Winnebago Specialty Vehicles
Winnebago Specialty Vehicles manufactures custom-built specialty commercial vehicles and commercial shells on Class C and Class A chassis for healthcare providers, government agencies, non-profits, and corporate brands, offering proprietary SuperStructure construction, all-electric platforms, and turnkey mobile healthcare, diagnostic, and outreach units via an upfitter partner network.
- Company typePublic
- Founded1958
- HeadquartersForest City, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Winnebago Specialty Vehicles does
Winnebago Specialty Vehicles is a Forest City, Iowa-based operating division of Winnebago Industries, Inc. (NYSE: WGO) that designs and manufactures custom-built specialty commercial vehicles and commercial shells, plus wheelchair-accessible RVs. The division serves healthcare providers, government agencies, non-profit organizations, and corporate brand/marketing buyers with mobile clinics, mobile diagnostic units, mobile outreach vehicles, mobile dental clinics, and brand activation vehicles. Named deployments include UCLA Health's all-electric mobile surgical instrument sterilization lab, Levine Cancer Institute's mobile CT lung cancer screening program, the Colorado Department of Human Services' six-unit opioid treatment fleet, Peninsula Community Health Services' mobile dental clinic, the Community Care in Reach opioid outreach program, and the Minnesota Vikings Foundation's Vikings Table mobile food truck.
The company's core technical differentiators are proprietary construction technologies: a trademarked steel SuperStructure that surrounds the cab, Thermo-Panel wall construction sandwiching welded aluminum framework, air ducts, and insulation between interior and exterior walls, laser-cut structural tubing with interlocking joints, an E-Coating immersion corrosion-protection system, automotive-grade solderless wiring, and a 1-1/8 inch commercial-grade plywood floor. The product line spans Class C and Class A configurations on Ford and EPIC chassis, ranging from 33 to 38+ feet, with named platforms including the J33SE (all-electric), J38S (mobile CT integration), J33S, 423S, and 33' J-Series. An all-electric 100% battery-electric zero-emission platform is available for short-range applications involving sensitive environments.
Winnebago Specialty Vehicles sells direct to enterprise customers via a quote-based sales motion (800-492-9135, no publicly disclosed pricing), with multi-year contract cadences. The division delivers finished specialty builds through a network of more than eleven certified upfitter partners — including ADI Mobile Health, Summit Bodyworks, Medical Coaches, LDV Custom Specialty Vehicles, Mission Mobile Medical, and Matthews Specialty Vehicles — who complete interior customization after the commercial shell leaves the Winnebago platform. Technology partners such as Samsung Neurologica (BodyTom CT scanner) and strategic partners like Xcel Energy (Vikings Table) extend the offering into higher-value integrated builds. Distribution is domestic, limited to the United States and its territories.
Winnebago Specialty Vehicles firmographics
Firmographics- Name
- Winnebago Specialty Vehicles
- Legal name
- Winnebago Industries, Inc.
- Website
- https://sv.winnebago.com
- Company type
- Public
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Winnebago Specialty Vehicles manufactures custom-built specialty commercial vehicles and commercial shells on Class C and Class A chassis for healthcare providers, government agencies, non-profits, and corporate brands, offering proprietary SuperStructure construction, all-electric platforms, and turnkey mobile healthcare, diagnostic, and outreach units via an upfitter partner network.
- Ownership category
- akta.pro rank
Winnebago Specialty Vehicles industry classification
Industry- Product category
- Specialty Commercial Vehicle Manufacturing
- NAICS
- Motor Vehicle Body Manufacturing (336211), Motor Home Manufacturing (336213)
- SIC
- Truck & Bus Bodies (3713), Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)
- akta.pro secondary industries
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC), Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
Keywords
Where Winnebago Specialty Vehicles is headquartered
LocationHeadquarters
- HQ city
- Forest City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Winnebago Specialty Vehicles business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Vehicle Sales: Sale of custom-built specialty commercial vehicles on Class C and Class A chassis platforms, ranging from standard modifications to completely custom configurations tailored to specific customer applications.
- Customization and Upfitting Services: Provides customized commercial shells with options for floorplan design, chassis options and pre-installed features. Works with network of upfitting partners for complete interior customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Winnebago Specialty Vehicles product offering
Product offeringCore offering
Winnebago Specialty Vehicles manufactures custom-built specialty commercial vehicles on Class C and Class A chassis platforms, ranging from 33 to 38+ feet. The vehicles are designed for mobile healthcare units, mobile dental clinics, mobile CT scanning, surgical instrument sterilization, opioid outreach, and brand activation applications. The company builds the commercial shells and works with a network of upfitter partners to complete interior customization based on customer requirements.
