Sharpco Hotels Group

What Sharpco Hotels Group does

Sharpco Hotels Group is a privately held, family-owned hotel development and management company headquartered in Natchitoches, Louisiana, founded by Jerry Sharplin in 1982 and currently led by his son Jay Sharplin as President. The company develops, repositions, and operates franchised hotel properties in secondary Louisiana markets (Natchitoches, Alexandria, Mansfield) under brand licenses from Choice Hotels (Comfort Inn, Comfort Suites), IHG (Holiday Inn, Holiday Inn Express), Best Western, and Wyndham (Days Inn until its June 2026 sale). Beyond lodging, Sharpco operates Arcade Natchitoches, a family entertainment venue featuring gaming, duckpin bowling, and a Batbox USA batting simulator launched in February 2024.

The company's offering spans hotel management services (revenue management, marketing, operations, training, e-commerce), hotel development consultation (franchise selection, pre-opening planning, contractor selection, FF&E), and property acquisition/redevelopment (due diligence, renovation management, franchising recommendations). Pricing is quote-based under multi-year management contracts, with revenue generated through management fees, development fees, and franchise-aligned operations. The corporate technology stack is described as a standard hotel property management platform with no proprietary AI, integrations, or APIs disclosed.

Sharpco's customer base consists primarily of leisure and business travelers booking via franchise-brand reservation systems, supplemented by group bookings (e.g., US Army Recruiting Command) and university-related visitors to Natchitoches. Recent activity shows active portfolio rotation: divestitures of the Holiday Inn Alexandria Downtown ($9.8M, July 2025) and Days Inn Natchitoches (June 2026), concurrent with the groundbreaking of a new 67-room Comfort Inn & Suites in Mansfield (June 2026) and continued franchise relationships across Choice, IHG, and Best Western.

Name

Sharpco Hotels Group

Legal name

Sharpco Hotels Group, LLC.

Website

https://sharpcohotels.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sharpco Hotels Group is a family-owned Louisiana hotel development and management company operating a small portfolio of franchised properties (Best Western, Holiday Inn Express, Comfort Suites) and the Arcade Natchitoches entertainment venue, primarily serving travelers in Natchitoches, Alexandria, and Mansfield.

Ownership category

akta.pro rank

Product category

Hotel Management & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Real Estate Property Managers (53131), Accommodation (721)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Budget Hotel Chains & Franchises (THAGABAM), Urban & Downtown Full-Service Hotels (THAGAAAA), Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Hotel management services
• Hotel development consulting
• Franchised hotel operations
• Property redevelopment services
• Hospitality property management

Headquarters

HQ city

Natchitoches

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Management Services: Property management services for franchised hotels including marketing, revenue management, operations, and guest services
2. Hotel Development: Development consultation, pre-opening services, construction management, and new hotel development
3. Franchise Operations: Managing hotels under franchise brands including Choice Hotels (Comfort), IHG (Holiday Inn, Holiday Inn Express), Best Western, and Wyndham (Days Inn)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sharpco Hotels Group develops, owns, and manages a portfolio of franchised hotel properties across Louisiana under brands including Best Western, Holiday Inn Express, and Comfort Suites, plus the Arcade Natchitoches entertainment venue. The company provides hotel development consultation, pre-opening services, property acquisition and redevelopment, and ongoing property management services (marketing, revenue management, operations, and bookkeeping) to hotel owners and investors. Its operations are concentrated in secondary Louisiana markets including Natchitoches, Alexandria, and Mansfield.

Product overview

Sharpco Hotels Group is a multi-brand hotel development and management company operating a portfolio of hotel properties across Louisiana. The company manages hotel properties under various franchise brands (Best Western, Holiday Inn Express, Comfort Suites) and provides comprehensive hospitality services including property management, hotel development, and property acquisition/redevelopment. The portfolio also includes Arcade Natchitoches, an entertainment venue. Services are offered through development consultation, pre-opening services, re-development, operational solutions, construction, strategic marketing, bookkeeping services, and property management. The company operates properties in Natchitoches, Mansfield, and previously Alexandria, Louisiana.

Differentiator

Problem solved

Functional benefit

Brands

• Arcade Natchitoches: Entertainment venue featuring state-of-the-art gaming equipment, duckpin bowling, Batbox USA baseball batting simulator, and family-friendly attractions. Partnered with Jerry's Pizza for food service.

Products and services

• Best Western Natchitoches Franchised hotel property offering spacious rooms with cable/satellite television, in-room movies, coffeemaker, microwave, refrigerator, desk, high-speed Internet access, and complimentary continental breakfast, located in Natchitoches, Louisiana.
• Holiday Inn Express Natchitoches IHG-franchised hotel property centrally located between Alexandria and Shreveport, offering rooms with southern charm and access to local attractions including plantations, Bayou Pierre Alligator Park, and the Louisiana Sports Hall of Fame.
• Comfort Suites Natchitoches 100 percent smoke-free Choice Hotels-franchised all-suite hotel near Northwestern State University and Fort St. Jean Baptiste State Historic Site, offering guest suites with flat-screen cable televisions, coffee makers, refrigerators, microwaves, desks, hairdryers, irons, and select rooms with hot tubs and sofa sleepers.
• Arcade Natchitoches Family-friendly entertainment venue located on the I-49 corridor in Natchitoches featuring state-of-the-art gaming equipment, duckpin bowling, Batbox USA baseball batting simulator, and a food service partnership with Jerry's Pizza for dine-in, takeout, and delivery (via DoorDash and EZ Street Delivery).
• Property Management Services Comprehensive hotel property management services for franchised hotels covering marketing and advertising, public relations/media, revenue management, e-commerce, market trend analysis, property visits, performance-based goals/rewards, and training, offered to hotel owners and investors.
• Hotel Development Services Hotel development consultation including preparation of preliminary operating budgets for banks and investors, franchise options review, general contractor selection assistance, furniture/fixtures/equipment selection, and pre-opening operations implementation planning for new hotel projects.
• Property Acquisition and Redevelopment End-to-end acquisition and redevelopment services for hotel assets including full due diligence, construction and renovation management with design assistance, contractor selection, budgeting, ROI analysis, and franchising recommendations.

