Ocean Lakes Family Campground

What Ocean Lakes Family Campground does

Ocean Lakes Family Campground, founded in 1971 and headquartered in Myrtle Beach, South Carolina, is the largest oceanfront campground in the United States, spanning 310 acres with nearly one mile of beachfront and operating as a division of the privately held Jackson Companies conglomerate. The property offers 859 transient campsites with full RV hookups (20-30-50 amp electric, water, sewer, cable, Wi-Fi), 2,573 annual lease sites for long-term RV/camper owners, and a portfolio of fully furnished vacation rental beach houses, mobile homes, and park model trailers managed through the Ocean Lakes Properties subsidiary. Supporting infrastructure includes the Sandy Harbor Family Fun Center (indoor/outdoor pools, water park with lazy river and slides, mini golf, game center, café), an 8-lake freshwater fishing system, basketball and volleyball courts, the Lakeside Paws N' Play dog park, Sandy's Down Under Skate Park, and the Nature Center Discovery Lab, supplemented by annual traditions such as Polar Bear Plunge, Halloweekends, Christmas at Thanksgiving, and Beach n' Boogie Weekend.

The business operates a direct-to-consumer, multi-revenue-stream model combining lodging (campsite rentals, annual leases, vacation rentals), on-property retail and food service (Sandy Mart convenience store, Sandy's Meet n' Eat, Sandy Harbor Café, Coffee & Creamery, seasonal food trucks), vertically integrated recreational services (Ocean Lakes Golf Cars with a fleet of nearly 1,000 units plus sales/storage, Ocean Lakes RV Center, Kamp Starfish children's program, mini golf, bicycle rentals), and ancillary services including camper storage (2,600+ spots), golf car storage (300+ spots), propane LP gas delivery, EV charging stations, and Prestwick Golf (sister company). The technology stack comprises a proprietary web-based reservation system (online.oceanlakes.com), a mobile app on iOS and Android, an RFID-enabled Fun Card cashless wristband system, Express Check-In pre-registration, and live webcam feeds across the property.

The customer base spans three primary segments: short-term vacation campers (transient site users), annual leaseholders (snowbirds, retirees, and families using the property as a recurring second-home base), and vacation rental guests (families and groups seeking fully furnished beach accommodations). Pricing is structured across seasonal tiers (In-Season May 30–August 15, Mid-Season, Off-Season), with $65 administration fees, $75 accidental damage waivers, and 50% reservation deposits for rentals. Distribution is entirely direct — toll-free phone, the company website, and on-site offices — with no third-party reseller dependency. Marketing leverages a multi-channel approach including website content, Facebook, Instagram, YouTube, the Starfish Radio podcast, email newsletters, live webcams, TripAdvisor, and the Good Sam RV Travel Guide, where the property earned a top-1% 10/10/10 rating in 2025 and a record seventh "Park of the Year" Mega Park award from ARVC/OHI.

Name

Ocean Lakes Family Campground

Legal name

Ocean Lakes Family Campground

Website

https://oceanlakes.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Ocean Lakes Family Campground, founded in 1971 in Myrtle Beach, SC, is the largest oceanfront campground in the United States, operating 859 transient campsites, 2,573 annual lease sites, vacation rentals, and the Sandy Harbor Family Fun Center for families and RV travelers.

Ownership category

akta.pro rank

Product category

Campground & RV Resort Hospitality

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Cabin & Cottage Campgrounds (THAMAJAD), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Campground accommodations
• RV park operations
• Vacation rental management
• Outdoor hospitality services
• Recreational vehicle storage

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Campsite Rentals (Transient): 859 transient campsites available for overnight stays with various hookup options. Sites include 20-30-50 amp electric, water, sewer, cable TV. Revenue from nightly/weekly campsite fees.
2. Vacation Rental Properties: Beach houses, mobile homes, park model trailers available for rent through Ocean Lakes Properties. Units are fully furnished with kitchens. Weekly rental rates vary by season (In-Season May 30-August 15, Mid-Season, Off-Season).
3. Annual Lease Sites: Long-term lease sites for RV/camper owners. Includes 2,573 annual lease sites with various amenities. Revenue from annual lease fees.
4. Golf Car Rentals and Sales: Ocean Lakes Golf Cars handles rentals of nearly 1,000 golf cars, sales of new and refurbished units, parts, accessories, and service. Storage lots for personally owned golf cars.
5. RV Center Services: Full-service RV center offering new and used RV sales, service, repairs, and parts.
6. Camper Storage: Storage facilities for RVs and campers when not in use, including 2,600+ storage spots. Additional storage for golf cars.
7. Retail and Food Services: Sandy Mart (groceries, snacks, souvenirs), Sandy's Meet n' Eat restaurant, Sandy Harbor Café, Coffee & Creamery, and seasonal food trucks.
8. Recreation and Activities: Revenue from activities including mini golf, water park entries, Kamp Starfish children's program, special events, and recreational equipment rentals.
9. Propane LP Gas Sales: Propane sales and delivery service for campers and RVs on property.
10. EV Charging Stations: Two Level 2 EV charging stations open to public with $15 visitor pass fee.
11. Bicycle Rentals: Hourly, daily, and weekly bicycle rentals from Recreation Office.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels11 records

