Encore RV Resorts
Encore RV Resorts operates 200+ RV resorts, campgrounds, and cabin rentals across 27 U.S. states and British Columbia under Equity LifeStyle Properties, serving RV owners, snowbirds, family vacationers, and Thousand Trails members via nightly, seasonal, and annual pricing.
- Company typePrivate
- Founded1969
- HeadquartersPacifica, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Encore RV Resorts does
Encore RV Resorts is a network of RV resorts, campgrounds, and cabin rental properties operating as a brand under Equity LifeStyle Properties (ELS), a publicly traded REIT. The company manages 200+ locations across 27 U.S. states plus British Columbia, offering overnight RV sites, cabin and cottage rentals, seasonal sites, and annual lease arrangements. The brand also encompasses the Thousand Trails membership program, which provides subscribers access to a network of campgrounds and resorts for a recurring fee, and has extended into cabins via the Cabin Pass product covering 125+ rental locations.
The company's revenue model blends transient/nightly bookings, weekly and seasonal site rentals, annual lease agreements, and recurring membership subscriptions. Direct customer acquisition and booking are facilitated through the rvonthego.com platform and the CampUSA mobile app, enabling guests to browse, compare, and reserve sites and cabins across the portfolio. Marketing is segmented by use case, with the "Winter Differently" campaign explicitly targeting Canadian snowbirds and Spanish-speaking seasonal guests, supported by French and Spanish language assets.
Target customers span RV enthusiasts, retirees and snowbirds seeking long-stay or seasonal sites, family vacationers booking cabins or RV sites, and members enrolled in Thousand Trails or Cabin Pass. The business model emphasizes recurring, contracted revenue through annual leases and memberships as a stabilizing base, supplemented by transient lodging income tied to occupancy and length-of-stay mix at each property.
Encore RV Resorts firmographics
Firmographics- Name
- Encore RV Resorts
- Legal name
- Equity LifeStyle Properties Inc.
- Website
- https://rvonthego.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Encore RV Resorts operates 200+ RV resorts, campgrounds, and cabin rentals across 27 U.S. states and British Columbia under Equity LifeStyle Properties, serving RV owners, snowbirds, family vacationers, and Thousand Trails members via nightly, seasonal, and annual pricing.
- Ownership category
- akta.pro rank
Encore RV Resorts industry classification
Industry- Product category
- Outdoor Hospitality & RV Resorts
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- RV Parks & Motorhome Resorts (THAMAJAA)
- akta.pro secondary industries
- Cabin & Cottage Campgrounds (THAMAJAD), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
Keywords
Where Encore RV Resorts is headquartered
LocationHeadquarters
- HQ city
- Pacifica
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Encore RV Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- RV Site Rentals: Nightly, weekly, and monthly RV site rentals with various hookup options (water, electric, sewer, 30/50 amp services)
- Vacation Cabin/Cottage Rentals: Rental of cabins, cottages, tiny houses, yurts, vacation campers, and unique accommodations at resort locations
- Thousand Trails Camping Pass Membership: Annual membership program providing access to 80+ campgrounds with no nightly fees, plus reciprocal access to Encore properties
- Seasonal and Annual Site Leases: Long-term seasonal (1-5 months) and annual site (6+ months) reservations with discounted rates compared to daily bookings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Nightly RV site rates |
| Subscription | Multi-year contract | Seasonal stays (1-5 months) |
| Subscription | Annual | Annual sites (6+ months) |
| Subscription | Annual | Thousand Trails Camping Pass |
| Subscription | Annual | Cabin Pass |
| Unit Pricing | Pay-as-you-go | Pet fees for rentals |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Encore RV Resorts product offering
Product offeringCore offering
Encore RV Resorts operates a network of 200+ RV resorts and campgrounds across 27 U.S. states and British Columbia, Canada, offering nightly, weekly, seasonal, and annual RV site rentals alongside cabin, cottage, tiny house, yurt, and unique vacation rental accommodations. The company also sells annual Thousand Trails Camping Pass and Cabin Pass memberships providing access to 80+ campgrounds and 125+ rental locations with no nightly fees, and runs group reservations and seasonal programs such as Winter Differently.
