Cassegrain Wines

What Cassegrain Wines does

Cassegrain Wines is a family-owned Australian winery founded in 1985 in Port Macquarie, NSW, producing over 500,000 bottles annually with infrastructure capacity to triple output. The company operates a multi-tier portfolio spanning six sub-brands (Stone Circle at $18/bottle, Seasons and White Label at $25-28, Edition Noir at $32-47, Méthode Traditionelle sparkling at $35-50, and Reserve at $70-90), plus fortified wines, museum/aged releases, mystery boxes, and non-alcoholic sparkling grape juice. Winemaking combines traditional French methods (notably Méthode Traditionelle and indigenous/natural yeast fermentation pioneered in Australia) with modern Australian technology and multi-regional NSW grape sourcing across six sub-brand collections.

The business generates revenue through a diversified channel mix: direct-to-consumer e-commerce and cellar door sales, Club Cassegrain subscription wine club (Gold and Silver tiers with 20-35% discounts and quarterly deliveries), the 'taste @ cassegrain' on-site restaurant opened in 2024, Australian wholesale distribution through Vintage House Wine & Spirits covering all states/territories, export sales to 15+ countries (including Canada, China, Japan, USA, and multiple EU and Asian markets), private label/contract winemaking, and direct airline and hospitality supply to Qantas, Singapore Airlines, and Shinkansen Japan. Pricing ranges from $18 entry-level to $90 reserve, with mystery boxes at $95 and gift vouchers from $50-$500.

The company is led by second-generation owners Alex Cassegrain (Chief Winemaker, named ASVO 2021 Winemaker of the Year) and Philippe Cassegrain (Strategic Operations), who assumed control in 2023 via a restructuring under Avenir Vigneron, taking over from founder John Cassegrain. Cassegrain holds 460+ gold medals, 173+ trophies, and 20 years of continuous Top Wineries Australia recognition. Active R&D includes a $2.3 million Cooperative Research Centres project on smoke taint mitigation with Adelaide University, Australian Wine Research Institute, and industry partners. The company is privately held with 11-50 employees and no disclosed funding events.

Name

Cassegrain Wines

Legal name

Cassegrain Wines Pty Limited

Website

https://cassegrainwines.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Cassegrain Wines is a family-owned Australian winery in Port Macquarie producing 500,000+ bottles annually across six sub-brands, distributed via DTC e-commerce, cellar door, Club Cassegrain subscriptions, wholesale partner Vintage House, exports to 15+ countries, and airline/hospitality supply contracts with Qantas, Singapore Airlines, and Shinkansen.

Ownership category

akta.pro rank

Product category

Winery / Premium Wine Production

NAICS

Wineries (312130), Beverage Manufacturing (3121), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Wine Shops (Off-Premise) (CRANAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Australian wine production
• Wine club membership
• Cellar door tastings
• Sparkling wine manufacturing
• Private label winemaking

Headquarters

HQ city

Port Macquarie

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through e-commerce website and cellar door. Includes current releases, museum/aged wines, low stock wines, and mystery boxes
2. Wine Club Memberships: Club Cassegrain subscriptions with Gold (12-pack, 35% off, free shipping) and Silver (4-pack, 25% off) tiers. Quarterly deliveries of new release wines with member-exclusive access to unreleased and cellared wines
3. Restaurant Revenue: Restaurant dining experience 'taste @ cassegrain' featuring seasonal menus paired with wines. Bookings essential; hosts degustation dinners and private functions
4. Australian Wholesale Distribution: Distribution through Vintage House Wine & Spirits network covering all Australian states and territories
5. International Export: Export sales to 15+ countries including Canada, China, Denmark, Finland, Japan, Malaysia, Norway, Singapore, Sweden, USA, Vietnam, and others
6. Private Label Production: Contract winemaking services producing wines for private labels alongside Cassegrain-branded products
7. Airline & Hospitality Supply: Supply of wines to airlines (Qantas Business/First Class, Singapore Airlines) and Shinkansen in Japan

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Cassegrain Wines is a Port Macquarie, NSW-based winery that manufactures and sells a multi-tiered portfolio of Australian wines across sub-brands (Stone Circle, Seasons, White Label, Edition Noir, Reserve, Méthode Traditionelle sparkling, and Fortified). Beyond wine retail, the company operates a cellar door tasting venue, an on-site restaurant called 'taste @ cassegrain', a tiered wine club (Club Cassegrain), private-label/contract winemaking services, and distributes nationally and internationally to 15+ countries plus premium airline cabins.

Product overview

Cassegrain Wines is a multi-regional Australian winery based in Port Macquarie, NSW, offering a diverse portfolio of wines across multiple sub-brands: Stone Circle (entry-level), Seasons (seasonal releases), White Label (core varietals), Edition Noir (premium alternative varieties), Reserve (limited single-vineyard wines), and specialty Méthode Traditionelle sparkling and Fortified wines. The company operates as a fully integrated winery producing over 500,000 bottles annually. Beyond wine retail, the business encompasses Club Cassegrain (wine membership), taste @ cassegrain (on-site restaurant), Cellar Door tastings, Group Bookings & Functions, Museum Wines (aged releases), Mystery Boxes, and Outlet specials. The Chief Winemaker is Alex Cassegrain (ASVO 2021 Winemaker of the Year), who leads winemaking with a focus on traditional French methods combined with modern Australian technology.