Product overview
Winnebago Specialty Vehicles is a custom specialty vehicle manufacturer offering Commercial Vehicles as its core product line. The company provides customizable vehicle platforms available in Class C and Class A configurations, ranging from 33 to 38+ feet, built on Ford and other chassis. Their product portfolio centers on purpose-built specialty vehicles including SuperStructure steel construction, Thermo-Panel walls, and All-Electric Zero Emission platforms. Specific platform models include the J38/J38S, J33S/J33SE, 423S, and 33' J-Series. The vehicles are designed for commercial applications including mobile healthcare, dental clinics, CT scanning units, surgical instrument sterilization, opioid outreach, and brand outreach programs. The company works with certified upfitter partners including ADI Mobile Health, Summit Bodyworks, Medical Coaches, LDV Custom Specialty Vehicles, and others to complete specialized vehicle builds.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Vehicles
- All-Electric Zero Emission Platform
- J33SE Platform
- J38S Platform
- Ford J38 Platform
- J33S Platform
- 423S Platform
- 33' J-Series Platform
Quantifiable outcome
- UCLA Health Center saves close to $750,000 annually using eMSIL compared to third-party surgical instrument sterilization services
- +2 more outcomes
Companies that use Winnebago Specialty Vehicles
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Winnebago Specialty Vehicles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Winnebago Specialty Vehicles partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and flagship.
- ADI Mobile HealthcoreADI Mobile Health is an upfitting partner that completes interior customization of Winnebago commercial shells for mobile health applications. Worked with Peninsula Community Health Services on the Molar Roller Team mobile dental clinic.
- Summit BodyworkscoreUpfitting partner completing interior customization of Winnebago commercial shells. Built the UCLA all-electric mobile surgical instrument lab (eMSIL) and the Mobile Lung Unit with Samsung Neurologica.
- Medical CoachescoreUpfitting partner that completed interior design and upfit for Colorado Department of Human Services mobile health units for opioid treatment programs.
- Truck BuildersminorUpfitting partner in Winnebago's network of commercial shell builders for customized mobile solutions.
- CraftsmenminorUpfitting partner in Winnebago's network of commercial shell builders for customized mobile solutions.
- FarberminorUpfitting partner in Winnebago's network of commercial shell builders for customized mobile solutions.
- LDV Custom Specialty VehiclesminorUpfitting partner in Winnebago's network of commercial shell builders for customized mobile solutions.
- Matthews Specialty VehiclesminorUpfitting partner in Winnebago's network of commercial shell builders for customized mobile solutions.
- Mission Mobile MedicalminorUpfitting partner in Winnebago's network of commercial shell builders for customized mobile medical solutions.
- Quality Vans and Specialty VehiclesminorUpfitting partner in Winnebago's network of commercial shell builders for customized mobile solutions.
- CGS-PremierminorUpfitting partner in Winnebago's network of commercial shell builders for customized mobile solutions.
- Tech-opsminorUpfitting partner in Winnebago's network of commercial shell builders for customized mobile solutions.
- Samsung NeurologicacoreTechnology partner providing BodyTom Elite portable battery-powered 32-slice CT scanner for mobile lung cancer screening units built on Winnebago platforms.
- Xcel EnergyflagshipLead sponsor for Minnesota Vikings Foundation Vikings Table mobile food truck initiative. Joint effort between Minnesota Vikings, Xcel Energy, Star organization and Winnebago Specialty Vehicles.
Scale indicators3 records
Expansion highlights5 records
Winnebago Specialty Vehicles competitors and assessment
Company assessmentDirect peers
- Mission Mobile Medical: Mission Mobile Medical designs and builds mobile medical clinics and specialty healthcare vehicles for hospitals, health systems, and government agencies. It serves the same healthcare provider and government customer base as Winnebago Specialty Vehicles.
- Craftsmen Industries: Craftsmen Industries builds custom mobile marketing, medical, and specialty vehicles for experiential and commercial customers. Its product portfolio overlaps directly with Winnebago Specialty Vehicles in mobile brand activations and commercial specialty builds.
- Medical Coaches: Medical Coaches designs and builds mobile medical, dental, and specialty health vehicles. As both a Winnebago upfitter and an independent builder, Medical Coaches competes for the same mobile clinic contracts and represents direct competitive overlap in the healthcare vehicle segment.
