY

What Retina Associates of Western NY does

Retina Associates of Western NY, P.C. (RAWNY) is a physician-owned professional corporation specializing in the diagnosis, medical treatment, and surgery of vitreous and retinal diseases, operating from four locations in Western New York: Rochester (headquarters at 160 Sawgrass Drive), Horseheads, Canandaigua, and Batavia. The practice is staffed by fellowship-trained vitreoretinal specialists (Drs. Hall, Witmer, Rose, Connolly, Sood) under CEO Sherri White and serves patients with conditions including age-related macular degeneration (wet and dry/geographic atrophy), diabetic retinopathy, retinal tears and detachments, uveitis, retinal vascular occlusions, epiretinal membranes, and macular holes. Service delivery spans in-office procedures (intravitreal injections, laser treatments, photodynamic therapy), diagnostic imaging (Zeiss Clarus, Optos California, Heidelberg Spectralis OCT, fluorescein angiography, fundus autofluorescence), and surgical procedures (vitrectomy, pneumatic retinopexy, scleral buckle, macular hole/pucker repair) performed at the partner Brighton Surgery Center.

RAWNY generates revenue on a fee-for-service basis through office visits, diagnostic imaging, in-office treatments, and surgical procedures billed to insurance (including Medicare) and patients, supplemented by participation in over 100 clinical research trials across approximately 20 years that provide early access to emerging therapies (including gene therapy for AMD) and ancillary research income. The practice maintains a referral-driven GTM motion anchored by optometrists, ophthalmologists, internists, and endocrinologists, with community outreach (RAWNY Community Diabetic Eye Screening Program), a Medent patient portal, AI Scribe documentation, and partnerships with the VA Community Care Network, Heppner Group, Macular Degeneration Association, and LifeSpan/Office of the Aging supporting patient acquisition and navigation.

The practice has been recognized as DRCR Retina Network 2024 Site of the Year (ranked 1st of 14 sites, 100% patient retention), DRCR/National Eye Institute Research Center of the Month for June 2024, and performs surgery at Brighton Surgery Center, named one of America's Best Ambulatory Surgery Centers 2022 by Newsweek and Statista. No external investors, private equity ownership, or parent company structure is evidenced; the firm operates as an independent professional corporation under New York law.

Name

Retina Associates of Western NY

Legal name

Retina Associates of Western New York, P.C.

Website

https://retinaassociatesofwny.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Retina Associates of Western NY is a physician-owned vitreoretinal specialty practice serving Western New York from four locations, providing medical, surgical, and clinical research care for retinal diseases including macular degeneration and diabetic retinopathy.

Ownership category

akta.pro rank

Product category

Ophthalmology / Vitreoretinal Care Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAKAKAE

Retina & Vitreous Specialists

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAN

Ocular Imaging & Diagnostic Testing Centers

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAHAJAB

Retinal Imaging & OCT Systems (OCT/OCTA, Fundus Cameras, Fluorescein/ICG Angiography)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)

SECONDARYHLAFAIAF

Ophthalmology Surgery Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHLAHAJAJ

Vitreoretinal Surgical Devices (Vitrectomy Systems, Endolaser, Illumination, Tamponades)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)

Keywords

• Vitreoretinal care services
• Retinal disease treatment
• Ophthalmology practice services
• Macular degeneration treatment
• Retina surgery services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medical Services Revenue: RAWNY operates as a fee-for-service medical practice providing specialized vitreoretinal care. Revenue is generated through office visits, diagnostic procedures, in-office treatments (intravitreal injections, laser treatments, PDT), and surgical procedures performed at partner facilities. Insurance plans including Medicare are accepted, with patients responsible for co-pays, coinsurance, and deductibles as applicable.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Retina Associates of Western NY is a specialized vitreoretinal ophthalmology practice providing medical and surgical diagnosis and treatment for retinal and vitreous diseases, including macular degeneration, diabetic retinopathy, retinal tears and detachments, uveitis, and vascular occlusions. Services span in-office procedures (intravitreal injections, laser treatments, photodynamic therapy), surgeries (vitrectomy, pneumatic retinopexy, scleral buckle), advanced diagnostic imaging, FDA-approved therapies, and participation in 100+ clinical research trials.

