Heppner Group
- Company typePrivate
- Founded1925
- HeadquartersEagan, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Heppner Group firmographics
Firmographics- Name
- Heppner Group
- Legal name
- Heppner Group
- Website
- https://heppnergroup.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Heppner Group industry classification
Industry- Product category
- Medicare and Health Insurance Advisory Services
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industries
- Medicare Plan Administration & Third-Party Services (TPA/BPO, Enrollment, Billing) (FSAIAGAI), Medicare Part D Prescription Drug Plans (PDP) (FSAIAGAC), Medicare Supplement (Medigap) (FSAIAEAG)
Keywords
Where Heppner Group is headquartered
LocationHeadquarters
- HQ city
- Eagan
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Heppner Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Insurance Commission Revenue: Heppner Group generates revenue through commissions paid by insurance carriers for Medicare Advantage (Part C), Medicare Supplement (Medigap), Medicare Part D prescription drug plans, and other ancillary insurance products (life, final expense, dental, vision, hearing, critical illness, hospital indemnity) in which customers enroll. Commissions are paid by carriers, not charged to customers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Heppner Group product offering
Product offeringCore offering
Heppner Group is a licensed independent insurance agency that provides Medicare and healthcare advisory services to individuals, including plan comparison, selection, and enrollment support for Medicare Parts A, B, C, and D, Medicare Supplement (Medigap) plans, individual and family health plans, and ancillary insurance products. The firm operates a four-step service model of Education, Discussion, Enrollment, and Annual Insurance Review/Renewal, supported by a network of 27 appointed insurance carriers and licensed in all 50 U.S. states.
Product overview
Heppner Group is a licensed Medicare and healthcare insurance advisory firm offering a unified service model combining education, plan selection, enrollment support, and ongoing member services. The core offering centers on Medicare advisory services encompassing Parts A (Hospital Insurance), B (Medical Insurance), C (Medicare Advantage), and D (Prescription Drug), plus Medicare Supplement (Medigap) plans. Beyond Medicare, the company offers Individual & Family Health Plans, life insurance products, hospital indemnity and accident insurance, and dental/vision/hearing plans. The service delivery model includes a structured 4-step process: Intake Meeting, Plan Selection & Enrollment, Ongoing Support, and Annual Review. Educational resources including the Medicare 101 video series, downloadable forms, and FAQs complement the advisory services. The company works with 27 insurance carriers and is licensed in all 50 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Plan Advisory Services Comprehensive Medicare advisory services for individuals, including plan comparison, selection, and enrollment support across Medicare Parts A (Hospital Insurance), B (Medical Insurance), C (Medicare Advantage), D (Prescription Drug), and Medicare Supplement (Medigap) plans, delivered through licensed agents via phone, email, and in-person appointments.
- Medicare Advantage Plans (Part C) Medicare Part C plans combining hospital and medical insurance, often with additional benefits, offered through partnered carriers (e.g., Humana, UnitedHealthcare, Aetna, Anthem, Cigna, UCare, Medica) for Medicare-eligible individuals.
- Medicare Part D Prescription Drug Plans Prescription drug coverage plans offered through partnered carriers (e.g., MedicareBlue RX, Humana, Aetna, Wellcare) to help Medicare-eligible individuals cover medication costs.
- Medicare Supplement (Medigap) Plans Supplemental insurance policies that help cover out-of-pocket costs not covered by Original Medicare, offered through partnered carriers (e.g., Mutual of Omaha, Bankers Fidelity, Heartland National, GTL, Anthem) for Medicare-eligible individuals.
- Individual and Family Health Plans Health insurance plans for individuals and families, including Affordable Care Act (ACA) marketplace plans and short-term medical plans, for non-Medicare-eligible consumers.
- Life Insurance Products Life insurance products including term, whole, and universal life policies, final expense and burial insurance, and cancer, heart attack, stroke, and critical illness coverage offered through partnered carriers.
- Hospital Indemnity and Accident Insurance Supplemental insurance products providing lump-sum or fixed benefits for hospital stays and accident-related expenses, offered through partnered carriers.