- Farber Specialty Vehicles: Farber Specialty Vehicles manufactures custom mobile medical, command, and broadcast vehicles. As both a Winnebago upfitter and an independent specialty vehicle manufacturer, it competes for the same healthcare and commercial specialty contracts.
- Matthews Specialty Vehicles: Matthews Specialty Vehicles manufactures custom mobile medical, dental, and outreach vehicles for healthcare and government customers. As an upfitter partner in Winnebago's network, it represents both a partner and a direct competitor in mobile healthcare vehicle builds.
- Summit Bodyworks: Summit Bodyworks builds custom mobile medical, command, and specialty vehicles, including the UCLA eMSIL and Mobile Lung Unit for Winnebago. It operates as both an upfitter partner and an independent manufacturer of mobile healthcare vehicles, making it a direct peer.
- LDV Custom Specialty Vehicles: LDV is one of the largest US manufacturers of custom specialty vehicles including mobile medical, command, and law enforcement vehicles. It directly competes with Winnebago Specialty Vehicles in the mobile clinic and commercial shell segments, and is itself listed as an upfitter partner in Winnebago's network, indicating direct overlap.
Emerging players
- AD Global (Ambulance / Mobile Medical): ADI Mobile Health (part of AD Global) is an upfitter for Winnebago's mobile dental clinic platforms and also builds its own mobile medical solutions. It represents an emerging player with partial overlap in mobile dental and health vehicle applications.
Others
- Ford Motor Company (Specialty Vehicle Division / Ford Pro): Ford supplies the chassis platforms (e.g., J38) on which Winnebago Specialty Vehicles builds its commercial shells. As the underlying OEM, Ford is an enabling infrastructure provider whose pricing, allocations, and electrification roadmap materially affect Winnebago's product economics and roadmap.
Broad incumbents
- REV Group (REV Ambulance Group, KME, E-ONE): REV Group is a large specialty vehicle manufacturer producing ambulances, fire trucks, motorhomes, and commercial specialty vehicles through multiple brands. It competes with Winnebago Specialty Vehicles across several segments and represents a broader incumbent in the specialty vehicle industry.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Winnebago Specialty Vehicles social profiles
Digital presenceWinnebago Specialty Vehicles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winnebago Specialty Vehicles leadership team
Management profileNumber of profiles
Winnebago Specialty Vehicles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winnebago Specialty Vehicles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winnebago Specialty Vehicles
What does Winnebago Specialty Vehicles do?
Winnebago Specialty Vehicles manufactures custom-built specialty commercial vehicles on Class C and Class A chassis platforms, ranging from 33 to 38+ feet. The vehicles are designed for mobile healthcare units, mobile dental clinics, mobile CT scanning, surgical instrument sterilization, opioid outreach, and brand activation applications. The company builds the commercial shells and works with a network of upfitter partners to complete interior customization based on customer requirements.
Is Winnebago Specialty Vehicles a public or private company?
Winnebago Specialty Vehicles is a public company. It is classified as public and is currently operating.
When was Winnebago Specialty Vehicles founded?
Winnebago Specialty Vehicles was founded in 1958. It employs 251 to 500 people.
Where is Winnebago Specialty Vehicles based?
Winnebago Specialty Vehicles is headquartered in Forest City, United States, in the North America region.
How does Winnebago Specialty Vehicles make money?
Two revenue lines are on record. Commercial Vehicle Sales are the primary driver. The others are customization and Upfitting Services.
Who are Winnebago Specialty Vehicles's main competitors?
Direct peers on record are Mission Mobile Medical, Craftsmen Industries, Medical Coaches, Farber Specialty Vehicles, Matthews Specialty Vehicles, Summit Bodyworks and LDV Custom Specialty Vehicles. AD Global (Ambulance / Mobile Medical) is listed as an emerging player. Ford Motor Company (Specialty Vehicle Division / Ford Pro) is listed as an others. REV Group (REV Ambulance Group, KME, E-ONE) is listed as a broad incumbent.
Does Winnebago Specialty Vehicles have an API?
No public API is recorded for Winnebago Specialty Vehicles.
What industry is Winnebago Specialty Vehicles in?
Winnebago Specialty Vehicles's product category is Specialty Commercial Vehicle Manufacturing. Its primary akta.pro industry code is IMACAGAD, Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics), with a secondary code of IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse). Its NAICS code is 336211 and its SIC code is 3713.