Product overview
Encore RV Resorts operates a network of RV resorts and campgrounds under the Encore brand alongside the Thousand Trails membership program, both owned by Equity LifeStyle Properties. The company offers three main product lines: (1) RV resort and campground stays across 200+ locations in 27 states plus British Columbia, Canada; (2) vacation rental accommodations including cabins, cottages, tiny houses, yurts, and unique lodging options; and (3) membership programs including the Thousand Trails Camping Pass (80+ campgrounds) and Cabin Pass (125+ rental locations). The company also offers seasonal/annual site reservations, a mobile app for bookings, group reservation services, and the Winter Differently program targeting seasonal winter travelers.
Differentiator
Problem solved
Functional benefit
Brands
- Thousand Trails Camping Pass: Annual membership pass providing access to 80+ Thousand Trails campgrounds with no nightly fees.
- Thousand Trails Cabin Pass
- Winter Differently
- CampUSA Mobile App
Products and services
- Encore RV Resorts A network of 200+ RV resorts and campgrounds offering overnight, seasonal, and annual stay options across 27 states plus British Columbia, Canada, for RV travelers, snowbirds, families, and active retirees.
- Thousand Trails Camping Pass An annual membership program providing access to 80+ Thousand Trails campgrounds with no nightly fees for RV camping, plus reciprocal access to Encore properties for frequent outdoor travelers.
- Thousand Trails Cabin Pass An annual pass providing access to 125+ vacation rental locations including cabins, cottages, tiny houses, yurts, vacation campers, and unique accommodations with no overnight fees, targeted at non-RV owners and families.
- Cabins & Rentals Vacation rental accommodations including cabins, cottages, tiny houses, yurts, vacation campers, and unique lodging options at resort locations for non-RV travelers and families seeking outdoor stays.
- Seasonal and Annual RV Sites Extended-stay RV site reservations offering seasonal stays of 1-5 months and annual sites of 6+ months with guaranteed spot availability and discounted yearly rates versus nightly bookings, targeted at snowbirds and repeat seasonal visitors.
- Group Reservations Dedicated group booking services for rallies, events, and organized group stays at Encore and Thousand Trails RV resorts, handled through a dedicated reservations team serving multiple properties.
- Winter Differently Seasonal Program A seasonal winter-stay program targeting snowbirds and Winter Texans seeking warm-weather winter destinations in Florida, Arizona, South Texas, and Southern California through seasonal and annual RV site and vacation home offerings.
Companies that use Encore RV Resorts
Customer profileNamed customers5 records
Segments4 records
Encore RV Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Encore RV Resorts partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Equity LifeStyle Properties, Inc.coreParent company operating Encore RV Resorts and Thousand Trails campgrounds. Publicly traded REIT (NYSE: ELS) managing lifestyle communities and campgrounds. MHC Property Management L.P. handles Thousand Trails membership operations.
- Thousand Trails Members (Reciprocal Arrangement)coreReciprocal access agreement allows Thousand Trails members to stay at Encore RV properties and vice versa. Members report high satisfaction with ability to access both property networks under single membership.
- US Armed ForcesminorMilitary discount program offering 20% off nightly rates for active and retired military personnel with promo code MILITARY20, valid at Encore and Thousand Trails RV sites and rentals across the country.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Encore RV Resorts competitors and assessment
Company assessmentDirect peers
- Kampgrounds of America (KOA): KOA is the largest and most recognized campground franchise system in North America, offering RV sites, cabins, and tent camping across 500+ locations. It is Encore's most direct competitor in the branded RV resort/campground category with overlapping customer base (RV owners and family travelers).
- Sun Outdoors (Sun Communities): Sun Outdoors operates more than 170 RV resorts, campgrounds, and marinas across the U.S., directly competing with Encore for snowbird and seasonal RV site customers. Owned by Sun Communities (NYSE: SUI), it is a near-twin business model with comparable membership and seasonal lease programs.
- Yogi Bear's Jellystone Park Camp Resorts: Jellystone is a franchise network of family-oriented RV resorts and campgrounds with more than 75 locations across North America. It competes directly with Encore's family vacationer segment through amenity-rich destinations and themed experiences.