Core offering

Ocean Lakes Family Campground operates a 310-acre oceanfront family campground resort in Myrtle Beach, South Carolina, providing 859 transient campsites, 2,573 annual lease sites, and fully furnished vacation rental homes. The property is supported by an on-site water park, recreation programs, RV service center, golf car operations, retail, food and beverage outlets, and storage facilities.

Product overview

Ocean Lakes Family Campground is a family-oriented oceanfront campground resort in Myrtle Beach, SC offering a diverse portfolio of lodging and recreational products. The core lodging products include 859 transient campsites with full hookups and 2,573 annual lease sites, plus vacation rental beach houses through Ocean Lakes Properties. The flagship amenity is Sandy Harbor Family Fun Center featuring indoor/outdoor pools, a water park with lazy river and slides, mini golf, and game center. Supporting add-on modules include outdoor recreation (basketball, volleyball, fishing), Nature Center Discovery Lab, Lakeside Paws N' Play dog park, Prestwick Golf (sister company), Kamp Starfish children's camp, and seasonal events (Polar Bear Plunge, Christmas at Thanksgiving, Hawaiweekends, Beach n' Boogie). Services include Ocean Lakes RV Center, golf car sales/rentals/storage, bicycle rentals, camper storage, propane services, EV charging, Wi-Fi, food trucks, and church services. The company also offers technology conveniences including Express Check-In, live webcams, Starfish Radio, and a mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• Prestwick Golf: Award-winning Pete and P.B. Dye golf course located one mile from Ocean Lakes main entrance, operated as a sister company offering preferred rates to Ocean Lakes guests
• Kamp Starfish
• Starfish Radio
• Sandy Harbor Family Fun Center
• Camptown Center

Products and services

• Transient Campsites 859 transient campsites available for nightly/weekly overnight stays with 20-30-50 amp electric, water, sewer, 64-channel cable TV hookup, picnic table, Wi-Fi access, and concrete pads on 722 sites. Targeted at short-term vacation campers and RV travelers.
• Vacation Rentals Fully furnished beach houses, mobile homes, park model trailers, and campers rented through Ocean Lakes Properties with kitchens, air conditioning, and extended cable TV. Accommodates 6-20 guests with seasonal pricing tiers (In-Season, Mid-Season, Off-Season).
• Annual Lease Sites 2,573 long-term annual lease sites for RV/camper owners to keep their units on-site year-round with full hookups and access to community amenities. Targeted at snowbirds, retirees, and families using Ocean Lakes as a second home.
• Sandy Harbor Family Fun Center Family entertainment complex featuring indoor/outdoor pools, Sandy Harbor Water Park with lazy river and slides, mini golf, game center, and café. The water park includes Adventure (lazy) River, Splash Zone interactive play structure, Tube slide, Drop Zone Mat Racer 4-lane slide, and Tad Pool for tots.
• Ocean Lakes RV Center Full-service RV center inside the campground offering new and used RV sales, service, repairs, and parts for recreational vehicle owners.
• Ocean Lakes Golf Cars Electric golf car rental fleet of nearly 1,000 units, plus sales of new and refurbished units, parts, accessories, service, and 40,000 sq ft paved storage lots for personally owned golf cars.
• Camper Storage Secure paved storage facilities with 2,600+ storage spots for RVs and campers, plus 300+ spots for golf cars, with assigned parking spaces.
• Bicycle Rentals Bicycle rental service available by the hour, day, or week from the Recreation Office. Rates: $5/hour, $15/day, $25/2 days, $35/3 days, $45/4 days, $50/5-7 days.
• Propane LP Gas Propane filling station and delivery service for campers and RVs at campsites, with new Propane Lane service for convenient refills.
• EV Charging Stations Two Level 2 EV charging stations open to the public and Ocean Lakes guests. Drivers obtain a $15 visitor pass from the Main Office to charge with no additional charging cost.
• Sandy Mart On-site convenience store, gift shop, and marine supply store at Camptown Center offering groceries, snacks, and souvenirs.
• Sandy's Meet n' Eat On-site restaurant and food service location at Camptown Center serving the campground community.
• Coffee & Creamery On-site coffee shop and ice cream service for guests.
• Food Truck Program Rotating food truck vendors serving the beachfront area daily from 11 AM to 6 PM, Memorial Day Weekend through September, with extended schedule during Halloweekends.
• Kamp Starfish Children's summer day camp program for ages 4-11 featuring crafts, games, music, snacks, and nature activities. Operates Monday-Friday, 9 AM – 12 Noon during summer season at the Recreation Center.
• Prestwick Golf Award-winning Pete and P.B. Dye golf course located one mile from the main entrance. Sister company to Ocean Lakes, offering preferential rates for campground guests with tee times booked through the Recreation Office.

