Latitude Retirement
Latitude Retirement is an independent third-party retirement plan administration firm serving more than 2,500 plans (1–1,000 participants) across the United States with plan design, compliance, actuarial, and ERISA 3(16) fiduciary services delivered via financial advisor partnerships and direct plan sponsor engagement.
- Company typePrivate
- Founded1989
- HeadquartersPlymouth, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Latitude Retirement does
Latitude Retirement (legally Latitude Service Company, Inc.) is a third-party retirement plan administration (TPA) firm headquartered in Plymouth, Indiana, with regional offices in Indianapolis IN, Cincinnati OH, Columbus OH, Phoenix AZ, and the Woodland Hills/Los Angeles CA area. The company was founded in 1989 as Niles Lankford Group, rebranded to Latitude in 2019 following the in-house consolidation of Pension Systems (acquired 2013), Retirement Systems of Arizona, and Retirement Systems of California, and now serves more than 2,500 retirement plans ranging from 1 to 1,000 participants. Its core offering is organized around four service lines: Plan Design and Consulting, Administration and Compliance, Actuarial Services, and ERISA 3(16) Fiduciary Services, supplemented by a 3(16) Payroll Integration add-on; the firm supports the full taxonomy of plan types (401(k), 403(b), 457(b), ESOP/KSOP, Profit Sharing, Money Purchase, Defined Benefit, Cash Balance, Floor Offset, Age-Weighted, New Comparability, Target-Benefit, and Non-Qualified plans).
The company's underlying technology stack centers on third-party retirement plan administration platforms supporting Defined Contribution and Defined Benefit plans, with proprietary workflow depth in 3(16) payroll integration that handles contribution timing, participant notice delivery, loan/distribution approvals, RMD monitoring, and Form 5500 filings and signatures. Latitude is recordkeeper-neutral and explicitly does not sell insurance or investments, instead positioning itself as a conflict-free fiduciary administrator that plugs into advisors' chosen recordkeepers and investment platforms (including a roster of nine major investment partners such as American Funds, John Hancock, MassMutual, T. Rowe Price, and Voya).
Latitude makes money through professional-services fees on retirement plan administration engagements priced via quote-based proposals, with revenue derived from per-plan administration, compliance testing, actuarial valuations, and ERISA 3(16) fiduciary retainers. Its go-to-market combines sales-led direct engagement with plan sponsors ranging from startups to mature mid-market employers with hundreds of employees, alongside a channel-partner motion delivering expert TPA support to financial advisors nationwide; the company maintains CEFEX (Centre for Fiduciary Excellence) certification and leverages the KTRADE recordkeeping affiliate and its 35+ credentialed professionals (Enrolled Actuaries, Certified Pension Consultants, ERISA specialists) as its primary delivery assets.
Latitude Retirement firmographics
Firmographics- Name
- Latitude Retirement
- Legal name
- Latitude Service Company, Inc.
- Website
- https://latituderetire.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Latitude Retirement is an independent third-party retirement plan administration firm serving more than 2,500 plans (1–1,000 participants) across the United States with plan design, compliance, actuarial, and ERISA 3(16) fiduciary services delivered via financial advisor partnerships and direct plan sponsor engagement.
- Ownership category
- akta.pro rank
Latitude Retirement industry classification
Industry- Product category
- Retirement Plan Administration
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
- akta.pro secondary industry
- Group Life Administration/Enrollment Platforms (TPA & Benefits Admin) (FSAIADAJ)
Keywords
Where Latitude Retirement is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Latitude Retirement business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retirement Plan Administration Services: Third-party retirement plan administration fees for managing retirement plans ranging from 1 to 1,000 participants. Services include plan design, consulting, administration, compliance, actuarial services, and fiduciary services.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
Latitude Retirement product offering
Product offeringCore offering
Latitude Retirement is a third-party retirement plan administration (TPA) firm that provides plan design, consulting, administration, compliance, actuarial, and ERISA 3(16) fiduciary services to employers and financial advisors. The firm supports a broad range of qualified and non-qualified retirement plans — including 401(k), 403(b), 457(b), Defined Benefit, Cash Balance, ESOP/KSOP, and various cross-tested/age-weighted arrangements — for plan sizes ranging from 1 to 1,000 participants. As a recordkeeping-neutral, independent administrator that does not sell insurance or investment products, Latitude positions itself as a conflict-free partner working alongside clients' chosen advisors and investment platforms.
Product overview
Latitude Retirement™ is a third-party retirement plan administration (TPA) firm offering a unified suite of professional services centered on retirement plan solutions. The company serves over 2,500 plans ranging from 1 to 1,000 participants and was formed in 2019 through the rebranding of Niles Lankford Group (NLG). The core offering consists of four integrated service areas: Plan Design and Consulting, Administration and Compliance, Actuarial Services, and Fiduciary Services (ERISA 3(16)), supplemented by a 3(16) Payroll Integration add-on. The company supports virtually every type of retirement plan including 401(k), 403(b), 457(b), Defined Contribution, Defined Benefit, Cash Balance, and various hybrid arrangements. As an independent TPA without investment or insurance product sales, Latitude positions itself as a conflict-free partner working with clients' chosen financial advisors and investment platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Plan Design and Consulting
Quantifiable outcome
- Serves over 2,500 retirement plans
- +2 more outcomes
Companies that use Latitude Retirement
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Latitude Retirement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Latitude Retirement partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- KTRADEcoreKTRADE is Latitude's recordkeeping affiliate. Steve Gradeless serves as National Director of Sales for Latitude while concurrently serving as KTRADE's Director of Market Development. Trent Newcomb serves as Director of Operations for KTRADE while also serving Latitude in maintaining client and advisor relationships. Sarah Baltazar started her career at KTRADE before becoming a Retirement Plan Consultant for Latitude.
