Creative Mobile Interiors

What Creative Mobile Interiors does

Creative Mobile Interiors (CMI) is a family-owned custom vehicle conversion specialist headquartered in a state-of-the-art manufacturing facility at 6237 Seeds Road, Grove City, Ohio. Founded by Owen Connaughton and now led by President Josh Gifford (since December 2013), the company designs and builds one-of-a-kind interior conversions for a wide range of vehicle shells, including Class A/B/C motorhomes, Prevost coaches, Mercedes Sprinters, Ford Transit vans, Dodge ProMaster vans, shuttle buses, mini coaches, and 53-foot trailers. Its work spans consumer applications (custom RVs, family vans, off-grid adventure campers, tailgating vehicles) and enterprise/government applications (mobile medical clinics, mobile dental/optical labs, SWAT response vehicles, mobile command centers, executive vans, mobile marketing tour trailers, and mobile classrooms).

The company's core technology stack is built around a 3D design system and CAD program used to collaborate with customers on layouts, combined with a Material Design Center offering hundreds of fabric, leather, carpet, laminate, granite, and solid-surface options. Conversion work is performed entirely in-house by a team of design engineers, interior designers, electrical engineers, conversion artisans, and audio/visual specialists, with craftspeople averaging over 30 years of experience. CMI maintains a Custom Tailgaters® registered trademark and holds manufacturer-warranty-friendly relationships with multiple vehicle OEMs, allowing it to convert Sprinters, trailers, motorhomes, shuttle buses and mini coaches without voiding base warranties.

CMI operates a project-based, quote-driven revenue model. Typical full conversions take 2-4 months and pricing varies by scope and amenities, with a one-year warranty on materials and craftsmanship. Revenue streams include one-time custom conversion projects, ongoing vehicle service and maintenance (electrical, plumbing, generators, HVAC, cabinetry), and pre-owned converted vehicle sales. Go-to-market is sales-led via facility tours and design consultations, supplemented by event-driven presence at auto shows (notably SEMA 2018) and community events, plus a portfolio-driven website and social media presence. The company also appears to operate as a subsidiary of Thor Industries, the RV and specialty vehicle conglomerate, based on its privacy policy linking to thorindustries.com.

Name

Creative Mobile Interiors

Legal name

Creative Mobile Interiors

Website

https://creativemobileinteriors.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Mobile Interiors is a family-owned custom vehicle conversion specialist in Grove City, Ohio, designing and building bespoke motorhomes, executive vans, mobile medical units, and marketing trailers for individuals, enterprises, government, and nonprofit clients across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Grove City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Vehicle Conversions: Project-based custom conversion services where customers provide vehicles (or receive assistance with vehicle acquisition) and CMI designs and builds custom interiors. Projects range from simple modifications to complete motor coach renovations. Typical turnaround is 2-4 months for full conversions.
2. Vehicle Service and Maintenance: Ongoing service and maintenance for converted vehicles including electrical, plumbing, generators, satellites, HVAC, cabinetry repair, exterior work, flooring, and appliance service.
3. Pre-Owned Vehicle Sales: Sale of used buses, coaches, motorhomes, Sprinters, Mauck2s and MSVs that have been converted or are available for customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Creative Mobile Interiors (CMI) designs and builds custom one-of-a-kind vehicle conversions across many shell types including Sprinters, trailers, motorhomes, shuttle buses, mini coaches, Prevost, and MCI buses. The company operates a state-of-the-art facility in Grove City, Ohio with in-house design engineering using a 3D design system and CAD program, a Material Design Center with hundreds of fabric, leather, carpet, laminate, granite, and solid surface options, and full-service capabilities spanning interior design, electrical engineering, plumbing, HVAC, cabinetry, audio/visual, and exterior paint/graphics. Projects are custom-priced per scope with typical 2-4 month timelines; clientele includes individual owners as well as corporate, healthcare, education, and government buyers. A separate Vehicle Service offering covers maintenance, repairs, retrofits, and upgrades to converted vehicles, including electrical, plumbing, generators, satellite systems, HVAC, flooring, cabinetry, and appliance repairs.

Product overview

Creative Mobile Interiors is a custom vehicle conversion company offering a diverse portfolio of conversion services. The core offerings include Custom Coaches & Motor Homes (Class A/B/C RVs, Prevost coaches), Custom Executive & Luxury Seated Vehicles, Mobile Marketing Vehicles (including 53-foot experiential trailers), Custom Mobile Office solutions, Custom Conversion Vans (Mercedes Sprinters, Ford Transit, Dodge ProMaster), Custom Tailgaters, Special Needs Vehicles with accessibility features, Specialty & Mobile Medical Vehicles, Custom Trailers, and Retrofits & Remodels. The company operates a state-of-the-art facility in Grove City, Ohio, using a three-dimensional design system and CAD program. Their services range from complete vehicle builds to partial retrofits, with conversion timelines typically spanning two to four months. All vehicles come with a one-year warranty on materials and craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• Tailgaters®: Custom tailgate vehicle brand for sporting events and entertainment, featuring converted vehicles with entertainment systems, seating, and mobile amenities.