- Dental, Vision and Hearing Plans Ancillary insurance products covering dental, vision, and hearing services not typically covered by Medicare, offered through partnered carriers.
Companies that use Heppner Group
Customer profileSegments3 records
Ideal customer profiles3 records
Heppner Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heppner Group partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor.
- AetnaminorAetna Medicare Supplements offered through Heppner Group agency. Heppner Group is an appointed agent/broker offering Aetna Medicare products to customers.
- AnthemminorAnthem Medicare products offered through Heppner Group agency.
- Bankers FidelityminorBankers Fidelity Medicare and insurance products offered through Heppner Group.
- Blue Cross Blue Shield of Minnesota (BCBS MN)minorBCBS MN Medicare products offered through Heppner Group agency.
- CignaminorCigna Medicare products offered through Heppner Group agency.
- GTL (Guarantee Trust Life)minorGTL insurance products offered through Heppner Group.
- Health PartnersminorHealth Partners Medicare products offered through Heppner Group.
- Heartland National Life Insurance CompanyminorHeartland National Life insurance products offered through Heppner Group.
- HumanaminorHumana Medicare products offered through Heppner Group agency.
- MedicaminorMedica Medicare products offered through Heppner Group.
- MedicareBlue RXminorMedicareBlue RX prescription drug plans offered through Heppner Group.
- Mutual of OmahaminorMutual of Omaha Medicare and insurance products offered through Heppner Group.
- NextBlue NDminorNextBlue ND Medicare products offered through Heppner Group in North Dakota.
- Sanford Health PlanminorSanford Health Plan Medicare products offered through Heppner Group.
- Security Health PlanminorSecurity Health Plan Medicare products offered through Heppner Group.
- UCareminorUCare Medicare products offered through Heppner Group.
- UnitedHealthcareminorUnitedHealthcare Medicare products offered through Heppner Group agency.
- WellcareminorWellcare Medicare products offered through Heppner Group.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Heppner Group competitors and assessment
Company assessmentPeers
Broad incumbents
- GoHealth: Public Medicare-focused insurance agency with a large licensed-agent call center and technology platform; competes directly with Heppner for Medicare Advantage and Supplement enrollments, but operates a national digital-first motion rather than a regional office-based model.
- SelectQuote: Public direct-to-consumer insurance agency distributing Medicare Advantage, Medigap, and life products via phone/online; comparable as a multi-carrier Medicare broker serving the same beneficiary segments but at vastly greater scale and with national TV marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Heppner Group social profiles
Digital presenceHeppner Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heppner Group leadership team
Management profileNumber of profiles
Profiles2 records
Heppner Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heppner Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heppner Group
What does Heppner Group do?
Heppner Group is a licensed independent insurance agency that provides Medicare and healthcare advisory services to individuals, including plan comparison, selection, and enrollment support for Medicare Parts A, B, C, and D, Medicare Supplement (Medigap) plans, individual and family health plans, and ancillary insurance products. The firm operates a four-step service model of Education, Discussion, Enrollment, and Annual Insurance Review/Renewal, supported by a network of 27 appointed insurance carriers and licensed in all 50 U.S. states.
Is Heppner Group a public or private company?
Heppner Group is a private company. It is classified as family owned and is currently operating.
When was Heppner Group founded?
Heppner Group was founded in 1925. It employs 11 to 50 people.
Where is Heppner Group based?
Heppner Group is headquartered in Eagan, United States, in the North America region.
How does Heppner Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are Heppner Group's main competitors?
eHealth is listed as a peer. Broad incumbents are GoHealth and SelectQuote.
Does Heppner Group have an API?
No public API is recorded for Heppner Group.
What industry is Heppner Group in?
Heppner Group's product category is Medicare and Health Insurance Advisory Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of FSAIAGAI, Medicare Plan Administration & Third-Party Services (TPA/BPO, Enrollment, Billing). Its NAICS code is 52421 and its SIC code is 6411.