- American FundsminorInvestment partner supporting an array of mutual funds, exchange traded funds (ETFs), investment models, unitized investment accounts and self-directed brokerage accounts.
- AmeritasminorInvestment partner in Latitude's ecosystem of leading providers.
- John HancockminorInvestment partner in Latitude's ecosystem of leading providers.
- Mass MutualminorInvestment partner in Latitude's ecosystem of leading providers.
- Nationwide FinancialminorInvestment partner in Latitude's ecosystem of leading providers.
- The PrincipalminorInvestment partner in Latitude's ecosystem of leading providers.
- T. Rowe PriceminorInvestment partner in Latitude's ecosystem of leading providers.
- TransamericaminorInvestment partner in Latitude's ecosystem of leading providers.
- Voya FinancialminorInvestment partner in Latitude's ecosystem of leading providers.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Latitude Retirement competitors and assessment
Company assessmentDirect peers
- Paychex Retirement Services: Offers 401(k) and retirement plan administration to SMB employers, often paired with payroll, comparable to Latitude's small business / startup plan administration segment.
- ADP Retirement Services: Provides retirement plan administration, recordkeeping, and compliance testing for businesses; comparable to Latitude because it administers small-to-mid-market employer retirement plans with similar bundled TPA solutions, though bundled with ADP's payroll ecosystem.
- Ascensus: One of the largest independent TPAs in the U.S., offering plan design, compliance testing, and administration for 401(k), 403(b), and defined benefit plans across employer-sponsored retirement plans - directly comparable to Latitude's core TPA service portfolio.
Broad incumbents
- Empower Retirement: A leading U.S. retirement services provider combining recordkeeping and TPA-adjacent administration for defined contribution plans at massive scale; competes for the same employer sponsor relationships as Latitude but with integrated recordkeeping and broader product set.
- Principal Financial Group (Retirement): Major retirement services provider with plan design, recordkeeping, and administration across employer-sponsored retirement plans; competes with Latitude across the same employer customer base, primarily at higher participant counts.
- T. Rowe Price Retirement Plan Services: Provides retirement plan administration and recordkeeping for employer-sponsored DC plans; one of Latitude's explicitly listed partners and a competitor for plan sponsor relationships across market segments.
- Fidelity Workplace Investing: Major recordkeeper and retirement plan services provider to employer-sponsored plans, with administration, compliance, and investment capabilities; competes with Latitude particularly at the mid-market and corporate plan level with bundled pricing.
- Vanguard Retirement Plan Access: Major low-cost recordkeeper and plan administrator for employer-sponsored DC plans; competes for the same advisor and plan sponsor relationships as Latitude with a more product-integrated offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Latitude Retirement social profiles
Digital presenceLatitude Retirement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latitude Retirement leadership team
Management profileNumber of profiles
Profiles21 records
Latitude Retirement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latitude Retirement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latitude Retirement
What does Latitude Retirement do?
Latitude Retirement is a third-party retirement plan administration (TPA) firm that provides plan design, consulting, administration, compliance, actuarial, and ERISA 3(16) fiduciary services to employers and financial advisors. The firm supports a broad range of qualified and non-qualified retirement plans — including 401(k), 403(b), 457(b), Defined Benefit, Cash Balance, ESOP/KSOP, and various cross-tested/age-weighted arrangements — for plan sizes ranging from 1 to 1,000 participants. As a recordkeeping-neutral, independent administrator that does not sell insurance or investment products, Latitude positions itself as a conflict-free partner working alongside clients' chosen advisors and investment platforms.
Is Latitude Retirement a public or private company?
Latitude Retirement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Latitude Retirement founded?
Latitude Retirement was founded in 1989. It employs 1 to 10 people.
Where is Latitude Retirement based?
Latitude Retirement is headquartered in Plymouth, United States, in the North America region.
How does Latitude Retirement make money?
One revenue line is on record: retirement Plan Administration Services.
Who are Latitude Retirement's main competitors?
Direct peers on record are Paychex Retirement Services, ADP Retirement Services and Ascensus. Broad incumbents are Empower Retirement, Principal Financial Group (Retirement), T. Rowe Price Retirement Plan Services, Fidelity Workplace Investing and Vanguard Retirement Plan Access.
Does Latitude Retirement have an API?
No public API is recorded for Latitude Retirement.
What industry is Latitude Retirement in?
Latitude Retirement's product category is Retirement Plan Administration. Its primary akta.pro industry code is FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension), with a secondary code of FSAIADAJ, Group Life Administration/Enrollment Platforms (TPA & Benefits Admin). Its NAICS code is 524292 and its SIC code is 8742.