Differentiator

Problem solved

Functional benefit

Brands

• Stone Circle: Premium wine collection featuring Semillon Sauvignon Blanc, Chardonnay, and Shiraz Viognier.
• Seasons
• White Label
• Edition Noir
• Reserve
• Méthode Traditionelle

Products and services

• Stone Circle Wine Range Entry-level wine range offering good quality wines at affordable prices (~$18/750ml) including Semillon Sauvignon Blanc, Chardonnay, and Shiraz Viognier, plus the reintroduced Solstice White.
• Seasons Wine Range Seasonal wine releases reflecting the diversity of NSW wine regions, with wines matched to seasonal dishes and occasions (Spring Rosé, Summer Sauvignon Blanc, Autumn Sangiovese Syrah, Winter Cabernet Sauvignon) priced $25-$27/750ml.
• White Label Wine Range Core varietal wines sourced from premium NSW regions offering consistent quality across classic grape varieties (Verdelho, Chardonnay, Shiraz, Cabernet Sauvignon Merlot), priced at $28/750ml.
• Edition Noir Wine Range

Quantifiable outcome

• Over 500,000 bottles produced per year with capacity to triple
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Vintage House Wine & Spirits (VHWS)coreChannel Partner/ Reseller/ DistributorNational Australian distribution partner for Cassegrain Wines covering all states and territories. Head Office at Suite 4, 50 Great North Road, Five Dock NSW 2046. Regional offices and contacts established for ACT/NSW, NT/SA, QLD, TAS/VIC, and WA markets.
• Avenir VigneroncoreStrategic or Co-development PartnerManagement company founded by Alex Cassegrain (Chief Winemaker), Philippe Cassegrain (Strategic Operations), Shiana Tyler (Managing Director of Binmint Pty Ltd), Selva Saverimuttu (Chairman of Horizons Golf Resort), Link Bale, and Bob Bale (Directors of Bale Defence) to manage and expand Cassegrain Wines in 2023.
• De Beaurepaire WinesminorStrategic or Co-development PartnerIndustry partner in the $2.3 million Cooperative Research Centres smoke taint mitigation project, working with Dr Megan O'Connor from De Beaurepaire Wines alongside Adelaide University, Australian Wine Research Institute, Ligar, and VA Filtration.
• Adelaide UniversityminorStrategic or Co-development PartnerAcademic partner in the $2.3 million Cooperative Research Centres smoke taint mitigation project, collaborating on research methodologies and strategies for the Australian wine industry.
• Australian Wine Research Institute (AWRI)minorStrategic or Co-development PartnerIndustry research partner in the $2.3 million Cooperative Research Centres smoke taint mitigation project, contributing expertise in winemaking science and technology.
• Golden Clover Gift BoxesminorChannel Partner/ Reseller/ DistributorGifting partner providing gift box packaging options for Cassegrain Wines products.
• Hastings HampersminorChannel Partner/ Reseller/ DistributorLocal gifting partner in the Hastings region providing hamper packaging options for Cassegrain Wines products.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Brokenwood Wines: Premium Hunter Valley/NSW multi-regional winery with comparable size, family ownership transition history, award profile, cellar door operation, and focus on traditional winemaking alongside innovation. Direct competitor in Australian premium wine show circuit.
• Tyrrell's Wines: Historic Hunter Valley family winery where founder John Cassegrain worked as cellarhand and consultant winemaker from 1974-1983. Multi-generational premium NSW producer with similar cellar door heritage, award track record, and multi-varietal portfolio.
• Leeuwin Estate: Margaret River family winery with iconic cellar door, art gallery, restaurant, and premium single-vineyard wines. Comparable in combining premium production with destination hospitality experience and export-led growth strategy.
• McWilliam's Wines: Sixth-generation NSW family winery with multi-regional sourcing (Riverina, Hilltops, Tumbarumba, Orange), cellar door and restaurant operations, and export markets. Closest comparable in NSW regional base, family heritage, and mid-sized premium positioning.
• Audrey Wilkinson Vineyard: Historic Hunter Valley winery with cellar door and on-site dining in a converted 1870s homestead. Closely comparable in offering traditional winemaking, cellar door tasting, and casual hospitality experience in NSW.
• Vasse Felix: Margaret River premium winery combining estate winery, cellar door, and restaurant experiences with multi-tiered wine portfolio. Demonstrates a comparable integrated winery-hospitality model in a different premium Australian region.
• Aravina Estate: Margaret River winery with cellar door, restaurant, and event venue operations, plus a strong DTC e-commerce and wine club model. Comparable in business model architecture combining premium wine production with tourism, hospitality, and subscription revenue.

Broad incumbents

• Penfolds: Iconic Australian wine producer owned by Treasury Wine Estates with global brand recognition and benchmark premium pricing. Sets the upper bound of Australian wine scale and serves as the standard Cassegrain's Reserve tier competes against in export markets.
• De Bortoli: Larger multi-generational Australian family winery with national distribution, broad portfolio across multiple regions, significant cellar door and tourism operations, and established export markets. Demonstrates the scaled version of Cassegrain's family-winery model.
• Yalumba: Australia's oldest family-owned winery, operating its own national distribution network (negotiating Brands) and producing across multiple regions with export presence. Comparable to Cassegrain in heritage and family ownership, but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cassegrainwines

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassegrain Wines