Quantifiable outcome

• Recycled over 2.6 million pounds of solid waste since 2010 through iCare Program
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Prestwick Golf CoursecoreStrategic or Co-development PartnerPrestwick Golf Course (Pete and P.B. Dye masterpiece) is Ocean Lakes' sister company located one mile from the main entrance. Ocean Lakes guests receive the best rate in town at Prestwick. Tee times can be booked through the Recreation Office.
• OHI (Outdoor Hospitality Industry)coreStrategic or Co-development PartnerFormerly known as ARVC (National Association of RV Parks and Campgrounds). Ocean Lakes is a 7-time winner of the OHI 'Park of the Year' award and maintains active involvement in the industry association.
• Go Camping AmericaminorChannel Partner/ Reseller/ DistributorOcean Lakes is featured in the Go Camping America directory and marketing network for campgrounds.
• The Carolinas Camping AssociationminorChannel Partner/ Reseller/ DistributorAffiliation with regional camping association for marketing and industry representation.
• U.S. Army Corps of EngineerscoreStrategic or Co-development PartnerBeach renourishment project along Grand Strand. Work began in 2026 progressing from North Myrtle Beach southward. The project involves sand placement to protect and expand the beachfront.
• U.S. Department of EnergyminorOthersOcean Lakes EV charging stations were among only two locations east of I-95 in South Carolina in 2011, referencing DOE guidelines and standards for electric vehicle infrastructure.
• Horry County GovernmentcoreOthersCoordination on emergency management, hurricane evacuation procedures, beach laws enforcement, and infrastructure projects. Ocean Lakes operates under Horry County ordinances including burn bans and beach access regulations.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Thousand Trails: Membership-based network of RV resorts and campgrounds across the U.S. Comparable to Ocean Lakes in catering to long-stay RV travelers (annual lease equivalent) and providing amenitized campgrounds; both compete for the snowbird and seasonal RV customer.
• Sun Outdoors (Sun RV Resorts): One of the largest U.S. owners/operators of RV resorts with ~170 locations. Closely comparable to Ocean Lakes on RV resort scale, amenity breadth (pools, recreation), annual lease product, and family-vacation positioning.
• Great Parks of America (RVC Outdoor Destinations): Operator of large destination RV resorts. Comparable to Ocean Lakes in mega-park scale, amenity breadth, and family destination positioning within the outdoor hospitality industry.
• Encore RV Resorts: Major RV resort operator with 250+ resorts across the U.S. Direct competitor for high-end RV resort stays, annual lease contracts, and amenity-rich destination camping — directly overlapping with Ocean Lakes' annual lease and transient product.
• Yogi Bear's Jellystone Park Camp-Resorts: Franchised family campground network with ~75 locations focused on family amenities and themed activities. Comparable to Ocean Lakes' family-vacation positioning, Kamp Starfish-style children's programming, and water-park-centered amenity model.
• KOA (Kampgrounds of America): Largest franchised campground network in North America with 500+ locations. Directly comparable to Ocean Lakes as a high-amenity family/RV campground brand, operating in similar outdoor hospitality channels and serving the same RV and tent camping customer base.

Broad incumbents

• Disney's Fort Wilderness Resort & Campground: Large amenitized destination campground at Walt Disney World. Comparable to Ocean Lakes as a family-oriented, amenity-rich (pools, recreation, dining) campground destination — though operated by a much larger incumbent in a different ecosystem.

Others

• Lake Conroe RV & Camping Resort (or comparable large private resort): Independent large-scale water-centric RV resort. Relevant as a comparable privately-held destination campground illustrating the type of operator that competes for the high-amenity family-RV segment Ocean Lakes serves.

Regional players

• Pirateland Family Camping Resort: Family-oriented oceanfront campground in Myrtle Beach offering campsites and vacation rentals. Direct Myrtle Beach competitor with overlapping transient campsite and rental product.
• Myrtle Beach Travel Park: Oceanfront campground located within 10 miles of Ocean Lakes in Myrtle Beach, SC. Direct geographic competitor targeting the same transient and seasonal RV travelers to the Grand Strand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oceanlakes
• YouTubeyoutube.com/user/TheOceanlakes?ob=5
• Facebookfacebook.com/OceanLakesOFFICIAL
• LinkedInlinkedin.com/company/ocean-lakes-family-campground
• Instagraminstagram.com/oceanlakesfamilycampground
• Pinterestpinterest.com/oceanlakesfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Lakes Family Campground