Products and services

• Custom Coaches & Motor Homes Custom motor home and coach conversions including Class A, Class B, and Class C RVs, Prevost motor homes, and custom bus conversions for personal, corporate, and specialty applications.
• Custom Executive & Luxury Seated Vehicles High-end executive vehicle conversions featuring luxury seating, premium materials, and sophisticated interior designs for corporate and personal luxury transportation.
• Mobile Marketing Vehicles Custom mobile marketing and display vehicles designed for experiential marketing tours, product launches, trade shows, and promotional events, including semi-trailer conversions up to 53 feet.
• Custom Mobile Office Mobile office vehicle conversions for mobile businesses, command centers, and remote workspace applications, including medical offices, veterinary clinics, and professional service vehicles.
• Custom Conversion Vans (Sprinter, Transit, ProMaster) Custom van conversions on Mercedes Sprinters, Ford Transit, Dodge ProMaster, and other van platforms, including executive vans, adventure campers, family vans, mobile offices, and specialty conversions.
• Custom Tailgaters Tailgating vehicle conversions built for sports events and outdoor entertainment, featuring entertainment systems, seating, cooking facilities, and custom designs for personal or corporate use (marketed under the registered Tailgaters® trademark).
• Custom Special Needs Vehicles Handicap accessible vehicle conversions featuring wheelchair lifts, ramps, accessible seating, and modified interiors for individuals with mobility needs.
• Specialty & Mobile Medical Vehicles Custom mobile medical units including mobile clinics, dental labs, mammogram units, emergency response vehicles, and medical specialty coaches for healthcare outreach.
• Custom Trailers Custom trailer conversions including 53-foot experiential marketing trailers, event marketing trailers, product display trailers, and specialty trailers for various commercial applications.
• Retrofits & Remodels Vehicle retrofit and remodeling services for existing RVs, coaches, and specialty vehicles, including interior renovations, system upgrades, and modernization of older conversions.
• Vehicle Service Maintenance and repair service for converted vehicles covering electrical, plumbing, generators, satellite systems, HVAC, cabinetry, flooring, and appliance repairs.

Quantifiable outcome

• Vehicles built to last millions of miles and decades of service with proper maintenance
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Thor IndustriesminorOthersThor Industries is referenced in Creative Mobile Interiors' privacy policy, linking to their corporate privacy policy page at thorindustries.com, suggesting Thor Industries may be a parent company or affiliated entity. However, this relationship is not explicitly detailed in the available source material.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Craftsmen Industries: Builds custom mobile marketing trailers and experiential vehicles, directly comparable to CMI's mobile marketing and 53-foot trailer work.
• Marathon Coach: Premier converter of Prevost luxury motorcoaches, overlapping with CMI's custom coach and executive conversion business.
• Farber Specialty Vehicles: Ohio-based builder of custom specialty vehicles including mobile medical units, command centers, and bookmobiles; directly overlaps with CMI's specialty conversion niche in the same region.
• Midwest Automotive Designs: Specializes in luxury Mercedes Sprinter van conversions, directly comparable to CMI's executive and conversion-van offerings.
• Matthews Specialty Vehicles: Custom builder of mobile medical, command, and specialty vehicles, mirroring CMI's healthcare and public-safety conversion segments.
• LDV Inc: Manufacturer of custom specialty vehicles such as command centers, mobile medical, and marketing units, competing directly with CMI's specialty/mobile-office offerings.
• Millennium Luxury Coaches: Custom builder of high-end luxury Prevost coaches, competing in CMI's luxury motorhome/coach conversion category.

Regional players

• La Boit Specialty Vehicles: Columbus, Ohio-based builder of custom mobile medical and specialty vehicles operating in the same territory and niche as CMI.

Broad incumbents

• Winnebago Specialty Vehicles: Large RV and specialty-vehicle manufacturer with commercial/mobile-medical divisions that overlap CMI's conversion categories at greater scale.

Others

• Airstream: Thor Industries subsidiary producing travel trailers and touring coaches; an adjacent, likely-affiliated player in mobile living/specialty interiors rather than a direct custom-conversion competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CreativeMobileInteriors
• Instagraminstagram.com/creativemobileinteriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Mobile Interiors