Quantifiable outcome

• Consistent TripAdvisor Certificate of Excellence recognition from 2015-2020
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• HVS Brokerage & AdvisoryminorImplementation/ SI/ Consulting Partner · 1 June 2026Hospitality-focused brokerage firm that facilitated the sale of Days Inn by Wyndham Natchitoches to Mahabali Hospitality LLC.
• Marcus & MillichapminorImplementation/ SI/ Consulting Partner · 1 July 2025Commercial real estate brokerage firm that facilitated the $9.8 million sale of Holiday Inn Alexandria Downtown to VJ Hotels.
• Choice Hotels InternationalcoreChannel Partner/ Reseller/ Distributor · 1 January 1982Franchise partner for Comfort Inn, Comfort Inn & Suites, and Comfort Suites brands. Sharpco operates multiple Comfort branded properties including Comfort Suites Natchitoches and Comfort Inn & Suites Mansfield (under development). The partnership includes access to Choice Hotels' loyalty programs, brand standards, and marketing support.
• InterContinental Hotels Group (IHG)coreChannel Partner/ Reseller/ DistributorFranchise partner for Holiday Inn and Holiday Inn Express brands. Sharpco developed and operated Holiday Inn Downtown Alexandria and manages Holiday Inn Express Natchitoches.
• Best Western HotelscoreChannel Partner/ Reseller/ DistributorFranchise partner for Best Western brand. Sharpco operates Best Western Natchitoches.
• Wyndham Hotels & ResortsminorChannel Partner/ Reseller/ DistributorFormer franchise partner for Days Inn Natchitoches. The property was sold to Mahabali Hospitality LLC in June 2026.
• Jerry's PizzaminorStrategic or Co-development PartnerFood service partner for Arcade Natchitoches entertainment venue, providing pizza for dine-in, takeout, and delivery (via DoorDash and EZ Street Delivery) to arcade guests.
• Louisiana Travel AssociationcoreStrategic or Co-development PartnerIndustry trade association for Louisiana tourism. Jay Sharplin, President of Sharpco Hotels Group, serves as a Board Director representing the industry and advocating for tourism businesses.
• Northwestern State University College of Business and TechnologyminorStrategic or Co-development PartnerEducational partnership providing internships and professional work experience for students pursuing Hospitality Management and Tourism degrees. Sharpco received Outstanding Business Award recognition from the university.
• Arcade NatchitochesminorStrategic or Co-development PartnerEntertainment venue owned by Jay Sharplin featuring state-of-the-art gaming, duckpin bowling, and Batbox USA baseball batting simulator. Located on I-49 corridor in Natchitoches.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Aimbridge Hospitality: Largest third-party hotel management company in North America, operating franchised and independent full-service, select-service and extended-stay properties. Comparable as a multi-brand, third-party management platform serving owners across multiple brand families.
• Interstate Hotels & Resorts: Large-scale third-party hotel management company with a portfolio spanning premium, select-service and extended-stay brands. Comparable as an outsourced operator for hotel owners across diverse franchised brand families.

Direct peers

• Hotel Equities: Multi-brand hotel management, development and consulting firm operating franchises under Choice, IHG, Marriott, Hilton and Wyndham. Highly comparable to Sharpco's third-party management model and previous employer of Sharpco's Regional Director of Sales/Marketing.
• Concord Hospitality Enterprises: Hotel development, ownership and management company operating premium-branded select-service and full-service hotels (Marriott, Hilton, IHG). Comparable business model combining development, ownership and third-party management under multiple franchise brands.
• Crestline Hotels & Resorts: Independent hotel management and asset management firm operating branded and soft-branded properties across multiple franchise families. Closely comparable to Sharpco's third-party management focus with an emphasis on owner asset value maximization.
• GF Hotels & Resorts: Family-owned third-party hotel management company operating franchised full-service, select-service and extended-stay properties under Marriott, Hilton, IHG and Choice brands. Closely comparable family-operator model and multi-brand franchise focus.
• Kinseth Hospitality Companies: Family-owned hotel development and management company operating franchised properties under Marriott, Hilton, IHG and Choice brands across the Midwest and South. Comparable as a family-led, multi-brand management and development operator serving owners in secondary/tertiary markets.
• Peachtree Hotel Group: Hotel investment, development and management firm focused on premium-branded select-service and full-service hotels under Marriott, Hilton and IHG. Comparable as a developer-operator working across multiple franchise families in the Sun Belt.

Others

• HVS (Hotel Valuation Group): Global hospitality consulting and brokerage firm specializing in hotel valuations, transactions and advisory. Comparable as a service-provider ecosystem participant; Sharpco engaged HVS Brokerage & Advisory to facilitate the 2026 Days Inn Natchitoches sale.
• Marcus & Millichap: Commercial real estate investment sales brokerage with a dedicated hospitality division. Comparable as a transactional counterpart; Sharpco engaged Marcus & Millichap to facilitate the $9.8M Holiday Inn Alexandria Downtown sale in 2025.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sharpcohotels
• Facebookfacebook.com/sharpcohotels
• LinkedInlinkedin.com/company/sharpco-hotels-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharpco Hotels Group