Product overview

Retina Associates of Western NY (RAWNY) is a specialized ophthalmology practice focused on vitreoretinal care. The practice operates as a single unified offering centered around medical and surgical retina services, including in-office treatment procedures (intravitreal injections, laser treatments, photodynamic therapy), surgical procedures (vitrectomy, retinal detachment surgery, macular hole/pucker surgery), diagnostic imaging (OCT, fluorescein angiography, fundus autofluorescence), and FDA-approved medication treatments (Syfovre for geographic atrophy, Izervay). The practice also maintains an active clinical research program with over 100 trials conducted, offering patients access to cutting-edge treatments including gene therapy. Patient-facing digital services include a Medent patient portal, while surgeries are performed at the affiliated Brighton Surgery Center. The practice serves patients at three Western New York locations: Rochester, Horseheads, and Canandaigua (Batavia also referenced).

Differentiator

Problem solved

Functional benefit

Products and services

• Vitreoretinal Medical and Surgical Care Comprehensive specialized medical practice providing diagnosis, treatment, and surgical services for diseases and conditions affecting the retina and vitreous, including macular degeneration, diabetic retinopathy, retinal tears, uveitis, and epiretinal membrane. Targeted at patients in Western New York with sight-threatening retinal conditions.
• Intravitreal Injections In-office procedure where medications are injected directly into the eye to treat macular degeneration, diabetic macular edema, and cystoid macular edema. Performed at the practice's office locations for patients with qualifying retinal conditions.
• Laser Treatment In-office laser procedures for sealing blood vessels, destroying abnormal tissue, and bonding retinas; used for diabetic retinopathy, retinal tears, retinal detachments, histoplasmosis, retinal vein occlusions, and microaneurysms.
• Photodynamic Therapy (PDT) with Visudyne Light-activated drug treatment that slows progression of certain macular diseases by closing abnormal vessels without damaging healthy retinal tissue.
• Vitrectomy Surgery Eye surgery that removes some or all vitreous gel to treat problems of the retina and vitreous, performed for diabetic retinopathy, retinal detachment, macular hole, macular pucker, infections, and severe eye injuries.
• Pneumatic Retinopexy Detached retina surgery using a gas bubble placed inside the eye to push the retina into place for proper healing.
• Scleral Buckle Surgery Surgical procedure where a band is sewn to the outside of the eyeball to press it inward, helping the detached retina heal against the eye wall.
• Macular Hole Surgery Surgical procedure to repair holes in the macula.
• Macular Pucker (Epiretinal Membrane) Surgery Surgical procedure to remove scar tissue causing wrinkles or creases in the macula.
• Surgery for Diabetic Retinopathy Vitrectomy surgery for proliferative diabetic retinopathy to remove vitreous gel and blood from leaking vessels.
• Ophthalmic Imaging and Diagnostics Diagnostic imaging services including optical coherence tomography (OCT), fluorescein angiography, and fundus autofluorescence (FAF), using Zeiss Clarus, Optos California, and Heidelberg Spectralis equipment.
• Clinical Research Trials Participation in clinical trials for new treatments including gene therapy, drug therapies for AMD, diabetic retinopathy treatments, and surgical innovations. RAWNY has launched 100 clinical research trials.
• Syfovre (Pegcetacoplan) Treatment FDA-approved intravitreal injection for geographic atrophy (advanced dry AMD), administered monthly or every other month to slow disease progression.
• Izervay (Avacincaptad Pegol) Treatment FDA-approved intravitreal injection for geographic atrophy, administered monthly or every other month.
• AREDS2 Vitamin Supplements Bulk eye vitamins available for order that help slow the progression of AMD.
• Low Vision Rehabilitation Services Services including prescription eyewear, visual aids like magnifying glasses, and training to manage daily activities for patients with vision impairment.
• RAWNY Community Diabetic Eye Screening Program Community outreach program providing diabetic eye screenings and education for early detection of diabetic retinopathy.