- Bluewater RV Resorts: Bluewater is a private network of high-end RV and marina resorts concentrated in the Southeast U.S. (e.g., Carolina, Georgia, Florida). It competes for premium seasonal and snowbird RV site customers in geographies that overlap with Encore's strongest Sun Belt markets.
- American Land & Leisure: American Land & Leisure operates and manages RV parks, campgrounds, and marina resorts, often under management contracts for public and private owners. It is comparable to Encore as a multi-site outdoor lodging operator with overlapping resort types and geographies.
Others
- Thousand Trails: Thousand Trails is a wholly owned subsidiary brand of Encore under Equity LifeStyle Properties, sharing reciprocal access with Encore resorts. Included as a peer because it represents the membership-anchored business model that Encore leverages, and it competes with independent membership campground networks.
Broad incumbents
- Good Sam Club (Good Sam Enterprises): Good Sam is a long-established RV membership and camping network with hundreds of affiliated parks and a consumer club focused on RV enthusiasts. It overlaps with Encore's Thousand Trails membership and RV owner customer base as a broader incumbent in the RV lifestyle category.
Emerging players
- Hipcamp: Hipcamp is a digital marketplace connecting travelers with private campgrounds, glamping sites, and RV-friendly land. It is an emerging competitor on the demand-generation and discovery side rather than asset ownership, and is reshaping how outdoor travelers find and book sites that could otherwise have gone to Encore.
- The Dyrt: The Dyrt is a campground search and booking platform with extensive U.S. campground inventory and a large user community. It functions as both a discovery channel and a potential disintermediation risk for traditional campground operators like Encore.
- Kamp Rentals (Kampgrounds Enterprises): Kamp Rentals offers outdoor-themed vacation rental cabins and unique accommodations at campgrounds and resorts. It overlaps with Encore's Cabin Pass and vacation rental product line in the 'no RV, no problem' segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Encore RV Resorts social profiles
Digital presenceEncore RV Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Encore RV Resorts leadership team
Management profileNumber of profiles
Encore RV Resorts subsidiaries and ownership
Company hierarchySubsidiaries2 records
Encore RV Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Encore RV Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Encore RV Resorts
What does Encore RV Resorts do?
Encore RV Resorts operates a network of 200+ RV resorts and campgrounds across 27 U.S. states and British Columbia, Canada, offering nightly, weekly, seasonal, and annual RV site rentals alongside cabin, cottage, tiny house, yurt, and unique vacation rental accommodations. The company also sells annual Thousand Trails Camping Pass and Cabin Pass memberships providing access to 80+ campgrounds and 125+ rental locations with no nightly fees, and runs group reservations and seasonal programs such as Winter Differently.
Is Encore RV Resorts a public or private company?
Encore RV Resorts is a private company. It is classified as corporate owned and is currently operating.
When was Encore RV Resorts founded?
Encore RV Resorts was founded in 1969. It employs 11 to 50 people.
Where is Encore RV Resorts based?
Encore RV Resorts is headquartered in Pacifica, United States, in the North America region.
How does Encore RV Resorts make money?
Four revenue lines are on record. RV Site Rentals are the primary driver. The others are vacation Cabin/Cottage Rentals, thousand Trails Camping Pass Membership and seasonal and Annual Site Leases.
Who are Encore RV Resorts's main competitors?
Direct peers on record are Kampgrounds of America (KOA), Sun Outdoors (Sun Communities), Yogi Bear's Jellystone Park Camp Resorts, Bluewater RV Resorts and American Land & Leisure. Thousand Trails is listed as an others. Good Sam Club (Good Sam Enterprises) is listed as a broad incumbent. Emerging players are Hipcamp, The Dyrt and Kamp Rentals (Kampgrounds Enterprises).
Does Encore RV Resorts have an API?
No public API is recorded for Encore RV Resorts.
What industry is Encore RV Resorts in?
Encore RV Resorts's product category is Outdoor Hospitality & RV Resorts. Its primary akta.pro industry code is THAMAJAA, RV Parks & Motorhome Resorts, with a secondary code of THAMAJAD, Cabin & Cottage Campgrounds. Its NAICS code is 721211 and its SIC code is 7000.