Quantifiable outcome

• 100th clinical research trial launched after nearly 20 years of research participation
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DRCR Retina NetworkcoreStrategic or Co-development Partner · 1 January 2002RAWNY has been a participating site in the Diabetic Retinopathy Clinical Research (DRCR) Retina Network since its establishment in 2002 (expanded in 2018). The network, funded by the National Eye Institute, includes over 160 sites and 500 physicians across the U.S. and Canada. RAWNY has contributed to multiple protocols including trials for diabetic macular edema, diabetic retinopathy, AMD, and retinal surgery. RAWNY was named 2024 Site of the Year with 100% patient retention.
• VA Community Care Network (CCN)coreStrategic or Co-development PartnerRAWNY officially joined the VA's Community Care Network of Providers (CCN) which partners with local VA health facilities to coordinate care with specialists. Through this network, RAWNY provides vitreoretinal care for veterans upon referral, utilizing the HealthShare Referral Manager platform for secure medical information exchange between RAWNY and VA facilities.
• Brighton Surgery CentercoreImplementation/ SI/ Consulting PartnerRAWNY physicians perform all surgical procedures at Brighton Surgery Center, an ambulatory surgery center awarded 'America's Best Ambulatory Surgery Centers 2022' by Newsweek and Statista. The only ASC in Western NY to receive this recognition. Patients receive separate bills from both RAWNY and BSC for surgical services.
• Heppner GroupminorStrategic or Co-development PartnerRAWNY partners with Heppner Group to offer patients free consultations with trusted healthcare advocates. The Medicare experts at Heppner Group help patients navigate their healthcare choices and Medicare options.
• Macular Degeneration AssociationminorStrategic or Co-development PartnerRAWNY is a proud member of The Macular Degeneration Association, gaining access to educational resources and programs for patients.
• LifeSpan / Office of the AgingminorStrategic or Co-development PartnerRAWNY provides local Medicare insurance assistance help lines through partnerships with LifeSpan and Office of the Aging organizations serving Monroe, Livingston, Ontario, Steuben, and Chemung counties.
• HealthShare Referral Manager (HSRM)coreTechnology or IntegrationRAWNY utilizes the VA's HealthShare Referral Manager, a secure online platform that facilitates the exchange of medical information between community providers and VA clinics. The platform streamlines referral processing, enables direct messaging, and allows quick retrieval of patient demographic information.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tennessee Retina: Multi-office retina specialty practice serving Tennessee with fellowship-trained physicians and clinical research. Comparable for subspecialty focus, regional multi-location footprint, and research-driven reputation building.
• California Retina Consultants: Multi-location California retina specialty practice with strong clinical research portfolio and academic affiliations. Directly comparable as a fellowship-trained, research-active retina group serving a defined regional market.
• Retina Group of Florida: Large Florida-based retina specialty practice with extensive clinical research operations and multiple offices. Comparable for vitreoretinal focus, scale, and the model of research-active regional retina groups.
• Vitreoretinal Consultants: Long Island, NY-based retina specialty practice offering vitreoretinal medical and surgical care with multiple offices and a research program. Comparable as a regional, fellowship-trained retina group with similar referral-based GTM and clinical trial participation.
• Carolina Retina Center: Regional retina specialty practice serving the Carolinas with fellowship-trained physicians and clinical research activities. Comparable in scope, subspecialty focus, and referral-based patient acquisition model.
• Retina Consultants of Texas: Large multi-office retina specialty practice serving Texas with extensive clinical research operations and fellowship-trained physicians. Comparable for the same vitreoretinal focus, DRCR-type research participation, and referral-driven business model.
• Mid-Atlantic Retina: Multi-office retina specialty practice serving the Mid-Atlantic region with vitreoretinal surgery, intravitreal injections, and active clinical research. Comparable specialty focus and academic engagement.
• Retina Specialists of Michigan: Regional retina specialty group with multiple Michigan locations offering vitreoretinal care and clinical research participation. Comparable in scale, subspecialty focus, and Midwestern regional model.

Broad incumbents

• EyeCare Partners: PE-backed, multi-specialty ophthalmology and optometry platform with a national footprint including retina service lines. Comparable as a large, capitalized competitor that consolidates independent retina practices and offers structural advantages in scale and contracting.
• New York Eye and Ear Infirmary of Mount Sinai: Academic specialty hospital in New York City with a prominent vitreoretinal service, clinical research programs, and resident education. Comparable as a higher-acuity, research-active New York retina provider that competes for complex referrals and research sponsorships.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/retinawny
• Facebookfacebook.com/100063538661597
• LinkedInlinkedin.com/company/retina-associates-of-western-ny-p-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retina Associates of Western NY